JOVS
JOVS is a Shenzhen-based consumer electronics company founded in 2016 that designs and sells FDA-cleared, at-home light-based beauty devices — including laser masks, EMS wearables, IPL hair removal, and DPL photofacial systems — direct to consumers across 35+ countries.
- Company typePrivate
- Founded2016
- HeadquartersShenzhen, China
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What JOVS does
JOVS is a Shenzhen-based consumer electronics company founded in 2016 that designs, manufactures, and sells at-home beauty devices across anti-aging, hair removal, body toning, hair regrowth, and skin rejuvenation categories. Its core technology stack centers on proprietary light-based modalities — FPT (Focus Photothermal Therapy) laser chips with 20-degree narrow-angle optics delivering 143 mW/cm², VCSEL laser technology, full-spectrum LED arrays (590-1200nm), EMS electrical muscle stimulation, IPL hair removal, and DPL photofacial systems — protected by 160+ patents and validated by 29 global safety certifications including FDA clearance on its flagship 4D Laser Light Therapy Mask.
The product portfolio spans 40+ SKUs at price points from $24 (microneedle acne patches) to $3,999 (Full-Spectrum Red Light Therapy Bag Pro), with average transactions of $200-$700. Flagship offerings include the FDA-cleared 4D Laser Mask, the 6D Laser & EMS Anti-Aging Mask, the HLLT Hair Density Dryer, EMS Toning Shorts/Sports Bra/Pants, IPL hair removal systems, and DPL photofacial devices. JOVS sells primarily direct-to-consumer through regional e-commerce storefronts (US, Canada, UK, EU, Australia) and Amazon, with HSA/FSA eligibility via Flex and BNPL options through Klarna/Afterpay/Shop Pay, shipping to 100+ countries.
Revenue mechanics are driven by one-time hardware purchases supplemented by consumables (serums, patches, controllers); there is no subscription model. Go-to-market relies on celebrity endorsements (Jennifer Aniston, Kim Kardashian), influencer and medical professional endorsements, multi-platform social media (Instagram, TikTok, YouTube, Reddit), content marketing, and paid digital advertising. The company has reached 1.5M+ customers globally, operates with 101-250 employees, and claims 250+ industry awards including Red Dot Design and Cosmoprof Innovation recognition.
JOVS firmographics
Firmographics- Name
- JOVS
- Legal name
- JOVS
- Website
- https://jovs.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- JOVS is a Shenzhen-based consumer electronics company founded in 2016 that designs and sells FDA-cleared, at-home light-based beauty devices — including laser masks, EMS wearables, IPL hair removal, and DPL photofacial systems — direct to consumers across 35+ countries.
- Ownership category
- akta.pro rank
JOVS industry classification
Industry- Product category
- Consumer Beauty Electronics
- NAICS
- Electric Lighting Equipment Manufacturing (3351)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Skincare Devices (Cleansing Brushes, Microcurrent, LED, Dermaplaning) (CRABAKAI)
Keywords
Where JOVS is headquartered
LocationHeadquarters
- HQ city
- Shenzhen
- HQ country
- China
- HQ region
- Asia
Offices9 records
Markets served
JOVS business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Operations, Personnel
Revenue model
- Hardware Device Sales: Primary revenue from one-time purchase of at-home beauty devices including laser masks, LED therapy devices, EMS toning products, and IPL hair removal devices. Products range from $129 to $3,999 with average transaction values in the $200-$700 range.
- Accessories and Consumables: Sales of complementary products including serums, controllers, replacement parts, and skincare accessories. Products like Exosome & Collagen 17 Hair Density Serum at $29.90 and JOVS Controller Accessory provide recurring attachment revenue.
