Shameless Pets

Name

Shameless Pets

Legal name

Shameless Pets, LLC

Website

https://shamelesspets.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Pet Treats

NAICS

Dog and Cat Food Manufacturing (311111)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Treats & Chews (CRADAFAE)

akta.pro secondary industries

Natural/Organic & Limited-Ingredient Diets (CRADAFAH), Functional & Veterinary Diet Pet Food (CRADAFAF)

Keywords

• Upcycled pet treats
• Dog treats
• Cat treats
• Dental sticks
• Soft baked treats

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Direct E-commerce Sales: Online sales through shamelesspets.com website where customers purchase directly
2. Marketplace Sales: Sales through Amazon, Chewy, and other online marketplaces
3. Retail Distribution: Sales through retail partners including Whole Foods, Misfits Market, Thrive Market, Meijer, Pet Supplies Plus, Grove Collaborative, and Prime

Pricing tiers

Go-to-market motion1 record

Distribution channels9 records

Marketing channels5 records

Core offering

Shameless Pets manufactures and sells upcycled dog and cat treats made from surplus fruits, vegetables, and proteins that would otherwise go to waste. The product portfolio spans dental sticks, soft-baked treats, soft and chewy meaty tenders, jerky treats, crunchy treats, training treats, and seasonal treats, all formulated without grain, corn, soy, or artificial additives. Products are made in the USA using solar power and sold direct-to-consumer as well as through major online and brick-and-mortar retail partners.

Product overview

Shameless Pets is a pet treat company specializing in upcycled dog and cat treats made in the USA. The product portfolio includes two main treat categories organized by pet type: Dog Treats (Dental Treats, Soft Treats, Soft and Chewy Treats/Meaty Tenders, Jerky Treats, Crunchy Treats, Training Treats, Seasonal Treats) and Cat Treats (Crunchy Cat Treats). The company's differentiated approach centers on upcycling food waste into nutritious pet treats, using ingredients like upcycled sunflower meal, sweet potatoes, blueberries, beets, and catnip. Products are grain-free, corn-free, and soy-free with no artificial flavors, colors, or preservatives. Key product lines include Dental Sticks (A Cluck A Day, The Tooth Berry), Soft-Baked treats (Duck Duck Beet), and Meaty Tenders (Beef Up, Bacon Me Crazy, Cheeky Chicken, Reelin Salmon, Talkin' Turkey, Lucky Ducky) available in 8oz and 24oz sizes.

Differentiator

Problem solved

Functional benefit

Products and services

• A Cluck A Day Dental Sticks Grain-free dental treats for dogs made with real chicken, featuring deep ridges to clean teeth and mint to freshen breath. Contains upcycled sunflower meal as an ingredient.
• The Tooth Berry Dental Sticks Grain-free dental treats for dogs with upcycled blueberries for antioxidants to support immune health, deep ridges for teeth cleaning, and mint for fresh breath.
• Duck Duck Beet Soft Baked Soft-baked, grain-free dog treats made with real duck and upcycled beets for a bold, savory flavor that supports healthy digestion.
• Beef Up Meaty Tenders Soft and chewy dog treats made with real beef as the #1 ingredient, paired with upcycled sweet potatoes for a gut-friendly, protein-packed snack.
• Bacon Me Crazy Meaty Tenders Soft and chewy dog treats with bacon flavor made from real ingredients and upcycled components.
• Cheeky Chicken Meaty Tenders Soft and chewy chicken-flavored dog treats made with real chicken and upcycled ingredients.
• Reelin Salmon Meaty Tenders Soft and chewy salmon-flavored dog treats made with real fish and upcycled ingredients.
• Talkin' Turkey Meaty Tenders Soft and chewy turkey-flavored dog treats made with real turkey and upcycled ingredients.
• Lucky Ducky Meaty Tenders Soft and chewy duck-flavored dog treats made with real duck and upcycled ingredients.
• Catnip N Chill Crunchy Cat Treats Crunchy cat treats made with real upcycled catnip, designed to support healthy digestion and gentle on sensitive stomachs.

Quantifiable outcome

• Products certified as Upcycled by recognized certification program

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Wellness Pet Company: Wellness Pet Company (Wellness Core) is a large natural pet food and treat brand sold across mass, grocery, and pet specialty. Comparable as a broader incumbent in the natural pet treat category competing for the same shelf and shopper.
• Blue Buffalo (General Mills): Blue Buffalo is a mass-market natural pet food brand owned by General Mills with broad distribution across grocery, mass, and pet specialty. Serves as the broad incumbent benchmark for natural pet treats that Shameless Pets competes against on shelf.

Direct peers

• Stella & Chewy's: Stella & Chewy's makes raw, freeze-dried and natural treats and food for dogs and cats with a focus on premium natural ingredients. Comparable to Shameless Pets on premium positioning, natural ingredients, and similar retail/distribution footprint including Chewy and Whole Foods.
• Primal Pet Foods: Primal Pet Foods produces raw, freeze-dried, and natural pet food and treats distributed through specialty pet retail and online. Comparable on natural/functional positioning in the dog and cat treat category.
• Open Farm: Open Farm is a sustainably-sourced pet food and treat brand offering grain-free, responsibly-sourced dog and cat products across DTC, Chewy, and premium retail. Highly comparable to Shameless Pets on natural/upcycled positioning, multi-channel distribution, and target eco-conscious pet owner segment.
• The Honest Kitchen: The Honest Kitchen produces human-grade, natural pet food and treats with a strong sustainability and clean-ingredient positioning, sold through Whole Foods, Chewy, and DTC. Closely mirrors Shameless Pets' natural/limited-ingredient approach and premium retail presence.
• Pet Honesty: Pet Honesty is a natural pet supplement and treat brand with strong DTC and Chewy/Amazon presence, focused on functional ingredients and clean labels. Comparable to Shameless Pets on natural positioning, functional treat categories (dental, digestion), and digital-first go-to-market.
• Castor & Pollux (Natural Balance): Castor & Pollux (under Natural Balance) offers organic and natural pet food and treats including the Organix line. Comparable on natural/limited-ingredient dog treat positioning and similar mass and natural retail distribution.
• Wild Earth: Wild Earth is a sustainable pet food brand using plant-based and upcycled ingredients, with strong DTC and online marketplace presence. Direct comparable on the upcycled/sustainability positioning and eco-conscious consumer target.

Emerging players

• BARK (BARKBox): BARK is a DTC-first pet brand with subscription treats, toys, and food. Comparable on digital-first go-to-market, target eco-conscious and millennial pet parents, and multi-category pet product strategy.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ourshamelesspets
• Instagraminstagram.com/shamelesspets
• TikToktiktok.com/@shamelesspets
• Xx.com/shamelesspets
• LinkedInlinkedin.com/company/shameless-pets

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shameless Pets