Care Fertility

What Care Fertility does

Care Fertility is a UK-headquartered fertility treatment provider founded around 2000 by Professor Simon Fishel, who was part of the 1978 team that delivered the world's first IVF baby. The company operates a national network of more than 20 clinic sites across the United Kingdom with additional international locations in Ireland, Spain, and the United States, supported by a workforce of 251-500 employees and registered as Care Fertility Group Limited in Nottingham.

The core service portfolio spans the full fertility pathway: IVF, IUI, ICSI, fertility preservation (egg, sperm, and embryo freezing), donation services (egg, sperm, embryo), surrogacy, shared motherhood (reciprocal IVF for same-sex female couples), and genetic testing including PGT-A and PGT-M. Care Fertility operates tiered package pricing from a £575 Pre-Treatment Bundle through £3,500 (Care Value) and £4,500 (Care Classic) up to £16,175 (Care Enhanced) and £17,250 (Care Advanced). Differentiated clinical technology includes the proprietary CareMaps-AI embryo selection system developed from first-in-UK time-lapse imaging, plus the Univfy PreIVF Report for personalised success-rate prediction, alongside the Salve patient companion app for treatment support.

Revenue derives from a hybrid of NHS-funded cycles (Care Fertility is the largest UK NHS fertility provider with Integrated Care Board contracts covering 32 of 42 ICBs and over 2,000 NHS patients treated annually), private self-pay packages, private health insurance partnerships (BUPA, WPA, AXA), Access Fertility multi-cycle payment programmes, and employer benefit schemes. The company combines direct-to-consumer acquisition (online booking, NHS eligibility calculator, free consultation calls) with referral-driven B2B pathways and partnerships such as the Professional Footballers' Association. Recent strategic moves include Nordic Capital investment in 2022, historic acquisitions of Centre For Reproductive Medicine (2013) and South East Fertility Clinic (2014), the UK-first PFA partnership (May 2026), and continued expansion of NHS commissioning coverage.

Name

Care Fertility

Legal name

Care Fertility Group Limited

Website

https://carefertility.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

251–500 employees

Short description

Care Fertility is a UK-headquartered fertility clinic operator founded around 2000, running 20+ UK sites plus international clinics in Ireland, Spain, and the US. It serves NHS-funded and self-pay patients with IVF, IUI, ICSI, preservation, donation, and surrogacy services, differentiated by proprietary CareMaps-AI embryo selection and the largest NHS ICB contract base in England.

Ownership category

akta.pro rank

Product category

Fertility Treatment Services

NAICS

Family Planning Centers (621410)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)

akta.pro secondary industries

Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC), Prenatal, Newborn & Reproductive Diagnostics (NIPT, IVF/PGT, newborn screening) (HLAAALAJ)

Keywords

• Fertility treatment services
• IVF and ICSI treatment
• Fertility preservation
• Donor conception
• Surrogacy services

Headquarters

HQ city

Nottingham

HQ country

United Kingdom

HQ region

Europe

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Private IVF Treatment: Patients pay directly for fertility treatments including IVF packages, IUI, egg/sperm/embryo freezing, and genetic testing. Pricing ranges from £3,500 to over £17,000 depending on treatment complexity.
2. NHS Funded Treatment: Care Fertility is the UK's largest NHS-funded fertility provider with contracts covering 32 of 42 ICBs, treating over 2,000 NHS patients annually. Revenue from NHS contracts based on treatment cycles provided.
3. Private Health Insurance: Treatment covered through private health insurance providers including BUPA, WPA, and AXA. Patients obtain authorisation numbers from insurers for covered treatments.
4. Payment Programmes: Partnership with Access Fertility provides multi-cycle payment programmes including IVF Multi-Cycle packages with flexible payment options and interest-free financing.
5. Pre-Treatment Bundle: Initial fertility assessment package priced at £575 including tests, scans, and consultation. This serves as an entry point for patient acquisition.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Care Fertility operates a national network of fertility clinics in the UK and internationally, providing assisted conception treatments including IVF, ICSI, IUI, fertility preservation (egg, sperm and embryo freezing), donor conception (egg, sperm and embryo), surrogacy, Shared Motherhood/reciprocal IVF, pre-treatment diagnostic packages and preimplantation genetic testing (PGT-A and PGT-M) to individuals and couples experiencing infertility or seeking to preserve fertility. Treatment is delivered through directly owned clinics, NHS Integrated Care Board contracts and private medical-insurer partnerships, with an in-house proprietary AI embryo-selection platform.

