What Create Fertility does

Create Fertility (legal entity: Create Health Limited) is a UK-headquartered fertility clinic network specializing in Mild and Natural Cycle IVF treatment protocols, founded in 1999 by Professor Geeta Nargund. The company operates 17 clinics across the United Kingdom plus one international clinic in Copenhagen, Denmark, and offers a comprehensive service portfolio spanning diagnostics (fertility assessments, AMH testing, semen analysis, HyCoSy, hysteroscopy), core fertility treatments (IVF, ICSI, IUI, frozen embryo transfer, donor egg and donor sperm IVF, reciprocal IVF for same-sex couples), fertility preservation (egg, embryo, and sperm freezing including a Freeze and Share programme), and genetic testing (PGT-A, PGT-M, Embryoscope time-lapse imaging). Its Mild and Natural Cycle IVF protocols use lower-dose medication regimens with real-time monitoring, positioning it as a gentler alternative to conventional high-dose IVF approaches. Reported clinical outcomes include a 40% live birth rate per embryo transferred versus 25% national HFEA average.

The business operates on a direct-to-consumer model with one-time treatment fees (single cycles and 3-cycle/6-cycle packages), annual recurring storage fees for frozen genetic material, and ancillary diagnostic and medication revenue streams. Pricing includes a £500 treatment deposit, 0% finance payment plans, and Costed Treatment Plans valid for 8 weeks. Patient acquisition combines self-serve online booking, phone-based inside sales, free educational webinars with £50 scan-discount conversion incentives, NHS funded pathway partnerships, and a Refer-a-Friend programme. Customer segments span heterosexual couples with infertility, single women pursuing parenthood, same-sex female couples, women over 40, women seeking elective egg freezing, and NHS-funded patients.

Create Fertility is part of the IVIRMA Northern Europe group, a strategic operating parent that consolidates multiple fertility brands across the UK (CREATE Fertility, abc IVF, IVI) and the Nordics (Livio, Carl von Linne, Vitanova). The company is HFEA licensed across UK clinics and Living Wage Foundation accredited. Following Professor Nargund's departure on 30 June 2025, Dr Cesar Diaz assumed the Chief Medical Officer role for IVIRMA Northern Europe on 1 July 2025, with Dan Annetts serving as Chief Executive of the parent group. The company previously raised funding from Livingbridge in 2013.

Name

Create Fertility

Legal name

Create Health Limited

Website

https://createfertility.co.uk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Create Fertility is a UK fertility clinic network operating 17 UK clinics and one in Copenhagen, specializing in Mild and Natural Cycle IVF protocols with reported clinical outcomes above national averages, serving individual consumer patients including couples, single women, and same-sex couples under the IVIRMA Northern Europe group.

Ownership category

akta.pro rank

Product category

Fertility Clinics

NAICS

Family Planning Centers (621410)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)

akta.pro secondary industries

Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC), Prenatal, Newborn & Reproductive Diagnostics (NIPT, IVF/PGT, newborn screening) (HLAAALAJ)

Keywords

• Fertility clinic services
• IVF treatments
• Fertility preservation
• Donor treatments
• Fertility diagnostics

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices17 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Fertility Treatment Services: One-time fertility treatment procedures including IVF, ICSI, IUI, frozen embryo transfer, and donor treatments. Revenue recognized at point of service delivery with payment required in advance. Treatment packages available in 1, 3, and 6-cycle bundles.
2. Fertility Preservation Storage: Annual fees for frozen storage of eggs, sperm, and embryos. Charged on anniversary date from freezing. Two years included in some packages.
3. Diagnostic and Testing Services: Fertility assessments, ultrasound scans, semen analysis, AMH testing, HyCoSy, and hysteroscopy. One-time fees per test.
4. Medication Sales: Fertility medications prescribed during treatment cycles, dispensed through clinic or pharmacy partner. Non-refundable once dispensed.
5. Referral Program: Refer-a-Friend program where existing patients receive £25 Amazon vouchers for referrals who complete initial consultation, and referred friends receive £500 off treatment.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

CREATE Fertility operates a UK-wide and Denmark-based network of fertility clinics providing personalised IVF (including Mild Stimulation and Natural Cycle protocols), ICSI, IUI, frozen embryo transfer, fertility preservation (egg, embryo and sperm freezing), donor treatments, and comprehensive diagnostic testing. The clinic specialises in mild and natural cycle IVF protocols that use lower medication doses than conventional high-dose IVF, alongside genetic testing services including PGT-A, PGT-M, and Embryoscope time-lapse imaging.

