What Seventy Event Media Group does

Seventy Event Media Group (70 EMG) is a privately held, India-based experiential marketing and event management agency operating from Mumbai (headquarters) and Gurgaon (regional office), with a 20+ year operating track record. The firm provides end-to-end event solutions spanning creative event planning, experience design, content production, digital and retail engagement, virtual media production, and event technology integration. It serves enterprise clients across automotive (Tata Motors, Jaguar Land Rover, MG Motor, Honda, Volvo, Ducati, Harley-Davidson, Mercedes-Benz), fashion and luxury (Cartier, Dior, Lakmé, Levi's, L'Oréal, Vogue, Zara), technology (OnePlus, Oppo), athleisure (Nike, adidas), government (DP World, Australian Government), and nonprofit (Magic Bus, Elephant Family) sectors.

The company's service architecture is organized around five core verticals — Events, Digital, Retail, Projects, and Social — supplemented by specialized capabilities including an in-house film division (70 on Film), a wedding sub-brand (Seven Steps), a virtual/hybrid events practice (Digital 70), and an internal design studio (The Set). Its technology stack includes proprietary event planning and checklist management systems developed in-house, alongside production capabilities spanning 3D projection mapping, VR/AR/Mixed Reality experiences, facial recognition tools for audience engagement, drone and high-speed camera capture (DJI Mavic, Arri Alexa), and custom mobile applications for live brand activations.

70 EMG operates on a project-based professional services revenue model, with custom quotes tailored to client requirements, event scale, scope, and complexity; pricing is not publicly disclosed and contracts are often multi-year. The firm goes to market through direct enterprise field sales with no intermediaries, leveraging its award-winning track record and blue-chip client portfolio as the primary demand-generation engine. It also owns and operates Indian event intellectual properties including India Bike Week (20,000+ attendees, 250+ motorcycle clubs) and contributes production to the Kala Ghoda Arts Festival (650,000+ footfalls), providing recurring owned-IP revenue alongside project-based work.

Name

Seventy Event Media Group

Legal name

Seventy Event Media Group

Website

https://seventyemg.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

Seventy Event Media Group is an India-based, private experiential marketing and event management agency with 20+ years of track record, serving enterprise clients across automotive, fashion, luxury, technology, government, and NGO sectors with end-to-end event, digital, retail, and virtual production services from offices in Mumbai and Gurgaon.

Ownership category

akta.pro rank

Product category

Experiential Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Convention and Trade Show Organizers (56192)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Event Production & Technical Services (AV, Lighting, Staging) (BPAFAGAB)

akta.pro secondary industries

Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB), Corporate Event Production & AV Services (HSACADAB), Virtual, Hybrid & Livestream Event Coordination (HSACAAAO), Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

Keywords

• Experiential event management
• Brand activation services
• Event production agency
• Experiential marketing agency
• Live event design

Headquarters

HQ city

Khar

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Planning and Production Services: Project-based fees for designing and planning creative event solutions for corporate, institutional and private clients. Services include event concept & design, experience planning, content creation & curation, virtual media production, retail design & fabrication, and event tech integration. Revenue is generated through fixed project fees customized to client requirements, event scale, and service scope.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Seventy Event Media Group (70 EMG) is an experiential marketing and event management agency that plans, designs, produces, and markets live brand experiences for enterprise clients. Services span creative event planning, digital media strategy, retail design and fabrication, large-scale experiential projects, private social events, and in-house film production. The firm delivers end-to-end solutions from concept and design through execution, including virtual/hybrid event capabilities, across automotive, fashion, luxury, government, and NGO verticals.

Product overview

Seventy Event Media Group (70 EMG) is a multi-award-winning experiential marketing and event management agency offering a comprehensive suite of services under a unified platform. The core offerings include Events (creative event planning and execution), Digital (digital media strategy and content), Retail (design and fabrication), Projects (large-scale experiential projects), and Social (private events/weddings). Supporting services include 70 on Film (in-house film production), Digital 70 (virtual/hybrid event solutions), and The Set (internal design studio). The agency also operates Seven Steps as a specialized wedding sub-brand. Services span concept & design, experience planning, content creation, virtual media production, and retail design & fabrication.

Differentiator

Problem solved

Functional benefit

Products and services

• Events

Quantifiable outcome

• 650,000+ footfalls at Kala Ghoda Arts Festival
• +5 more outcomes

Named customers26 records

Segments9 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• SocialStarcoreStrategic or Co-development PartnerPartnership with SocialStar for IP Creation and Digital Employee Engagement. SocialStar masters Digital Employee Engagement and content creation capabilities that complement 70 EMG's experiential marketing offerings.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Laqshya Live Experiences: Indian experiential marketing group with capabilities in events, exhibitions, and out-of-home. Comparable to 70 EMG on large-scale corporate events and exhibitions in India, with strong presence in trade shows and MICE.

Direct peers

• Percept Limited: Indian integrated marketing services group spanning events, experiential, entertainment, and media. Competes directly with 70 EMG for the same enterprise automotive, fashion, and government mandates in India, and operates comparable event IP properties.
• Only Much Louder (OML): Indian live events, entertainment, and artist management company with festival IP (NH7 Weekender) analogous to 70 EMG's India Bike Week and Kala Ghoda. Competes in the same live experiential and brand-activation market segments.
• Wizcraft Entertainment: India's largest experiential marketing and event management agency, headquartered in Mumbai. Directly comparable to 70 EMG across corporate events, government/institutional projects, entertainment IPs, and brand activations with similar blue-chip client profile and Indian-focused geographic footprint.
• Cineyug Entertainment: Mumbai-based event management and entertainment production company. Directly comparable to 70 EMG on corporate events, award shows, Bollywood productions, and high-end weddings for HNI clients across India.
• E-Factor Experiences: Indian experiential marketing agency specializing in live events, MICE, and brand activations. Closely comparable to 70 EMG in service scope (events, exhibitions, conferences) and in serving enterprise clients across India.

Broad incumbents

• George P. Johnson Experience Marketing: Global experiential marketing agency and IPG Mediabrands subsidiary with deep experience in automotive and tech launches. Comparable to 70 EMG on high-end brand experiences, especially automotive (where GPJ is a major global player) and technology launches.
• Jack Morton Worldwide: Global brand experience agency under Interpublic/IPG, one of the world's largest experiential marketing firms. Comparable to 70 EMG on global brand experience programs for Fortune 500 clients, though much larger in scale and geographic reach.
• Sparks (Publicis): Publicis-owned global experiential and shopper marketing agency. Comparable to 70 EMG on retail activations, brand experiences, and integrated digital/live campaigns for enterprise clients, with significantly larger scale and global footprint.
• Fountainhead MKTG (DViO Digital): Indian experiential and digital marketing agency under the Hakuhodo/DViO network. Comparable to 70 EMG in scope (events, retail, digital) but operates within a larger network-affiliated structure with broader geographic reach across India.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/SeventyEMG
• LinkedInlinkedin.com/company/seventy-event-management-group
• Instagraminstagram.com/seventyemg
• Xx.com/SeventyEMG
• Facebookfacebook.com/seventyemg

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seventy Event Media Group