Product overview

Care Fertility is a UK-based fertility treatment provider offering a comprehensive suite of assisted reproductive technology services. The core portfolio includes IVF, IUI, ICSI, fertility preservation (egg/sperm/embryo freezing), donation services, surrogacy, and genetic testing (PGT-A/PGT-M). Care Fertility operates on a package-based model with tiered offerings: Care Value Package (from £3,500), Care Classic Package (from £4,500), Care Enhanced Package (from £16,175), and Care Advanced Package (from £17,250), all supported by a Pre-Treatment Bundle assessment. The company differentiates through proprietary AI technology including Caremaps-AI for embryo selection and the Univfy PreIVF Report for personalized success predictions. Additional services include the Salve patient companion app, Shared Motherhood (reciprocal IVF), and academic training programs. Care Fertility serves patients across 15+ UK clinics with NHS and private treatment options.

Differentiator

Problem solved

Functional benefit

Brands

• Caremaps-AI: Award-winning AI-powered embryo selection model developed by Care Fertility for monitoring and selecting the best embryo to enhance pregnancy success rates.
• Salve
• Care Value Package
• Care Classic Package
• Care Enhanced Package
• Care Advanced Package
• Carepay

Products and services

• IVF (In Vitro Fertilization) Core assisted conception treatment involving fertilisation of eggs and sperm in a laboratory, available across the UK clinic network with optional CareMaps-AI embryo selection.
• ICSI (Intracytoplasmic Sperm Injection) Specialised IVF technique in which a single sperm is injected directly into an egg, used for male-factor or severe fertility issues.
• IUI (Intrauterine Insemination) Single-cycle intrauterine insemination treatment offered on a transparent pay-as-you-go basis across the UK clinic network.
• Shared Motherhood (Reciprocal IVF) Reciprocal IVF pathway allowing both partners in a same-sex female couple to participate, with one partner providing the eggs and the other carrying the pregnancy.
• Elective Freeze All Treatment pathway in which all viable embryos are electively frozen and transferred in a later cycle rather than a fresh embryo transfer.
• Surrogacy Treatment Treatment pathway that combines IVF with a gestational surrogate to carry the pregnancy for intended parents, including same-sex male couples and single intended parents.
• Egg Freezing (Fertility Preservation) Oocyte cryopreservation service for individuals wishing to preserve fertility for social or medical reasons.
• Sperm Freezing (Fertility Preservation) Sperm cryopreservation service for individuals wishing to preserve fertility prior to medical treatment or for other reasons.
• Embryo Freezing (Fertility Preservation) Cryopreservation of embryos for storage and future use, often as part of an IVF cycle.
• Egg Donation Treatment using donor eggs for patients unable to use their own, with donor matching provided through the network.
• Sperm Donation Treatment using donor sperm for patients requiring donor gametes, with donor matching provided through the network.
• Embryo Donation Treatment using donated embryos for intended parents who require both donor gametes and a completed embryo.
• Pre-Treatment Bundle Fixed-price £575 assessment package combining diagnostic tests, scans and a fertility-specialist consultation ahead of committing to a treatment cycle.
• Preimplantation Genetic Testing (PGT-A and PGT-M) Embryology testing service offered alongside IVF cycles to screen embryos for chromosomal abnormalities (PGT-A) or specific inherited single-gene disorders (PGT-M).

Quantifiable outcome

• Birmingham clinic live birth rate of 36% for patients under 38 (vs UK national average 47%), 15% for 38+ (vs UK national 22%), 28% across all ages (vs UK national 37%)
• +2 more outcomes

Named customers3 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered flagship, core and minor.

