What Goui does

Goui is a private consumer electronics brand founded in 2014 and headquartered in Riyadh, Saudi Arabia, with a secondary office in Luxembourg serving as its European foothold. The company designs, sources, and sells portable power and charging accessories alongside an expanding set of adjacent consumer electronics categories through a single direct-to-consumer channel: its own goui.com storefront. Target buyers are travelers, commuters, business professionals, and tech-forward consumers in more than 10 countries, with a marketing emphasis on Instagram, YouTube, and regional MENA influencers.

Goui's product portfolio spans over 200 SKUs across seven categories: power banks (5,000mAh compact models through 200W high-capacity units), chargers (GaN-based desktop units up to 240W, wall chargers, car chargers, multi-port stations), MFi-certified cables supporting up to 240W PD, wireless chargers, audio (G-Pods ANC earbuds, headsets, Neon speakers), lifestyle items (G-Tag Bluetooth tracker with Apple Find My, magnetic lamps, a USB-equipped backpack, magnetic iPhone covers), and outdoor gear (Beast 800 portable power station, portable cooler, air compressor). The company's stated technological anchor is GaN (Gallium Nitride) certified charging technology, with select power banks also carrying UN38.3 airline safety certification. Goui's products have received Red Dot and iF Design Awards. Manufacturing and bill-of-materials ownership are not disclosed; the brand appears to design-led with third-party manufacturing typical of consumer electronics brands.

Commercially, Goui operates a pure transactional hardware model with one-time unit purchases, no subscription layer, and pricing spanning roughly $5.99 for entry cables to $109.99 for premium 240W chargers with select outdoor products above $200. Free shipping is offered above $200. There is no disclosed revenue, no disclosed headcount, no funding rounds, no parent company, and no third-party retail or marketplace distribution; all orders flow through the DTC storefront. Marketing is concentrated on social content and a regional influencer program rather than paid performance channels.

Name

Goui

Legal name

Goui

Website

https://goui.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Goui is a Saudi-headquartered private consumer electronics brand that designs and sells portable power banks, GaN chargers, cables, wireless chargers, audio products, lifestyle items, and outdoor gear directly to consumers in more than 10 countries via goui.com.

Ownership category

akta.pro rank

Product category

Consumer Mobile Accessories

NAICS

Electronics and Appliance Retailers (44921)

SIC

Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro primary industry

Power Delivery & Fast-Charging Accessories (GaN, PD/QC, PPS) (CRACATAI)

akta.pro secondary industries

Power Banks & Portable Power (Battery Packs, MagSafe Packs) (CRACATAD), Consumer Electronics & Appliances Online Retailers (CRAFADAD), Mobile Device Accessories (Cases, Screen Protectors, Mounts) (CRACALAH), Wearables & Personal Electronics Distribution (CRAOACAI)

Keywords

• Portable power banks
• Mobile charging accessories
• GaN fast chargers
• Wireless charging solutions
• Travel power accessories

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Hardware Product Sales: One-time purchase model for mobile accessories including power banks, chargers, cables, and lifestyle products. Products are sold at various price points ranging from budget to premium tiers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Goui designs, manufactures, and sells consumer mobile accessories through its own e-commerce storefront at goui.com. Its portfolio spans more than 200 SKUs across portable power banks, GaN-based desktop and car chargers, MFi-certified cables, wireless chargers, audio products, Bluetooth trackers, lifestyle items, and outdoor power gear. Products are sold directly to end consumers worldwide with USD and EUR pricing and free shipping for orders over $200.

Product overview

Goui is a mobile accessories brand offering a diverse portfolio of charging solutions, power banks, cables, wireless chargers, audio products, and lifestyle/outdoor gear. The product line is organized into several categories: Power Banks (including Titan, Beast, Singi, Pwani, and Sigo lines) providing portable battery solutions ranging from 5,000mAh to 200W capacity; Chargers including desktop GaN chargers (Gan 240 at 240W), wall chargers, car chargers, and multi-port charging stations; Cables featuring durable braided designs with MFi certification and high power delivery (up to 240W); Wireless Chargers including the Omni 15W, Mbala series, and 3-in-1 charging stations; Audio products comprising G-Pods earbuds with ANC, headsets, and Neon speakers; Lifestyle items including G-Tag tracker, magnetic lamps, bags, and phone covers; and Outdoor gear such as 800W power stations, portable coolers, and air compressors. The brand emphasizes GaN technology, fast charging protocols (PD, QC 3.0), and has received design recognition including Red Dot and iF Design Awards.

