The Super Dentists

Name

The Super Dentists

Legal name

The Super Dentists

Website

https://thesuperdentists.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Pediatric and Orthodontic Dental Services

NAICS

Offices of Dentists (62121), Offices of Dentists (621210)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Pediatric Dentistry Group Practices (HLABAKAD)

akta.pro secondary industries

Orthodontic Group Practices (HLABAKAC), Comprehensive Orthodontic Clinics (HLABABAA), Pediatric Orthodontics (HLABABAB), Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE), Hospital-Based & Medically Complex Pediatric Dentistry (HLABAGAE)

Keywords

• Pediatric dental services
• Orthodontic treatment
• Family dental care
• Cosmetic dentistry services
• Preventive dental care

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Dental Services Revenue: Fee-for-service dental care including pediatric dentistry, orthodontics, teen and adult dentistry, oral surgery, and endodontics. Revenue generated through insurance claims and direct patient payments. Payment plans offered for uninsured patients.
2. Oral Care Products: Sale of proprietary SuperMouth oral care products including Super Toothbrush (infant/toddler, kids, tweens), SuperMouth ULTIM8 SmartBrush System, and other dental hygiene products.
3. Book Sales: Sale of Dr. Kami Hoss's bestselling book 'If Your Mouth Could Talk' - a #1 national bestseller on oral health and overall wellness.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels9 records

Core offering

The Super Dentists is a multi-location dental practice that provides pediatric dental care (check-ups, cleanings, fluoride treatments, fillings, crowns, sedation dentistry, sealants, extractions, pulpotomy, tongue tie treatment), orthodontic treatment (Clear Aligners, In-Ovation braces, Incognito lingual braces, retainers, accelerated AADvance/AcceleDent/PROPEL options), and teen/adult general dentistry (whitening, TMJ treatment, veneers, wisdom teeth, hygiene). The practice operates seven offices across San Diego County and Riverside County in Southern California and complements clinical services with proprietary consumer products (SuperMouth oral care line) and published patient education materials.

Product overview

The Super Dentists operates as a comprehensive pediatric dentistry, orthodontics, and teen/adult dentistry practice with seven locations in Southern California. The core service portfolio includes pediatric dental care (check-ups, cleanings, fillings, crowns, sedation, sealants, extractions, and specialized treatments like pulpotomy and tongue tie), orthodontic services (Clear Aligners, In-Ovation braces, Incognito lingual braces, retainers, and accelerated treatment options), and general dentistry for teens and adults (teeth whitening, TMJ treatment, veneers, wisdom teeth). Beyond clinical services, they offer proprietary oral care products including the SuperMouth ULTIM8 SmartBrush System and The Super Toothbrush line, along with a consumer book publication 'If Your Mouth Could Talk.' The practice also provides a Super Kids Club loyalty program. Advanced technologies utilized include The Wand (no-needle anesthesia), Biolase ezlase laser dentistry, Digital X-Rays with minimal radiation, and iTero Element Scanner for digital impressions.

Differentiator

Problem solved

Functional benefit

Brands

• SuperMouth: A comprehensive oral health product line launched in 2025, featuring the ULTIM8 SmartBrush System and other dental care products.

