Three

What Three does

Three Architecture is a Dallas-headquartered, privately held architecture and planning firm founded in 1983 by Gary Koerner that operates a boutique practice across three integrated service lines: senior living design, hospitality design, and luxury residential design. The firm applies a stated "emotional design methodology" and a hospitality-influenced approach to senior living environments, developing independent living, assisted living, memory care, and continuing-care communities alongside luxury hotels, resorts, clubhouses, and custom residences. Notable delivered projects include Edgemere (a 423-unit continuing-care community in Dallas), Harbor's Edge (a 24-story senior living tower in Norfolk, Virginia), Rosewood Mansion on Turtle Creek, Rosewood Mayakoba and Fairmont Mayakoba in Mexico, Hotel Emma (adaptive reuse in San Antonio), Horseshoe Bay Resort ($45 million clubhouse renovation), and La Secoya de El Castillo in Santa Fe, New Mexico. The firm also offers interior project solutions and has executed assignments internationally in Mexico, Costa Rica, St. Kitts, and Barbuda.

The firm's business model is project-based professional services revenue, with fees structured around scope, complexity, and square footage rather than published unit pricing. Distribution is exclusively direct: principals (Gary Koerner as President/Senior Designer, Rockland Berg, Carl S. Ede, David C. Fowler, Rob Lara, and Christine Cook as Principals) lead business development and client engagement. New business is generated through repeat client relationships, word-of-mouth referrals within the luxury hospitality and senior living ecosystems, an award-winning portfolio showcased via website and social channels (LinkedIn and Instagram), and earned media in trade publications including MULTIFAMILY Design + Construction, Globe St. Real Estate Forum, Senior Housing News, and Hospitality Design. The firm operates from a single headquarters office at 4925 Greenville Avenue, Suite 600, Dallas, Texas, with 11-50 employees and no disclosed external institutional ownership, funding rounds, or M&A activity.

Name

Three

Legal name

Three Architecture

Website

https://threearch.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Three Architecture is a privately held, Dallas-based boutique architecture firm founded in 1983 that provides hospitality, senior living, and luxury residential design services to developers, hotel operators, and senior living owners across the United States and internationally.

Ownership category

akta.pro rank

Product category

Architecture and Planning Services

NAICS

Architectural Services (54131), Interior Design Services (54141)

akta.pro primary industry

Architectural Design Services (BPAHAKAA)

akta.pro secondary industries

Interior Design Services (BPAHAKAB), Senior Living & Assisted Living Facility Construction (IMAFACAJ), Hospitality & Entertainment Venue Construction (IMAFACAC)

Keywords

• Architecture design services
• Senior living design
• Hospitality design
• Luxury resort architecture
• Residential architecture

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Architecture and Design Services: Fees for comprehensive architectural services including conceptual design, project planning, and post-occupancy support for hospitality, senior living, and residential projects. Revenue is project-based with fees structured around scope, complexity, and square footage of developments.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Three is an architecture and planning firm that delivers comprehensive architectural design services across three practice areas: senior living communities, luxury hospitality (hotels, resorts, clubhouses, spas), and residential projects. The firm applies a proprietary Emotional Design Methodology and overlays hospitality design principles onto senior living developments, with engagements spanning conceptual design, project planning, and post-occupancy support.

Product overview

Three Architecture is a Dallas-based design boutique with over 35 years of experience offering architectural services across three core practice areas: senior living design, hospitality design, and residential design. The firm operates as a unified service practice rather than a software platform. The senior living practice applies hospitality-inspired design principles to create resort-style retirement communities. The hospitality practice designs boutique hotels, luxury resorts, restaurants, clubhouses, and spas. The residential practice handles custom homes and master-planned communities. Notable projects include Edgemere in Dallas, Harbor's Edge in Norfolk, Rosewood Mansion on Turtle Creek, Hotel Emma, and Rosewood Mayakoba Resort. The firm's methodology focuses on emotional connections in design, creating spaces that 'lift the human spirit.'

Differentiator

Problem solved

Functional benefit

Products and services

• Three Architecture - Senior Living Design Comprehensive architectural design services for senior living communities, covering independent living, assisted living, memory care, and continuing care retirement communities. The firm applies hospitality design principles to create resort-style living experiences for seniors and supports owners and operators from initial planning through post-occupancy.
• Three Architecture - Hospitality Design Architectural design services spanning boutique properties to large-scale resort developments for the luxury hospitality sector. Project types include hotels, resorts, restaurants, clubhouses, spas, and event spaces.
• Three Architecture - Residential Design Custom residential architecture services including luxury single-family homes, multi-unit residential towers, active adult communities, and master-planned residential communities.

Quantifiable outcome

• 423 continuing-care units at Edgemere; 24-story tower at Harbor's Edge; $45M renovation at Horseshoe Bay Resort

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• SB Architects: SB Architects is a hospitality-focused architecture firm with deep experience in luxury resorts and high-end residential. It shares Three's emphasis on site-responsive, emotionally resonant design for premium hotel brands in resort destinations.
• WATG (Wimberly Allison Tong & Goo): WATG is a global architecture and design firm specializing in luxury hospitality, residential, and mixed-use projects. Like Three, it serves five-star hotel operators and resort developers worldwide, making it the closest direct peer in the boutique-luxury hospitality design space.
• RLPS Architects: RLPS Architects is a mid-sized firm with a strong senior living design practice serving retirement communities and continuing care operators. It is directly comparable to Three in serving similar senior living clients with similar scale and project complexity.
• Hirsch Bedner Associates (HBA): HBA is the leading hospitality-focused interior design firm serving luxury hotel brands worldwide. It overlaps with Three's interior design services for luxury hospitality clients and competes for similar brand-driven commissions.
• Legat Architects: Legat Architects is a mid-sized architecture firm with established senior living and hospitality practices serving operators and developers across the Midwest and beyond. It is comparable to Three in scale, vertical specialization, and client profile.
• Stonehill & Taylor: Stonehill & Taylor is an architecture and interior design firm specializing in luxury hotels, resorts, and high-end residential. It mirrors Three's boutique positioning and integrated architecture-plus-interiors delivery model for hospitality clients.

Broad incumbents

• DLR Group: DLR Group is a large integrated design firm with hospitality, senior living, and residential practices. It competes for similar enterprise clients but operates at substantially greater scale and geographic breadth than Three.
• Gensler: Gensler is the largest architecture firm in the US with a global hospitality practice. It competes with Three for major branded luxury hotel and resort design projects at the high end of the market.
• HKS: HKS is a major global architecture firm with practices spanning hospitality, healthcare, and senior living. While broader and much larger than Three, it competes for enterprise luxury hotel and senior living design commissions.
• Perkins Eastman: Perkins Eastman is a large architecture practice with a substantial senior living and senior housing portfolio. While much bigger than Three, it competes for the same senior living developer clients across independent living, assisted living, and memory care communities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/threearchitecture/posts/?feedView=all
• Instagraminstagram.com/threearchitecture
• Xx.com/threearchtx

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Three