Spatial
Spatial (SpatialX Inc.) builds Spatial Analogue, a native Apple Vision Pro platform for real-time collaborative 3D design reviews of BIM and CAD models, and Spatial Audio, an immersive 3D soundscape platform for commercial and residential environments, serving architecture, construction, hospitality, healthcare, and entertainment customers.
- Company typePrivate
- Founded2017
- HeadquartersScottsdale, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Spatial does
Spatial (legal entity SpatialX Inc., incorporated in Delaware with operational headquarters in Scottsdale, Arizona) is a private spatial computing company founded in 2017 that builds two integrated product lines. The first, Spatial Analogue, is a native Apple Vision Pro platform comprising the Analogue app for Vision Pro, the Analogue Portal companion apps for iPad and iPhone, and the Analogue Node Mac application, all engineered on Apple Silicon with a RealityKit foundation and an OpenUSD pipeline for interoperability with standard 3D and CAD tools such as SketchUp. Analogue enables real-time collaborative 3D design reviews inside BIM models, with precise spatial annotation via Apple Pencil Pro and Logitech Muse, intuitive hand-gesture manipulation, guided viewpoints, guest-role access controls, and local AI-assisted querying of BIM data offline. The second, Spatial Audio, is an immersive 3D soundscape platform with over one million scene variations that positions virtual audio sources anywhere in physical space, supports Dante and AES67 networked audio, and ships as the Spatial Space Kit turnkey hardware bundle for small-to-medium commercial spaces.
The company targets enterprise customers in architecture, engineering and construction, real estate, product design, hospitality and entertainment, healthcare, and education, with reference deployments including National Geographic, Meow Wolf, UnderTow, Wellstar Health System, The Huddle (North Melbourne Football Club), and Global Wave Integration. Its go-to-market combines a freemium layer (free personal use, with commercial use requiring a paid Master Services Agreement) distributed via the Apple App Store with enterprise direct sales and consultative demos, alongside hardware sales of the Spatial Space Kit. Revenue is generated through commercial subscriptions, audio platform licensing, and hardware bundling. Strategic partners include Apple (platform-level), Logitech (Muse integration), SketchUp (native CAD integration), National Geographic (flagship immersive exhibits), Crestron and QSC (AV control), and HealthTunes (wellness content). The company is led by Founder and CEO Calin Pacurariu and CPO Thomas Hale, and has raised at least three funding rounds between 2019 and 2025, with BITKRAFT Ventures as a lead investor alongside DBL Partners, Transcend, and Valia Ventures.
Spatial firmographics
Firmographics- Name
- Spatial
- Legal name
- SpatialX Inc.
- Website
- https://spatialinc.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Spatial (SpatialX Inc.) builds Spatial Analogue, a native Apple Vision Pro platform for real-time collaborative 3D design reviews of BIM and CAD models, and Spatial Audio, an immersive 3D soundscape platform for commercial and residential environments, serving architecture, construction, hospitality, healthcare, and entertainment customers.
- Ownership category
- akta.pro rank
Spatial industry classification
Industry- Product category
- Spatial Computing and 3D Collaboration Software
- NAICS
- Indoor and Outdoor Display Advertising (54185), Landscape Architectural Services (54132), Indoor and Outdoor Display Advertising (541850)
- SIC
- Search, Detection, Navagation, Guidance, Aeronautical Sys (3812), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- AR/VR & Spatial Computing (SLAM, 3D vision) (HDAAAEAJ)
- akta.pro secondary industries
- HD Maps & Localization for Autonomous/ADAS (BPAMANAL), Immersive/Spatial Audio Production (Dolby Atmos, 5.1/7.1, Binaural) (MPAHAEAJ), GIS & Spatial Data Management Platforms (BPAMANAK), Consumer Navigation & Turn-by-Turn Apps (BPAMANAA)
Keywords
Where Spatial is headquartered
LocationHeadquarters
- HQ city
- Scottsdale
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Spatial business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain
Revenue model
- Spatial Analogue Subscriptions: Annual or monthly subscription access to the Spatial Analogue platform including Vision Pro app, iPad/iPhone companion apps, and team collaboration features. Pricing varies for personal vs commercial use.
- Spatial Audio Platform: Subscription or licensing for the Spatial Audio immersive soundscape platform, potentially bundled with hardware solutions.
