What SB Architects does

Note on data integrity: the firmographic metadata identifies the subject as "SB Architects" (San Francisco, founded 1960, 101-250 employees, sb-architects.com), but virtually all substantive operational data — customers, leadership, office locations, partnerships, website content (https://10design.co) — describes 10 Design, a separate global architecture practice. The analysis below is grounded in the substantive data, which characterizes 10 Design.

10 Design is a global architecture practice delivering end-to-end design services spanning masterplanning, urban design, residential, commercial, retail, hospitality and wellness, civic and cultural, education, and sustainability projects. The firm serves enterprise clients including luxury hospitality brands (Ritz-Carlton, via the Nekajui Reserve in Costa Rica), major real estate developers (Dubai Holding for Bluewaters Residences in the UAE; China Resources Land for MixC Sungang in Shenzhen), and public-sector/institutional entities. It maintains studio locations in Denver and Shanghai, and its project portfolio spans the Middle East, Europe, North America, Central America, and East Asia, with named engagements in the UAE, UK, Costa Rica, USA, and China.

The firm's underlying "technology" is its design methodology portfolio, which includes proprietary approaches such as SHED, data-driven design, adaptive re-use and retrofit specialization, and waterfront development expertise. These are positioned as recurring themes across geographies rather than software platforms. Revenue is generated through custom-quoted professional services fees on a project basis — no standard pricing tiers are disclosed — with go-to-market executed via direct enterprise engagement, business-development directors embedded in regional studios, and presence at industry events such as MIPIM and the Shanghai International Architecture Festival. The firm pursues a horizontal segmentation strategy across use cases (civic, commercial, residential, hospitality, masterplanning, sustainability) rather than vertical specialization.

Name

SB Architects

Legal name

10 Design

Website

https://sb-architects.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

101–250 employees

Short description

10 Design is a global architecture practice delivering masterplanning, urban design, and building design across residential, commercial, hospitality, retail, and civic sectors. It serves enterprise clients including luxury hospitality brands and major real estate developers across the Americas, EMEA, and Asia Pacific.

Ownership category

akta.pro rank

Product category

Architectural Design Services

NAICS

Architectural Services (54131), Architectural, Engineering, and Related Services (5413)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Engineering Services (8711)

akta.pro primary industry

Architectural Design Services (BPAHAKAA)

akta.pro secondary industries

Building Information Modeling (BIM) & Digital Design Services (BPAHAKAK), Interior Design Services (BPAHAKAB)

Keywords

• Architectural design services
• Masterplanning urban design
• Commercial architecture
• Residential architecture
• Hospitality design

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Architecture and Design Services: Professional services revenue from architectural design, masterplanning, and interior design projects for commercial, residential, hospitality, and mixed-use developments

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

SB Architects is a global design and planning firm providing full-service architectural design spanning masterplanning, urban design, civic, commercial, residential, retail, hospitality, and educational projects across global markets. The firm delivers end-to-end design services from concept through completion, with expertise in adaptive re-use, waterfront developments, branded residential, and mixed-use complexes, applying resilient and responsible design principles.

Product overview

10 Design is a global architecture practice offering comprehensive design services rather than a software product company. Their portfolio includes masterplanning and urban design, residential, commercial, retail, hospitality and wellness, civic and cultural, and educational projects. Key project types span waterfront developments, mixed-use complexes, branded residential, and adaptive re-use/retrofit projects. The firm operates across multiple geographies including the UAE, UK, Costa Rica, USA, and China.

Differentiator

Problem solved

Functional benefit

Products and services

• Architectural Design Services Comprehensive architectural design services delivered to enterprise clients including real estate developers, hospitality brands, and government entities, spanning masterplanning, urban design, civic, commercial, residential, retail, hospitality, and educational projects across global markets.
• Masterplanning and Urban Design Large-scale urban planning, masterplanned communities, and waterfront development services for real estate developers and government entities across global markets.
• Hospitality and Wellness Design Architecture and interior design services for luxury hotels, resorts, branded residences, and wellness facilities serving hospitality brands such as Ritz-Carlton.
• Residential Design Architectural services for branded residences, luxury apartments, and residential complexes for real estate developers and luxury operators.

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• 10N CollectiveminorGTM or Marketing PartnerDesign collective network shown as logo partner. Collaborative relationship for design community engagement and joint events like pre-MIPIM drinks.
• EgisminorStrategic or Co-development PartnerGlobal architecture and engineering group shown as logo partner in footer. Potential collaboration on engineering-integrated design projects.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• 10 Design: 10 Design is a global architecture practice working across hospitality, residential, commercial, retail, and masterplanning with offices in Denver, Shanghai, and project work across the UAE, UK, China, USA, and Costa Rica. The firm profile closely matches SB Architects' global practice, sector mix, and recent leadership activity (e.g., CEO appointments, BD hires), making it a directly comparable peer in scale, scope, and go-to-market.
• Kohn Pedersen Fox (KPF): KPF is a global architecture firm focused on high-rise commercial, mixed-use, masterplanning, and branded residential projects for major developers and institutional clients. It is a direct competitor for SB Architects in commercial towers, large mixed-use districts (such as New Town Quarter-style urban schemes), and luxury residential work.
• Perkins&Will: Perkins&Will is a global architecture and design practice active in commercial, civic, healthcare, education, residential, and masterplanning projects. It competes with SB Architects for large commercial, civic, and masterplanning commissions, and shares a similar horizontally-diversified typology mix.
• Aedas: Aedas is a global architecture practice headquartered in Asia with significant presence in the Middle East, China, and Europe covering commercial, hospitality, residential, and mixed-use projects. It is highly comparable to SB Architects in regional exposure and project types, including branded residential and large mixed-use developments.
• HKS Architects: HKS is a global architecture practice working across commercial, residential, hospitality, healthcare, civic, and sports projects for large enterprise clients. It is comparable to SB Architects in pursuing large, complex enterprise commissions with a strong brand-led design approach.

Broad incumbents

• Gensler: Gensler is one of the largest global architecture and design firms, working across commercial, hospitality, retail, residential, and masterplanning projects for enterprise clients worldwide. It competes with SB Architects for enterprise commissions and talent at significantly greater scale, serving the same Fortune 500, hospitality, and developer clients.
• Skidmore, Owings & Merrill (SOM): SOM is a long-established global architecture, engineering, and urban planning practice delivering commercial towers, mixed-use, civic, and masterplanning projects at the highest end of the market. It overlaps with SB Architects on commercial, residential, masterplanning, and adaptive re-use commissions for premium enterprise clients.
• Foster + Partners: Foster + Partners is a global architecture practice with a strong brand in commercial, hospitality, residential, and masterplanning for enterprise clients across the Middle East, Asia, and the UK. It overlaps heavily with SB Architects on waterfront, mixed-use, and luxury hospitality commissions such as Ritz-Carlton and Dubai Holding.
• HOK: HOK is a large global design, architecture, and engineering firm working across commercial, hospitality, residential, civic, and masterplanning projects. It overlaps with SB Architects on enterprise clients and project types, particularly in commercial offices, mixed-use, and hospitality.

Emerging players

• CallisonRTKL: CallisonRTKL (now part of Arcadis) is a global architecture and design practice specializing in retail, mixed-use, hospitality, and masterplanning projects. It directly competes with SB Architects for retail-led mixed-use and masterplanning commissions such as the Miami Design District-style developments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/sb_architects
• Facebookfacebook.com/sbarchitects
• LinkedInlinkedin.com/company/1352222
• Instagraminstagram.com/10design.co

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SB Architects