- HSA/FSA Eligible Products: Partnership with Flex to enable HSA/FSA payment for eligible products, expanding customer base and purchase frequency by allowing pre-tax healthcare dollars for beauty device purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Premium Laser Masks - Flagship anti-aging devices |
| One time/ perpetual license | Pay-as-you-go | LED Light Therapy Devices - Mid-range skin rejuvenation |
| One time/ perpetual license | Pay-as-you-go | EMS Body Toning Products - Muscle stimulation devices |
| One time/ perpetual license | Pay-as-you-go | Hair Removal Devices - IPL technology |
| One time/ perpetual license | Pay-as-you-go | DPL Photofacial Devices - Advanced skincare |
| One time/ perpetual license | Pay-as-you-go | Specialty and Entry Products |
| One time/ perpetual license | Pay-as-you-go | Premium Full-Body Systems |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels11 records
JOVS product offering
Product offeringCore offering
JOVS designs, manufactures, and sells at-home light-based beauty devices including FDA-cleared laser therapy masks, LED red light therapy masks, EMS body-toning wearables, IPL hair removal systems, and DPL photofacial devices. The company offers a comprehensive product ecosystem covering anti-aging, wrinkle reduction, body contouring, hair regrowth, and skin rejuvenation using proprietary technologies such as FPT laser and HLLT high-luminance light treatment.
Product overview
JOVS is a beauty technology company offering a comprehensive portfolio of at-home light-based skincare and body toning devices. The product lineup centers on proprietary light therapy technologies including FPT (Focus Photothermal Therapy) laser masks (4D and 6D Laser Masks), LED therapy devices (face masks, neck/chest masks, body mats), EMS (Electrical Muscle Stimulation) wearable devices (shorts, sports bra, pants, face masks), IPL hair removal systems, and DPL photofacial devices. The portfolio spans anti-aging treatments, hair growth stimulation, body contouring, and skin rejuvenation. Key flagship products include the world's first and only FDA-cleared 4D Laser Light Therapy Mask and the innovative 6D Laser & EMS Anti-Aging Mask combining laser therapy with EMS technology. The company also offers complementary skincare serums, microneedle patches, and accessories. Distribution spans the US, China, Japan, Singapore, and Italy with presence in over 35 countries.
Differentiator
Problem solved
Functional benefit
Products and services
- JOVS 4D Laser Light Therapy Mask FDA-cleared laser therapy mask using quad-wavelength laser technology (660nm, 850nm, 940nm, 1064nm) with FPT ultra-narrow optics delivering 143mW/cm² irradiance. Targets wrinkles, dark spots, redness, and fine lines with clinically proven results in 1-2 weeks for consumers seeking at-home anti-aging treatments.
- JOVS 6D Laser & EMS Anti-Aging Therapy Mask Combines clinical-grade laser rejuvenation with EMS electrical muscle stimulation. Features dual-mode system with full-spectrum renewal and full-face EMS lifting for facial toning, V-face contouring, and enhanced absorption for at-home anti-aging.
- JOVS Red LED Light Neck & Chest Mask FDA-cleared LED mask for comprehensive anti-aging care of neck, chest, and back. Uses 660nm red light therapy with 66-LED matrix (67.26mW/cm²) in a 360-degree wrap silicone design. Clinically proven to reduce neck lines by 24.56% in 28 days.
- JOVS HLLT Hair Density Dryer World's first HLLT (High Luminance Light Treatment) hair dryer with 100x energy density than LED. Uses 630-1800nm dual-spectrum red and near-infrared light with comb-guided delivery for follicle activation. Claims 6,363 new hairs in 28 days and visible results in 2 weeks for hair thinning/loss consumers.
- JOVS EMS Toning Shorts World's first wearable EMS shorts for at-home body toning. Delivers up to 8,000 contractions per minute targeting hips and pelvic floor for lifting, tightening, and firming. FDA-cleared with patented EMS technology for consumers seeking non-invasive body shaping.
- JOVS Full-Spectrum Red Light Therapy Mat FDA-cleared full-spectrum red light therapy mat with 610-in-1 LED array (590-1200nm). Features U-shape design for facial and body treatment modes with 140mW/cm² irradiance and 70.9" x 31.5" full-body coverage.
- JOVS Air-Cushion Full-Spectrum Red Light Therapy Mat World's first air-cushion full-spectrum red light therapy system combining inflatable comfort with 590-1200nm wavelength coverage. Features detachable U-shaped panel for targeted 360-degree coverage with three intensity levels.
Quantifiable outcome
- 89% wrinkle reduction in 28 days user trials
- +14 more outcomes
Companies that use JOVS
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
JOVS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability5 records
Feature6 records
JOVS partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights6 records
JOVS competitors and assessment
Company assessmentDirect peers
- NuFACE: NuFACE is a pioneer in at-home microcurrent facial toning devices. Direct competitor to JOVS in the EMS/microcurrent beauty device category, with overlapping target customers seeking non-invasive anti-aging and facial lifting solutions.
