Feel Good Contacts

What Feel Good Contacts does

Feel Good Contacts Ltd. is a UK-based direct-to-consumer e-commerce retailer of eyewear and eye care products, headquartered in Wembley, London and founded in 2008 by Anu Parti. The company sells contact lenses, prescription and non-prescription glasses, sunglasses, contact lens solutions, and eye care accessories through its own website (feelgoodcontacts.com), a mobile application on iOS and Android, and an Ireland storefront (feelgoodcontacts.ie). Its assortment spans daily, two-weekly, monthly, toric, multifocal, coloured, and specialty contact lenses from major manufacturers (Acuvue, Air Optix, Biofinity, Dailies) alongside its own comfi sub-brand, complemented by prescription and non-prescription frames and sunglasses from designer labels (Ray-Ban, Oakley, Hugo Boss, Tommy Hilfiger, Marc Jacobs) and the house Feel Good Collection.

The technical platform is a standard e-commerce stack with three differentiating digital features: an augmented reality Virtual Try-On tool for glasses and sunglasses, an Auto-Replenish subscription service for automated contact lens reorders (with a 5% subscriber discount), and a mobile app offering exclusive pricing and quick checkout. The company claims 98% stock coverage of all contact lens SKUs, next-day delivery, free delivery above £59, free returns, a 12-month warranty on glasses and sunglasses, and a price-match guarantee — all supported by 68,000+ Trustpilot reviews rated 'Excellent'.

Commercially, the business operates a transactional unit-pricing model with no disclosed subscription tiers beyond Auto-Replenish. Marketing combines content (an Eye Care Hub with medically-reviewed articles), social media across Facebook, Instagram, X, YouTube, LinkedIn, Pinterest, and TikTok, email with a 10% first-order incentive, and affiliate marketing through Partnerize. Pricing is positioned aggressively below high street opticians (up to 50% lower on contact lenses, up to 70% off on glasses and sunglasses), and the company layers discounts for students, key workers, consumer groups, and a refer-a-friend programme (£5 reward). The company is privately held with no disclosed parent, funding rounds, or revenue.

Name

Feel Good Contacts

Legal name

Feel Good Contacts Ltd.

Website

https://feelgoodcontacts.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Feel Good Contacts is a UK-based direct-to-consumer e-commerce retailer selling contact lenses, prescription glasses, sunglasses, and eye care products to individual consumers, competing primarily on price versus high street opticians across the UK and Ireland.

Ownership category

akta.pro rank

Product category

Online Optical Retail

NAICS

Optical Goods Retailers (45613)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL)

akta.pro secondary industries

Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions) (HLAHAJAE), Sunglasses (Non-Prescription) (CRAAAKAB), Eyewear Accessories & Care (Cases, Cleaning, Chains) (CRAAAKAI)

Keywords

• Contact lens retail
• Prescription eyewear
• Online optical store
• Eye care products
• Designer sunglasses

Headquarters

HQ city

Wembley

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Contact Lens Sales: Sale of contact lenses from major brands including Acuvue, Air Optix, Biofinity, and their own comfi brand. Offers daily, monthly, two-weekly, toric, multifocal, and coloured lenses.
2. Prescription Glasses Sales: Sale of prescription glasses and frames including their own Feel Good Collection as well as designer brands like Ray-Ban, Oakley, Hugo Boss, Tommy Hilfiger
3. Sunglasses Sales: Sale of designer and non-prescription sunglasses including polarised, mirrored, and tinted options
4. Eye Care Products: Sale of contact lens solutions, eye drops, eye accessories, and eye supplements
5. Affiliate/Referral Revenue: Commission-based revenue through affiliate marketing partnerships via Partnerize platform

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Feel Good Contacts is an online retailer that sells contact lenses, prescription and non-prescription glasses, sunglasses, contact lens solutions, and eye care products (eye drops, supplements, accessories) directly to individual consumers in the UK and Ireland. It distributes branded eyewear from manufacturers such as Acuvue, Air Optix, Biofinity, Ray-Ban, Hugo Boss, Tommy Hilfiger, and Oakley, alongside its own comfi and Feel Good Collection house brands. Orders are placed through the company's website and mobile app, with next-day delivery, free returns, virtual try-on, and an Auto-Replenish subscription service.

