AsiaPac

What AsiaPac does

AsiaPac Net Media Limited is a Hong Kong-headquartered, AI-driven omnichannel digital marketing technology company serving clients across the Asia-Pacific region. It operates 14 offices in 11 APAC markets and reports an active client base of more than 3,000 accounts spanning SMEs to Fortune 500 enterprises across technology, e-commerce, retail, beauty, financial services, real estate, hospitality, and entertainment. Named enterprise customers include Alibaba, Huawei, JD.com, AMD, Kakao, Chow Tai Fook, China Life, CapitaLand, and Shiseido.

The company's product portfolio is anchored by four proprietary AI SaaS platforms: OptAdEasy for cross-platform ad management and optimization, KOOLER AI for influencer marketing built on a database of 200,000+ influencers, Kolsify for avatar generation and content creation, and APHub, a programmatic DSP connected to 80+ ad exchanges across 50+ markets. Stated AI capabilities span predictive analytics, recommendation engines, generative AI, computer vision, and process automation across text, image, and video modalities. AdTech Innovation Limited, established in 2018, houses the technology product line.

AsiaPac operates a hybrid revenue model combining project-based professional digital marketing services with recurring SaaS subscriptions and custom enterprise contracts. Pricing is quote-based and segmented into monthly budget tiers of under $10K, $10K–$100K, and over $100K, with multi-year agreements available at the enterprise level. Distribution is reinforced by direct platform partnerships with Google, Meta, TikTok, LinkedIn, and Taboola, and APAC-native channel integrations including LINE, Zalo, Grab, Shopee, Cốc Cốc, and Plan B Media.

Name

AsiaPac

Legal name

AsiaPac Net Media Limited

Website

https://asiapacdigital.com

Company type

Private

Founded year

2018

Operating status

Operating

Short description

AsiaPac Net Media Limited is a Hong Kong-headquartered AI-driven omnichannel digital marketing technology company operating 14 offices across 11 Asia-Pacific regions, serving 3,000+ clients from SMEs to Fortune 500s through managed services and proprietary AI SaaS platforms including OptAdEasy, KOOLER AI, Kolsify, and APHub.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Media Measurement, Attribution & Mix Modeling (MMM/MTA) (BPAFABAN)

akta.pro secondary industries

Digital PR & Social Media Communications (MPAAADAJ), Managed Application Platforms (App PaaS & Runtime Services) (HDABAAAD)

Keywords

• Digital marketing technology
• AI marketing platforms
• Programmatic advertising
• Influencer marketing services
• Omnichannel marketing solutions

Headquarters

HQ city

Petaling

HQ country

Malaysia

HQ region

Asia

Offices14 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Digital Marketing Services: Professional digital marketing services including SEM, SEO, Social Media Marketing, Programmatic Advertising, Influencer Marketing, Content Strategy, Video Marketing, and Out-of-Home advertising across global and Asia-Pacific markets.
2. AI SaaS Platform Subscriptions: Subscription-based access to proprietary AI SaaS marketing platforms (OptAdEasy, KOOLER AI, Kolsify, APHub) for cross-platform ad management, influencer marketing, avatar creation, and programmatic advertising.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

AsiaPac Net Media Limited is an AI-driven omnichannel digital marketing technology company delivering performance-driven, cross-border digital marketing solutions for global and local brands across Asia-Pacific. The company offers professional digital marketing services spanning SEM, SEO, social media marketing, programmatic advertising, influencer marketing, content strategy, video marketing, and out-of-home advertising, complemented by four proprietary AI SaaS platforms (OptAdEasy, KOOLER AI, Kolsify, APHub) developed through its wholly-owned subsidiary AdTech Innovation Limited.

Product overview

AsiaPac operates as an AI-driven omnichannel digital marketing technology company comprising four proprietary AI SaaS marketing platforms developed by its subsidiary AdTech Innovation Limited. The product portfolio centers on OptAdEasy (cross-platform ad management with AI optimization), KOOLER AI (influencer marketing with a database of 200,000+ influencers), Kolsify (AI avatar creation for content generation), and APHub (programmatic DSP connecting to 80+ ad exchanges). Together, these platforms enable brands to execute comprehensive digital marketing campaigns across online, offline, and influencer channels throughout Asia Pacific.

