Akeneo
Akeneo provides an AI-powered Product Experience Management (PXM) SaaS platform—covering PIM, DAM, Supplier Data Manager, Activation, and analytics—used by 900+ brands, manufacturers, and retailers to centralize, enrich, and syndicate product data across 500+ commerce channels.
- Company typePrivate
- Founded2013
- HeadquartersNantes, France
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Akeneo does
Akeneo is a France-headquartered software company that provides an AI-powered Product Experience Management (PXM) platform, the Akeneo Product Cloud, used by more than 900 brands, manufacturers, distributors, and retailers to centralize, enrich, activate, and analyze product information across digital and physical channels. The platform is composed of modular components—PIM (Product Information Management), DAM (Digital Asset Management), SDM (Supplier Data Manager), Activation, Digital Showroom, and PX Insights—delivered as a SaaS, API-first product with REST and GraphQL endpoints, an event-driven architecture, and an app ecosystem of 200+ integrations. The company positions itself for 'Agentic Commerce,' having introduced a Native MCP Server, Generative Engine Optimization (GEO), and AI agents that govern product data in real time; the 2023 Unifai acquisition added AI-driven collection, cleansing, enrichment, and translation, while the 2026 PricingHUB acquisition extended the platform into dynamic pricing.
The business model is predominantly subscription-based SaaS, sold through direct enterprise field sales, a tiered partner ecosystem (Solution Partners led by Diamond-tier Columbus, plus global SIs like Accenture), and self-serve trials via a free open-source Community Edition and a Growth-tier free trial. Pricing is quote-based for Advanced and Premium tiers, with the standalone SDM Growth package starting at $45,000 annually. Revenue is supplemented by an App Store marketplace, professional services (implementation, training, certification), and the SaaS subscription tiers. The company is private and venture-backed, last raising a $135 million Series D in March 2022 led by Summit Partners, with cumulative funding exceeding €122M. Operating geographies span France, the United States, the United Kingdom, and Australia, with named enterprise customers including Tiffany & Co., ASSA ABLOY, John Deere, 1-800-Flowers.com, Fossil, Courir, Myer, Rexel, and Babolat across fashion, retail, manufacturing, B2B distribution, foodservice, beauty, and sports verticals. The company holds ISO 27001, SOC 2 Type II, GDPR, and CCPA certifications, and has been recognized as an IDC MarketScape Leader, a G2 Enterprise Leader, and #1 in the Info-Tech PIM Data Quadrant.
Akeneo firmographics
Firmographics- Name
- Akeneo
- Legal name
- Akeneo SAS
- Website
- https://akeneo.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Akeneo provides an AI-powered Product Experience Management (PXM) SaaS platform—covering PIM, DAM, Supplier Data Manager, Activation, and analytics—used by 900+ brands, manufacturers, and retailers to centralize, enrich, and syndicate product data across 500+ commerce channels.
- Ownership category
- akta.pro rank
Akeneo industry classification
Industry- Product category
- Product Experience Management Software
- NAICS
- Software Publishers (5132), Software Publishers (51321)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Enterprise Content Management (ECM) Suites (HDAEAGAB)
Keywords
Where Akeneo is headquartered
LocationHeadquarters
- HQ city
- Nantes
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Akeneo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (Product Cloud): Akeneo Product Cloud is a SaaS platform with subscription-based pricing. The platform offers tiered packages (Growth, Advanced, Premium) with increasing capabilities. Pricing is subscription-based with annual billing for enterprise tiers. The Community Edition is free (open-source).
- Supplier Data Manager (Standalone/Add-on): SDM is available as a standalone product or as part of Product Cloud. Offers Growth, Advanced, and Premium packages with annual pricing starting at $45,000 for the Growth tier. Additional add-ons available for advanced features.
- App Store and Extensions: Revenue generated through the Akeneo App Store with 200+ apps including connectors, extensions, and specialized solutions. Apps span eCommerce, DAM, syndication, translation, and AI categories.
