What hetras does

hetras is a Munich-based hotel technology company founded in 2008 that developed cloud-native hotel management software for the global hospitality industry. Originally an independent venture that raised approximately $26.6M across six funding rounds between 2010 and 2014 from Scottish Equity Partners and Target Partners, hetras was acquired by Shiji Group and now operates as hetras.shijigroup.com, serving as the European center of Shiji's Daylight PMS platform (rebranded from Shiji Enterprise Platform in 2024).

The company's core product is Daylight PMS, a 100% cloud-based property management system with API-first architecture exposing 1,200+ endpoints. Technical differentiators include Single Guest Profile match-and-merge technology, Universal Search across touchpoints, multi-property management by location/brand/region, the Daylight PMS Move mobile suite, and 24/7 global support. The broader product portfolio includes Infrasys POS, Astral Payments, Reviewpro Reputation, Meridian Experiences, Horizon Distribution, Iceportal Content, Stellaris Digital, and Twilight Data + AI — all unified through the Shiji Platform serving 90,000+ hotels, 80,000+ rooms, and 200+ cities globally.

hetras operates an enterprise SaaS revenue model with quote-based pricing, recurring subscriptions, and direct field sales targeting global hotel chains, regional groups, and independent hotels across 100+ countries via regional offices in the Americas, APAC, Europe, the Middle East, and China. Go-to-market combines enterprise sales motions with event-driven demand generation, multi-language digital presence, and technology partner integrations (AWS, Amadeus iHotelier, FreedomPay). The customer base spans luxury (The Peninsula, Langham), premium chains (IHG, Crowne Plaza), boutique (Ruby, Sircle), regional groups (JUFA, Globales, HTL), and resort (Coral Sea) segments.

Name

hetras

Legal name

Shiji Group

Website

https://hetras.shijigroup.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Hotel Property Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Property Management Systems (PMS) (THALACAA)

akta.pro secondary industry

Hotel Content Aggregators & Connectivity APIs (THALAJAD)

Keywords

• Hotel management software
• Cloud property management
• Hospitality technology platform
• Hotel point of sale
• Guest experience software

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription - Daylight PMS: Cloud-based property management system delivered as subscription service, eliminating need for on-premise infrastructure. Revenue from software licensing and subscription fees for hotel groups and chains.
2. POS & Payments - Infrasys & Astral: Enterprise-ready point-of-sale software and integrated payment solutions for hotel F&B operations, generating recurring revenue from software licensing.
3. Guest Experience - Meridian Experiences & Reviewpro: Guest experience management and reputation management tools delivered as integrated modules within the platform.
4. Distribution Services - Horizon Distribution: Hotel distribution technology enabling connectivity between global supply and corporate travel demand.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

hetras develops cloud-based hotel management software and internet-based applications for the global hotel industry. Its core offering is a next-generation cloud Property Management System (Daylight PMS) supported by modular solutions for point-of-sale (Infrasys POS), payments (Astral), guest experience (Meridian, Reviewpro, Stellaris), distribution (Horizon), and data/AI (Twilight), all unified through an API-first architecture with 1,200+ endpoints serving hotels of all sizes worldwide.

Product overview

Shiji Group offers a comprehensive hotel technology platform centered on Daylight PMS, a next-generation cloud-based Property Management System (formerly Shiji Enterprise Platform). The product portfolio consists of the core Daylight PMS platform complemented by specialized add-on modules including Reviewpro Reputation (reputation management), Meridian Experiences (guest activity management), Iceportal Content (digital content), Horizon Distribution (channel management), Infrasys POS (point of sale), Astral Payments (payment processing), Stellaris Digital (digital guest engagement with Dine, Stay, Payby, Communications, and Booking components), Twilight Data + AI (analytics and AI), and the overarching Shiji Platform for cross-solution integration. The ecosystem is unified through an API-first infrastructure with over 1,200 API endpoints, enabling seamless data flow and operational consistency across global hotel portfolios.

