BookVip.com
BookVip.com is a Miami-based online travel agency that resells deeply discounted all-inclusive vacation packages to consumers across the U.S., Mexico, and the Caribbean via exclusive resort chain agreements, with over 1 million customers served and installment-based bookings through its Payment Delay Program.
- Company typePrivate
- Founded2008
- HeadquartersNatchitoches, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What BookVip.com does
BookVip.com is a privately-held online travel booking platform founded in 2008 and headquartered in Miami, Florida, that resells deeply discounted vacation packages to consumers across the U.S., Mexico, the Dominican Republic, Jamaica, and Costa Rica. The company pre-negotiates room rates with hotel suppliers — including major chains such as Wyndham, Hyatt, Marriott, Accor, and Starwood — and presents these as all-inclusive packages (typically five-night accommodations with meals and drinks) at what it claims are 80%+ discounts off published rack rates, with sampled package prices ranging from $149 (Silver Lake Resort) to $799 (Ultra Luxury Cabo Resort) per couple.
The underlying product is an e-commerce website with a self-service booking flow, a proprietary Payment Delay Program that lets customers lock in deals without fixed travel dates and pay in equal installments, and an affiliate platform paying 30% commissions with cross-device tracking and remarketing support. Customer segments are horizontally partitioned into Families, Couples, Singles, and Groups, each addressed through dedicated sub-brands (Family Vacations, Adult Only, Singles Vacations, etc.), and marketing is concentrated on Facebook (4M+ likes), YouTube testimonials, national TV, and email remarketing.
BookVip.com monetizes through facilitation fees retained on each pre-negotiated booking, tax recovery charges, and a marketing-spread model in which affiliate commissions (averaging $105-$210 per transaction on $350-$700 sale ranges) are passed through as customer acquisition cost. The company reports serving over 1 million customers cumulative and approximately 500,000 families per year, has generated $150M+ in cumulative 3-year sales, and holds an A+ BBB rating. It is led by co-founder/co-owner Marco Torres and co-owner/President Andrew (Andy) Small, with operations run from a small (11-50 employee) organization.
BookVip.com firmographics
Firmographics- Name
- BookVip.com
- Legal name
- BookVIP.com
- Website
- https://bookvip.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BookVip.com is a Miami-based online travel agency that resells deeply discounted all-inclusive vacation packages to consumers across the U.S., Mexico, and the Caribbean via exclusive resort chain agreements, with over 1 million customers served and installment-based bookings through its Payment Delay Program.
- Ownership category
- akta.pro rank
BookVip.com industry classification
Industry- Product category
- Discount Travel and Vacation Packages
- NAICS
- Tour Operators (561520)
- SIC
- Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Direct Booking Platforms & Booking Engines for Hosts/Managers (THAMALAE)
Keywords
Where BookVip.com is headquartered
LocationHeadquarters
- HQ city
- Natchitoches
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
BookVip.com business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Supply Chain, Operations, Personnel, Technology or R&D
Revenue model
- Facilitation Fees: BookVIP pre-negotiates room rates with hotel suppliers and retains a facilitation fee as compensation for services rendered in facilitating travel reservations
- Tax Recovery Charges: Tax recovery charges collected from customers to cover taxes paid to hotel suppliers
- Affiliate Program Commission: 30% commission paid to affiliates on all sales they generate through the referral program
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Per-booking transaction based on package price |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels7 records
BookVip.com product offering
Product offeringCore offering
BookVIP.com is an online travel booking platform that sells discounted vacation packages at partner resort properties across the United States, Mexico, and the Caribbean. The company pre-negotiates room rates with hotel suppliers, packages the stays (often with meals and drinks included), and sells them to consumers directly through its website at average savings of approximately 83% versus published rates. A proprietary Payment Delay Program enables customers to book without fixed travel dates and pay in equal installments.
Product overview
BookVIP.com is an online travel booking platform offering discounted vacation package deals to hotel resorts across U.S., Mexico, and the Caribbean. The core product is the Vacation Package Deals platform, which features hotel accommodations at negotiated rates with savings up to 83%. The platform includes several sub-brands for specific travel segments: All Inclusive Vacations (packages with meals and drinks), Family Vacations, Adult Only Vacations, Mountain/Ski Vacations, and Singles Vacations. Additional offerings include the Payment Delay Program for installment payments and an Affiliate Program for referral commissions. The company operates exclusively through its consumer-facing website at bookvip.com.