Product overview

CREATE Fertility is a UK-based fertility clinic network offering a comprehensive range of fertility treatments and diagnostic services. The company specialises in personalised IVF approaches, including Mild Stimulation IVF, Natural Modified IVF, and Natural Cycle IVF - distinct from conventional high-dose IVF protocols. The core treatment portfolio includes IVF, ICSI, IUI, egg freezing, embryo freezing, sperm freezing, reciprocal IVF, donor treatments (donor eggs and donor sperm), and genetic testing (PGT-A, PGT-M). CREATE also offers comprehensive diagnostics including fertility assessments, semen analysis, AMH testing, HyCoSy, and hysteroscopy. The company operates across multiple UK clinic locations and Denmark, with a patient-centred approach backed by over 25 years of experience.

Differentiator

Problem solved

Functional benefit

Products and services

• IVF (In-Vitro Fertilisation) Core in-vitro fertilisation treatment offered to individuals and couples struggling with infertility, including tailored protocols for heterosexual couples, single women, same-sex couples, and women over 40. Treatment is delivered at CREATE Fertility's 17 UK clinics and Denmark clinic.
• Mild Stimulation IVF Gentler IVF approach using lower doses of medication to produce fewer but higher-quality eggs, reducing physical stress on the body while delivering success rates above national averages. Specialised treatment for women over 40, low AMH patients, and those who have failed conventional high-dose IVF.
• Natural Cycle IVF IVF treatment without the use of fertility drugs, collecting the single egg naturally produced each menstrual cycle. Suitable for women who cannot or prefer not to take fertility medications.
• Natural Modified IVF Hybrid IVF approach combining minimal stimulation with natural cycle principles to work with the body's natural cycle while providing some medication support. Personalised treatment option.
• ICSI (Intracytoplasmic Sperm Injection) Specialised laboratory technique used during IVF to support fertilisation where there is male-factor infertility. A single sperm is injected directly into the egg to assist fertilisation.
• IUI (Intra-Uterine Insemination) One of the least invasive fertility treatments, particularly appropriate for single women and same-sex female couples, using partner or donor sperm. 3-cycle IUI package available.
• Frozen Embryo Transfer (FET) Transfer of previously frozen embryos into the uterus in a dedicated cycle, with £400 refund if embryos do not survive thawing. Annual storage fees apply for continued embryo storage.
• Reciprocal IVF / Shared Motherhood IVF technique for same-sex female couples that gives both partners a role in starting a family, with one partner providing the eggs and the other carrying the pregnancy.
• IVF with Donor Eggs Treatment using donated eggs to create embryos for patients who cannot use their own eggs, with reportedly excellent success rates.
• IVF with Donor Sperm Treatment using donated sperm to create embryos for same-sex female couples, single women, or heterosexual couples with male-factor infertility (including azoospermia or low sperm motility).
• Egg Freezing Fertility preservation service that freezes a woman's eggs for future use, allowing family building to be deferred. Includes ongoing annual storage subscription fees.
• Embryo Freezing Freezing of embryos for future use in frozen embryo transfer cycles, with annual storage fees on anniversary of freezing.
• Sperm Freezing Fertility preservation service for sperm, with annual storage fees on anniversary of freezing.
• Freeze and Share Egg sharing programme enabling patients to freeze their eggs at a reduced cost while helping others (donor egg recipients).
• PGT-A (Preimplantation Genetic Testing for Aneuploidy) Genetic testing of embryos to screen for chromosomal abnormalities (aneuploidy) prior to transfer, improving selection of viable embryos.
• PGT-M (Preimplantation Genetic Testing for Monogenic Disorders) Genetic testing of embryos for single-gene disorders (e.g. cystic fibrosis, Huntington's) to reduce risk of passing on inherited conditions.
• Embryoscope Time-Lapse Imaging Advanced embryo culture system using continuous time-lapse imaging to monitor developing embryos, enabling embryologists to select the best quality embryos without disturbing the culture environment.
• Advanced Transvaginal Ultrasound Scan and Consultation Initial diagnostic appointment combining an advanced transvaginal ultrasound scan with a consultation with an IVF specialist clinician. Pricing varies by clinic and appointment time due to dynamic pricing. £500 deposit required for treatment booking.
• Female Fertility Assessment Comprehensive fertility assessment for women including ultrasound scan and consultation with a fertility specialist to evaluate reproductive health.
• Couples Fertility Assessment Comprehensive joint fertility assessment for both partners including ultrasound, hormone testing, and semen analysis to evaluate combined fertility status.
• Semen Analysis Diagnostic analysis of sperm count, motility, and morphology to assess male fertility status. One-time fee per test.
• AMH (Anti-Mullerian Hormone) Testing Blood test to assess ovarian reserve and fertility potential by measuring Anti-Mullerian Hormone levels. One-time fee per test.
• HyCoSy (Hysterosalpingo-Contrast Sonography) Ultrasound-based diagnostic procedure to check fallopian tube patency using contrast dye, used as part of fertility investigation.
• Hysteroscopy Diagnostic procedure using a thin telescope to examine the inside of the uterus, used to investigate uterine causes of infertility or recurrent miscarriage.
• NHS Funded IVF IVF treatment funded by the National Health Service for eligible patients, delivered through partnerships with NHS trusts and eligible patients can choose CREATE Fertility for their funded cycle.

