Partnerize
Partnerize provides an AI-powered partnership automation platform for 1,800+ global brands across retail, travel, finance, and D2C, covering discovery, tracking, optimization, payment, brand safety, and GenAI-driven attribution across 214 countries and 60 currencies.
- Company typePrivate
- Founded2010
- HeadquartersNewcastle Upon Tyne, United Kingdom
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Partnerize does
Partnerize is the trading name of Performance Horizon Group Limited, a partnership automation company incorporated in England and Wales (2010), legally headquartered in Newcastle upon Tyne with operational headquarters in New York. The company serves 1,800+ brands across 214 countries and territories in 60 currencies, employing approximately 345 people in more than seven countries spanning four continents (Sept 2025). It targets performance marketers in retail, travel, finance, and D2C/subscriptions who need a scalable, outcome-priced alternative to primary paid channels.
The platform is built around six functional modules — Discover, Track, Manage, Measure, Pay, and Protect — covering the full partnership lifecycle from AI-driven partner discovery and recruitment through attribution, global payment execution, and brand-safety enforcement. Layered on this core platform are three recent AI-differentiated capabilities: VantagePoint™ (a GenAI conversion attribution solution built on the June 2025 Konnecto acquisition, designed for the "machine-mediated" zero-click market), AI Placement Verification (computer-vision-based continuous compliance monitoring launched March 2026), and the HaloIndex™ research index measuring clickless publisher influence. Supporting infrastructure includes the Partnerize Tag (a one-click tracking/integration SDK), an API-first white-label architecture, and proprietary payment rails that handle multi-currency publisher payouts.
Revenue is generated through three pricing models: a fixed annual platform license, a performance-based/percentage-of-spend alternative, and an optional managed-services layer (including the category's only in-housing support program). Distribution combines direct enterprise field sales with a global agency channel and owned Partnership Day events in London, NYC, and Sydney. The portfolio also retains subsidiary brands Pepperjam (affiliate network, acquired July 2020) and BrandVerity (brand monitoring, acquired May 2020).
Partnerize firmographics
Firmographics- Name
- Partnerize
- Legal name
- Performance Horizon Group Limited
- Website
- https://partnerize.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Partnerize provides an AI-powered partnership automation platform for 1,800+ global brands across retail, travel, finance, and D2C, covering discovery, tracking, optimization, payment, brand safety, and GenAI-driven attribution across 214 countries and 60 currencies.
- Ownership category
- akta.pro rank
Partnerize industry classification
Industry- Product category
- Partner Marketing / Affiliate Marketing Software
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
- akta.pro secondary industry
- Professional & Business Services Marketplaces (Freelancers, SMB Services) (BPAMAHAG)
Keywords
Where Partnerize is headquartered
LocationHeadquarters
- HQ city
- Newcastle Upon Tyne
- HQ country
- United Kingdom
- HQ region
- Europe
Offices7 records
Markets served
Partnerize business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform license (fixed): Fixed license fee model for brands that set a fixed budget at the start of their fiscal period. Includes full platform access and (per the Why Partnerize page) the option to add a service component (full program management, in-house, or agency-supported).
- Performance-based pricing: Percentage-based / pay-for-performance pricing for brands that want budgets to flex with channel growth and performance targets. Aligns cost to outcomes (commission-driven).
- Managed services / full program management: Optional service-level offering including the category's only in-housing support program and full program management for brands that do not run partnerships in-house.
- Platform integration & partner payment facilitation: Records consumer journeys from publisher to advertiser sites; facilitates commission payments to registered publishers (via bank transfer or PayPal) and collects payments from advertiser clients. Privacy and cookie-based tracking underpin the platform's core economic loop.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Fixed platform license fee (all-inclusive SaaS license) |
| Outcome Based/ Performance | Pay-as-you-go | Performance-based / percentage-of-spend pricing |
| Other | Multi-year contract | Service-level add-on (full program management, in-house support, or agency-supported) |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels11 records
Partnerize product offering
Product offeringCore offering
Partnerize sells an AI-powered partnership automation SaaS platform that helps brands discover, recruit, track, optimize, pay, and protect affiliate, influencer, and content publisher partnerships globally. The platform combines an integrated six-module suite (Discover, Track, Manage, Measure, Pay, Protect) with add-on products such as VantagePoint™ GenAI attribution, HaloIndex™, AI Placement Verification, and the Lighthouse influence-compensation program, plus optional managed services and an API-first/white-label deployment layer for 1,800+ brands across 214 countries and 60 currencies.
Product overview
Partnerize operates a single integrated affiliate and partnership automation platform with a modular architecture. The core Partnerize Platform is divided into six functional modules (Discover, Track, Manage, Measure, Pay, Protect) that together cover the entire partnership marketing lifecycle. Layered on top of the platform are several distinct products and capabilities: VantagePoint™ (the first GenAI conversion attribution solution for the machine-mediated market, built on the Konnecto acquisition), the Partnerize Lighthouse Program (AI-driven influence compensation for zero-click commerce), the HaloIndex™ (a research index measuring clickless publisher influence), AI Placement Verification (a Protect-module feature for automated visual brand safety), and the Partnerize Tag (the underlying one-click tracking and integration SDK). The portfolio also includes two subsidiary brands: BrandVerity (brand monitoring) and Pepperjam (affiliate marketing). For 1,800+ leading brands across 214 countries and 60 currencies, Partnerize combines software and a managed-services layer (including the only in-housing support program in the category) to turn partnerships into a profit center.