Differentiator

Problem solved

Functional benefit

Brands

• Daylight PMS: Next-gen cloud hotel property management system (formerly Shiji Enterprise Platform)
• Infrasys POS
• Reviewpro Reputation
• Meridian Experiences
• Iceportal Content
• Horizon Distribution
• Astral Payments
• Stellaris Digital
• Twilight Data + AI
• Shiji Platform

Products and services

• Daylight PMS Next-generation cloud-based Property Management System (PMS) for hotels, formerly known as Shiji Enterprise Platform, featuring Single Guest Profiles, universal search, multi-property management, smart automation, and over 1,200 API endpoints.
• Infrasys POS Enterprise-ready cloud-based Point of Sale (POS) software for hotels, including integrated kitchen systems for food and beverage operations management.
• Astral Payments Payment processing solution for hotels that enables secure and integrated payment handling across properties, advanced as part of the all-in-one payments strategy with FreedomPay.
• Reviewpro Reputation Reputation management solution that enables hotels to monitor, analyze, and improve their online reputation across review platforms.
• Meridian Experiences Guest experience management platform that enables hotels to create and manage scheduled activities and integrated resource commissions, enhancing guest engagement across properties.
• Horizon Distribution Hotel distribution solution that manages distribution channels and connectivity between hotels and travel suppliers, enhanced via the Book&Pay Marketplace for Greater China.
• Iceportal Content Content management solution for hotels, providing digital content distribution and digital marketing capabilities.
• Stellaris Digital Digital guest engagement platform offering Digital Dine, Digital Stay, Digital Payby, Guest Communications, and Booking Studio modules for comprehensive digital guest experiences.
• Twilight Data + AI Data and artificial intelligence platform that provides analytics and AI-powered insights for hotel operations and decision-making.
• Shiji Platform Core technology platform enabling connectivity and integration across all Shiji hotel solutions.

Quantifiable outcome

• 80,000+ managed rooms and 200+ cities with hotels running Daylight PMS
• +3 more outcomes

Named customers11 records

Segments10 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Amadeus (iHotelier)coreTechnology or Integration · 22 June 2026Strategic integration partnership where Amadeus iHotelier reservation system integrates with Shiji Daylight PMS. Selected by JUFA Hotels across 61 European hotels to power reservation and property management capabilities.
• FreedomPaycoreTechnology or Integration · 11 June 2026Advanced all-in-one payments strategy partnership for global hospitality operations. Integration between Shiji's payment solutions and FreedomPay's payment platform enabling seamless transaction processing.
• Amazon Web Services (AWS)coreTechnology or Integration · 1 January 2025Cloud infrastructure partnership with AWS. Named 2025 GEO and Global AWS Partner Award Finalist recognizing excellence in cloud-based hospitality solutions delivery.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Oracle Hospitality (OPERA Cloud): Oracle's OPERA Cloud is the dominant enterprise hotel PMS globally, competing head-to-head with Daylight PMS for global hotel chain contracts. Both target the same multi-property chain and luxury hotel segments.
• Mews: Mews is a cloud-native PMS challenger serving independent hotels, hostels, and small-to-mid chains with an API-first architecture — directly comparable to Daylight's cloud-native positioning and target segments.
• Cloudbeds: Cloudbeds provides an all-in-one hospitality management platform for independent hotels and small chains, overlapping with Daylight's secondary independent-hotels segment and competing on ease-of-use and integrated payments.
• Infor Hospitality (HMS): Infor HMS is a long-standing enterprise hotel PMS serving chains worldwide; competes directly with Daylight for large group deals and is among the legacy systems Shiji targets for displacement.
• Sabre Hospitality (synXis): Sabre's synXis platform provides CRS, distribution, and PMS-adjacent technology for hotels, overlapping with Shiji's Horizon Distribution and Daylight PMS offerings for global chains.

Broad incumbents

• Agilysys: Agilysys is an established hospitality technology vendor offering PMS, POS, and inventory solutions for hotels and resorts — overlapping with Shiji's Daylight PMS and Infrasys POS modules.
• Amadeus Hospitality: Amadeus provides travel technology spanning GDS, CRS, and hospitality distribution; competes with Horizon Distribution while also partnering via iHotelier integration with Daylight PMS.
• Salesforce (Hospitality Cloud): Salesforce's hospitality vertical solutions target guest experience, CRM, and personalization at large hotel groups — overlapping thematically with Daylight's Single Guest Profile and Stellaris Digital offerings.

Emerging players

• RoomKey PMS: RoomKey PMS is a cloud-based property management system aimed at independent hotels and small groups in North America, competing with Daylight's lower-end segment with simpler onboarding.
• Hoteliga: Hoteliga offers cloud PMS and channel manager functionality primarily for smaller properties and vacation rentals, partially overlapping with Shiji's independent-hotel focus and distribution module.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/hetras
• Facebookfacebook.com/hetras

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds6 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about hetras