Cotta Collection

What Cotta Collection does

COTTA Collection AG is a Liechtenstein-based B2B manufacturer of upholstered furniture, beds, and wooden furniture serving furniture retailers across more than 30 countries in Europe and beyond. Founded in 1991 as a commercial agency, the company built its first upholstery factory in 2000 and grew through a series of acquisitions, including two Schieder Group factories in 2007, the Sinkro facility in Sarajevo in 2018, Steinpol from the Steinhoff Group in 2019, and the founding of Designwerk AG in 2019. It now operates 15 factories spanning 287,000 square meters of production area with approximately 5,000 employees.

The company produces three primary product categories (sofas and relaxation chairs, boxspring and upholstered beds, and wooden furniture for living and dining) through three sub-brands (COTTA Collection, Living & Dining, and Bedterbeds). Manufacturing is built around flexible production infrastructure that serves affordable, conventional, and designer price tiers from the same footprint, with an extensive in-house fabric and leather portfolio (20+ material lines) and OEKO-TEX Standard 100 certification across all textile covers.

COTTA sells exclusively to trade partners through regional sales representatives covering Germany, Austria, Italy, Spain, France, Benelux, Central and Eastern Europe, Cyprus, Israel, and intercontinental markets, with a dedicated e-commerce channel. Digital infrastructure includes EDI for paperless order processing and the proprietary IDM (Integrated Data Model) standardized product data format developed with the DCC partnership, both aimed at eliminating order errors and accelerating retailer integration. In November 2022, L-GAM Advisers provided growth capital, marking the entry of institutional private equity backing.

Name

Cotta Collection

Legal name

COTTA Collection AG

Website

https://cotta.li

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

COTTA Collection AG is a Liechtenstein-based B2B manufacturer of upholstered furniture, beds, and wooden furniture serving European furniture retailers across 30+ countries via 15 factories and sub-brands COTTA Collection, Living & Dining, and Bedterbeds.

Ownership category

akta.pro rank

Headquarters

HQ city

Bendern

HQ country

Liechtenstein

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Upholstered Furniture Sales: B2B sales of upholstered furniture including sofas, relaxation chairs, and modular seating solutions to furniture retailers and stores throughout Europe.
2. Bedding Products: Sales of boxspring beds and upholstered beds to furniture retailers.
3. Wooden Furniture: Sales of tables, chairs, and living room furniture (living and dining segment) to furniture retailers.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

COTTA Collection AG is a European B2B furniture manufacturer that designs and produces upholstered furniture (sofas, relaxation chairs), box spring and upholstered beds, and wooden furniture (tables, chairs, living/dining room pieces) for sale to furniture retailers and dealers across Europe. The company operates 15 factories across multiple countries, supplies its products through sub-brands such as COTTA Collection, Living & Dining, Bedterbeds, and Designwerk AG, and supports trade partners with digital services including EDI (Electronic Data Interchange) and IDM (Integrated Data Model) for standardized ordering.

Product overview

COTTA Collection is a European furniture manufacturer offering upholstered furniture (sofas, relaxation chairs) and wood furniture (tables, chairs, living room furniture), along with box spring and upholstered beds. The product portfolio consists of three main sub-brands: COTTA Collection (upholstered furniture for retail and online), Living & Dining (living furniture for discount/retail/online), and Bedterbeds (specialized bed products). The company also provides EDI (Electronic Data Interchange) and IDM (Integrated Data Model) services for digital ordering and data exchange with retail partners. An extensive range of fabric and leather covers is available across all products.

Differentiator

Problem solved

Functional benefit

Brands

• Living & Dining: Living furniture collection including tables and chairs.
• Bedterbeds

Products and services

• Sofas and Relaxation Chairs (Sofas und Relaxsessel) Upholstered sofas and relaxation chairs including the Easylaxx Collection with Wall-Free function, offered in fabric and leather covers for furniture retailers across all price segments (affordable to designer).
• Box Spring and Upholstered Beds (Boxspring- und Polsterbetten) Box spring and upholstered beds in various forms and sizes, sold under the Bedterbeds sub-brand to furniture retailers and online stores for restful sleep offerings.
• Wooden Furniture - Tables, Chairs, Living Room (Holzmöbel) Timeless, ecological wooden furniture including tables, chairs, and living/dining room pieces with breathable materials and integrated storage solutions, sold to furniture retailers.
• COTTA Collection Sub-brand The company's flagship upholstered furniture sub-brand offering a complete assortment in fabric and leather options for retail and online furniture channels.
• Living & Dining Sub-brand Living and dining furniture sub-brand offering tables and chairs for discount, retail trade, and online channels within the Cotta Group portfolio.
• Bedterbeds Sub-brand Dedicated bed brand specializing in upholstered and box spring beds, serving furniture retailers and stores through its own website.
• Designwerk AG Designer Furniture Independent furniture production subsidiary established as a joint venture in 2019, focusing on design-led upholstered furniture for the premium/extravagant segment, shown at Salone del Mobile in Milan.
• Fabric & Leather Covers Portfolio A portfolio of over 20 upholstery fabric and leather cover lines (Boston, Campsbay, Chicago, City, Miracle, Solaris, Pampas Madras, Rancho, etc.) offered across COTTA's furniture collections, including OEKO-TEX Standard 100 certified textiles.