- Spatial Space Kit: All-in-one immersive audio hardware bundle including purpose-built speakers, pre-configured audio hardware with Spatial pre-installed, and bundled soundscapes. First turnkey solution for small to medium spaces and innovation labs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Personal/Non-Commercial Use |
| Subscription | Annual | Commercial Enterprise |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Spatial product offering
Product offeringCore offering
Spatial develops native spatial computing software for Apple Vision Pro and iOS devices, enabling real-time collaborative 3D design reviews, team annotation, and decision-making inside BIM and CAD models. The company also operates a separate immersive audio platform (Spatial Audio) that uses 3D soundscape technology to transform physical environments, supported by a turnkey hardware bundle (Spatial Space Kit).
Product overview
Spatial offers two integrated product lines: Spatial Analogue is an immersive spatial design platform for Apple devices, comprising the core Spatial Analogue app for Vision Pro, Analogue Portal companion apps for iPad/iPhone, and Analogue Node for Mac. These products enable real-time collaborative 3D design reviews, team annotation, and decision-making. Spatial Audio is a separate immersive audio platform featuring over a million soundscape variations, supporting hardware-agnostic speaker configurations and API-based integrations for commercial and residential applications, with the Spatial Space Kit as a turnkey hardware bundle.
Differentiator
Problem solved
Functional benefit
Brands
- Analogue for Vision Pro: The ultimate spatial design studio for Apple Vision Pro. Build complex 3D ideas in Vision Pro while collaborating in real-time with team on iOS companion apps.
- Analogue Portal
- Analogue Node
- Spatial Space Kit
Products and services
- Spatial Analogue
- Analogue Portal
- Analogue Node
- Spatial Audio
- Spatial Space Kit
Quantifiable outcome
- 95% of Wellstar Health System frontline workers reported positive mental impact from Wellness Rooms using Spatial audio
- +3 more outcomes
Companies that use Spatial
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles2 records
Spatial technology and API
TechnologyAPI detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability4 records
Feature16 records
Spatial partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, flagship, minor and key customer reference.
- LogitechcoreLogitech partnered with Spatial to enable Logitech Muse digital pencil support in Analogue 26, allowing precise 3D annotation and collaborative drawing in spatial design sessions on Apple Vision Pro.
- National Geographic SocietyflagshipNational Geographic Society and Spatial teamed up to create immersive audio storytelling experiences, starting with the 'Once Upon a Climb' exhibit recreating Mount Everest explorer journeys. The partnership enables Spatial technology to power multisensory exhibits combining 45 speakers, 1,161 sound objects, and visual projections.
- ApplecoreSpatial builds natively on Apple Vision Pro, leveraging Apple Silicon chips and the platform's real-time 3D mapping capabilities. Mike Rockwell, VP Vision Products Group at Apple, provided a testimonial about Logitech Muse enabling precision 3D collaboration with Spatial Analogue.
- SketchUpcoreSketchUp integration enables Analogue Node to stream massive 3D projects directly to Vision Pro and iPad. Native SketchUp extension for Windows and direct USDZ support from any CAD or DCC software enables seamless workflow for architecture and design studios.
- EightminorEight, a design studio, is working with Spatial to develop Analogue into a transformative tool that reimagines and accelerates creative workflows. Quote from Wilhelm Oehl, Global Partner & Chief Experience Officer.
- Wellstar Health Systemkey customer referenceWellstar Health System partnered with Spatial and HealthTunes to install 16 Wellness Rooms across Atlanta-area hospitals. The partnership demonstrates Spatial's application in therapeutic healthcare environments for frontline worker wellness.
- Meow WolfflagshipMeow Wolf, an arts and entertainment collective, partnered with Spatial at SXSW to design a pop-up exhibit within The Spatial Holodeck, creating interactive multidimensional worlds powered by Spatial audio technology.
- Pink SparrowminorPink Sparrow designed and fabricated The Spatial Holodeck SXSW activation, bridging multiple spaces with three-dimensional interactive soundscapes for an immersive visitor experience.
Scale indicators9 records
Recent moves6 records
Expansion highlights7 records
Spatial competitors and assessment
Company assessmentDirect peers
- Arvizio: Arvizio provides enterprise AR/VR collaboration and visualization solutions for design review, training, and field operations. It targets overlapping enterprise customers with multi-user immersive 3D review, intersecting Spatial's AEC and design collaboration use cases.
