What Lucera does

Lucera is the consumer trade name of Energía Colectiva S.L., a private Spanish energy retailer headquartered in Valencia (Calle Don Juan de Austria 28, Pta. 4, 46002). The company supplies electricity and natural gas to Spanish residential households under two electricity tariffs — Tarifa a precio de coste (wholesale market pass-through plus a €4.90/month fixed fee) and Tarifa Estable de Luz (flat 24-hour pricing) — and offers a solar surplus compensation add-on paying €0.07/kWh for energy exported by residential solar customers. All electricity is backed by CNMC Guarantees of Origin from certified Spanish renewable producers (Solar 48%, Biomass 27%, Wind 16%, Hydro 9%). The customer base is a long-tail of individual residential consumers, with no enterprise or large-SMB anchors in the disclosed data; the company explicitly competes on transparency, no-permanence contracts, and renewable credentials rather than lowest-price positioning against vertically integrated incumbents.

The product surface is delivered through a digital-first platform: a public website (lucera.es) for tariff comparison, savings calculation, and contracting, plus an iOS/Android customer app providing monthly bill forecasting, consumption monitoring, and personalized power optimization recommendations. Distribution is entirely self-serve or inbound-phone, with no physical retail presence; acquisition channels include organic SEO, a content blog covering energy education, Trustpilot-driven social proof, and the Plan Amigo referral program (3 free electricity installments for referrer and referee each). Revenue is generated primarily through the retail spread between wholesale market energy cost and the price passed to customers, supplemented by the small fixed monthly fee and dual-fuel gas margins.

The business is privately held with no disclosed external investors beyond a 2016 early-stage round led by K Fund (with Danka Capital and Daruan VC). The founding team remains in place: Emilio Bravo Bayarri (Co-founder & CEO), David Zaragoza (Co-founder), Josep Planells Alòs (Co-founder & CIO), Richard Chamorro (Co-founder & CTO), supported by Bernat Llàcer Sebastià (CFO), Cristina Serrano Moreno (COO), and Eva Marí Navarro (Head of Marketing & CRO). A corporate integration with MásMóvil has been announced to broaden residential acquisition through the telecom channel.

Name

Lucera

Legal name

Energía Colectiva S.L.

Website

https://lucera.es

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Valencia

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Electricity supply (price-of-cost tariff): Customers pay market cost of energy plus a small fixed monthly fee (€4.90 incl. taxes, €6.23 with electricity tax). Revenue derived from the spread between market electricity purchase price and pass-through to customer, plus the fixed monthly fee.
2. Electricity supply (stable price tariff): Fixed monthly price for electricity regardless of hourly market fluctuations, providing billing predictability for customers. Company profits from the fixed premium above market-indexed cost.
3. Gas supply: Natural gas supply alongside electricity for dual-fuel customers. Pricing includes fixed term and energy consumption term plus regulated charges.
4. Solar excess compensation: Customers with solar panels receive €0.07/kWh compensation for energy sent back to the grid (May 2026 rate).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Lucera (operating as Energía Colectiva S.L.) is a Spanish residential energy retailer that supplies 100% renewable electricity and natural gas to households across Spain. It offers two main electricity tariffs—a price-of-cost tariff indexed to hourly wholesale market prices plus a small fixed monthly fee, and a stable fixed-price tariff—along with natural gas supply, supported by a customer mobile app providing consumption monitoring, monthly bill forecasting, and personalized saving recommendations.

Product overview

Lucera is a Spanish electricity and natural gas supplier operated by Energía Colectiva S.L. The company offers two main electricity tariffs: Tarifa de luz a precio de coste (variable pricing at market cost plus €4.90/month fee) and Tarifa Estable de Luz (fixed 24-hour pricing), plus natural gas supply. The product portfolio centers on residential energy services with a customer mobile app providing bill forecasting, consumption tracking, and personalized savings advice. Additional offerings include a referral program (Plan Amigo), an online savings calculator, and solar surplus compensation for customers with rooftop panels. The company emphasizes 100% certified renewable energy sourced from Spanish producers and transparency in pricing without long-term commitments.

