What Shiksha does

Shiksha is the education vertical of Info Edge (India) Ltd., operating a web and mobile platform that helps Indian students from Class 10/12 through post-graduate level discover, compare, and apply to colleges, courses, and examinations. The platform indexes 66,000+ colleges, 485,000+ courses, and 1,150+ exams across 20+ education streams, augmented by 7,05,000+ alumni reviews, college predictor tools, structured ranking data (NIRF, Times, Outlook-ICARE), and a Q&A community. It has expanded into paid study abroad counselling across 14 countries and is piloting a freemium domestic counselling service.

The core product is a discovery-and-decision platform that combines curated content, user-generated reviews, and structured data tools. The technology layer is increasingly AI-mediated, with ShikshaGPT (a conversational assistant), AI voice bots for counselling interactions, and machine-learning-driven college predictors. A companion mobile app has crossed 1 million downloads, providing a direct-traffic channel partially insulated from Google search volatility.

Monetisation is primarily advertising and lead generation — educational institutions and coaching providers pay for visibility and qualified inquiries. The model is shifting toward direct B2C revenue via the new freemium domestic counselling service and international study abroad counselling. The ShikshaNext initiative, launched in February 2026 with the Reliance Foundation, Gates Foundation, Central Square Foundation, and Michael & Susan Dell Foundation, commits ₹170 crore to deploy AI-enabled education tools to 13 million underserved children by 2029; this is grant-funded and not part of the core commercial revenue base.

Name

Shiksha

Legal name

Info Edge India Ltd.

Website

https://shiksha.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

251–500 employees

Short description

Shiksha is an India-based education discovery platform operated by Info Edge (India) Ltd., helping students compare 66,000+ colleges, 485,000+ courses, and 1,150+ exams via web and mobile tools, and has expanded into AI-driven counselling and study abroad services across 14 countries.

Ownership category

akta.pro rank

Product category

Higher Education Discovery Platform

NAICS

Educational Support Services (61171), Web Search Portals and All Other Information Services (519290)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Virtual Recruitment Events, Fairs & Webinar Platforms (EDAIACAF)

akta.pro secondary industry

Language Proficiency & Admissions Testing Prep (TOEFL/IELTS/DELE/HSK, etc.) (EDAGADAE)

Keywords

• Education discovery platform
• College admission guidance
• Course comparison tools
• Exam preparation resources
• Study abroad counselling

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Lead Generation and Advertising: Shiksha generates revenue by connecting students with educational institutions. The platform drives referral traffic to colleges and coaching institutes, likely through lead generation fees and advertising from educational service providers.
2. Counselling Services: Domestic counselling offerings that help improve client-to-student conversion rates. Shiksha is pivoting toward offering counselling services to sustain growth amid AI search headwinds.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Shiksha is a higher education discovery and information platform that helps students in India find, compare, and apply to colleges, courses, and exams across 20+ streams. The platform offers a proprietary database covering 66,000+ colleges, 4,85,000+ courses, and 1,150+ exams, augmented by college and rank predictor tools, comparison features, and 7,05,000+ user reviews. It also provides domestic counselling services, study abroad support for 14 countries, an AI chatbot (ShikshaGPT), AI-driven voice bots, and exam preparation resources including NCERT solutions.

Product overview

Shiksha is an online education discovery platform operated by Info Edge (India) Ltd, offering a comprehensive consumer-facing portal for discovering colleges, courses, and exams across 20+ education streams in India. The platform features 66,000+ colleges, 4,85,000+ courses, and 1,150+ exams. Core offerings include the Shiksha Education Discovery Platform (web and mobile), supported by College Rankings & Comparisons (NIRF, Outlook-ICARE, Times), College Predictor Tools (CAT, JEE, NEET rank/percentile predictors), Exam Preparation & Resources (NCERT solutions, mock tests), Ask a Question/Discussions community, Domestic Counselling Services with AI voice bots, Study Abroad Services (14 countries), and the AI-powered ShikshaGPT chatbot. The platform also provides mobile apps (1M+ downloads) and Alumni Salary Data. All offerings are unified under the Shiksha brand as a single integrated student guidance ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Shiksha Education Discovery Platform Primary web platform (shiksha.com) for discovering colleges, courses, and exams across India. Covers 66,000+ colleges, 4,85,000+ courses, and 1,150+ exams. Provides rankings from NIRF, Outlook-ICARE, and Times, college comparisons, and serves as the central hub for all Shiksha offerings. Targeted at students from Class 10/12 through postgraduate levels.
• Shiksha Mobile App
• Domestic Counselling Services Online counselling services for Indian students providing choice filling guidance, college selection assistance, and AI-powered voice bot support. Designed to improve client-to-student conversion rates for partner institutions and provide personalized admissions guidance to students.
• Study Abroad Services Comprehensive study abroad support covering university and college discovery in 14 countries (USA, UK, Canada, Australia, Germany, Ireland, France, Singapore, New Zealand, Japan, Italy, Finland, Netherlands), language and aptitude exam preparation (IELTS, TOEFL, PTE, GRE, GMAT, SAT), scholarships information, education loan guidance, SOP/LOR resources, and student visa guidance.

Quantifiable outcome

• Platform serves students across multiple education streams including MBA, Engineering, Medical, Design, Law, and Study Abroad

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Careers360: Established Indian higher-education discovery and counselling platform covering colleges, courses, exams, and career guidance. Closely comparable in scope, target audience (Indian students from Class 10 through PG), and lead-gen business model.
• MBAUniverse: India-focused MBA-specialist college discovery, exam preparation, and admissions platform. Directly overlaps Shiksha's MBA/PGDM vertical including CAT/Xat/CMAT predictor tools and B-school reviews.
• Leverage Edu: India-based study abroad and admissions platform operating in the same international student recruitment adjacency as Shiksha's study-abroad vertical. Comparable services include university discovery, counselling, loan/visa support, and content-led student acquisition.
• CollegeDunia: Direct India-focused competitor offering college discovery, course information, exam prep resources, and reviews for higher education admissions. Operates the same lead-generation-plus-advertising model targeting prospective Indian students.
• Yocket: Focused study-abroad platform with strong graduate-program coverage (MS, MBA) and a community-driven model that intersects with Shiksha's study-abroad modules and review-driven discovery features.
• CollegeDekho: Indian college and course discovery platform with a strong counselling and lead-generation layer. Overlaps with Shiksha on Indian higher-education admissions and the university/college partnership side.

Broad incumbents

• Unacademy: India-wide edtech platform spanning competitive exam coaching (UPSC, banking, CAT) with a broad incumbent footprint that overlaps with Shiksha's exam-preparation audience and indirectly competes for student mindshare.
• Niche: US-based college and K-12 school discovery and review platform with a similar content + community + ranking-driven model. Operates in a different geography but provides a comparable template for college discovery with strong UGC and SEO moats.

Emerging players

• EduGorilla: Indian government exam, college and scholarship discovery platform overlapping with Shiksha's exam coverage (1,150+ exams) and competitive-leaning audience. Comparable lead-gen and content-portal mechanics.
• Embibe: Reliance Jio-backed AI-led education platform focused on K-12 and competitive exam (JEE, NEET) preparation. Overlaps with Shiksha's exam-prep content modules and is connected to the broader Reliance Foundation ShikshaNext ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/shikshacafe
• YouTubeyoutube.com/shiksha
• LinkedInlinkedin.com/company/shiksha-com-a-naukri-com-venture-
• Xx.com/ShikshaDotCom

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shiksha