Bee2link

What Bee2link does

Bee2link is a French software company founded in 2012 that provides a modular SaaS platform, OpenFlex, to digitalize the full automotive and two-wheeler distribution value chain, from vehicle trade-in estimation and stock management through lead management, CRM, seller workstation, financing simulation, delivery planning, customer loyalty, and after-sales scheduling. OpenFlex acts as the central nervous system of dealer operations via approximately 400 proprietary APIs that connect Dealer Management Systems (DMS), financial institutions, warranty providers, the French SIV vehicle registration system, and infomediaries, eliminating manual data re-entry across the ecosystem.

The company has built a multi-product portfolio on top of this core platform: OpenHive, a B2B marketplace launched in late 2025 connecting OEMs, distributors, and partners; CallAuto, a suite of conversational AI agents trained on more than 50,000 real dealership phone interactions and available 24/7; Carviz, an AI-driven vehicle inspection and remarketing tool acquired in 2025 that uses guided video tours; and ANA, a dematerialized secretary with NF Z 42-020 certified digital safe for compliance-grade document storage. The platform is offered on multi-year SaaS subscriptions with packaged tiers scaled to dealer group size (1-3, 4-6, 7-10, or 10+ sites) and annual vehicle volume (under 1,500 to over 10,000 units); pricing is quote-based.

Bee2link sells primarily through direct enterprise field sales augmented by inside-sales-led demo funnels, reaching customers via regional subsidiaries in Italy (bee2link group Italia), Spain and Portugal (bee2link group Ibérica), and the DACH region, and through OEM partnership deployments that propagate the platform across manufacturer dealer networks. Its customer base spans nearly all major European OEMs (BMW, Mercedes-Benz, Audi, Porsche, Renault, Stellantis brands, Hyundai, Nissan, Volkswagen), large multi-site dealer groups (Bodemer, Chopard, BymyCar, Faurie, Groupe Simonneau, Groupe Thivolle), rental and leasing operators (ALD Automotive, Olinn, UCAR, Avis France), and two-wheeler brands (BMW Motorrad, Harley-Davidson, Honda, Ducati, Piaggio). The company reports 50%+ market share among French automotive distributors and renters and operations across 11 European countries, with revenue of approximately €25 million in 2021, of which around 30% was generated outside France.

Name

Bee2link

Legal name

bee2link group

Website

https://bee2link.fr

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Bee2link is a French SaaS company that provides the OpenFlex modular platform to digitalize the full automotive and two-wheeler distribution value chain for OEMs, dealer groups, rental operators, and motorcycle distributors across Europe, anchored by ~400 API integrations.

Ownership category

akta.pro rank

Product category

Automotive Distribution Software

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

akta.pro secondary industry

Dealer-to-Dealer (B2B) Vehicle Remarketing Networks (TLABAKAB)

Keywords

• Automotive distribution software
• Dealer management platform
• Two-wheeler retail solutions
• Digital retail automotive
• Vehicle remarketing software

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. SaaS Subscription Platform: OpenFlex platform delivered as SaaS subscription with packaged offerings adapted to customer needs and business evolution, including optional additional functionalities.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Bee2link sells the OpenFlex modular SaaS platform that digitalizes the entire automotive and two-wheeler distribution value chain (distributors, repairers, renters, manufacturers), from trade-in estimation and sourcing through stock management, lead management, CRM, seller workstation, financing simulation, delivery planning, customer loyalty, and after-sales. Around this core it monetizes packaged solutions, the OpenHive B2B marketplace, AI products (CallAuto conversational agents, Carviz video inspection), the ANA NF Z 42-020 certified digital safe, and Software-Defined Retail offerings from the PlanetVO² and Cardiff acquisitions. The platform is delivered via subscription contracts with approximately 400 proprietary API integrations serving as the central data hub.

Product overview

Bee2link Group offers a platform-plus-modules architecture anchored by the OpenFlex modular SaaS platform, which serves the complete automotive and two-wheeler distribution value chain from vehicle takeover estimation through after-sales service. OpenFlex functions as the central hub connecting approximately 400 APIs to unify data flows across DMS, financial, warranty, and registration systems. The product portfolio includes OpenHive (B2B marketplace for network optimization), CallAuto (24/7 AI conversational agent suite), Carviz (AI-powered video inspection for remarketing), ANA (certified digital safe for document dematerialization), and packaged solutions (Reprise, VO, VN/VO, CRM). Specialized expertises cover Digital Retail, CRM Marketing & Sales, API Interfaces, Financing, Business Intelligence/Pilotage, After-Sales (via 3Dsoft partnership), and Training & Support. The company holds NF Z 42-020 certification for its ANA digital safe and operates across 11 European countries with a claimed 50%+ French market share among distributors and renters.