- Professional Services: Implementation, training, certification, and consulting services to help customers deploy and optimize the platform. Part of the 'Your Success' offering.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Growth Package - Build a scalable PX foundation with core PIM capabilities, AI-powered description generation, and basic activation. |
| Subscription | Annual | Advanced Package - Everything in Growth plus collaboration workflows, advanced rights management, and channel-ready data governance. |
| Subscription | Annual | Premium Package - Full platform with comprehensive PX Insights, enterprise governance, and strategic success support. |
| Subscription | Annual | SDM Growth - Entry-level supplier data onboarding with core features. |
| Subscription | Annual | SDM Advanced - Enhanced supplier collaboration and AI capabilities. |
| Subscription | Annual | SDM Premium - Full-featured supplier data management with SSO and maximum flexibility. |
| Freemium | Pay-as-you-go | Community Edition - Free open-source PIM for small to mid-size businesses. |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels10 records
Akeneo product offering
Product offeringCore offering
Akeneo provides an AI-powered Product Experience Management (PXM) cloud platform that enables businesses to centralize, manage, enrich, and syndicate product information and digital assets across omnichannel sales destinations. Its modular Product Cloud includes PIM (Product Information Management), DAM (Digital Asset Management), SDM (Supplier Data Manager), Activation/Syndication, Digital Showroom, and PX Insights, supported by a free open-source Community Edition and an App Store of 200+ extensions.
Product overview
Akeneo is a Product Experience Management company offering a modular platform called Akeneo Product Cloud with a SaaS deployment model. The core platform includes Akeneo PIM (Product Information Management) for centralizing, managing, and enriching product information, complemented by Akeneo DAM (Digital Asset Management) for organizing product assets, Akeneo SDM (Supplier Data Manager) for supplier data onboarding, and Akeneo Activation for syndicating products across 500+ channels. Additional modules include Akeneo Digital Showroom for sales enablement and PX Insights for analytics. The platform offers tiered packages (Growth, Advanced, Premium), a free Community Edition (open source), and an App Store with 200+ extensions. AI capabilities include generative AI for content creation, computer vision for asset processing, autonomous agents for product governance, and process automation for data mapping.
Differentiator
Problem solved
Functional benefit
Brands
- Akeneo Product Cloud: AI-powered composable solution that helps businesses centralize, enrich, activate and optimize product information across all channels
- Akeneo PIM
- Akeneo DAM
- Akeneo Supplier Data Manager (SDM)
- Akeneo Activation
- Akeneo Digital Showroom
- PX Insights
Products and services
- Akeneo Product Cloud The core AI-powered composable platform that helps businesses centralize, enrich, activate, and optimize product information across all channels, serving as the single source of truth for product data required for AI commerce preparation. Targeted at mid-market and enterprise brands, manufacturers, distributors, and retailers.
- Akeneo PIM (Product Information Management) Purpose-built Product Information Management system for enterprise businesses to centralize, manage, and enrich product information with catalog modeling, workflow management, and omnichannel activation.
- Akeneo DAM (Digital Asset Management) Native digital asset management solution for organizing, editing, and delivering product assets with AI-powered categorization, keyword tagging, and asset transformations.
- Akeneo SDM (Supplier Data Manager) AI-powered solution for collecting, streamlining, and managing product data from suppliers with shared templates, flexible workflows, and AI-based classification, enrichment, and normalization. Available as a standalone product or as part of Product Cloud.
- Akeneo Activation Intelligent product syndication and channel management engine that bridges the PIM source of truth to selling destinations with native app connectivity, direct marketplace syndication to 500+ channels (Amazon, Walmart, Target, Zalando, Macy's, and custom destinations), and AI-powered data transformations.
- Akeneo Digital Showroom Sales-enablement solution that transforms PIM product data into a visual, interactive sales experience, empowering sales teams with on-demand access to accurate product information for identifying products, answering questions, and closing deals faster.
- Akeneo PX Insights Analytics add-on that turns real-world customer behavior, performance signals, and discovery data into actionable product intelligence, monitoring AI discovery (ChatGPT, Gemini), Google Shopping performance, and ratings/reviews.
- Akeneo App Store Marketplace offering 200+ out-of-the-box integrations with solutions such as Shopify, Salesforce, AI platforms, and specialized apps for data quality, syndication, translation, and DAM, used to extend and enhance Akeneo Product Cloud capabilities.