Differentiator
Problem solved
Functional benefit
Brands
- VantagePoint™: GenAI conversion attribution solution that measures AI-surfaced content's influence on purchasing without requiring direct clicks; designed for the machine-mediated market.
- BrandVerity
- Pepperjam
- Lighthouse Program
Products and services
- Partnerize Platform AI-powered, all-in-one partnership automation platform that delivers an integrated suite of discovery, tracking, optimization, payment, brand safety and fraud-prevention capabilities for affiliate, influencer and content publisher programs. Designed for brands and their agencies operating globally; covers the full partnership lifecycle from partner discovery through commission payment.
- VantagePoint™ GenAI conversion attribution solution for the machine-mediated (zero-click) market. Provides detailed behavioral insights and verified conversion tracking for AI-surfaced content's influence on purchasing. Built on technology acquired through Konnecto.
- AI Placement Verification First-to-market automated placement verification capability for continuous brand-safety oversight. Captures live partner placements (creator videos, editorial publisher pages, etc.) and programmatically matches them against brand guidelines to flag compliance drift in hours rather than at the next audit.
- HaloIndex™ Proprietary measurement index quantifying the impact of clickless publisher influence in AI-driven discovery. Demonstrates that publishers influence some categories at levels over 2.7x what traditional last-click attribution captures.
- Partnerize Lighthouse Program AI-driven influence compensation program enabling brands to compensate publishers and partners for AI-influenced conversions even without direct clicks. Integrates the VantagePoint Fractional Commission Standard to measure, verify and pay for AI-driven discovery influence.
- BrandVerity Online brand monitoring service operated as a subsidiary brand of Partnerize (www.brandverity.com). Provides brand monitoring for advertisers and accepts credit-card payment via a third-party processor.
- Pepperjam Affiliate marketing platform operated as a subsidiary brand of Partnerize (www.pepperjam.com). Runs as a separate consumer-facing affiliate network under Partnerize ownership.
Quantifiable outcome
- <3 month payback period
- +9 more outcomes
Companies that use Partnerize
Customer profileNamed customers48 records
Segments9 records
Ideal customer profiles4 records
Partnerize technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability12 records
Feature9 records
Partnerize partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship / core, core and minor.
- Profoundflagship / coreStrategic collaboration to integrate VantagePoint Fractional Commission Standard™ into Profound's AI marketing platform. The two companies will launch joint case studies, executive roundtables, and co-authored research to demonstrate how AI discovery influence translates into measurable revenue. Partnerize handles outcome verification, economic allocation, and payment execution; Profound provides AI discovery intelligence.
- Konnectoflagship / corePartnerize acquired Konnecto (June 2025), an AI-powered affiliate marketing technology company, to enhance its partnership management capabilities, accelerate growth, and expand R&D in Israel. Targets a threefold increase in global category spend over the next three years. Konnecto's technology underpins the launch of VantagePoint™, Partnerize's GenAI conversion attribution solution. Brent Fraser is CRO of Konnecto post-acquisition.
- SovenduscoreBrand-to-brand solution enabling post-purchase promotion sharing across a curated network of complementary brands. Available via one-click integration for advertisers using the Partnerize Tag, Sovendus lets advertisers reach 40M+ consumers monthly with AI-powered targeted messaging to drive new customer acquisition.
- TyvisocoreIntegrated brand-to-brand partnership via the Partnerize Tag. Tyviso supports advertisers' affiliate goals through customer gifting, rewards, and loyalty programs, enabling increased AOV by replacing traditional discounting with targeted promotions from lookalike brands. One-click implementation via the Partnerize Tag.
- eMarketercoreCo-published research/study ("eMarketer and Partnerize Study Shows AI Discovery Is Outpacing Marketing Measurement") highlighting how AI-driven discovery is creating new attribution problems for retailers. Study supports Partnerize's VantagePoint positioning around zero-click commerce.
- RockerboxminorRecommended by Partnerize as an agnostic third-party attribution partner for cross-channel measurement and channel-level budget allocation.
- LeadsRxminorReferenced by Partnerize as a recommended attribution partner for cross-channel measurement.
- C3 MetricsminorReferenced by Partnerize as a recommended attribution partner for cross-channel measurement.
- MeasuredminorReferenced by Partnerize as a recommended attribution partner for cross-channel measurement, including incrementality measurement.
Scale indicators10 records
Recent moves6 records
Expansion highlights7 records
Partnerize competitors and assessment
Company assessmentDirect peers
- ShareASale: ShareASale (owned by Awin) is a long-standing affiliate network serving mid-market and enterprise brands. It competes with Partnerize for the same affiliate publisher pool and offers similar tracking, payment, and reporting functionality at a different scale and price point.
