Sabra
Sabra Dipping Company is the leading North American hummus brand, producing refrigerated hummus, guacamole, and salsa for retail channels. Now a wholly-owned PepsiCo subsidiary, it serves health-conscious consumers across US and Canadian supermarkets, hypermarkets, and convenience stores.
- Company typePrivate
- Founded1988
- HeadquartersDallas, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Sabra does
Sabra Dipping Company, LLC is a US-based manufacturer of refrigerated dips and spreads, principally hummus, with adjacent product lines in guacamole and salsa. Founded in 1988 as a 50/50 joint venture between PepsiCo and Israel's Strauss Group, Sabra grew into the leading hummus brand in North America, generating nearly $400 million in annual US retail sales. The company organizes its portfolio into three usage-occasion product lines — Let's Dip, Let's Party, and Let's Go — and has expanded into organic and protein-enhanced hummus variants to address evolving consumer preferences. Manufacturing is anchored by the world's largest hummus production facility in Chesterfield, Virginia, expanded by 40,000 sq ft in 2024.
In November 2024, PepsiCo acquired Strauss Group's remaining 50% stake for approximately $244 million, making Sabra a wholly-owned subsidiary and aligning it with PepsiCo's better-for-you portfolio strategy. Distribution runs primarily through supermarkets and hypermarkets, which account for 43.6% of category channel share, supplemented by mass and convenience retail. The company is headquartered in Dallas, Texas, with 501-1000 employees and operations in the United States and Canada.
Despite category leadership, Sabra's US hummus market share declined from over 60% in mid-2021 to approximately 36.6% by Q2 2024, driven by private-label competition and category fragmentation. In response, Sabra is investing in product innovation (organic and protein-enhanced lines), capacity expansion at Chesterfield, and is positioned to benefit from PepsiCo's distribution, procurement, and marketing scale under full ownership.
Sabra firmographics
Firmographics- Name
- Sabra
- Legal name
- Sabra Dipping Company, LLC
- Website
- https://sabra.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Sabra Dipping Company is the leading North American hummus brand, producing refrigerated hummus, guacamole, and salsa for retail channels. Now a wholly-owned PepsiCo subsidiary, it serves health-conscious consumers across US and Canadian supermarkets, hypermarkets, and convenience stores.
- Ownership category
- akta.pro rank
Sabra industry classification
Industry- Product category
- Refrigerated Dips and Spreads
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Refrigerated Dips & Spreads (Cream Cheese, Hummus, Salsa, Guacamole) (CRADACAG)
- akta.pro secondary industry
- Dips, Salsas, Relishes & Chutneys Manufacturing (AFAKADAM)
Keywords
Where Sabra is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sabra business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Food Sales: Sabra generates nearly $400 million in U.S. retail sales through distribution of hummus, guacamole, and salsa products to supermarkets, hypermarkets, and convenience stores.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Sabra product offering
Product offeringCore offering
Sabra manufactures and sells refrigerated hummus, guacamole, and salsa dips under the Sabra brand, distributed primarily through U.S. retail grocery channels including supermarkets, hypermarkets, mass, and convenience stores. The company operates what is described as the world's largest hummus production plant in Chesterfield, Virginia, and offers classic, organic, and protein-enhanced product variants along with sharing-occasion and on-the-go portion sizes.
Product overview
Sabra Dipping Company is a wholly-owned subsidiary of PepsiCo (acquired full ownership in December 2024) that produces refrigerated dips and spreads, primarily hummus, guacamole, and salsa. The product portfolio is organized into three main product line categories: Let's Dip (casual dipping varieties), Let's Party (entertaining and gathering varieties), and Let's Go (on-the-go convenient varieties). Sabra has expanded its offerings with organic hummus and protein-enhanced hummus variants. The company generates nearly $400 million in US retail sales and operates the world's largest hummus production plant in Chesterfield, Virginia.
Differentiator
Problem solved
Functional benefit
Products and services
- Sabra Hummus
Quantifiable outcome
- Nearly $400 million in US retail sales
- +1 more outcomes
Companies that use Sabra
Customer profileSegments2 records
Ideal customer profiles2 records
Sabra technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Sabra partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Sabra competitors and assessment
Company assessmentDirect peers
- Tribe Mediterranean Foods: Tribe is one of the leading branded hummus competitors in the US, with broad refrigerated-dip distribution across mainstream grocery. It competes head-to-head with Sabra on flavor variety, clean-label positioning, and shelf share in supermarkets and natural channels.