- Akeneo Community Edition Free open-source PIM for small to mid-size businesses to start centralizing, managing, enriching, and distributing product information at low to no cost.
Quantifiable outcome
- 60% increase in conversion rate and average order value
- +9 more outcomes
Companies that use Akeneo
Customer profileNamed customers23 records
Segments9 records
Ideal customer profiles3 records
Akeneo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability12 records
Feature10 records
Akeneo partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, elite, strategic and supporting.
- PricingHUBcoreAcquired PricingHUB in June 2026 to extend Product Cloud into pricing capabilities. PricingHUB operates as a dedicated business unit within Akeneo, combining product data and pricing into a single decision layer for brands and retailers.
- StripecorePartnership to help businesses prepare for agentic commerce through Stripe's Agentic Commerce Suite. Akeneo integration enables products to be discoverable by AI agents and process agent-ready checkouts. Part of broader Agentic Commerce ecosystem.
- ColumbuseliteDiamond Solution Partner with Akeneo - highest level in Akeneo's global partner program. One of only two partners worldwide to achieve this status. Operates across US and UK markets helping businesses manage product information for growth.
- L'Oréal (Noli)strategicAkeneo PIM powers Noli, L'Oréal-backed AI beauty shopping platform, for hyper-personalized product recommendation model. Accenture continues contributing to the collaboration as platform expands.
- UnifaicoreAcquired Unifai in September 2023 to accelerate AI innovation in the retail industry. Unifai's AI platform for data management integrates into Akeneo Product Cloud to enhance data onboarding, automated collection, cleansing, enrichment, and translation. AI Center of Excellence established.
- ShopifycoreDeep integration partnership with native Akeneo App for Shopify. Enables automatic synchronization of enriched product data to Shopify stores. Joint customer Felco grew from 10 to 170 countries in under 6 months.
- Adobe CommercecoreAdobe's Premier Technology Partner in the PIM category. Akeneo Connector for Adobe Commerce enables automatic product data synchronization. Joint customers include Kurt Geiger, Rural King, Midland Scientific.
- SalesforcecorePIM Cartridge and Headless Integration available on Salesforce AppExchange. Enables product data synchronization to Salesforce Commerce Cloud. Joint customer Babolat achieved 4x faster product data delivery.
- SAPcoreAkeneo App for SAP Commerce Cloud available on SAP Store. SAP CX leadership publicly praised the partnership for helping merchants deliver outstanding product experiences. Accelerators available for SAP S/4HANA and SAP Commerce Cloud.
- AccenturesupportingStrategic consulting partner working with L'Oréal on the Noli platform since inception. Continues contributing as the platform expands into new brands, channels, and territories.
- CloudinarysupportingDigital Asset Management integration partnership. Joint customer Babolat uses Cloudinary alongside Akeneo PIM and Salesforce for complete product data and image management.
Scale indicators17 records
Recent moves6 records
Expansion highlights6 records
Akeneo competitors and assessment
Company assessmentDirect peers
- Salsify: Salsify is the closest direct competitor in Product Experience Management (PXM), offering PIM, activation, and syndication capabilities to brands and retailers managing omnichannel product content. It competes head-to-head with Akeneo for mid-market and enterprise deals in fashion, CPG, and home goods.
- Syndigo: Syndigo is a PIM/PXM and product content syndication platform serving CPG, retail, and manufacturing verticals. It directly overlaps Akeneo's PIM, Activation, and SDM modules and competes for large enterprise deals with similar data-onboarding and syndication capabilities.
- Stibo Systems (Stibo DX): Stibo Systems provides enterprise PIM and Master Data Management (MDM) solutions for retail, manufacturing, and distribution customers. It is one of Akeneo's oldest direct PIM competitors with strong European enterprise presence and overlapping target customers.
- Informatica: Informatica offers Product 360, a PIM solution integrated with its broader data integration and master data management platform. It competes with Akeneo for large enterprise product data initiatives and leverages its MDM installed base for cross-sell.
