What BaselineZ does

BaselineZ, operated by Craytive Technologies B.V., is a 3D immersive visualization and collaboration platform purpose-built for the geoscience vertical. Its core product enables distributed teams to render seismic data, well trajectories, faults, horizons, core samples, and full reservoir geomodels at true scale inside VR, AR, and MR headsets, with multi-user avatar sessions and dedicated virtual data rooms (SkyRoom, Universe Room). The platform ingests data through native, bi-directional connectors to the two dominant E&P reservoir environments (Schlumberger Petrel, Baker Hughes JewelSuite) and supports the RESQML interchange standard, while running across Meta Quest, Microsoft HoloLens 2, HTC VIVE, iOS, Android, and Igloo Vision immersive spaces.

The technology stack combines a cloud-based web portal for project and data-room management with device-native XR clients that perform large-grid and seismic volume rendering. Recent release cadence (2024.1 through 2025.3) added features such as large outcrop and 3D mesh visualization, Meta Quest co-location, improved seismic and grid filtering, and an Anthropic-Claude-powered AI Assistant inside a redesigned Explorer/Inspector panel. Integrations with Microsoft (HoloLens 2, Azure, Microsoft Store) and Igloo Vision (immersive shared rooms) extend distribution and large-format deployment use cases.

BaselineZ commercializes through a freemium SaaS registration model with enterprise licensing for custom deployments and integrations; pricing is not publicly disclosed and enterprise contracts are negotiated directly. Customer concentration is verticalized around Oil & Gas (primary), with Geothermal, Carbon Storage/CCUS, Mining, and Academic/Research as adjacent segments. Named customers are sparse (VFG-Lab, University of Texas at Austin – Bureau of Economic Geology), supplemented by anonymized references to leading E&P and mining companies. The platform holds SOC 2 Type II certification and is sold both self-serve via app stores and through direct enterprise sales channels.

Name

BaselineZ

Legal name

Craytive Technologies B.V.

Website

https://baselinez.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

BaselineZ is a Netherlands-based SaaS platform that renders 3D geoscience models — seismic, wells, cores and reservoirs — in VR/AR/MR for collaborative review. It serves Oil & Gas, Geothermal, CCUS, Mining, and academic clients via native Petrel and JewelSuite integrations.

Ownership category

akta.pro rank

Product category

Geoscience XR Visualization Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Oil & Gas Field Exploration Services (1382)

akta.pro primary industry

Industry/Vertical Cloud Platforms (e.g., Gov/Healthcare/Financial Cloud Regions) (HDABAAAL)

Keywords

• Geoscience 3D visualization
• XR collaboration platform
• Reservoir data visualization
• Virtual data rooms
• Immersive geology software

Headquarters

HQ city

Vlaardingen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Software Subscription: SaaS subscription model for access to BaselineZ platform, cloud projects, and collaboration features. Free registration available with demo projects; paid tiers for full business use with cloud data rooms and team collaboration.
2. Enterprise Licensing: Enterprise deployments with custom integrations to reservoir software (Petrel, JewelSuite) and dedicated support, likely sold as annual contracts

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

BaselineZ is a cloud-based XR (VR/AR/MR) platform for visualizing and collaborating on 3D geoscience data such as geological models, seismic volumes, well data, and cores at true scale. It offers virtual data rooms (SkyRoom, Universe Room), 3D Stories for guided presentations, and dedicated add-ins for Petrel and JewelSuite reservoir software. The platform is delivered via headset, mobile, tablet, and web portal to Oil & Gas, Mining, Geothermal, and Carbon Storage enterprises.

Product overview

BaselineZ is a 3D immersive visualization and collaboration platform for geoscience industries. The core offering consists of the BaselineZ Platform (accessed via VR headsets, AR/MR devices, tablets, and mobile), the BaselineZ Web Portal for project management and collaboration, and specialized Virtual Data Rooms (SkyRoom, Universe Room). The platform supports data import through dedicated add-ins for Petrel and JewelSuite. Key features include 3D Stories for immersive presentations and True Scale 3D visualization of geological models, seismic data, wells, and core data. The product serves Oil & Gas, Geothermal, Carbon Storage, and Mining sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• BaselineZ Platform 3D immersive visualization and collaboration platform enabling remote access to geoscience data and 3D models via XR devices (VR, AR, MR) for Oil & Gas, Geothermal, Carbon Storage, and Mining industries.
• BaselineZ Web Portal Cloud-based web interface for managing projects, timelines, data rooms, and user collaboration, accessible at app.baselinez.com with free registration and demo projects.
• SkyRoom Virtual Data Room accessible with Meta Quest that enables true-scale visualization of 3D geoscience data and models in a full immersive world for remote teams.
• Universe Room Virtual room introduced in the 2024.3 release, designed specifically for VR applications and 360-degree immersive viewing of 3D geoscience models.
• 3D Stories Interactive 3D presentation and training tool for geoscience content, enabling immersive storytelling around CCUS and Geothermal projects for stakeholder communication.
• BaselineZ Add-in for Petrel Plugin enabling direct upload of 3D Geomodels from Schlumberger Petrel software to BaselineZ, with a bi-directional data connector for well trajectories, faults, and horizons meshes, and reuse of Petrel colortables.
• BaselineZ Add-in for JewelSuite Plugin enabling integration with Baker Hughes JewelSuite reservoir software for data and model import into BaselineZ.

