Affle
Affle 3i Limited is a publicly listed global ad-tech company operating an AI-driven Consumer Intelligence Platform that delivers performance-based advertising across mobile, CTV, and connected devices in 130+ markets, serving advertisers, gaming companies, and mobile publishers through its proprietary CPCU pricing model.
- Company typePublic
- Founded2005
- HeadquartersMumbai, India
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Affle does
Affle 3i Limited (NSE: AFFLE, BSE: 542752) is a Singapore-incorporated, publicly listed global ad-tech company founded in 2005 and headquartered operationally in Mumbai, India. The company operates an AI-driven Consumer Intelligence Platform that delivers performance-based mobile, Connected TV (CTV), and agentic/autonomous intelligent connected device (AICD) advertising across 130+ markets and 3.9 billion+ connected devices. The platform is built across eight unified technology modules and is anchored by the proprietary CPCU (Cost Per Converted User) pricing model, under which advertisers pay only for measured conversions rather than impressions or clicks. 99.5% of revenue is linked to performance outcomes, and the company delivered 45.6 crore (456 million) converted users in FY26 at an average CPCU of approximately INR 59.6.
The product surface comprises the Affle 3i Consumer Platform (core), OpticksAI (generative AI creative engine producing contextual ad variants in real time), CTVAI (CTV advertising solution with conversion-linked campaigns), and Niko Agentic AI Optimization (autonomous campaign management). The platform is augmented by acquired subsidiaries: YouAppi (gaming-focused programmatic), Jampp (LATAM/US programmatic), Appnext (app discovery), mediasmart (Spain), RevX (RTB), mDSP (DSP), Newton, and the recently acquired AdColony SDK assets. Affle's go-to-market is B2B and primarily sales-led, serving four named segments: mobile app marketers and brands, gaming companies, mobile publishers, and CTV advertisers. Distribution combines direct enterprise sales, a self-service platform, and SDK integrations embedded across global publishers.
Revenue mechanics are overwhelmingly performance-linked. FY26 revenue was INR 27,093 million (approximately USD 325 million), up 19.5% year-on-year, with EBITDA margins of 22.3-22.5% and PAT of INR 454.9 crore (+19.11% YoY). Customer base spans advertisers and publishers globally with no named anchor customers disclosed, implying a distributed transaction model rather than concentrated enterprise contracts. The company is expanding through inorganic growth, supported by approximately INR 1,100 crore in promoter warrant proceeds (75% earmarked for acquisitions), recent AdColony SDK purchase (June 2026), and the 2025 rebrand to Affle 3i positioning the company around Innovation, Impact, and Intelligence powered by AI.
Affle firmographics
Firmographics- Name
- Affle
- Legal name
- Affle 3i Limited
- Website
- https://affle.com
- Company type
- Public
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Affle 3i Limited is a publicly listed global ad-tech company operating an AI-driven Consumer Intelligence Platform that delivers performance-based advertising across mobile, CTV, and connected devices in 130+ markets, serving advertisers, gaming companies, and mobile publishers through its proprietary CPCU pricing model.
- Ownership category
- akta.pro rank
Affle industry classification
Industry- Product category
- Mobile and Connected TV Advertising Technology
- NAICS
- Media Buying Agencies (54183), Advertising Agencies (541810)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Advertising, Marketing & Customer Personalization (HDAAAGAC)
- akta.pro secondary industry
- Media Measurement, Attribution & Mix Modeling (MMM/MTA) (BPAFABAN)
Keywords
Where Affle is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices13 records
Markets served
Affle business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- CPCU (Cost Per Converted User) Advertising Revenue: Performance-based advertising revenue where 99.5% of revenue is linked to converted users. Advertisers pay based on actual user conversions (installations, sign-ups, purchases) rather than impressions or clicks. This model aligns company revenue with advertiser ROI outcomes.
- Full-Year FY2026 Revenue: Affle India (Affle 3i Limited) reported full-year FY26 revenue of INR 27,093 million (approximately USD 325 million), up 19.5% year-on-year. Q4 FY26 revenue was INR 724.4 crore (approximately Rs. 7.24 billion), up 20.3% YoY.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Monthly | CPCU (Cost Per Converted User) - Primary model |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Affle product offering
Product offeringCore offering
Affle operates an AI-driven consumer intelligence platform that delivers performance-based mobile and connected-TV (CTV) advertising under its proprietary CPCU (Cost Per Converted User) business model. Its unified Affle 3i Consumer Platform spans demand-side buying, real-time bidding, generative creative optimization, connected TV advertising, and publisher SDK integrations to help advertisers acquire, engage, and convert users across 3.9Bn+ connected devices in 130+ markets.
