What Endesa does

Endesa is a publicly traded Spanish integrated energy company (ticker ELE, IBEX 35) headquartered in Madrid and founded in 1944, operating as a subsidiary of Italy's Enel Group. It supplies electricity and natural gas to residential, business, and institutional customers across Spain, and generates additional revenue from solar panel installation (Endesa Solar / Optim range), EV charging solutions (Endesa X Way, including the Waybox home charger and Tarifa Recarga en Casa), home maintenance and protection subscriptions (Protección 360 Plus, Mantenimiento Gas and Aire Completo), climate control products (boilers, AC), and a bundled telecom offering with Orange.

The company's technology layer spans a regulated distribution network (e-Distribución), a multi-channel customer platform (endesaclientes.com portal, iOS/Android apps, WhatsApp and Telegram support), more than 400 physical service points, and digital tools including a carbon footprint calculator and hourly consumption tracking. Endesa distributes through direct online sales, inside sales call centers dedicated to households, contractors and customer service, field sales for enterprise accounts, and a partner channel via Orange. Pricing is usage-based for commodity supply, with multiple tariff structures (fixed 24-hour, time-of-use three-period, second-home) augmented by recurring subscription maintenance services, hardware unit pricing for solar/EV/climate products, and a points-based PARA TI loyalty program that adds a stickiness layer.

Revenue is generated across five material streams: electricity and gas supply (usage-based), maintenance and protection subscriptions (recurring), solar installation (hardware sales with multi-year financing), EV charging solutions (hardware plus specialized tariff), and climate control products. Customers are segmented vertically into Residential Households (Hogares), Companies and Self-Employed (Empresas y Autónomos), Cities and Municipalities (Ciudades), and Property Administrators (Administradores de Fincas). The company has set a Zero Emissions target for 2040 and is AENOR-certified for telemarketing service charter and for ICT accessibility (WCAG 2.0 AA-equivalent).

Name

Endesa

Legal name

Endesa Energía, Endesa S.A.

Website

https://endesa.com

Company type

Public

Founded year

1944

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Endesa is a publicly traded Spanish integrated utility (IBEX 35, Enel Group subsidiary) that supplies electricity and gas to residential, business and municipal customers across Spain, with adjacent offerings in solar installation, EV charging (Endesa X Way), home maintenance subscriptions, climate control and Orange telecom bundles.

Ownership category

akta.pro rank

Product category

Electricity and Gas Utility

NAICS

Electric Power Generation, Transmission and Distribution (2211), Electric Power Distribution (221122), Solar Electric Power Generation (221114)

SIC

Electric Services (4911)

akta.pro primary industry

Thermal Power Plant Modernization & Life Extension (Boiler/Turbine/Generator) (EUAEALAA)

akta.pro secondary industries

Integrity & Risk Management Planning (DIMP, Risk Models, MAOP Support) (EUAJAEAE), Appliance Maintenance, Cleaning & Tune-Ups (Descaling, Filter Changes) (HSAGANAL), EV/Hybrid Aftermarket Parts & Accessories Distribution (Batteries, Charging Components) (TLAKAOAG)

Keywords

• Electricity supply
• Natural gas supply
• Solar installation
• Ev charging solutions
• Home maintenance services

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Electricity and Gas Supply: Core commodity sales of electricity and natural gas to residential, business, and industrial customers across Spain. Revenue generated through consumption-based pricing with various tariff options including fixed-rate, time-of-use, and indexed plans.
2. Maintenance and Protection Services: Recurring subscription services for home maintenance including electrical protection (Protección 360 Plus, Protección Luz 360), gas maintenance (Mantenimiento Gas Completo, Protección Gas 360), and air conditioning maintenance.
3. Solar Installation and Autoconsumo: Sale and installation of solar photovoltaic panels for residential and commercial self-consumption, including project design, installation services, and financing options up to 120 months.
4. Electric Vehicle Charging Solutions: Sale and installation of Waybox home chargers along with specialized EV electricity tariffs (Tarifa Recarga en Casa) and public charging network access.
5. Climate Control Products: Sales of boilers, air conditioning systems, and water heaters from brands like Baxi and HTW, including installation and financing options.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Endesa supplies electricity and natural gas to residential, business, and municipal customers across Spain through a portfolio of fixed and time-of-use tariffs. It also sells and installs solar photovoltaic systems for self-consumption, electric vehicle charging hardware (Waybox) and EV-specific tariffs, home maintenance and protection subscriptions (electrical, gas, climate), and climate-control products such as boilers and air conditioning units. Complementary offerings include the PARA TI loyalty program and bundled telecom services via a partnership with Orange.

