WEALTH at work
WEALTH at work is a UK-based, FCA-regulated financial wellbeing specialist that delivers workplace financial education, guidance, regulated investment advice, retirement guidance, pension consolidation, and a Workplace ISA to 450+ UK employers, pension scheme trustees, and their employees.
- Company typePrivate
- Founded2005
- HeadquartersLiverpool, United Kingdom
- Headcount251–500
- GTM typeB2B
- OfferingServices
What WEALTH at work does
WEALTH at work is a UK-based, FCA-regulated financial wellbeing specialist that delivers workplace financial education, one-to-one guidance, regulated investment advice, retirement guidance, pension consolidation, and a Workplace ISA to employers, pension scheme trustees, and their employees. The company organises its offering around three specialisms, Financial Wellbeing, Pensions & Retirement, and Workplace Savings, and serves over 450 UK employers spanning energy, retail, telecommunications, education, healthcare, water, housing, credit reporting, and chemicals, with disclosed customers including Centrica, Kingfisher, BT Group, Drax, M&S, Coventry University, Haleon, Wave, Hyde, Experian, PMI, and INEOS.
The product portfolio combines human-delivered services with proprietary digital platforms. Core services include Financial Education (seminars, webcasts, animations, interactive tools), Employee Engagement (awareness campaigns with digital nudge technology via email and SMS), Financial Guidance (one-to-one clinics by video, telephone, or face-to-face), Retirement Guidance (one-to-one support, The Hub online portal, and the personalised Retirement Guidance Report), regulated Investment Advice, a Workplace ISA with payroll integration and ESG-rated fund options, and a Digital Pension Consolidation service that consolidates previous defined-contribution pensions into a single scheme. Supporting platforms include the Money&Me interactive financial wellbeing platform with gamified learning, financial coaching, redundancy support, and specialist share-plan support. The architecture ties together content libraries, member portals, and engagement tools into an integrated employee financial journey rather than a standalone AI-driven system.
The business model is B2B and sales-led, with a dedicated new business team and corporate relationship managers running a four-stage consultative process (requirements review, bespoke programme design, engagement delivery via digital nudges, and measurement through management information). Revenue is generated through project-based fees charged to employers and pension trustees for the mix of education, engagement, guidance, and regulated advice services, supplemented by recurring Workplace ISA management fees (regular contributions from £25 per month, lump sums from £300). The company is privately held under Mercatus Topco Limited, with private equity backing from Aquiline Capital Partners (since June 2021) following a 2015 management buyout previously backed by Equistone Partners Europe, and reported turnover of £48.5 million for the year ending 31 December 2024 with an average of 356 employees.
WEALTH at work firmographics
Firmographics- Name
- WEALTH at work
- Legal name
- Wealth at Work Limited
- Website
- https://wealthatwork.co.uk
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- WEALTH at work is a UK-based, FCA-regulated financial wellbeing specialist that delivers workplace financial education, guidance, regulated investment advice, retirement guidance, pension consolidation, and a Workplace ISA to 450+ UK employers, pension scheme trustees, and their employees.
- Ownership category
- akta.pro rank
WEALTH at work industry classification
Industry- Product category
- Workplace Financial Wellbeing Services
- NAICS
- Portfolio Management and Investment Advice (52394), Portfolio Management and Investment Advice (523940), Pension Funds (525110)
- SIC
- Investment Advice (6282), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Workplace Wealth & Employee Investing Programs (FSAAAAAK)
- akta.pro secondary industries
- Retirement & Pension Wealth (401(k)/IRA/SIPP/Superannuation Retail) (FSAAAAAJ), Employee Financial Wellness Platforms (Workplace PFM) (FSAGADAK), Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF)
Keywords
Where WEALTH at work is headquartered
LocationHeadquarters
- HQ city
- Liverpool
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
WEALTH at work business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Financial Education Services: Delivery of financial education programmes to employees of corporate clients, including seminars (face-to-face or online), webcasts, animations, and interactive tools. Revenue generated through project-based fees charged to employers.
- Employee Engagement Services: Awareness campaigns and communications delivery to drive employee participation in financial wellbeing programmes. Includes digital nudge technology, email campaigns, and multimedia content delivery.
- Financial Guidance Services: One-to-one guidance clinics delivered face-to-face, by video call, or telephone on project basis covering pension changes, redundancy, share scheme matters, and retirement planning.
- Investment Advice Services: Regulated investment advice for employees covering investment planning, pension consolidation, retirement planning, share scheme maturity, and redundancy support.
- Workplace ISA Management: Management of Workplace ISA for employees including fund selection, portfolio construction, and ongoing investment management services.
- Retirement Guidance Service: Structured retirement guidance service for pension scheme members including one-to-one guidance calls, retirement reports, and ongoing support through digital portal.
- Pension Consolidation Service: Digital pension consolidation service enabling employees to transfer multiple pension pots into a single scheme, supported by in-house Investment Management expertise.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Workplace ISA Regular Contributions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
WEALTH at work product offering
Product offeringCore offering
WEALTH at work is a UK financial wellbeing specialist delivering financial education, guidance, regulated investment advice, pension consolidation, and Workplace ISA services to corporate clients and pension scheme trustees. Services are delivered through a combination of in-house financial coaches/advisers and digital platforms (Money&Me, The Hub, Pension Consolidation) and are charged on a project basis to employers and trustees who make the programmes available to their employees.
