What Origen Financial Services does

Origen Financial Services Limited is a UK-based, FCA-regulated financial planning firm founded in 1886, headquartered in Farnborough, Hampshire, with 101-250 employees and a nationwide network of qualified advisers. The company delivers personalised financial advice to individuals, families, and businesses through five trading names — Origen Private Client Solutions, Origen Corporate Solutions, Origen Retirement Solutions, Origen Ethical Futures, and Aegon Financial Planning — covering pensions and retirement planning, investment planning, ethical investing, financial protection, retirement options, inheritance tax and estate planning, and defined benefit pension advice. On the corporate side, Origen provides pensions consultancy, DB scheme support, employee financial wellbeing programmes, business protection, and business investment advice.

The business is a wholly owned subsidiary of Aegon UK plc and operates as a professional services firm deriving revenue from advisory fees on financial planning services; Aegon Financial Planning is structured as a restricted advice service on products from Cofunds Limited, and the firm also offers Multi-Manager Funds as an investment product. The technology footprint is minimal and undisclosed, with no proprietary platform, app, or API - operations are conducted through the firm website, email, telephone, and adviser-client interactions. Customer acquisition combines content marketing, a 'Keep in Touch' email newsletter, conference presence (notably UKSIF for the Ethical Futures sub-brand), and a Family and Friends Referral Programme under Aegon Financial Planning.

In April 2026, Standard Life agreed to acquire Aegon UK, including Origen Financial Services, in a £2 billion transaction expected to complete towards the end of 2026 subject to regulatory approval, with Aegon retaining a 15.3% minority stake in Standard Life. The combined group is projected to serve approximately 16 million customers with around £480bn of assets under administration, a structurally significant change in scale and addressable market for Origen's advisory franchise.

Name

Origen Financial Services

Legal name

Origen Financial Services Limited

Website

https://origenfs.co.uk

Company type

Private

Founded year

1886

Operating status

Operating

Headcount range

101–250 employees

Short description

Origen Financial Services is a UK FCA-regulated financial planning firm, founded 1886 and headquartered in Farnborough, that provides pensions, investment, protection, ethical investing, and estate planning advice to individuals, families, and businesses through a nationwide adviser network and five trading names, including Aegon Financial Planning, as a wholly owned subsidiary of Aegon UK.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940), Trusts, Estates, and Agency Accounts (525920), Finance and Insurance (52)

SIC

Investment Advice (6282)

akta.pro primary industry

Comprehensive Financial Planning (FSAEAAAA)

akta.pro secondary industries

Estate & Legacy Planning Advisory (FSAEAAAG), Employer Retirement Plan Advisory (401(k)/Pension) (FSAEABAE)

Keywords

• Financial planning services
• Pension advice
• Retirement planning
• Investment advisory
• Ethical investing

Headquarters

HQ city

Farnborough

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Financial Advice and Planning Services: Origen Financial Services generates revenue through the provision of personalised financial planning advice to individuals, families, and businesses. Services include pensions and retirement planning, investment planning, ethical investing, financial protection, inheritance tax and estate planning, and business financial wellbeing services. Revenue is derived from advisory fees charged to clients for financial planning services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Origen Financial Services is a UK financial planning firm providing personalised advice to individuals, families, and businesses. Its core services span pensions and retirement planning, investment planning (including ethical/sustainable investing), financial protection, inheritance tax and estate planning, and corporate services such as pensions consultancy and employee financial wellbeing programmes. The firm is authorised and regulated by the Financial Conduct Authority and operates through a UK-wide network of advisers under multiple trading names.