Product overview

Endesa is a Spanish energy company offering a broad portfolio of electricity and natural gas tariffs for residential and business customers, supplemented by home services, electric mobility solutions, and solar energy products. The core offering consists of electricity tariffs (Conecta Luz, Luz 24h Online, Conecta 3 Periodos) and gas tariffs (Gas Endesa, Conecta Gas), available as standalone products or bundled together (Luz + Gas packages). These are complemented by maintenance and protection services (Protección 360 Plus, Mantenimiento Aire Completo, Mantenimiento Gas Completo), electric vehicle charging solutions (Waybox chargers, Tarifa Recarga en Casa, Endesa Drive renting), solar panel installation with the Endesa Solar tariff, air conditioning and boiler products, the PARA TI loyalty program, a carbon footprint calculator tool, and the Endesa Clientes digital platform/app for account management. The company also distributes Orange telecommunications services through a commercial partnership.

Differentiator

Problem solved

Functional benefit

Brands

• Endesa X Way: Electric vehicle charging services and infrastructure brand offering chargers and related services.
• PARA TI
• Endesa Solar
• La cara e
• Endesa Clientes

Products and services

• Tarifa Conecta Luz Fixed 24-hour electricity tariff for residential customers with stable pricing locked for 2 years and no permanence requirement.
• Tarifa Luz 24h Online Stable 24-hour electricity tariff with 20% discount on consumption in the first year, no permanence, and price stability for 2 years.
• Tarifa Conecta 3 Periodos Time-of-use electricity tariff with three pricing periods (valley, plain, peak) and 10% first-year discount.
• Tarifa Tu Otra Casa 50 Luz Electricity tariff designed for second homes, with time-of-use pricing.
• Tarifa Gas Endesa Natural gas tariff offered by Endesa for residential customers.
• Tarifa Conecta Gas Natural gas tariff with competitive pricing and no permanence requirements.
• Tarifa Gas Endesa Clientes Natural gas tariff exclusive for existing Endesa electricity customers.
• Tarifa Luz 24h Online + Gas Endesa Combined electricity and natural gas bundle tariff offering 24-hour stable electricity pricing plus gas supply.
• Tarifa Conecta Luz + Conecta Gas Bundle tariff combining Conecta electricity and Conecta gas products.
• Mantenimiento Aire Completo Comprehensive air conditioning maintenance subscription covering installation upkeep, repairs, and urgent assistance.
• Protección 360 Plus Home protection subscription covering electrical breakdowns plus electrician, locksmith, plumber, and glazier services, with 10% first-year discount and urgent assistance within 3 hours.
• Protección Luz 360 Electrical installation protection subscription covering breakdowns and emergencies.
• Mantenimiento Gas Completo Comprehensive gas installation maintenance subscription including annual inspection and protection for gas appliances.
• Protección Gas 360 Gas installation protection subscription covering breakdowns and safety incidents.
• Waybox (Cargador eléctrico) Electric vehicle home charging solution offered by Endesa X Way, with charger starting at €1,099 and financing up to 60 months.
• Endesa Drive (Renting coche eléctrico) Electric vehicle rental service allowing customers to lease an electric car through Endesa.
• Tarifa Recarga en Casa Specialized electricity tariff for electric vehicle home charging, offering up to 1,250 km/month for less than €22/month with charging point subscription benefits.
• Plan Auto+ 2026 Government subsidy (Plan Moves III) administration service helping customers access public incentives for EV purchases.
• Instalación de Placas Solares Solar photovoltaic panel installation service for residential self-consumption, with Optim range panels from €4,449, 12-year warranty, and financing up to 120 months.
• Tarifa Endesa Solar Self-consumption solar tariff combining solar panel installation with electricity supply, offering 30% discount on consumption until installation and 2 years free consumption thereafter.
• Aire Acondicionado Air conditioning systems and installation services, including efficient AC units from brands such as LG offered with installation.
• Sistemas de Calefacción (Calderas) Heating systems including gas boilers from brands such as Baxi, with installation, VAT included, 3-year warranty, and financing up to 60 months.
• Programa PARA TI Customer loyalty program offering points accumulated through Endesa contracts that can be redeemed for discounts on bills, exclusive promotions, partner benefits, and bring-a-friend bonuses of €50 per referral up to 10 friends.
• Orange (Fibra, móvil y TV) Telecommunications offering through Orange partnership providing fiber optic internet, mobile, and TV services, with savings of up to €6/month on Endesa electricity or gas bills.

