AudienceNet

What AudienceNet does

AudienceNet is a London-headquartered, privately-held social and consumer research agency founded in 2011 by David Lewis. The firm delivers bespoke research projects alongside a syndicated research product called Audiomonitor, which provides statistically representative measurement of audio consumption across 40+ nations using a fresh sample of 3,000+ respondents per wave. In 2021, AudienceNet was combined with its co-founded sibling studio Data Design into a single brand entity, ANDD Agency, integrating research methodology with in-house data visualization design capabilities.

The company serves four primary customer segments: government and public-sector bodies (including the UK Cabinet Office, US White House, European Parliament, UK Met Office, and Arts Council England); the music and entertainment industry (Sony Music, Warner Music Group, Universal Music Group, Spotify, BBC, YouTube, IFPI, Abbey Road); global corporations across consumer goods, energy, and professional services (Unilever, BP, EY, Novartis, Hello Fresh); and NGOs and social change organizations (Tent Partnership for Refugees, FEPS). Its core technology stack combines online research platforms, weekly longitudinal survey methodologies, qualitative online community tools, and a data visualization production suite, with multi-language and multi-market research reach spanning 50+ countries across six continents.

AudienceNet's revenue is generated through three streams: bespoke professional-services research engagements (quote-based project work), recurring membership revenue from the Audiomonitor syndicated product, and an annual partnership with recording industry bodies covering 50,000 respondents across 21 countries. The company operates a sales-led, enterprise-field-sales GTM model with no public pricing, no disclosed funding rounds, and no parent company; ownership is retained by founder and CEO David Lewis.

Name

AudienceNet

Legal name

AudienceNet

Website

https://audiencenet.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (541910)

akta.pro primary industry

Social & Digital Insights (Social Listening, Online Community Research) (MPAAALAK)

akta.pro secondary industry

Media & Audience Measurement Analytics (BPAHALAO)

Keywords

• Consumer research services
• Market research agency
• Data visualization
• Syndicated research
• Social research

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Bespoke Research Projects: Custom social and consumer research projects for government bodies, NGOs, corporations, and international organizations. Projects range from tracking studies to comprehensive global research initiatives.
2. Audiomonitor Syndicated Research: Syndicated research product providing ongoing consumer insights on music and audio consumption. Includes membership with ability to run custom questions and segmentation profiling through the data.
3. Music Consumer Study Partnership: Annual research partnership with recording music industry bodies, covering approximately 50,000 people across 21 countries and 14 languages.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

AudienceNet is a fully accredited social and consumer research agency that captures insights through innovative quantitative and qualitative research, then translates findings into engaging, shareable content via its in-house Data Design visualization studio. It delivers bespoke research projects, syndicated products such as Audiomonitor (covering audio consumption across 40 nations), and longitudinal tracking studies for global corporations, government bodies, NGOs, and music industry clients across 50+ countries.

Product overview

AudienceNet operates as a unified research and data visualization company under the ANDD Agency brand (combining AudienceNet and Data Design). The core offering includes social and consumer research services supplemented by in-house data visualization capabilities. Key products include Audiomonitor (a syndicated music consumption tracker in 40 nations), alongside specialized research service modules covering Music, Politics/Culture/Society, Hyperlocal communities, Minorities, Technology, and Sport sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• AudienceNet Consumer and Social Research Services Fully accredited social and consumer research services capturing insights through quantitative and qualitative research methodologies for government bodies, NGOs, global corporations, and music industry clients. Deliverables are tailored to client audiences and translated into engaging, shareable content via the in-house Data Design studio.
• Audiomonitor

Quantifiable outcome

• Research findings have been presented at Davos World Economic Forum, United Nations, European Parliament, and White House
• +1 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Data DesigncoreStrategic or Co-development PartnerIn-house data visualization studio that brings research findings to life through beautiful design. Data Design was co-founded alongside AudienceNet in 2011 and the two brands combined to form ANDD Agency in 2021. The partnership combines research, data analysis, and graphic design expertise.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Nielsen: Global measurement and data analytics company with strong audience measurement and media research heritage. Competes for media and audio measurement budgets adjacent to Audiomonitor.
• Ipsos: Global market research and public opinion firm with broad public sector, consumer, and media research practices. Competes for the same enterprise and government research budgets as AudienceNet.
• Kantar: One of the world's largest market research and consulting groups with deep media, consumer, and audience measurement capabilities. Broad incumbent against which AudienceNet competes for enterprise and government contracts.

Emerging players

• Chartmetric: Data analytics platform for the music industry providing streaming, social, and chart data. Adjacent competitor serving overlapping music-industry clients with a more productized, data-platform approach versus bespoke research.
• SoundOut: Music-specific consumer research firm running global tracker studies on streaming audiences. Directly comparable on music consumer research methodology to AudienceNet's Music Consumer Study.

Direct peers

• YouGov: Global consumer and public opinion research firm with a syndicated panel model and B2B insight products. Comparable to AudienceNet's mix of bespoke research and recurring syndicated offerings across multiple verticals.
• Edison Research: US-based research firm specializing in audio, radio, podcast, and consumer media research with syndicated products (e.g., The Infinite Dial). Closely comparable to AudienceNet's Audiomonitor and music/audio research focus.
• Savanta: UK-based market research and data consultancy serving enterprise clients across sectors. Similar boutique-to-mid-market positioning with B2B bespoke and syndicated offerings.
• MIDiA Research: Specialist research and consulting firm focused on the music, streaming, and entertainment industries. Direct competitor for music industry client mandates served by AudienceNet.
• Walnut Unlimited: UK-based insight agency offering brand, communications, and shopper research with a focus on emotional and creative measurement. Comparable UK boutique insight competitor with creative-orientation similar to ANDD Agency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AudienceNet
• LinkedInuk.linkedin.com/company/audiencenet
• Instagraminstagram.com/audiencenet

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AudienceNet