• PFA (Professional Footballers' Association)flagshipGTM or Marketing Partner · 27 May 2026UK-first partnership providing fertility education and benefits to professional footballers across England's leagues. Care Fertility offers clinician-led family planning education, confidential clinical signposting, and member-only benefits towards fertility treatments through Care Fertility's network of over 20 sites nationwide. Former professional footballer Frances Kitching, who underwent fertility treatment with Care Fertility, endorsed the programme.
• NHS (multiple ICBs)coreChannel Partner/ Reseller/ DistributorCare Fertility is the UK's largest NHS-funded fertility provider with contracts covering 32 of 42 ICBs across England. Treats over 2,000 NHS patients annually. NHS funding covers IVF treatment for eligible patients referred through GP pathway.
• BUPA, WPA, AXAcoreChannel Partner/ Reseller/ DistributorPrivate health insurance partnerships allowing insured patients to access fertility treatment. Patients obtain authorisation numbers from insurers for covered treatments.
• Access FertilitycoreStrategic or Co-development PartnerPartnership provides flexible payment programmes including IVF Multi-Cycle packages with unlimited frozen embryo transfers and 100% acceptance rate for patients under 45. Offers interest-free financing options.
• Fertility Network UKflagshipStrategic or Co-development PartnerCare Fertility partners with the leading charity supporting people facing fertility challenges. Collaboration provides expert care, emotional support, and trusted resources to help individuals and couples navigate their fertility journey.
• Donor Conception NetworkminorStrategic or Co-development PartnerPartnership ensures those considering or undergoing donor conception have access to expert care, reliable information, and a supportive community.
• Progress Educational Trust (PET)flagshipStrategic or Co-development Partner20+ year partnership providing impartial, accurate information and discussion platforms for people affected by infertility or genetic conditions, supporting the wider fertility industry.
• Liverpool John Moores University (LJMU)minorStrategic or Co-development PartnerMSc in Clinical Embryology partnership offering hands-on training in assisted reproductive technologies at LJMU and Care Fertility Manchester.
• Birmingham City University (BCU)minorStrategic or Co-development PartnerCare Fertility is the only UK IVF provider offering an MSc module in Ultrasound for Assisted Reproduction, supporting postgraduate training for healthcare professionals.
• Royal College of Obstetricians and Gynaecologists (RCOG)flagshipStrategic or Co-development PartnerCare Fertility is the first independent clinic to offer RCOG sub-specialist training in reproductive medicine, with three clinicians currently in training.
• FertifaminorGTM or Marketing PartnerEmployer fertility benefits partnership providing workplace fertility support services.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• TFP Fertility: UK-wide fertility clinic network operating across multiple NHS ICB contracts and offering IVF, IUI, ICSI and genetic testing under competing package pricing. TFP is the closest peer to Care Fertility given its NHS footprint, private self-pay packages, and national multi-site model.
• CREATE Fertility: UK fertility clinic group specialising in mild/more natural IVF and complex cases, competing for NHS-funded cycles and private patients in overlapping geographies including London, Birmingham and the North West. Compares closely on NHS contract competition and inclusive patient segments.
• Bourn Hall Clinic: Original UK IVF clinic founded by IVF pioneers Steptoe and Edwards; operates a multi-site UK network providing NHS and private IVF treatment. Direct peer rooted in shared IVF heritage and competing NHS/private patient pool.
• The Hewitt Fertility Centre: Large NHS-affiliated fertility centre in Liverpool/North West providing NHS-funded and private IVF. Trains UK reproductive medicine specialists (where Dr Coyne trained), making it a directly comparable specialist fertility provider in overlapping catchments.
• Boston Place Clinic: London-based independent fertility clinic offering IVF, ICSI, and genetic testing with transparent package pricing. Directly comparable on premium private self-pay package structure and patient experience positioning.
• King's Fertility: London fertility clinic providing NHS and private IVF treatment, including donor programmes and PGT services. Comparable on inclusive patient access (single women, same-sex couples) and NHS/private mix.

Broad incumbents

• Virtus Health: One of the largest international fertility clinic operators with networks across Australia, Ireland, UK and Asia. Comparable as a multi-region assisted reproductive technology platform pursuing international consolidation, relevant to Care Fertility's stated presence in Ireland.
• IVI-RMA (Eugin Group): Global fertility clinic network operating across Spain, Portugal, Italy, Latin America and the US, with high volume of cross-border fertility tourism. Comparable on Spanish/European footprint, multi-package pricing and cross-border patient flows overlapping with Care Fertility's Ireland and Spain clinics.
• HCA Healthcare UK: Large private hospital group in the UK providing fertility treatment among broader private acute services. Relevant as a broad incumbent offering IVF as part of a larger women's health portfolio rather than as a specialist-led platform.

Others

• Genea Biomedx: Australian fertility clinic group and medical device company whose Gidget and Geri time-lapse systems compete technologically with the imaging infrastructure underpinning CareMaps-AI. Relevant as an adjacent tech and clinic peer rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CARE_Fertility
• LinkedInlinkedin.com/company/care-fertility

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Care Fertility