Differentiator

Problem solved

Functional benefit

Products and services

• Singi 10 Power Bank 10,000mAh portable power bank for charging smartphones and devices on the go, sold to individual consumers via goui.com.
• Titan 65W Power Bank Super fast charging power bank with 65W output for laptops and devices, sold directly to consumers through the goui.com storefront.
• Bolt Power Bank Compact power bank from Goui's smallest line of portable chargers, sold to individual consumers via goui.com.
• Pwani 20 Power Bank Super compact and colorful portable power bank sold to consumers seeking portable device charging on the go.
• Sigo 10 Power Bank Portable and functional power bank sold to individual consumers via goui.com.
• Beast 200 Power Bank All-in-one 200W power bank for high-power device charging, sold directly to consumers through goui.com.
• Gan 240 Desktop Charger 240W GaN-technology desktop charger sold to professionals and consumers who need to power multiple devices at a workspace.
• Titan Station Desktop Charger Desktop charging hub designed for workspace connectivity and efficiency, sold to professionals via goui.com.
• Bend Wall Charger Compact and functional wall charger sold to consumers for everyday device charging.
• Tank 65W 4-Port Charger 65W 4-port fast charger for powering multiple devices simultaneously, sold to consumers and professionals.
• Wall-i 2-in-1 Charger 2-in-1 wall charger combining two charging functions in a single device, sold to consumers via goui.com.
• Gear 65W Car Charger 65W car charger for in-vehicle device charging, sold to drivers and commuters.
• Omni Wireless Charger 15W wireless charger with omnidirectional single-coil design for optimal charging at any phone position, sold to consumers seeking cable-free charging.
• G-Pods Pro Earbuds Premium earbuds with fully adaptive Active Noise Cancellation sold to consumers via goui.com.
• Bass ANC Headset Over-ear Active Noise Cancellation headset sold to consumers seeking premium audio.
• G-Tag Item Tracker Bluetooth item tracker compatible with Apple Find My, sold to consumers for locating valuables.
• Dimm Magnetic Lamp Magnetic ambient lamp sold to consumers for home and travel use.
• Bagpack 20L Backpack 20-liter weather-resistant backpack with integrated USB and Type-C charging ports, sold to commuters and travelers.
• Beast 800 Power Station 800W portable power station for outdoor and emergency power needs, sold to consumers via goui.com.
• Frost 55L Portable Cooler 55-liter portable cooler sold to consumers for outdoor and travel use.
• Flex Cable USB-A to Type-C 1.5m 18W Durable 1.5m MFi-certified USB-A to Type-C cable with twisted-braid exterior, 50,000+ bend capacity, and 18W Power Delivery, sold to consumers.
• Flex Cable 8 Pin Lightning 3m 3m MFi-certified Lightning cable with twisted braid, 50,000+ bend capacity, and fast charging support, sold to Apple device users.
• Lock Keychain Type-C to Type-C Cable Compact 27cm keychain-attachable Type-C to Type-C charging cable for on-the-go use, compatible with Apple and Android devices.
• Beast Cable Bundle Premium cable bundle with 240W PD3.1 support, E-Marker smart chip, twisted braid material, and 50,000 bend capacity, sold to power users.

Quantifiable outcome

• 1M+ orders delivered
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Anker Innovations: Global leader in charging accessories including GaN chargers, power banks, and cables. Directly competes with Goui in the same product categories with broader SKU depth and larger marketing budgets.
• RAVPower: DTC power bank and charger brand with comparable product mix including GaN chargers and high-capacity power banks. Operates in a similar price tier and channel strategy.
• Baseus: Mobile accessories brand specializing in chargers, cables, and power banks with strong design-led positioning. Overlaps with Goui across the entire charging stack and lifestyle accessories.
• Ugreen: Fast-growing charging and connectivity accessories brand offering GaN chargers, power banks, and cables. Closely comparable product portfolio and DTC-plus-marketplace go-to-market.
• Aukey Technology: Established power bank, charger, and cable brand selling via DTC and Amazon. Competes head-to-head with Goui in the mid-market charging accessories segment.
• ROMOSS: Power bank specialist with global DTC presence, particularly strong in Asia and MENA. Directly comparable on power bank focus and e-commerce-led distribution.

Broad incumbents

• Mophie: Premium power bank and charging accessories brand owned by ZAGG. Competes in the same product category but operates as a broader accessories incumbent.
• Belkin: Major consumer electronics accessories brand with broad portfolio including chargers, power banks, and cables. Larger scale and retail distribution make it a broad incumbent rather than direct DTC peer.

Emerging players

• Sharge: GaN-focused charging brand with transparent and prismatic power banks and high-wattage chargers. Direct overlap on GaN technology and design-forward positioning.

Others

• AnkerMake / eufy (Anker sub-brands): Adjacent Anker-owned brands in smart home and lifestyle categories. Relevant as a reference point for the kind of category expansion Goui is pursuing with its outdoor and lifestyle line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Goui_Power
• Instagraminstagram.com/goui_power/?igsh=aG5iejRnNDFzdG1s#
• LinkedInlinkedin.com/company/goui

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goui