Product overview
Affle (operating as Affle 3i Limited, NSE: AFFLE / BSE: 542752) is a global technology company offering a unified platform-plus-modules architecture centered on its AI-driven Consumer Intelligence Platform. The core Affle 3i Consumer Platform powers the CPCU (Cost Per Converted User) business model across Mobile, CTV, and agentic/autonomous intelligent connected devices (AICDs). Key platform modules include OpticksAI for generative creative optimization, CTVAI for connected TV advertising, Niko Agentic AI Optimization for autonomous campaign management, App Discovery and Growth, User Acquisition, Retention and Retargeting, ASO/App Store Optimization, Vernacular Audience Intelligence, and 100 AI Live Agents. The portfolio is augmented by acquired subsidiaries including YouAppi (gaming/programmatic mobile), Jampp (LATAM programmatic), Appnext (app discovery), mediasmart (Spain mobile), RevX (RTB), mDSP (demand-side platform), Newton, and the AdColony SDK assets.
Differentiator
Problem solved
Functional benefit
Brands
- OpticksAI: AI-powered creative engine that generates thousands of contextual and personalized ad creatives in seconds
- CTVAI
- Affle 3i Consumer Platform
- mDSP
- RevX
- Newton
Products and services
- Affle 3i Consumer Platform Global AI-driven consumer intelligence platform enabling verticalized AI-led consumer conversions for advertisers across Mobile, CTV, and agentic/autonomous intelligent connected devices (AICDs), powered by the differentiated CPCU business model.
- OpticksAI AI-powered creative engine that delivers hyper-personalized, real-time consumer experiences by dynamically adapting visuals, messaging, and formats to generate thousands of contextually relevant creatives instantly.
- CTVAI Connected TV advertising solution that democratizes CTV advertising with performance-driven, conversion-linked campaigns designed for high ROI with no complex setup required.
- YouAppi Mobile growth and connected TV advertising platform specializing in AI-powered cross-screen advertising and gaming-focused programmatic marketing.
- Jampp Global programmatic mobile marketing company based in Latin America, enabling performance marketing at scale across mobile and in-app inventory in the Americas.
- Appnext Israel-based app discovery and growth platform offering app recommendation, monetization, and user-acquisition technology for mobile publishers and OEMs.
- mediasmart Spain-based mobile advertising platform supporting in-app, programmatic, and cross-device campaign execution across European markets.
- RevX Real-time bidding (RTB) platform for programmatic mobile advertising within Affle's subsidiary portfolio.
- mDSP Demand-side platform (DSP) within Affle's portfolio for programmatic advertising capabilities.
- Newton Connected TV advertising platform operating within Affle's subsidiary portfolio.
- AdColony SDK Mobile advertising SDK acquired from Digital Turbine, providing SDK integrations for Android and iOS plus publisher integrations to strengthen Affle's global mobile publisher ecosystem.
Quantifiable outcome
- 45.6 crore converted users in FY26
- +5 more outcomes
Companies that use Affle
Customer profileSegments4 records
Ideal customer profiles4 records
Affle technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability12 records
Feature5 records
Affle partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Digital Turbine (DT)coreAffle MEA FZ LLC acquired select AdColony assets from Digital Turbine including AdColony SDK for Android/iOS, technology platform, publisher integrations, and brand name for USD 4.70 million. The transaction includes an ongoing commercial partnership where DT focuses on core media and distribution platforms while Affle expands its consumer platform technology stack. Supports Affle's 10X growth strategy.
- Nisan Schitrit (YouAppi CEO)minorYouAppi (Affle subsidiary) appointed Nisan Schitrit as CEO to lead next phase of AI-led growth and global expansion, succeeding from COO role.
- Nikhil Kumar (Affle India CGMO)minorAffle 3i appointed Nikhil Kumar as Chief Growth and Marketing Officer for India and Emerging Markets, supporting verticalized AI-led strategy across high-growth economies.
- YouAppicoreAffle acquired YouAppi, a US-based global gaming-focused programmatic mobile app marketing platform. The deal enhances Affle's capabilities in AI-driven marketing solutions for the gaming industry with YouAppi's advanced technology and strong global presence.