- Lightstim: Lightstim specializes in LED light therapy devices for skincare, pain relief, and anti-aging. Direct competitor to JOVS in the at-home LED therapy category with established clinical credentials and professional-channel heritage.
- TRIA Beauty: TRIA Beauty pioneered FDA-cleared at-home laser hair removal devices. Direct competitor to JOVS' IPL hair removal line with comparable clinical-grade positioning and overlapping at-home light-based beauty device value proposition.
- CurrentBody: CurrentBody is a leading at-home beauty device brand specializing in LED light therapy masks, hair growth devices, and anti-aging tools. It is one of the most direct competitors to JOVS in the LED/light therapy mask category globally, with overlapping product positioning, target customers, and DTC-first go-to-market.
- Solawave: Solawave sells red light therapy wands, masks, and skincare devices directly to consumers. Competes directly with JOVS in the at-home red light therapy category with similar celebrity-led marketing and premium positioning.
- MZ Skin: MZ Skin is a luxury British skincare and beauty device brand founded by Dr. Maryam Zamani, offering LED masks and light therapy devices. Comparable to JOVS in the premium at-home LED/light therapy segment targeting affluent anti-aging consumers.
- Dr. Dennis Gross Skincare: Dr. Dennis Gross Skincare offers the well-known DRx SpectraLite FaceWare Pro LED mask and similar at-home light therapy devices. Direct competitor to JOVS in premium LED/light therapy face masks, with strong dermatologist-founded brand equity and overlapping DTC channels.
- Silk'n: Silk'n manufactures at-home IPL and RF beauty devices for hair removal and skin rejuvenation. Direct competitor to JOVS' IPL hair removal and photofacial categories with similar DTC distribution model and FDA-cleared positioning.
Emerging players
- HigherDOSE: HigherDOSE sells red light therapy masks, infrared saunas, and wellness devices. Emerging competitor with overlapping red light therapy product category targeting the wellness-meets-beauty consumer adjacent to JOVS' target market.
Broad incumbents
- Therabody: Therabody is a broader wellness and beauty tech company offering TherFace LED ring, recovery devices, and percussive therapy tools. Overlaps with JOVS in the consumer beauty device category but operates a much wider portfolio across recovery and wellness.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
JOVS social profiles
Digital presenceJOVS compliance and trust
Trust signalCompliance4 records
JOVS financial estimates
Financial estimateRevenue estimate
Valuation estimate
JOVS leadership team
Management profileNumber of profiles
Profiles3 records
JOVS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JOVS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JOVS
What does JOVS do?
JOVS designs, manufactures, and sells at-home light-based beauty devices including FDA-cleared laser therapy masks, LED red light therapy masks, EMS body-toning wearables, IPL hair removal systems, and DPL photofacial devices. The company offers a comprehensive product ecosystem covering anti-aging, wrinkle reduction, body contouring, hair regrowth, and skin rejuvenation using proprietary technologies such as FPT laser and HLLT high-luminance light treatment.
Is JOVS a public or private company?
JOVS is a private company. It is classified as unknown and is currently operating.
When was JOVS founded?
JOVS was founded in 2016. It employs 101 to 250 people.
Where is JOVS based?
JOVS is headquartered in Shenzhen, China, in the Asia region.
How does JOVS make money?
Three revenue lines are on record. Hardware Device Sales are the primary driver. The others are accessories and Consumables and HSA/FSA Eligible Products.
Who are JOVS's main competitors?
Direct peers on record are NuFACE, Lightstim, TRIA Beauty, CurrentBody, Solawave, MZ Skin, Dr. Dennis Gross Skincare and Silk'n. HigherDOSE is listed as an emerging player. Therabody is listed as a broad incumbent.
Does JOVS have an API?
No public API is recorded for JOVS.
What industry is JOVS in?
JOVS's product category is Consumer Beauty Electronics. Its primary akta.pro industry code is CRABAKAI, Skincare Devices (Cleansing Brushes, Microcurrent, LED, Dermaplaning). Its NAICS code is 3351 and its SIC code is 2844.