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature10 records

Partnerships

Six partnerships are on record, tiered core, strategic and case study.

• MicrosoftcoreTechnology or IntegrationMicrosoft partnership includes Microsoft Store distribution for HoloLens 2, Azure cloud infrastructure support, and enterprise integration capabilities. BaselineZ is available through Microsoft Store and optimized for HoloLens 2 mixed reality device.
• Schlumberger (Petrel)coreTechnology or IntegrationDeep integration with Schlumberger Petrel reservoir modeling software. Bi-directional data connector available for well trajectories, faults, horizons meshes. Users can import Petrel projects and use Petrel colortables for consistent 3D displays.
• Baker HughesstrategicTechnology or IntegrationBaker Hughes partnership for energy industry collaboration. Baker Hughes logo appears as partner alongside Microsoft and Igloo Vision.
• Igloo VisioncoreStrategic or Co-development PartnerStrategic partnership for Igloo Vision immersive spaces. BaselineZ supports Igloo Vision rooms enabling 360-degree collaborative visualization of 3D geological models at large scale. First BaselineZ release for Igloo Spaces launched in 2024.1.
• VFG-Labcase studyStrategic or Co-development PartnerCollaboration with VFG-Lab to visualize geothermal reservoir and storage system in greater Berlin area. VFG-Lab used BaselineZ as main communication platform for engaging policy-makers and politicians in geothermal project development.
• University of Texas at Austin - Bureau of Economic Geologycase studyStrategic or Co-development PartnerPartnership to create Digital Outcrop Model Virtual Fieldtrips using BaselineZ. Bureau researchers Charlie Kerans and Robin Dommisse selected BaselineZ for Lawyer Canyon virtual fieldtrip, integrating digital outcrop models with subsurface geocellular models.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Baker Hughes: Energy technology company and BaselineZ partner with JewelSuite reservoir software. Overlaps in geoscience tooling for oil and gas, geothermal, and CCUS, with deep enterprise relationships that could accelerate BaselineZ distribution.
• Schlumberger (SLB): Global energy services giant whose Petrel platform is the dominant reservoir modeling software. BaselineZ integrates bidirectionally with Petrel, sharing the same geoscience buyer. SLB has the resources to build a competing native XR layer at any time.
• Microsoft (Mesh / Teams): Existing BaselineZ partner via Microsoft Store and HoloLens optimization. Microsoft Mesh adds immersive meetings inside Teams, presenting both a distribution channel and a horizontal competitor for VR collaboration layers.
• Halliburton Landmark: Halliburton's Landmark division provides geoscience and reservoir software (DecisionSpace, EduSuite) used across oil and gas. Same upstream E&P customer base and visualization workflows; a natural acquirer or competitor for geoscience XR.
• Emerson (Paradigm): Emerson's Paradigm division offers E&P software including seismic interpretation and reservoir modeling — overlapping geoscience visualization workflows with BaselineZ across oil and gas operators.

Direct peers

• Petroleum Experts (Petex): Provider of integrated reservoir engineering and modeling software (Prosper, MBAL, Saturn) used by oil and gas operators. Targets the same subsurface geoscience workflow with 3D visualization capabilities comparable in scope.
• Igloo Vision: Strategic partner that manufactures immersive 360-degree visualization spaces. BaselineZ software runs inside Igloo rooms, making Igloo both an enabler and a potential platform competitor for group XR geoscience sessions.

Regional players

• Cegal: Norway-headquartered digitalization partner to the energy industry (oil and gas, geothermal, CCUS). Offers geospatial and subsurface software with similar vertical specialization, primarily serving the North Sea market.

Emerging players

• ENGAGE XR Holdings: Provider of an enterprise VR collaboration platform for education, training, and meetings. Competes in the multi-user XR collaboration layer BaselineZ relies on, though less specialized for geoscience data.
• Spatial: Cross-device 3D collaboration platform supporting Meta Quest, Apple Vision Pro, and web. Represents the broader horizontal threat of general-purpose XR collaboration tools expanding into vertical use cases like geoscience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCEU44UChI_fmW2loEbhGZSw
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/craytive
• Instagraminstagram.com/baselinez.app

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BaselineZ