Quantifiable outcome

• Up to 20% discount on electricity consumption for first year on certain tariffs
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• OrangecoreGTM or Marketing PartnerStrategic partnership for bundled telecommunications and energy services. Orange customers receive discounts on Endesa electricity and gas bills (up to 6€/month savings) plus PARA TI loyalty points. Joint marketing and cross-promotion across both brands.
• Enel GroupcoreStrategic or Co-development PartnerEndesa is a subsidiary of Enel Group, Italy's largest electricity company. Benefits from Enel's global expertise in renewable energy, digital innovation, and sustainable business practices. Access to Enel's technology platforms and R&D capabilities.
• Endesa X WaycoreTechnology or IntegrationSubsidiary specializing in electric vehicle charging solutions. Offers Waybox home chargers and manages public charging network access for Endesa customers.
• Fundación EndesaminorStrategic or Co-development PartnerCorporate foundation focused on energy education, employability training for vulnerable populations, and community development programs aligned with sustainability goals.
• AEPIBAL (Asociación Española de Almacenamiento de Energía)minorStrategic or Co-development PartnerAssociation representing battery energy storage sector. Endesa collaborates through expert content contributions on the La Cara E platform regarding energy storage developments.
• SEO/BirdLifeminorStrategic or Co-development PartnerEnvironmental NGO focused on bird protection and biodiversity. Collaboration on responsible energy transition that protects wildlife, particularly regarding power grid impacts on bird populations.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Holaluz: Spanish pure-play green energy retailer focused exclusively on 100% renewable electricity and residential solar (Holaluz-Clidom). Holaluz competes directly with Endesa in the renewable-conscious residential segment with a digital-first, no-frills model.
• Audax Renovables: Spanish energy retailer with growing presence in renewable electricity supply, distributed generation, and energy services. Audax directly competes with Endesa in Spanish residential and SME energy retail with a focus on smaller commercial customers and self-consumption.

Direct peers

• Enel: Endesa's parent company and Italian global utility. Enel operates across Europe and the Americas with similar integrated utility offerings (generation, distribution, retail, EV, solar). As majority owner, Enel shapes Endesa's strategy and competes in adjacent geographies.
• Iberdrola: Spain's largest integrated electric utility and Endesa's closest domestic competitor. Iberdrola operates generation (heavy renewables), regulated distribution, and retail supply in Spain with similar tariff structures, solar offerings (Iberdrola Solar), and EV charging (Iberdolaenergia).
• Naturgy: Major Spanish integrated energy company focused on gas distribution and electricity supply. Naturgy directly competes with Endesa in retail electricity, gas tariffs, and increasingly in residential solar and renewable energy services in the Spanish market.
• EDP - Energias de Portugal: Iberian integrated utility with operations in Spain through EDP Energía and significant renewables footprint. EDP competes with Endesa in Spanish retail electricity, distributed solar, and EV charging services with similar green-energy positioning.
• Repsol: Spanish integrated energy company transitioning from oil and gas into renewables and retail electricity. Repsol competes with Endesa in Spanish residential energy supply, solar installations, and EV charging, and acquired Viesgo to expand its distribution footprint.

Broad incumbents

• Engie: French global utility with operations in electricity, gas, and energy services. Engie has Iberian presence through solar and energy services but is a broader incumbent with global portfolio rather than a direct Spanish retail competitor.
• E.ON: German integrated utility operating across European retail, distribution, and energy solutions markets. E.ON competes in similar offerings (electricity supply, solar, EV charging, home energy services) but does not operate in Spain, making it a broad incumbent comparable rather than a direct competitor.
• EDF: French state-owned integrated utility with similar business mix of generation (nuclear-heavy), regulated distribution, and retail supply. EDF is a broader incumbent that provides strategic context for Endesa's integrated utility model but does not directly compete in Spain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Endesa
• YouTubeyoutube.com/user/CanalEndesa
• LinkedInlinkedin.com/company/7022
• Instagraminstagram.com/endesaclientes

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Endesa