Quantifiable outcome

• Zero error orders via EDI
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Steinpol (from Steinhoff Group)coreStrategic or Co-development Partner · 1 January 2019Acquisition of Steinpol from the Steinhoff Group in 2019, expanding production capacity and product portfolio.
• Designwerk AGcoreStrategic or Co-development Partner · 1 January 2019Joint venture establishing Designwerk AG with independent production. First appearance at Salone del Mobile in Milan in 2023.
• Sinkro (Sarajevo, Bosnia-Herzegovina)coreStrategic or Co-development Partner · 1 September 2018Acquisition of Sinkro with two factories totaling 30,000 sqm production area for boxspring beds, upholstered beds, and upholstered furniture. Target to develop into one of the most modern production facilities in Southeast Europe.
• DCC (Data Competence Center)coreTechnology or Integration · 1 January 2002Partnership with DCC (Data Competence Center, founded 2000) for the IDM (Integrated Data Model) standardized data format. IDM was developed with software providers to enable precise, manufacturer-specific data exchange between industry, retail, and software companies regardless of planning program used.

Scale indicators5 records

Recent moves21 records

Expansion highlights6 records

Broad incumbents

• Ashley Furniture Industries: World's largest furniture manufacturer with vertically integrated manufacturing and retail across North America and international markets. Comparable as a global upholstered furniture manufacturer with multi-tier assortment strategy, though Ashley is far larger, more retail-heavy, and more US-focused.
• La-Z-Boy Incorporated: US-listed manufacturer and retailer of upholstered furniture (recliners, sofas, chairs) with a global supply chain. Comparable as a large-scale upholstered furniture manufacturer with both B2B and DTC channels, though La-Z-Boy is North America-centric and operates a much larger owned retail footprint.
• DFS Furniture plc: UK-listed sofa and upholstery specialist with both own-brand manufacturing and B2B supply to UK and European furniture retailers. Comparable in product focus on upholstered furniture and European retail channel exposure, though DFS is more retail-led than COTTA's pure B2B model.

Direct peers

• Rolf Benz AG: German premium upholstered and designer furniture manufacturer selling to higher-end furniture retailers and design showrooms across Europe. Comparable in product category and B2B trade channel, though Rolf Benz operates at a much smaller scale and a more focused premium positioning.
• Hülsta GmbH & Co. KG: German private manufacturer of residential furniture (living, dining, bedroom) sold through European furniture retail. Comparable as a German-rooted multi-product B2B furniture manufacturer with a comparable channel and customer base, though focused more on case goods than upholstered furniture.
• Man Wah Holdings Limited: Hong Kong-listed, one of the world's largest upholstered sofa manufacturers with extensive B2B sales to furniture retailers across Europe, the US, and Asia. Comparable in product focus (sofas and recliners), B2B go-to-market, and multi-country production footprint, though operating at a larger scale.
• Himolla Polstermöbel GmbH: German private manufacturer of premium upholstered furniture including recliners and sofas, sold to European furniture retailers. Directly comparable in product category, B2B distribution, and DACH market focus, though Himolla is a smaller, more premium-positioned specialist.
• Natuzzi S.p.A. Italian-origin publicly listed manufacturer of upholstered sofas and home furniture, sold through a global retail network including own-brand stores. Directly comparable in product category (upholstered furniture), B2B2C distribution model, and European manufacturing heritage, though Natuzzi is more retail-facing.
• Poltronesofà S.p.A. Italian private manufacturer and retailer of upholstered sofas, selling through a network of branded stores and furniture retailers across Europe. Closely comparable as a European sofa specialist with B2B wholesale into furniture retailers, though smaller in scale and more Italy-centric than COTTA.
• Koinor Polstermöbel GmbH: German private manufacturer of upholstered sofas and recliners, sold to furniture retailers across Europe. Comparable in product category (upholstered furniture) and DACH-centric B2B distribution, though smaller and more focused on mid-market sofas than COTTA's broader assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cotta-collection-ag/?viewAsMember=true

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cotta Collection