- inriver: inriver is a SaaS PIM platform focused on B2B manufacturers and brands with complex product configurations. It directly competes with Akeneo in the mid-market and enterprise manufacturing segments with similar catalog modeling and syndication capabilities.
Emerging players
- Pimcore: Pimcore is an open-source PIM/DAM/MDM platform that overlaps with Akeneo's core PIM and DAM offerings. It appeals to mid-market and European customers seeking lower-cost, self-hosted alternatives and competes with Akeneo Community Edition in the open-source segment.
Broad incumbents
- Adobe (Experience Manager / Commerce): Adobe offers PIM-like capabilities within Adobe Experience Manager and bundles them with its commerce and marketing cloud. As Akeneo's Premier Technology Partner in commerce but a broader platform competitor, Adobe can leverage its installed base to compete for enterprise product data deals.
- SAP (Commerce Cloud / MDG): SAP offers product data and master data governance capabilities within SAP Commerce Cloud and MDG. As a strategic integration partner, SAP also competes for enterprise product information deals where the broader SAP suite is the primary procurement vehicle.
- Salesforce (Commerce Cloud / Data Cloud): Salesforce provides product data capabilities within Commerce Cloud and Data Cloud that overlap with Akeneo's PIM/Activation functionality. As an investor (Salesforce Ventures participated in prior rounds) and partner, Salesforce can choose to deepen native PIM features or continue partnering with Akeneo.
- Shopify (with Catalog & apps): Shopify is both Akeneo's largest distribution partner (enabling 170-country expansion for Felco) and a potential competitor as it expands native catalog, inventory, and product data capabilities. It is the dominant commerce platform for SMBs and increasingly mid-market brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Akeneo social profiles
Digital presenceAkeneo compliance and trust
Trust signalCompliance4 records
Akeneo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Akeneo leadership team
Management profileNumber of profiles
Profiles12 records
Akeneo subsidiaries and ownership
Company hierarchySubsidiaries2 records
Akeneo funding detail
Funding detailFunding overview
Funding rounds6 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Akeneo M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Akeneo
What does Akeneo do?
Akeneo provides an AI-powered Product Experience Management (PXM) cloud platform that enables businesses to centralize, manage, enrich, and syndicate product information and digital assets across omnichannel sales destinations. Its modular Product Cloud includes PIM (Product Information Management), DAM (Digital Asset Management), SDM (Supplier Data Manager), Activation/Syndication, Digital Showroom, and PX Insights, supported by a free open-source Community Edition and an App Store of 200+ extensions.
Is Akeneo a public or private company?
Akeneo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Akeneo founded?
Akeneo was founded in 2013. It employs 251 to 500 people.
Where is Akeneo based?
Akeneo is headquartered in Nantes, France, in the Europe region.
How does Akeneo make money?
Four revenue lines are on record. SaaS Subscription (Product Cloud) is the primary driver. The others are supplier Data Manager (Standalone/Add-on), app Store and Extensions and professional Services.
Who are Akeneo's main competitors?
Direct peers on record are Salsify, Syndigo, Stibo Systems (Stibo DX), Informatica and inriver. Pimcore is listed as an emerging player. Broad incumbents are Adobe (Experience Manager / Commerce), SAP (Commerce Cloud / MDG), Salesforce (Commerce Cloud / Data Cloud) and Shopify (with Catalog & apps).
Does Akeneo have an API?
Yes. Akeneo provides a comprehensive REST and GraphQL API suite for seamless read/write access to all product entities. The platform features an Event-Driven Architecture (Event Platform) that triggers instant notifications when product data changes. It also supports Webhooks and High-Speed Hooks for custom data payloads pushed to external URLs. The API supports enterprise-grade performance with documented scalability to 60M+ products, 10M+ API calls per week, 1TB+ digital assets stored, and 300+ active users in a single customer environment. Documentation is available at https://api.akeneo.com/. Developer documentation is at api.akeneo.com.
What industry is Akeneo in?
Akeneo's product category is Product Experience Management Software. Its primary akta.pro industry code is HDAEAGAB, Enterprise Content Management (ECM) Suites. Its NAICS code is 5132 and its SIC code is 7371.