RoseSkinCo

What RoseSkinCo does

RoseSkinCo is a direct-to-consumer beauty technology company that designs, markets, and sells FDA-cleared at-home IPL (Intense Pulsed Light) hair removal devices under the Lumi brand, alongside complementary hardware and skincare products. The core Lumi 1 handset emits wavelengths of 510–1100 nm at 1.6–3.8 J/cm² across six intensity levels, delivering 900,000 flashes rated for a 30+ year lifespan, while the Lumi 2 adds skin-focused cooling technology and an optimized flash window. Supporting SKUs include the 4D Shaver (waterproof electric razor with five rotating heads), Glow Glove exfoliating gloves, Aloe Coco body lotion formulated with coconut oil, aloe vera, squalane, and shea butter, and the Petal 2 sonic facial cleansing brush. The portfolio is sold individually and through curated bundles such as the Silky Smooth and Silky Smooth+ routines.

The business operates an exclusively DTC e-commerce model through roseskinco.com and ten country-specific storefronts spanning the US, UK, Canada, Australia, Europe, UAE, Singapore, South Africa, and New Zealand, with free global shipping. Acquisition relies on a multi-channel mix: organic social (Instagram, TikTok, Facebook, Pinterest, Twitter), an influencer/affiliate program on grin.live, an 87-article blog (RoseSkinConvos), SEO, and earned media coverage in Daily Mail, Byrdie, marie claire, Well+Good, Hola!, Life & Style, and The Daily Beast. Payment options include Afterpay installments in five markets and HSA/FSA purchasing through Flex. The company claims 400,000+ customers worldwide, with Lumi holding a 4.8/5 rating across 1,430 reviews.

RoseSkinCo Inc. is incorporated in Delaware with a mailing address in Claymont, DE; firmographic data also references Montreal, Canada as a headquarters city. No funding rounds, acquisitions, or external investors are disclosed, and the leadership section lists only CEO Faisal Al-Jabri. As of the most recent data, the storefront displays a prominent 'LIQUIDATION SALE — UP TO 57% OFF — EVERYTHING MUST GO' banner across the entire catalog, indicating a material operational transition or inventory wind-down.

Name

RoseSkinCo

Legal name

RoseSkinCo Inc.

Website

https://roseskinco.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

RoseSkinCo is a direct-to-consumer beauty brand selling FDA-cleared IPL hair removal devices (Lumi, Lumi 2) and complementary at-home skincare products, serving consumers in 20+ countries through country-specific e-commerce storefronts as an affordable alternative to professional laser treatments.

Ownership category

akta.pro rank

Product category

At-Home Beauty Devices & Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Skincare Devices (Cleansing Brushes, Microcurrent, LED, Dermaplaning) (CRABAKAI)

Keywords

• IPL hair removal devices
• At-home beauty devices
• Personal care electronics
• Skincare accessories
• Direct-to-consumer beauty

Headquarters

HQ city

Montreal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Hardware Device Sales: One-time purchase of IPL hair removal devices (Lumi, OG) and beauty devices (4D Shaver, Petal 2). No recurring costs or consumables required. Lumi provides 900,000 flashes (30+ years), OG provides 300,000 flashes (10+ years).
2. Skincare and Accessories Sales: One-time purchases of supporting products including body lotions, exfoliating gloves, replacement heads, charging cables, andIPL replacement plugs.
3. Bundle/ Routine Sales: Pre-curated beauty routines combining multiple products (Lumi + 4D Shaver + Gloves + Lotion) at discounted bundle prices compared to individual purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels10 records

Core offering

RoseSkinCo designs, sells, and ships direct-to-consumer at-home IPL hair removal handsets (Lumi 1 and Lumi 2) and complementary beauty devices and skincare (4D Shaver, Petal 2 sonic facial cleansing brush, Glow Glove exfoliating gloves, Aloe Coco Body Lotion). The company markets FDA-cleared IPL technology as a one-time, pain-free, at-home alternative to expensive professional laser hair removal, selling products individually and as curated bundle routines with free global shipping.

Product overview

RoseSkinCo is an at-home beauty device and skincare company offering professional-grade beauty solutions for home use. The product portfolio centers on IPL (Intense Pulsed Light) hair removal technology, with Lumi and Lumi 2 as the core IPL handsets for permanent hair reduction. Supporting products include the 4D Shaver (electric razor), Glow Glove exfoliating system, and Aloe Coco Body Lotion for skincare and IPL aftercare. The company also offers the Petal 2 sonic facial cleansing brush and various replacement parts. Products are sold individually or in curated bundle routines (Silky Smooth+, Silky Smooth, Smooth & Soothe) designed to simplify the beauty routine and deliver comprehensive hair removal and skincare solutions. All IPL devices are FDA-cleared and certified by FCC, CE, and RoHS for safety.