- Impact.com: Impact.com is the largest direct competitor to Partnerize in enterprise partnership and affiliate marketing automation, offering a similarly broad platform for brands, agencies, and partners. Both are named Market Leaders in the FeaturedCustomers Winter 2026 Partner Marketing Software report and compete head-to-head for the same global enterprise brands.
- Rakuten Advertising: Rakuten Advertising is a global affiliate and partner marketing network owned by Rakuten Group, directly comparable to Partnerize in retail and DTC verticals (and notably one of Partnerize's own customers). Both offer multi-region affiliate programs, attribution, and global payout infrastructure.
- CJ Affiliate (Commission Junction): CJ Affiliate is one of the largest and longest-running global affiliate networks, serving many of the same enterprise brands (including retail, travel, and finance) that Partnerize targets. Both compete for performance-marketing budget on a global, multi-currency basis with brand-safety and attribution capabilities.
- PartnerStack: PartnerStack is a partner management and affiliate platform with strength in B2B SaaS ecosystems, and was named alongside Partnerize as a FeaturedCustomers Winter 2026 Market Leader. It competes in the same partnership-management category but skews toward SaaS and ecosystem partner programs rather than retail/travel affiliate spend.
- Awin: Awin is a global affiliate marketing network operating across retail, travel, and finance verticals — directly overlapping with Partnerize's customer base of brands like Expedia and British Airways. Both serve enterprise brands running large-scale affiliate programs, though Awin is positioned as a network rather than a SaaS platform.
Emerging players
- Refersion: Refersion is an affiliate and influencer marketing platform focused on DTC and ecommerce brands. It competes with Partnerize for the same D2C and subscription-brand customer segment (Casper, HelloFresh, etc.) and emphasizes creator-driven affiliate programs.
- Everflow: Everflow is an emerging partner and affiliate tracking platform with overlapping functionality (partner discovery, tracking, payouts, fraud prevention). It is a relevant peer for Partnerize in the mid-market and DTC segments and competes on modern UI and pricing transparency.
- Impartner: Impartner is a partner relationship management (PRM) platform that overlaps with Partnerize in partner lifecycle management and is named alongside Partnerize as a FeaturedCustomers Winter 2026 Market Leader. It skews more toward B2B channel/ecosystem partner programs but is comparable in PRM functionality.
- TUNE: TUNE is a partner marketing platform offering tracking, attribution, and partner management for affiliate and influencer programs. It targets a similar mid-market and enterprise customer base as Partnerize and overlaps on the core SaaS-style affiliate platform offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Partnerize social profiles
Digital presencePartnerize compliance and trust
Trust signalCompliance3 records
Partnerize financial estimates
Financial estimateRevenue estimate
Valuation estimate
Partnerize leadership team
Management profileNumber of profiles
Profiles11 records
Partnerize subsidiaries and ownership
Company hierarchySubsidiaries3 records
Partnerize funding detail
Funding detailFunding overview
Funding rounds10 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Partnerize M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Partnerize
What does Partnerize do?
Partnerize sells an AI-powered partnership automation SaaS platform that helps brands discover, recruit, track, optimize, pay, and protect affiliate, influencer, and content publisher partnerships globally. The platform combines an integrated six-module suite (Discover, Track, Manage, Measure, Pay, Protect) with add-on products such as VantagePoint™ GenAI attribution, HaloIndex™, AI Placement Verification, and the Lighthouse influence-compensation program, plus optional managed services and an API-first/white-label deployment layer for 1,800+ brands across 214 countries and 60 currencies.
Is Partnerize a public or private company?
Partnerize is a private company. It is classified as private equity controlled and is currently operating.
When was Partnerize founded?
Partnerize was founded in 2010. It employs 251 to 500 people.
Where is Partnerize based?
Partnerize is headquartered in Newcastle Upon Tyne, United Kingdom, in the Europe region.
How does Partnerize make money?
Four revenue lines are on record. Platform license (fixed) is the primary driver. The others are performance-based pricing, managed services / full program management and platform integration & partner payment facilitation.
Who are Partnerize's main competitors?
Direct peers on record are ShareASale, Impact.com, Rakuten Advertising, CJ Affiliate (Commission Junction), PartnerStack and Awin. Emerging players are Refersion, Everflow, Impartner and TUNE.
Does Partnerize have an API?
Yes. Partnerize states an "API-first approach" that powers custom, white labeled partner programs, allowing brands to integrate and customize the platform's capabilities. No specific API protocol (REST/GraphQL), authentication method, rate limits, or sandbox details are disclosed in the source material. The Partnerize Tag enables one-click integrations with third-party solutions.
What industry is Partnerize in?
Partnerize's product category is Partner Marketing / Affiliate Marketing Software. Its primary akta.pro industry code is HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs), with a secondary code of BPAMAHAG, Professional & Business Services Marketplaces (Freelancers, SMB Services). Its NAICS code is 541810 and its SIC code is 7311.