Differentiator

Problem solved

Functional benefit

Brands

• OptAdEasy: Cross-platform advertising management and optimization platform powered by AI technology, big data and cloud computing
• KOOLER AI
• Kolsify
• APHub

Products and services

• OptAdEasy

Quantifiable outcome

• 80+ ad exchanges coverage
• +3 more outcomes

Named customers28 records

Segments10 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationGoogle is a core advertising platform partner for SEM, search advertising, and programmatic campaigns. AsiaPac operates as a certified Google partner providing search engine marketing and advertising services across Asia-Pacific markets.
• Meta (Facebook/Instagram)coreTechnology or IntegrationMeta (Facebook and Instagram) serves as a primary social media advertising platform. AsiaPac is a certified Meta partner offering social advertising, programmatic display, and cross-platform campaign management.
• TikTokcoreTechnology or IntegrationTikTok is a key short-form video advertising platform for influencer marketing and social campaigns. AsiaPac leverages TikTok for video marketing and influencer collaborations across Asia-Pacific.
• LinkedIncoreTechnology or IntegrationLinkedIn is used for B2B professional social media marketing and advertising targeting business professionals and enterprise decision-makers.
• ZalocoreTechnology or IntegrationZalo is Vietnam's essential 'super-app' reaching 88.5% of the population. AsiaPac specializes in the Zalo ecosystem including Official Accounts (OA), Zalo Notification Services (ZNS), and Zalo mini-apps for brand engagement.
• LINEcoreTechnology or IntegrationLINE is Thailand's dominant 'super-app' with over 50 million monthly active users. AsiaPac specializes in high-impact placements on LINE Timeline, LINE Today, LINE Chat List, and LINE Wallet, including VOOM and Smart Channel.
• Plan B MediacoreChannel Partner/ Reseller/ DistributorPlan B Media is Thailand's OOH advertising partner providing transit ads, digital pillars, and premium mall screens across Bangkok's major transit hubs and CBDs.
• AdTech Innovation LimitedcoreStrategic or Co-development PartnerAdTech Innovation (AdTechinno) is a wholly-owned subsidiary established in 2018 that develops AsiaPac's proprietary AI SaaS marketing platforms (OptAdEasy, KOOLER AI, Kolsify, APHub).

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• GroupM: WPP-owned global media investment and planning group with significant APAC operations across China, Japan, Southeast Asia, and India. Competes for the same enterprise client RFPs at scale with broader portfolio beyond digital performance.
• Publicis Groupe: Global advertising holding company with significant APAC operations spanning creative, media, and digital marketing services (Publicis Media, Digitas, Sapient). Competes for enterprise marketing mandates with broader portfolio including AI-driven production capabilities.
• Dentsu International: Japanese-headquartered global advertising and marketing services network with dominant APAC presence and growing digital/marketing technology capabilities. Competes for cross-border enterprise mandates; broader portfolio but shared core market.

Direct peers

• AnyMind Group: Tokyo-headquartered marketing technology company with parallel platform architecture — AnyCreator (influencer), AnyTag (marketing/analytics), AnyChat (conversational) — serving brands across APAC. Closest functional analog to AsiaPac's KOOLER AI and APHub combination.
• Affle India: India-listed mobile marketing and ad tech firm with proprietary platforms serving enterprise advertisers across APAC. Comparable combination of digital marketing services and platform monetization in the region.
• Pico Group: Singapore-headquartered creative marketing and experiential agency with deep APAC operations across China, SEA, and Japan. Comparable regional footprint and agency technology orientation, though more experiential/marketing-event weighted than digital performance.
• Hylink Digital: Beijing-headquartered digital marketing agency specializing in cross-border China campaigns for global brands, with proprietary programmatic capabilities. Direct competitor for the same enterprise client mandates in the China market entry segment.
• iClick Interactive: Asia-Pacific digital marketing pioneer offering enterprise marketing technology plus campaign services — same integrated agency-plus-platform model across Greater China, Southeast Asia, and APAC geographies. Acquired by Accenture Song in 2024, validating the comparable scale and strategic positioning.

Emerging players

• Pacvue: Cross-platform e-commerce ad management platform (DSP-equivalent) with strong APAC and Amazon/Walmart integrations. Comparable platform layer to APHub in retail media buying; emerging relative to AsiaPac's combined agency-plus-software model.
• The Trade Desk: Leading independent DSP with expanding APAC presence. Direct platform competitor to APHub; AsiaPac's data and client integration create different positioning but compete for the same programmatic ad spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/asiapacdigital
• LinkedInlinkedin.com/company/3664298/admin/dashboard
• Instagraminstagram.com/asiapac.digital
• Xx.com/asiapachk

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AsiaPac