Product overview

Origen Financial Services is a financial planning firm offering a comprehensive suite of advice services for individuals, families, and businesses. The company operates across two main service categories: Individual Services (including pensions and retirement planning, investment planning, ethical investing via Origen Ethical Futures, financial protection, retirement options, and inheritance tax and estate planning) and Business Services (including pension scheme member support, pensions consultancy, health and wellbeing consultancy, employee financial wellbeing, business protection, and business investment advice). Aegon Financial Planning operates as a restricted advice service. Multi-Manager Funds provide diversified investment solutions for clients seeking risk-rated options with broad diversification.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Services Personalised financial planning advice for individuals and families covering pensions and retirement planning, investment planning, ethical investing, financial protection, retirement options, inheritance tax and estate planning, and advice on company defined benefit (DB) pension offers.
• Business Services Financial planning services for businesses and employers, including supporting pension scheme members, introducing DB advice to clients, pensions consultancy, health and wellbeing consultancy, employee financial wellbeing programmes, business protection, and business investment advice.
• Origen Ethical Futures Sub-brand of Origen Financial Services offering sustainable and responsible investment solutions aligned with ESG principles, with dedicated ethical investing advisers and a Brand Ambassador (Julian Parrott) who represents the firm at UKSIF events.
• Aegon Financial Planning (AFP) A restricted advice service operating as a trading name of Origen Financial Services, providing market commentary, financial articles and investment insights, and advice on products from Cofunds Limited to help clients achieve their financial goals.
• Multi-Manager Funds Diversified investment funds combining multiple fund managers, offering risk-rated solutions with broad diversification for clients seeking managed portfolio exposure.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• UKSIF (UK Sustainable Investment and Finance Association)minorOthersOrigen Ethical Futures is a member of UKSIF, the UK Sustainable Investment and Finance Association, which brings together finance professionals to support more sustainable investment practices. Origen participates in UKSIF events and conferences to advocate for ethical clients and promote ethical thinking in the financial sector.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rathbones Group: Rathbones is a UK wealth manager providing investment management, financial planning, and advice services to individuals, charities, and trustees. Comparable in offering personalised advice on portfolios, pensions, and estate planning.
• Brewin Dolphin (now RBC Brewin Dolphin): Brewin Dolphin is a UK wealth manager offering bespoke financial planning, investment management, and retirement/inheritance tax advice. Comparable as a UK advice-led wealth firm with discretionary and advisory propositions.
• St. James's Place: St. James's Place is the UK's largest advice-led wealth management group with a national adviser network and ~£180bn AUM. Directly comparable as a UK IFA firm serving individuals, families, and businesses with pensions, investments, and protection advice.
• Evelyn Partners (formerly Tilney): Evelyn Partners is one of the UK's largest integrated wealth management and professional services groups, providing financial planning, investment management, and tax/estate services to private clients and businesses. Highly comparable to Origen across both individual and business service lines.
• Quilter: Quilter is a UK-listed wealth manager with an advised platform and financial adviser network serving individual and corporate clients with pensions, investments, and financial planning. Closely comparable in business model and customer segments to Origen.
• NFU Mutual Financial Solutions: NFU Mutual's financial planning arm provides pensions, investment, protection, and estate planning advice through a UK-wide adviser network, similar to Origen's distribution model and product mix.

Broad incumbents

• Hargreaves Lansdown: Hargreaves Lansdown is the UK's largest direct-to-consumer investment platform serving individuals with pensions, ISAs, funds, and shares. Overlaps with Origen on individual investment and pension advice but operates a self-directed, low-cost platform model rather than full adviser-led planning.
• Standard Life (Phoenix Group): Standard Life, part of Phoenix Group, is the acquiring party in the pending £2bn Aegon UK deal. It is a UK incumbent offering workplace pensions, retirement, and advised wealth solutions at much larger scale; its acquisition will absorb Origen into a broader proposition.
• Aegon UK plc: Aegon UK is Origen's parent company and a broader UK life and pensions provider offering workplace pensions, platform, and individual retirement products. Compared to Origen, it operates at much larger scale and product breadth, with Origen serving as its restricted advice arm.

Emerging players

• Interactive Investor: Interactive Investor is a UK flat-fee investment platform offering pensions, ISAs, and trading accounts. It competes for the same individual investor audience as Origen but with a self-directed subscription model rather than full financial planning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/origenfs

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Origen Financial Services