Differentiator

Problem solved

Functional benefit

Brands

• OpenFlex: Modular digital platform for managing automotive and two-wheeler distribution activities including estimation, stock management, lead management, CRM, and sales
• OpenHive
• CallAuto
• Carviz
• ANA
• PlanetVO²
• Cardiff

Products and services

• OpenFlex Modular SaaS platform for automotive and two-wheeler distribution, covering the entire value chain from vehicle takeover estimation through after-sales service, supporting distributors, repairers, renters, and manufacturers across new and used vehicle sales.
• OpenHive B2B marketplace connecting automotive industry partners and distribution networks to accelerate revenue and enable network performance optimization for dealers, distributors, and manufacturers.
• CallAuto AI-powered conversational agent suite providing 24/7 coverage for automotive dealerships to engage customers and prospects and convert missed calls into business opportunities.
• Carviz AI-driven vehicle inspection and remarketing solution using guided video tours for on-site or remote assessments, enabling distributors to evaluate and price vehicles efficiently.
• OpenFlex Mobile Application All-in-one mobile app for takeover estimation, standardized photo capture, and new/used/vehicle stock consultation for automotive and two-wheeler operations.
• ANA (Agent Numérique d'Accueil) Dematerialized secretariat solution with NF Z 42-020 certified digital safe for managing administrative documents in compliance with French regulations.
• Reprise Pack Packaged solution for vehicle takeover and trade-in operations including identification, condition assessment, pricing, and administrative document management.
• Véhicules d'Occasion (VO) Pack Packaged solution focused on used vehicle sales including stock management, marketing, lead processing, and sales execution for automotive distributors.
• Véhicules Neufs et d'Occasion (VN/VO) Pack Comprehensive pack for mixed new and used vehicle operations covering both business lines from a single platform.
• CRM Pack Customer relationship management solution for automotive and motorcycle distributors combining customer database with sales force tools for lead processing and commercial documentation generation.
• PlanetVO² Software-Defined Retail solution acquired by Bee2link in January 2026, adding digital capabilities to enhance the used-vehicle retail offering.
• Cardiff Software-Defined Retail solution acquired by Bee2link in January 2026 to reinforce its digital automotive retail offering.

Quantifiable outcome

• +19% lead generation improvement for clients
• +4 more outcomes

Named customers27 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature8 records

Partnerships

One partnership is on record.

• 3DsoftcoreTechnology or Integration · 1 April 20243Dsoft provides after-sales expertise integrated into the OpenFlex platform, specifically through MecaPlanning for workshop appointment scheduling. This partnership enhances after-sales service organization and productivity for automotive dealerships using the platform.

Scale indicators10 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Solera Holdings: Solera provides end-to-end software and services to the automotive and insurance ecosystem, including dealer SaaS, vehicle lifecycle management, and claims. Comparable to Bee2link through its dealer-facing SaaS stack and remarketing/vehicle lifecycle capabilities, though Solera is a much broader diversified auto-software group.
• CDK Global: CDK Global is one of the largest global providers of dealer management systems and integrated retail technology for automotive dealerships. Comparable to Bee2link as the incumbent SaaS stack across dealer CRM, inventory, F&I, and CRM—though its scale, breadth, and North American base make it a broader incumbent rather than a niche specialist.
• Cox Automotive: Cox Automotive operates an integrated suite of auto retail and remarketing solutions including Dealertrack, Kelley Blue Book, and Manheim auctions. Directly comparable to Bee2link across dealer DMS, inventory, lead management, and remarketing, but as a global incumbent with much broader portfolio depth.
• Reynolds and Reynolds: Reynolds and Reynolds is a long-established North American dealership software and services provider covering DMS, document management, and retailing solutions. Comparable to Bee2link as a deeply embedded dealership technology stack, though focused on US franchise dealer networks rather than European OEMs.
• Dealertrack (Cox Automotive) / DCH Group systems: Dealertrack is the dealer-F&I and DMS platform within Cox Automotive's portfolio, widely deployed across US franchise networks. Comparable to Bee2link at the dealer SaaS layer (origin, contracting, F&I workflows), though embedded inside a much larger incumbent stack.

Direct peers

• AutoLeap: AutoLeap (backed by Sageview Capital and others) is a cloud-based shop management and CRM platform targeting independent and franchise auto repair/service shops in North America. Directly comparable to Bee2link in B2B SaaS vertical SaaS for auto distribution/service, with similar go-to-market and customer outcomes focus.
• Tjekvik: Tjekvik is a Denmark- and Sweden-based SaaS provider offering digital retailing and customer engagement tools for automotive dealerships (self-service kiosks, mobile drop-off, service booking). A direct European peer to Bee2link because both target European car and motorcycle dealers looking to digitize the showroom-to-after-sales journey.
• ARI (Holman Automotive): ARI is a global fleet management services and technology company serving corporate fleets, rental operators, and OEM captives. Comparable to Bee2link's automotive rental/long-term leasing customer segment (ALD Automotive, Olinn, UCAR) and its remarketing/fleet tools such as Carviz and the lifecycle AI module.

Others

• Akeneo: Akeneo is a French-headquartered Product Information Management (PIM) SaaS used by retailers and distributors to centralize product data for omnichannel commerce. Thematically adjacent to Bee2link's PIM-style data backbone across SKUs/vehicles, though not a direct competitor in the dealer workflow suite.

Emerging players

• Wheelbase Group: Wheelbase is a UK-based provider of digital retail platforms for automotive dealers, OEMs and finance providers. Comparable to Bee2link as a European dealer/marketplace SaaS player focused on digital car-buying infrastructure, though smaller and earlier in its cross-border expansion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCCebTSwhnpQNn6MN7PfxV8g
• LinkedInlinkedin.com/company/bee2link

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bee2link