Quantifiable outcome

• 40% live birth rate per embryo transferred vs 25% national HFEA average
• +2 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• IVIRMA Northern EuropecoreStrategic or Co-development Partner · 1 July 2025CREATE Fertility is part of IVIRMA Northern Europe, a major international fertility group. The organization includes multiple brands across the UK (CREATE Fertility, abc ivf, IVI), Nordics (Livio, Carl von Linne, Vitanova). Dr. Cesar Diaz serves as Chief Medical Officer overseeing medical teams across all Northern European clinics.
• IVI LondonminorStrategic or Co-development PartnerIVI London was a partner clinic under the same medical leadership. Dr. Cesar Diaz served as Medical Director of IVI London from 2017 to 2024 before transitioning to Chief Medical Officer role for IVIRMA Northern Europe.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Manchester Fertility: Long-established UK fertility clinic in the North West offering IVF, ICSI, IUI, donor gametes and egg freezing. Directly competes with CREATE's Manchester and Cheshire clinics for regional private-pay and NHS-funded patients.
• The London Women's Clinic: London-based private fertility and gynaecology clinic offering IVF, ICSI, donor sperm/eggs, and family-building services for single women and same-sex couples. Directly comparable in patient segmentation (solo mothers, same-sex couples) and London private-pay positioning.
• Lister Fertility Clinic: One of the UK's largest and longest-established private fertility clinic networks, offering IVF, ICSI, IUI, egg freezing and donor treatments across multiple London locations. Directly comparable to CREATE as a multi-site UK private IVF operator with NHS referral pathways and a broad patient mix.
• TFP Fertility (The Fertility Partnership): Network of UK fertility clinics (including former Nurture, Boston Place, and Thames Valley Fertility) offering IVF, ICSI, mild stimulation and donor programmes. Direct competitor in the multi-clinic private UK IVF segment with comparable NHS-eligible and self-pay offerings.
• Bourn Hall Clinic: Historic UK fertility clinic (founded by IVF pioneers Steptoe and Edwards) operating multiple sites across the East of England. Direct peer in the multi-clinic UK private IVF market with comparable NHS commissioning relationships and treatment menus.
• CARE Fertility: Major UK private fertility group operating clinics nationwide offering full-service IVF, mild stimulation, ICSI, genetic testing and donor treatments. Directly comparable as a large multi-clinic private network pursuing similar NHS-funded and self-pay patient segments.
• abc IVF: Wholly-owned subsidiary brand of CREATE Health Limited / IVIRMA Northern Europe offering lower-cost IVF cycles. Included as a peer because it operates in the same UK private IVF market but is positioned as a value-tier alternative within the same corporate group.

Broad incumbents

• Virtus Health: Large international fertility group with clinics across Australia, Ireland and the UK (including Sims IVF). Comparable as a multi-country IVF operator with scale advantages, but operates across a broader geographic footprint than CREATE.
• HCA Healthcare UK: Major private hospital operator in the UK whose The Lister Hospital hosts the Lister Fertility Clinic. Comparable as a broad private healthcare incumbent that provides fertility services as part of a wider hospital portfolio rather than as a standalone specialty network.

Regional players

• Monash IVF: Leading Australia and Southeast Asia fertility group operating a global network of clinics. Comparable as a multi-clinic IVF specialist with academic/research positioning, but operates primarily outside CREATE's UK/Nordic geographic core.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/CreateHealthClinic
• LinkedInlinkedin.com/company/create-health-clinics
• Xx.com/createivf

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Create Fertility