Differentiator

Problem solved

Functional benefit

Brands

• Lumi: IPL hair removal handset product line - includes Lumi 1 and Lumi 2 devices for permanent at-home hair removal
• 4D Shaver
• Glow Glove
• Aloe Coco Body Lotion
• Petal 2
• Silky Smooth Routine
• Silky Smooth+ Routine

Products and services

• Lumi 1 IPL Hair Removal Handset FDA-cleared at-home IPL hair removal device using intense pulsed light technology (510NM-1100NM wavelengths, 1.6-3.8 J/cm² energy output) to permanently reduce body hair growth. Features 5 intensity levels, 900,000 flashes, 30+ year lifespan, and built-in cooling. Designed for individual consumers seeking an alternative to professional laser treatments.
• Lumi 2 Permanent Hair Removal Device Advanced version of the Lumi IPL handset featuring 6 intensity levels, skin-focused cooling technology, optimized flash window for better precision and coverage, and full-body treatment in 30 minutes. 900,000 flashes with a 30-year lifespan. Targeted at individual consumers seeking an FDA-cleared at-home IPL hair removal device.
• 4D Shaver Automatic Electric Shaver

Quantifiable outcome

• Results visible in 2-4 weeks with significant reduction after 3-4 uses
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Two partnerships are on record, tiered supporting.

• Flex (HSA/FSA Payment)supportingGTM or Marketing PartnerRoseSkinCo offers HSA/FSA payment options through Flex, allowing customers to use pre-tax health savings dollars for purchases. Flex verifies eligibility and processes payments in installments.
• AfterpaysupportingGTM or Marketing PartnerAfterpay installment payment option available for customers in USA, Australia, Canada, New Zealand, and United Kingdom, allowing purchases to be split into four interest-free payments.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Philips (Lumea): Philips Lumea is the market-leading at-home IPL range from a major personal-care incumbent. Overlaps directly with Lumi on IPL technology, body-area coverage, and FDA-cleared positioning, but backed by Philips' R&D, retail distribution, and global brand.
• Braun (Silk-expert): Braun Silk-expert is a flagship at-home IPL line from a Procter & Gamble-owned personal-care giant. Competes with RoseSkinCo on IPL handsets across price tiers, with deep retail shelf presence and global marketing budgets.
• Panasonic: Large electronics and personal-care incumbent with at-home IPL/epilator offerings. Competes with RoseSkinCo in the broader at-home hair removal category and brings global retail, R&D, and brand-equity advantages.
• Gillette Venus: Procter & Gamble-owned mass-market women's hair removal brand covering razors and adjacent IPL offerings. Competes with RoseSkinCo primarily on the shaving/budget hair-removal side and increasingly in at-home IPL through broader retail distribution.

Emerging players

• Dermaflash: DTC beauty-device brand known for at-home dermaplaning tools and adjacent skincare devices. Comparable to RoseSkinCo on the device-led, premium-DTC positioning and social-media-driven customer acquisition.
• CurrentBody: Specialist online retailer and emerging brand of at-home beauty devices including IPL hair removal, LED therapy, and microcurrent. Comparable to RoseSkinCo in category focus (IPL + skincare-adjacent devices) and DTC distribution model.

Direct peers

• Ulike: Direct-to-consumer at-home IPL hair removal brand with a product portfolio and price point (~$200-$400 range) that overlap heavily with RoseSkinCo's Lumi line. Targets the same consumer hair-removal use case and competes on DTC e-commerce with similar influencer-driven marketing.
• JOVS: Beauty-device brand offering IPL hair removal alongside skincare devices (microcurrent, LED). Overlaps with RoseSkinCo on IPL handsets and adjacent cleansing/exfoliation tools, with a similar DTC social-commerce GTM.
• Nood: DTC at-home IPL brand targeting a similar demographic with comparable pricing and influencer-led marketing. Directly competes in the same 'affordable at-home IPL' niche as RoseSkinCo's Lumi.
• Tria Beauty: Pioneer in at-home beauty devices including laser hair removal and skincare tools. Closely comparable to RoseSkinCo as a focused DTC device brand with FDA-cleared technology and similar product-led positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/RoseSkinCo
• Facebookfacebook.com/roseskinco
• Instagraminstagram.com/roseskinco
• Pinterestpinterest.com/roseskinco
• TikToktiktok.com/@roseskinco
• LinkedInlinkedin.com/company/20167654

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RoseSkinCo