Product overview

Feel Good Contacts is a UK-based online eyewear retailer operating as a single unified e-commerce platform rather than a modular product suite. The product portfolio centres on four core categories: Contact Lenses (encompassing daily, monthly, two-weekly, toric, multifocal, and coloured varieties), Glasses (prescription and non-prescription frames for men, women, and unisex), Sunglasses (including prescription variants with polarized, mirrored, and gradient options), and Eye Care Products (solutions, eye drops, and accessories). Supporting these are own-brand offerings under the Feel Good Collection label (glasses, sunglasses) and comfi sub-brand (contact lenses, solutions, eye drops), plus digital services including a Mobile App with 5% discount, Virtual Try-On AR feature, and Auto-Replenish subscription. The company competes on pricing (up to 50% cheaper than high street on contacts, 70% off glasses) and convenience (next-day delivery, free returns, loyalty rewards).

Differentiator

Problem solved

Functional benefit

Brands

• Feel Good Collection: Exclusive house brand of eyewear products including glasses and sunglasses sold by Feel Good Contacts.

Products and services

• Contact Lenses

Quantifiable outcome

• Up to 50% savings on contact lenses vs high street opticians
• +2 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• PartnerizecoreGTM or Marketing PartnerFeel Good Contacts uses Partnerize as their advanced affiliate marketing platform. The partnership enables cashback sites, influencers, and other partner types to promote Feel Good Contacts products with competitive commission rates. Partners can sign up through Partnerize, access promotional banners, and receive partner-exclusive offers.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Specsavers: UK and Ireland market leader in optical retail with both physical stores and a growing online channel. Competes directly with Feel Good Contacts across contact lenses, glasses, and sunglasses, with a comparable product mix but far larger physical footprint and brand presence.
• Vision Express: UK high-street optical retailer owned by EssilorLuxottica with growing online channel. Directly competes with Feel Good Contacts across contact lenses and prescription glasses.
• Boots Opticians: UK pharmacy-chain optical retail division. Competitor in prescription eyewear and contact lenses with established physical retail presence and online channel.

Direct peers

• Vision Direct: UK-based online retailer specializing in contact lenses, solutions, and eye care products. Closest direct competitor to Feel Good Contacts in pure-play online contact lens retail, with similar pricing strategy and brand portfolio.
• Glasses Direct: UK online prescription glasses and sunglasses retailer owned by EssilorLuxottica. Directly competes with Feel Good Contacts on prescription eyewear pricing, home try-on, and design-led frames.
• Lenstore: UK-based online contact lens and eye care retailer with similar subscription/replenishment model and brand portfolio. Closely comparable in product mix, pricing, and target customer.
• Mister Spex: European online optical retailer with UK presence, offering prescription glasses, sunglasses, and contact lenses. Comparable direct-to-consumer model and multi-brand assortment.
• SmartBuyGlasses: Global online optical retailer with a UK storefront, offering glasses, sunglasses, and contact lenses at competitive prices. Comparable in product range, pricing strategy, and e-commerce-only model.
• EyeBuyDirect: Global online eyewear retailer offering prescription glasses, sunglasses, and contact lenses at value price points. Comparable D2C model with similar aggressive-discount positioning and broad brand portfolio.
• Warby Parker: US-founded vertically integrated online eyewear retailer with expanding international presence. Comparable D2C optical model, own-brand focus, and virtual try-on technology investment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/FeelGoodContact
• YouTubeyoutube.com/user/FeelGoodContacts
• Facebookfacebook.com/feelgoodcontacts
• LinkedInlinkedin.com/company/feel-good-contacts
• Instagraminstagram.com/feelgoodcontacts
• Pinterestpinterest.co.uk/FGContacts
• TikToktiktok.com/@feelgoodcontacts

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feel Good Contacts