- Cedar's Mediterranean Foods: Cedar's produces hummus, tabouli, and other Mediterranean dips sold primarily through US retail. It is a direct Sabra competitor in the refrigerated Mediterranean dip segment with similar supermarket distribution and branded-packaging focus.
- Hope Foods: Hope Foods makes premium refrigerated hummus and dips marketed on clean-label and flavor-forward positioning. It overlaps Sabra's product set and competes in the same supermarket and natural-food retail channels, often at premium price points.
- Ithaca Hummus: Ithaca Hummus is a US-based refrigerated hummus brand sold in mainstream grocery. It competes directly with Sabra on traditional and bold flavor profiles, and has been one of the brands cited as contributing to Sabra's recent share erosion.
- Lantana Foods: Lantana is a hummus and bean-dip brand sold in US grocery with a focus on clean-label ingredients. It competes in the same refrigerated dip set as Sabra and is positioned as a more wholesome alternative to mainstream hummus brands.
- Mediterranean Snack Food Company (Baba): Mediterranean Snack Food Company produces hummus, tzatziki, and other dips for US retail and foodservice. It competes with Sabra in refrigerated Mediterranean dips and operates with similar branded CPG retail positioning.
Broad incumbents
- Athenos: Athenos is a long-standing US brand of hummus, feta, and Mediterranean dips sold through mainstream grocery. It competes in the same refrigerated Mediterranean dip category as Sabra and is owned by a large strategic parent with broader category reach.
- Bolthouse Farms: Bolthouse Farms, owned by a large strategic parent, produces refrigerated dips, dressings, and plant-based beverages including hummus. It overlaps Sabra in refrigerated dips and leverages a broader CPG portfolio for distribution scale.
- PepsiCo (parent portfolio: Stacy's, Quaker dips): PepsiCo, Sabra's parent, also owns adjacent better-for-you snack brands such as Stacy's Pita Chips and Bare. The portfolio overlap shapes Sabra's competitive set and provides internal benchmark and co-branded go-to-market opportunities.
Emerging players
- Trader Joe's (private-label hummus line): Trader Joe's operates a popular in-house refrigerated hummus line across its US stores. While not a brand competitor, its private-label hummus has been a structural factor in private-label gains versus branded hummus players like Sabra.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Sabra social profiles
Digital presenceSabra financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sabra leadership team
Management profileNumber of profiles
Profiles2 records
Sabra funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sabra M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sabra
What does Sabra do?
Sabra manufactures and sells refrigerated hummus, guacamole, and salsa dips under the Sabra brand, distributed primarily through U.S. retail grocery channels including supermarkets, hypermarkets, mass, and convenience stores. The company operates what is described as the world's largest hummus production plant in Chesterfield, Virginia, and offers classic, organic, and protein-enhanced product variants along with sharing-occasion and on-the-go portion sizes.
Is Sabra a public or private company?
Sabra is a private company. It is classified as corporate owned and is currently operating.
When was Sabra founded?
Sabra was founded in 1988. It employs 501 to 1,000 people.
Where is Sabra based?
Sabra is headquartered in Dallas, United States, in the North America region.
How does Sabra make money?
One revenue line is on record: retail Food Sales.
Who are Sabra's main competitors?
Direct peers on record are Tribe Mediterranean Foods, Cedar's Mediterranean Foods, Hope Foods, Ithaca Hummus, Lantana Foods and Mediterranean Snack Food Company (Baba). Broad incumbents are Athenos, Bolthouse Farms and PepsiCo (parent portfolio: Stacy's, Quaker dips). Trader Joe's (private-label hummus line) is listed as an emerging player.
Does Sabra have an API?
No public API is recorded for Sabra.
What industry is Sabra in?
Sabra's product category is Refrigerated Dips and Spreads. Its primary akta.pro industry code is CRADACAG, Refrigerated Dips & Spreads (Cream Cheese, Hummus, Salsa, Guacamole), with a secondary code of AFAKADAM, Dips, Salsas, Relishes & Chutneys Manufacturing. Its SIC code is 2030.