Products and services

• Pediatric Dentistry Comprehensive dental care services for infants, children, and adolescents including check-ups, teeth cleaning, fluoride treatments, fillings, crowns, sedation dentistry, sealants, extractions, space maintainers, pulpotomy, tongue tie treatment, brushing and flossing education, teeth bonding, cosmetic dentistry, and sterilization procedures. Designed for families seeking specialized, child-friendly pediatric dental care.
• Orthodontics Teeth straightening and alignment services including Clear Aligners, In-Ovation braces, Incognito lingual braces, retainers, iTero Scanner digital impressions, mouthguards, orthognathic surgery, and Phase 1/Phase 2 early orthodontic treatment, with accelerated options (AADvance, AcceleDent, PROPEL) that reduce treatment time by approximately half. Targeted at children, teens, and adults seeking orthodontic correction.
• Teen and Adult Dentistry General and cosmetic dental care for teenagers and adults including teeth whitening, TMJ treatment, in-house same-day restorations (fillings, inlays, crowns), veneers, dental hygiene, wisdom teeth management, and VIP amenities such as massage chairs, aroma therapy, and latte art. Aimed at teen and adult patients, often scheduled alongside their children's pediatric visits.
• SuperMouth ULTIM8 SmartBrush System Rechargeable sonic electric toothbrush designed by dentists featuring patented bristle technology, smart pressure sensors, a UV-sanitizing SmartHub charging base, a built-in two-minute brushing song, and a travel case. Sold as a dentist-developed at-home oral care product for consumers seeking professional-grade cleaning outside the dental office.
• The Super Toothbrush Child-friendly rechargeable toothbrushes with premium Tynex DuPont bristles, a built-in two-minute tooth-brushing song, long battery life, and fun character designs (Melo-D and Flossosaurus). Available in infant, toddler, kids, and tween variants for at-home pediatric oral hygiene.
• If Your Mouth Could Talk (Book) #1 national bestselling book by co-founder Dr. Kami Hoss connecting oral health to whole-body wellness, aimed at parents and health-conscious consumers seeking educational content on oral-systemic health.

Quantifiable outcome

• One in five young San Diego residents choose The Super Dentists
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Candy Buyback Program (Local Community)coreStrategic or Co-development Partner · 1 January 2005Annual candy buyback program where children bring candy and receive $1 per pound. Candy is donated to retired troops and orphanages. Running since 2005.
• Rady Children's HospitalminorOthersDonations to Rady Children's Hospital as part of community giving back program.
• Classics4KidsminorStrategic or Co-development PartnerSupports nonprofit organization providing custom, kid-friendly, in-school classical music education programs.
• Local Sports TeamsminorStrategic or Co-development PartnerSponsors local sports teams to encourage physical activity and teamwork among children.
• NexHealthcoreTechnology or IntegrationOnline appointment booking platform enabling patients to self-schedule dental appointments at all seven locations.
• SuperMouth (supermouthpro.com)coreOEM/ Whitelabel/ Licensing PartnerCo-developed oral care product line including Super Toothbrush, SuperMouth ULTIM8 SmartBrush System, and other dental hygiene products. Products sold at all office locations and online.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Western Dental & Orthodontics: Large multi-location DSO offering pediatric dentistry, orthodontics, and adult dental services across California and other states. Most direct comparable on geographic overlap and service mix in Southern California.
• Children's Dental Group: Pediatric dental specialty group practice focused exclusively on children, with multiple Southern California locations. Comparable as a pediatric-only dental group in the same regional market.
• Children's Choice Dental Care: Pediatric dental and orthodontic group practice with California locations, emphasizing a kid-friendly environment. Comparable as a pediatric-focused multi-specialty competitor.

Broad incumbents

• Pacific Dental Services: One of the largest DSOs in the U.S., supporting practices with integrated specialties including orthodontics and pediatrics. Comparable as a multi-specialty dental platform with strong operational infrastructure.
• Smile Brands: National DSO (Smile Brands / Bright Now! Dental) operating multi-specialty offices with general, pediatric, and orthodontic care. Comparable as a multi-specialty, multi-location dental group practice model.
• Heartland Dental: Largest U.S. dental support organization providing non-clinical support to thousands of dentists. Comparable as a scaled platform competitor that competes for associate talent and procurement advantages.
• Dental Care Alliance: Multi-specialty DSO supporting affiliated dental practices across the U.S., including pediatric and orthodontic services. Comparable as a scaled multi-specialty dental platform.
• North American Dental Group: DSO providing support to affiliated dental practices with general, specialty, and orthodontic offerings. Comparable as a multi-specialty dental platform competing for clinical talent and patients.
• Sonrava Health (Western Dental parent): Parent of Western Dental and other dental brands operating multi-specialty practices including pediatrics and orthodontics across the western U.S. Comparable as a scaled, integrated dental platform peer.
• Brident Dental & Orthodontics: Multi-location dental group offering general dentistry, pediatrics, and orthodontics in California and Texas. Comparable as a multi-specialty, multi-state dental group practice with overlapping services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=Jn9IwxaTqcI
• Xx.com/superdentists
• Facebookfacebook.com/the-super-dentists
• LinkedInlinkedin.com/company/the-super-dentists

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Super Dentists