Differentiator
Problem solved
Functional benefit
Products and services
- Vacation Package Deals
Quantifiable outcome
- 83% average savings on vacation destinations
- +2 more outcomes
Companies that use BookVip.com
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
BookVip.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
BookVip.com partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- CLIA (Cruise Lines International Association)minorBusiness credential partnership - CLIA certification indicating industry association and standards compliance for cruise and travel bookings
- Resort Partners (RMD, Hyatt, Wyndham, Marriott, Accor, Starwood)coreHotel and resort partners whose properties are featured in BookVIP vacation packages. Includes major brands like Wyndham, Hyatt, Marriott, and various resort chains in Mexico and Caribbean destinations.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
BookVip.com competitors and assessment
Company assessmentBroad incumbents
- Hotels.com: Global hotel booking platform with package deals. Comparable on supplier relationships and consumer-facing booking experience, though with broader geographic and product scope.
- Booking.com: Global OTA offering hotel bookings with package options across Mexico, Caribbean, and the US. Broader scope than BookVIP but overlaps significantly in hotel inventory and customer base.
- Expedia: Major OTA with extensive vacation package offerings, supplier agreements, and customer scale. While operating a much broader portfolio, it competes for the same discount-hunting leisure traveler.
Direct peers
- CheapCaribbean.com: Direct competitor selling discounted all-inclusive vacation packages to Mexico and Caribbean destinations. Operates an overlapping supplier base and similar bundle pricing structure, making it the closest comparable for BookVIP's discount package model.
- Apple Vacations: Package vacation specialist focused on Mexico, Caribbean, and Hawaii all-inclusives. Sells through travel agents and direct channels, with comparable supplier relationships and bundle economics to BookVIP.
- Funjet Vacations: Discounted vacation package provider to Mexico and Caribbean resorts, offering similar all-inclusive bundles and supplier-negotiated pricing. Direct competitor in BookVIP's core category.
- TravelZoo: Publishes curated travel deals and vacation packages from suppliers, with a similar value proposition of deeply discounted getaways. Overlaps in the deal-discovery funnel and consumer audience.
- Groupon Getaways: Operates a discount travel deals marketplace with hotel packages, similar discount framing, and affiliate-driven distribution. Comparable consumer target (deal-seeking travelers) and pricing model.
Emerging players
- Vacasa: Vacation rental management and booking platform focused on direct bookings for professionally managed properties. Comparable direct-booking platform model, though in vacation rentals rather than hotel packages.
- Hopper: Mobile-first travel booking app offering hotels, flights, and packages with predictive pricing. Comparable discount/deal-driven positioning, but with a fundamentally different mobile-first technology stack.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
BookVip.com social profiles
Digital presenceBookVip.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
BookVip.com leadership team
Management profileNumber of profiles
Profiles2 records
BookVip.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BookVip.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BookVip.com
What does BookVip.com do?
BookVIP.com is an online travel booking platform that sells discounted vacation packages at partner resort properties across the United States, Mexico, and the Caribbean. The company pre-negotiates room rates with hotel suppliers, packages the stays (often with meals and drinks included), and sells them to consumers directly through its website at average savings of approximately 83% versus published rates. A proprietary Payment Delay Program enables customers to book without fixed travel dates and pay in equal installments.
Is BookVip.com a public or private company?
BookVip.com is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BookVip.com founded?
BookVip.com was founded in 2008. It employs 11 to 50 people.
Where is BookVip.com based?
BookVip.com is headquartered in Natchitoches, United States, in the North America region.
How does BookVip.com make money?
Three revenue lines are on record. Facilitation Fees are the primary driver. The others are tax Recovery Charges and affiliate Program Commission.
Who are BookVip.com's main competitors?
Broad incumbents on record are Hotels.com, Booking.com and Expedia. Direct peers are CheapCaribbean.com, Apple Vacations, Funjet Vacations, TravelZoo and Groupon Getaways. Emerging players are Vacasa and Hopper.
Does BookVip.com have an API?
No public API is recorded for BookVip.com.
What industry is BookVip.com in?
BookVip.com's product category is Discount Travel and Vacation Packages. Its primary akta.pro industry code is THAMALAE, Direct Booking Platforms & Booking Engines for Hosts/Managers. Its NAICS code is 561520 and its SIC code is 5961.