- JamppcoreAffle acquired Jampp, a Latin America-founded programmatic mobile marketing company, to expand into US and LATAM markets. Jampp operates as an independent unit within Affle, leveraging global performance marketing expertise. The acquisition strengthened Affle's CPCU business model and expanded its publisher network in the Americas.
Scale indicators12 records
Recent moves7 records
Expansion highlights6 records
Affle competitors and assessment
Company assessmentEmerging players
- Moloco: Moloco operates a machine-learning-driven programmatic DSP and retail media platform, overlapping with Affle's mDSP/RevX programmatic capabilities and AI-driven optimisation stack.
Direct peers
- AppLovin: AppLovin operates a global performance-based mobile adtech and monetisation platform (AXON, SparkLabs) directly competing with Affle's CPCU and programmatic user-acquisition offering, especially in gaming and app UA.
- ironSource (Unity): ironSource, now part of Unity, provides app monetisation, mediation, and user acquisition tooling that competes head-to-head with Affle's mobile UA, retargeting, and publisher monetisation modules.
- Liftoff: Liftoff is a performance-based mobile adtech platform focused on app user acquisition and retargeting, directly comparable to Affle's CPCU-based UA and retargeting solutions across gaming and non-gaming verticals.
- InMobi: InMobi is an India-rooted global mobile adtech platform offering programmatic user acquisition, DSP, and consumer intelligence — directly comparable to Affle's CPCU-led mobile advertising stack and emerging-market focus.
- Digital Turbine: Digital Turbine is a mobile on-device media and adtech platform — Affle acquired AdColony assets from Digital Turbine in 2026, making it a former direct competitor in mobile UA and SDK distribution.
Broad incumbents
- Taboola: Taboola is a global content-discovery and native advertising platform, comparable to Affle as a programmatic performance adtech incumbent expanding into CTV and ecommerce.
- Criteo: Criteo is a global retargeting and commerce media platform with comparable performance-based adtech capabilities, though broader in scope and with stronger commerce-vertical anchoring than Affle's mobile-first stack.
Others
- Jampp (within Affle): Jampp is now an Affle subsidiary but remains a useful internal benchmark — a LATAM-rooted programmatic mobile marketing platform with a similar CPCU-adjacent performance model and direct advertiser/publisher integrations.
- YouAppi (within Affle): YouAppi is another Affle subsidiary serving as a comparable for gaming-focused programmatic mobile marketing, illustrating Affle's internal capability range for AI-driven UA at scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Affle social profiles
Digital presenceAffle compliance and trust
Trust signalCompliance2 records
Affle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Affle leadership team
Management profileNumber of profiles
Profiles12 records
Affle subsidiaries and ownership
Company hierarchySubsidiaries9 records
Affle funding detail
Funding detailFunding overview
Funding rounds5 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Affle M&A and investment
M&A and investmentM&A11 records
Investments8 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Affle
What does Affle do?
Affle operates an AI-driven consumer intelligence platform that delivers performance-based mobile and connected-TV (CTV) advertising under its proprietary CPCU (Cost Per Converted User) business model. Its unified Affle 3i Consumer Platform spans demand-side buying, real-time bidding, generative creative optimization, connected TV advertising, and publisher SDK integrations to help advertisers acquire, engage, and convert users across 3.9Bn+ connected devices in 130+ markets.
Is Affle a public or private company?
Affle is a public company. It is classified as public and is currently operating.
When was Affle founded?
Affle was founded in 2005. It employs 501 to 1,000 people.
Where is Affle based?
Affle is headquartered in Mumbai, India, in the Asia region.
How does Affle make money?
Two revenue lines are on record. CPCU (Cost Per Converted User) Advertising Revenue is the primary driver. The others are full-Year FY2026 Revenue.
Who are Affle's main competitors?
Moloco is listed as an emerging player. Direct peers are AppLovin, ironSource (Unity), Liftoff, InMobi and Digital Turbine. Broad incumbents are Taboola and Criteo. Others are Jampp (within Affle) and YouAppi (within Affle).
Does Affle have an API?
No public API is recorded for Affle.
What industry is Affle in?
Affle's product category is Mobile and Connected TV Advertising Technology. Its primary akta.pro industry code is HDAAAGAC, Advertising, Marketing & Customer Personalization, with a secondary code of BPAFABAN, Media Measurement, Attribution & Mix Modeling (MMM/MTA). Its NAICS code is 54183 and its SIC code is 7310.