Product overview
WEALTH at work is a financial wellbeing, retirement and workplace savings specialist offering a platform of services organized around three core specialisms: Financial Wellbeing, Pensions & Retirement, and Workplace Savings. The core service portfolio includes Financial Education (delivered via seminars, webcasts, animations, and interactive tools), Employee Engagement (awareness campaigns with digital nudge technology), Financial Guidance (one-to-one clinics), Retirement Guidance (structured one-to-one support with the Hub portal and Retirement Guidance Report), Investment Advice (personalized advice on investments and retirement income), Workplace ISA (tax-efficient savings), and Pension Consolidation (digital service for consolidating pensions). Supporting offerings include the Money&Me interactive digital platform with gamified learning, Financial Coaching, Redundancy Support, and Share Plans Support. The company was established in 2005 and serves hundreds of organisations across the UK.
Differentiator
Problem solved
Functional benefit
Products and services
- Financial Education
Quantifiable outcome
- 82% of employers plan to offer financial wellbeing programmes to support workforce
- +4 more outcomes
Companies that use WEALTH at work
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
WEALTH at work technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature6 records
WEALTH at work partnerships and signals
Strategic signalScale indicators7 records
Recent moves7 records
Expansion highlights3 records
WEALTH at work competitors and assessment
Company assessmentEmerging players
- Nudge (financial wellbeing): UK workplace financial education and engagement platform serving employers with digital learning and guidance content. Overlaps with WEALTH at Work's education and employee engagement offerings, with a more software-led delivery model.
- Salary Finance: UK workplace financial wellbeing platform offering salary-linked savings, loans and education to employees via employers. Competes on the digital financial wellbeing layer with a tech-led, lower-touch model.
Direct peers
- Origen Financial Services: UK workplace financial advice and retirement guidance specialist focused on employers and pension scheme members. Directly comparable on service mix, target customer and regulated advice positioning.
- LEBC Group: UK workplace financial advice and employee benefits specialist serving employers and pension scheme members with regulated advice, guidance and education — a close functional mirror to WEALTH at Work's core offering.
- Foster Denovo: UK financial advice and wealth management group with workplace and employee benefits advice capabilities. Overlaps with WEALTH at Work's employer-channel regulated advice and workplace savings services.
Broad incumbents
- Aon: Global professional services firm with a UK workplace wealth, retirement and benefits consulting practice. Competes for the same large employer and pension scheme mandates as WEALTH at Work, with deeper international scale.
- Mercer: Global consulting firm (Marsh McLennan) with a large UK workplace financial wellbeing and retirement practice. Directly competes for FTSE employer mandates but operates a much broader HR/benefits portfolio.
- Willis Towers Watson: Global advisory firm offering workplace savings, pension scheme support and retirement guidance services across UK employers. Competes on enterprise consulting mandates with broader actuarial and risk capabilities.
Regional players
- Hymans Robertson: UK actuarial and pension consultancy providing trustee support and member engagement services to occupational pension schemes. Comparable in the trustee-channel retirement guidance space, though broader on actuarial consulting.
- Barnett Waddingham: UK actuarial and pensions consultancy with workplace savings, retirement guidance and member education services. Competes for trustee and employer mandates with an actuarial-led delivery model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
WEALTH at work social profiles
Digital presenceWEALTH at work financial estimates
Financial estimateRevenue estimate
Valuation estimate
WEALTH at work leadership team
Management profileNumber of profiles
Profiles10 records
WEALTH at work subsidiaries and ownership
Company hierarchySubsidiaries3 records
WEALTH at work funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WEALTH at work M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WEALTH at work
What does WEALTH at work do?
WEALTH at work is a UK financial wellbeing specialist delivering financial education, guidance, regulated investment advice, pension consolidation, and Workplace ISA services to corporate clients and pension scheme trustees. Services are delivered through a combination of in-house financial coaches/advisers and digital platforms (Money&Me, The Hub, Pension Consolidation) and are charged on a project basis to employers and trustees who make the programmes available to their employees.
Is WEALTH at work a public or private company?
WEALTH at work is a private company. It is classified as private equity controlled and is currently operating.
When was WEALTH at work founded?
WEALTH at work was founded in 2005. It employs 251 to 500 people.
Where is WEALTH at work based?
WEALTH at work is headquartered in Liverpool, United Kingdom, in the Europe region.
How does WEALTH at work make money?
Seven revenue lines are on record. Financial Education Services are the primary driver. The others are employee Engagement Services, financial Guidance Services, investment Advice Services, workplace ISA Management, retirement Guidance Service and pension Consolidation Service.
Who are WEALTH at work's main competitors?
Emerging players on record are Nudge (financial wellbeing) and Salary Finance. Direct peers are Origen Financial Services, LEBC Group and Foster Denovo. Broad incumbents are Aon, Mercer and Willis Towers Watson. Regional players are Hymans Robertson and Barnett Waddingham.
Does WEALTH at work have an API?
No public API is recorded for WEALTH at work.
What industry is WEALTH at work in?
WEALTH at work's product category is Workplace Financial Wellbeing Services. Its primary akta.pro industry code is FSAAAAAK, Workplace Wealth & Employee Investing Programs, with a secondary code of FSAAAAAJ, Retirement & Pension Wealth (401(k)/IRA/SIPP/Superannuation Retail). Its NAICS code is 52394 and its SIC code is 6282.