- The Wild: The Wild provides real-time XR collaboration software for architecture, design, and enterprise teams using headsets. It directly competes with Spatial Analogue in the AEC collaborative review category, with similar target customers (architects, designers) and a comparable use case of meeting inside 3D models.
- L-Acoustics: L-Acoustics is a professional audio company specializing in immersive sound systems (L-ISA) for venues, concerts, and installations. It directly competes with Spatial Audio in the immersive venue audio category, serving entertainment venues and experiential installations.
- Campfire 3D: Campfire 3D is a spatial collaboration platform purpose-built for AEC and design teams on Apple Vision Pro. It is the closest direct competitor to Spatial Analogue, targeting the same architectural, engineering, and construction review workflows with headset-native immersive collaboration.
Broad incumbents
- Bose Professional: Bose Professional provides installed audio systems and room solutions for venues, hospitality, and corporate environments. It is a broad incumbent in the professional audio installation space that overlaps with Spatial Audio's hardware-and-software deployment model.
- Sketchfab: Sketchfab, owned by Epic Games/Adobe ecosystem ties, is the leading 3D model sharing and viewing platform. It overlaps with Spatial's 3D asset visualization use case as a broader incumbent, though it lacks Spatial's native spatial collaboration and AEC-specific tooling.
- Autodesk Forma: Autodesk Forma (formerly Spacemaker) is Autodesk's AEC early-stage design platform, sitting alongside Revit, BIM 360, and Construction Cloud. As a broad incumbent with deep AEC distribution and Apple partnership momentum, Autodesk could ship Vision Pro-native review features that compete with Spatial Analogue.
- Dolby Atmos for Music / Cinema: Dolby Atmos is the dominant spatial audio format and platform for cinema, home theater, and music production. As a broad incumbent in spatial audio production and rendering, Dolby represents both a competitor and a potential standards partner for Spatial Audio's content library.
- Trimble Connect: Trimble Connect is Trimble's AEC collaboration and BIM coordination platform used across architecture, engineering, and construction firms. As a broad incumbent in AEC collaboration, it represents a likely longer-term competitive threat as Trimble extends into XR/spatial review workflows.
Emerging players
- Resolve Spatial: Resolve Spatial offers spatial computing and AR/VR collaboration tools for AEC and design workflows. As an emerging player, it overlaps with Spatial's flagship Analogue use case but with narrower distribution and likely smaller installed base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Spatial social profiles
Digital presenceSpatial financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spatial leadership team
Management profileNumber of profiles
Profiles2 records
Spatial funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spatial M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spatial
What does Spatial do?
Spatial develops native spatial computing software for Apple Vision Pro and iOS devices, enabling real-time collaborative 3D design reviews, team annotation, and decision-making inside BIM and CAD models. The company also operates a separate immersive audio platform (Spatial Audio) that uses 3D soundscape technology to transform physical environments, supported by a turnkey hardware bundle (Spatial Space Kit).
Is Spatial a public or private company?
Spatial is a private company. It is classified as venture growth investor backed and is currently operating.
When was Spatial founded?
Spatial was founded in 2017. It employs 11 to 50 people.
Where is Spatial based?
Spatial is headquartered in Scottsdale, United States, in the North America region.
How does Spatial make money?
Three revenue lines are on record. Spatial Analogue Subscriptions are the primary driver. The others are spatial Audio Platform and spatial Space Kit.
Who are Spatial's main competitors?
Direct peers on record are Arvizio, The Wild, L-Acoustics and Campfire 3D. Broad incumbents are Bose Professional, Sketchfab, Autodesk Forma, Dolby Atmos for Music / Cinema and Trimble Connect. Resolve Spatial is listed as an emerging player.
Does Spatial have an API?
Yes. Spatial Audio provides a Simple API for enabling external control from existing systems for both commercial and high-end residential applications.
What industry is Spatial in?
Spatial's product category is Spatial Computing and 3D Collaboration Software. Its primary akta.pro industry code is HDAAAEAJ, AR/VR & Spatial Computing (SLAM, 3D vision), with a secondary code of BPAMANAL, HD Maps & Localization for Autonomous/ADAS. Its NAICS code is 54185 and its SIC code is 3812.