Differentiator

Problem solved

Functional benefit

Products and services

• Tarifa de luz a precio de coste Electricity tariff in which customers pay the actual market cost of energy plus a small fixed monthly fee of €4.90, allowing them to benefit from hourly price fluctuations and cheap market hours. Targeted at Spanish residential customers seeking to optimize consumption around market prices.
• Tarifa Estable de Luz Stable electricity tariff offering a fixed 24-hour price per kWh with no time-of-use complexity, providing billing predictability for residential customers who prefer simplicity over market timing.
• Suministro de Gas Natural Natural gas supply service for residential customers, available as an add-on for existing Lucera electricity customers seeking a single dual-fuel provider. Pricing combines a fixed term, an energy consumption term, and regulated charges.
• App de Cliente Lucera Customer mobile application (iOS and Android) providing monthly bill forecasts, consumption monitoring, personalized saving tips, and power optimization recommendations for Lucera's electricity and gas customers.
• Plan Amigo Customer referral program rewarding existing customers with 3 free electricity installments for each successful referral, with the referred friend also receiving 3 free installments.
• Calculadora de Ahorro Online savings calculator that estimates a prospective customer's monthly electricity cost with Lucera based on data from their recent bill, helping them evaluate switching.
• Compensación de Excedentes Solares Compensation service for residential customers with rooftop solar panels, crediting them at €0.07/kWh (May 2026 rate) for surplus energy exported to the grid.

Quantifiable outcome

• Solar panel owners with surplus receive €0.07/kWh compensation (May 2026 rate)
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• MásMóvilminorOthersLucera has integrated with MásMóvil according to a blog post. The nature of the integration is not fully detailed in available sources.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Holaluz: Spanish renewable-focused electricity retailer targeting residential customers with transparent pricing and 100% green energy. Closest direct competitor to Lucera in the Spanish independent renewables retailer segment, differentiated by its emphasis on solar PPA and self-consumption models.
• Som Energia: Spanish cooperative electricity retailer exclusively supplying renewable energy to residential and small business members. Comparable to Lucera in renewable-only positioning, transparent pricing, and customer-ownership ethos, though structured as a consumer cooperative rather than a private company.
• Hola Luz: Spanish independent electricity retailer offering renewable energy with simplified tariffs and customer-friendly pricing. Comparable to Lucera in targeting residential Spanish customers seeking alternatives to incumbent utilities with transparent, modern offerings.
• Octopus Energy Spain: UK-founded renewable energy retailer that expanded into Spain, offering transparent tariffs, smart consumption features, and app-based management. Comparable to Lucera in tech-led, renewable-only positioning with similar customer-facing app and hourly pricing innovations.

Broad incumbents

• Iberdrola: Largest Spanish electric utility with dominant residential market share and integrated renewable generation. A broad incumbent serving the same Spanish residential segment as Lucera but with vastly greater scale, capital, and product breadth — a key competitor Lucera must differentiate against.
• Endesa: Major Spanish electricity and gas retailer serving residential and business customers with broad energy offerings. A broad incumbent competitor to Lucera in the Spanish retail energy market, with much larger customer base and resources.
• Naturgy: Spanish multinational gas and electricity utility with significant residential customer base in Spain. Comparable to Lucera in offering dual-fuel (electricity + gas) to Spanish households, but as a much larger incumbent with broader portfolio.
• Repsol: Spanish integrated energy company offering electricity and gas to residential customers alongside its core hydrocarbon business. A broad incumbent competing with Lucera in Spanish residential energy supply, leveraging cross-selling from its fuel station and energy services networks.
• EDP España: Portuguese-Spanish energy utility serving residential and commercial customers across Spain. Comparable to Lucera in offering electricity (and increasingly gas) supply to Spanish households, but with broader portfolio and greater scale.

Emerging players

• Podo: Spanish independent electricity retailer focused on transparent pricing and modern customer experience for residential consumers. An emerging player comparable to Lucera in targeting younger, digitally-engaged Spanish households seeking alternatives to traditional utilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/luceraenergia
• Facebookfacebook.com/luceraenergia

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lucera