RUBIX

Data Analytics and AI Consulting Servicesrubix.com.au

Company typePrivate
Founded2010
HeadquartersMelbourne, Australia
Headcount11–50
GTM typeB2B
OfferingServices

RUBIX firmographics

Firmographics

Name: RUBIX
Legal name: RUBIX
Website: https://rubix.com.au
Company type: Private
Founded year: 2010
Operating status: Operating
Headcount range: 11–50 employees
Ownership category
akta.pro rank

RUBIX industry classification

Industry

Product category: Data Analytics and AI Consulting Services
NAICS: Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)
SIC: Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)
akta.pro primary industry: Enterprise Application Reporting, BI & Analytics Enablement (BPAEAGAK)
akta.pro secondary industries: Data Strategy & Governance Services (BPAEAHAA), Data Platform (Unified Data & Analytics) Suites (HDAEABAD), Data Governance Platforms (Policies, Stewardship, Workflows) (HDAEADAB)

Keywords

Data analytics consulting
Enterprise data platforms
Business intelligence services
Data governance consulting
Applied machine learning solutions

Where RUBIX is headquartered

Location

Headquarters

HQ city: Melbourne
HQ country: Australia
HQ region: Oceania

Offices1 record

Markets served

RUBIX business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

SaaS/Subscription: SaaS component representing approximately 48% of revenue mix for FY26. Likely refers to ongoing dashboard subscriptions, platform access, or recurring data services.
Professional Services: Consulting services including data strategy, governance, data platforms, BI/analytics, AI/ML, and embedded data delivery. Represents approximately 31% of revenue mix. Fixed-scope engagements (8-12 weeks) and ongoing advisory relationships.
Other Revenue: Other revenue streams representing approximately 21% of FY26 mix, potentially including training, enablement, or one-time deliverables.

Pricing tiers

Model	Billing	Price
Subscription	Multi-year contract	Data Foundation - Fixed scope engagement
Subscription	Annual	Executive Dashboard - Leadership engagement

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

RUBIX product offering

Product offering

Core offering

RUBIX builds enterprise-grade data platforms by connecting disparate business systems (CRM, finance, operations, HR) into a single trusted, governed data layer on cloud infrastructure, then delivers live reporting and AI/ML solutions on top. Core packaged offerings include a fixed-scope Data Foundation engagement (8–12 weeks, 3–5 systems), an Executive Dashboard for live leadership reporting built on Microsoft Power BI, and a Readiness Snapshot assessment. Supporting services cover data strategy and governance, data platforms and engineering, BI and analytics, applied data science/ML/AI, AI readiness, and embedded data delivery.

Product overview

RUBIX is a data consulting and solutions company offering a portfolio of service modules and packaged products built around enterprise-grade data platforms. The core product portfolio consists of RUBIX Data Foundation (fixed-price 8-12 week system connection engagement), Executive Dashboard (Power BI-based live leadership reporting), and Readiness Snapshot (free 90-second AI maturity assessment). These are supported by six service modules: Data Strategy & Governance, Data Platforms & Engineering, Business Intelligence & Analytics, Data Science/Machine Learning & AI, AI Readiness & Enablement, and Embedded Data Delivery. The offering architecture is service-based rather than software product-based, positioning RUBIX as a delivery partner that builds trusted data foundations (connecting systems like Salesforce, Xero, NetSuite, HubSpot, Shopify, MYOB) into governed reporting layers that enable AI readiness and actionable BI.

Differentiator

Problem solved

Functional benefit

Products and services

RUBIX Data Foundation

Quantifiable outcome

Fraud detection time reduced from days to minutes
+5 more outcomes

Companies that use RUBIX

Customer profile

Named customers20 records

Segments4 records

Ideal customer profiles4 records

RUBIX technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability8 records

Feature4 records

RUBIX partnerships and signals

Strategic signal

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

RUBIX competitors and assessment

Company assessment

Direct peers

Thoughtworks: Global technology consultancy that designs, builds, and runs data and digital platforms for enterprises. Closely comparable to RUBIX in its data-platform engineering, governance, and analytics delivery model, though at significantly larger scale and geographic reach.
Slalom: Consultancy delivering data, analytics, and AI solutions to enterprise clients across multiple verticals. Comparable to RUBIX in offering data foundation work, BI/analytics enablement, and AI/ML implementations, with overlapping Fortune 500-style customers.

Broad incumbents

Accenture: Global systems integrator and consultancy with a large Data & AI practice serving banks, governments, and large enterprises. Competes with RUBIX for the same enterprise data-foundation and AI-readiness mandates, but at much broader scale and scope.
Deloitte (Consulting): Big-4 advisory firm with a dedicated analytics, AI, and data engineering practice. Comparable to RUBIX in serving Australian banks, super funds, and government agencies, but as part of a much wider consulting portfolio.
Capgemini Invent: Global consulting and digital transformation provider with a strong data/AI practice. Comparable to RUBIX in delivering enterprise data platforms and BI, but with substantially larger headcount and cross-industry breadth.
Wipro (Data & Analytics): Global IT services firm with a sizable data, analytics, and AI practice serving banking and government clients. Comparable to RUBIX in the enterprise data-platform and analytics delivery space, though much larger and offshore-led.

Emerging players

Databricks: Data and AI platform vendor whose lakehouse architecture underpins many enterprise data foundations. Overlaps with RUBIX in the data-platform layer RUBIX builds on AWS, but Databricks is a software vendor rather than a delivery partner.
Collibra: Enterprise data governance and catalog platform. Overlaps with RUBIX's Data Governance and Trusted Data Layer offerings at the tooling layer, complementing (and partially substituting for) the governance frameworks RUBIX delivers.
Alation: Data catalog and governance platform vendor. Comparable to the governance components of RUBIX's Data Foundation offering, particularly for organizations building trusted data layers for AI readiness.

Regional players

Atturra: Australian-headquartered IT services and data consulting firm with strong local enterprise and government clients. Directly comparable to RUBIX as a home-grown Australian data and analytics delivery partner operating in similar verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

RUBIX financial estimates

Financial estimate

Revenue estimate

Valuation estimate

RUBIX leadership team

Management profile

Number of profiles

Profiles1 record

RUBIX funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

RUBIX M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RUBIX

What does RUBIX do?

Is RUBIX a public or private company?

RUBIX is a private company. It is classified as unknown and is currently operating.

When was RUBIX founded?

RUBIX was founded in 2010. It employs 11 to 50 people.

Where is RUBIX based?

RUBIX is headquartered in Melbourne, Australia, in the Oceania region.

How does RUBIX make money?

Three revenue lines are on record. SaaS/Subscription is the primary driver. The others are professional Services and other Revenue.

Who are RUBIX's main competitors?

Direct peers on record are Thoughtworks and Slalom. Broad incumbents are Accenture, Deloitte (Consulting), Capgemini Invent and Wipro (Data & Analytics). Emerging players are Databricks, Collibra and Alation. Atturra is listed as a regional player.

Does RUBIX have an API?

No public API is recorded for RUBIX.

What industry is RUBIX in?

RUBIX's product category is Data Analytics and AI Consulting Services. Its primary akta.pro industry code is BPAEAGAK, Enterprise Application Reporting, BI & Analytics Enablement, with a secondary code of BPAEAHAA, Data Strategy & Governance Services. Its NAICS code is 541511 and its SIC code is 7370.