MIDiA Research
MIDiA Research is a London-based B2B media and technology analysis firm providing subscription research, proprietary data tools, and consulting services to global entertainment, music, video, and creator economy clients including major labels, streaming platforms, and tech companies.
- Company typePrivate
- Founded2014
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What MIDiA Research does
MIDiA Research is a London-headquartered, privately held media and technology analysis firm founded in 2014 that provides subscription-based research, consulting, and proprietary data tools to the global entertainment and creator industries. The company serves enterprise clients including major record labels, streaming platforms, technology companies, investors, and music distributors, with named clients spanning Spotify, Universal Music Group, Warner Music Group, Amazon, Walt Disney Company, Bank of America, Roland Corporation, and TuneCore. Its go-to-market is exclusively B2B direct sales with analyst-led engagement, targeting senior decision-makers through thought leadership content, industry conference appearances, earned media coverage in outlets such as the Wall Street Journal and Financial Times, and a 7,500+ subscriber newsletter.
The core product is an annual subscription providing access to 650+ syndicated reports covering music, video, games, and creator economy verticals, supplemented by two proprietary interactive data platforms. Data Explorer is a customizable visualization tool, and Survey Explorer enables bespoke querying of MIDiA's proprietary datasets. Underpinning these products is a primary research infrastructure comprising quarterly consumer surveys fielded across 9 markets (US, Canada, UK, Australia, Germany, France, Sweden, South Korea, Brazil) with approximately 9,000 respondents per wave, plus a dedicated creator panel. The company also offers strategic consulting engagements covering market expansion, pricing optimization, and due diligence, as well as individual report purchases outside the full subscription.
Revenue is generated through three streams: recurring annual subscriptions, professional services consulting engagements, and one-time individual report sales. Pricing is quote-based and not publicly disclosed. The company employs 11-50 staff at its London office and maintains GDPR-compliant data handling practices. Recent strategic activity has focused on expanding into the video creator economy vertical through dedicated product coverage, new partnerships (notably Splice for music production trend analysis), and an accelerating report launch cadence across creator wellbeing, creator franchise IP expansion, and converged video consumption themes.
MIDiA Research firmographics
Firmographics- Name
- MIDiA Research
- Legal name
- Midia Research Ltd.
- Website
- https://midiaresearch.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MIDiA Research is a London-based B2B media and technology analysis firm providing subscription research, proprietary data tools, and consulting services to global entertainment, music, video, and creator economy clients including major labels, streaming platforms, and tech companies.
- Ownership category
- akta.pro rank
MIDiA Research industry classification
Industry- Product category
- Entertainment and Media Market Research
- NAICS
- Marketing Research and Public Opinion Polling (541910), Marketing Research and Public Opinion Polling (54191), Marketing Consulting Services (541613), Management, Scientific, and Technical Consulting Services (5416)
- SIC
- Services-Management Consulting Services (8742), Services-Advertising (7310)
- akta.pro primary industry
- Syndicated Market Research (Panels, Omnibus, Tracker Studies) (MPAAALAB)
- akta.pro secondary industries
- Industry & Sector Research (Syndicated/Custom) (BPAHALAE), Social & Digital Insights (Social Listening, Online Community Research) (MPAAALAK)
Keywords
Where MIDiA Research is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
MIDiA Research business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Research Subscription: Annual subscription providing access to MIDiA's full report catalogue of 650+ reports across music, video, games, and creator economy verticals. Includes quarterly consumer data, market shares, forecasts, and analyst access.
- Consulting Services: Custom strategic consulting engagements including market expansion strategies, pricing optimization, B2B and consumer insights, and strategic due diligence for entertainment industry clients.
- Individual Report Purchases: Individual reports available for purchase outside of full subscription, allowing access to specific research deliverables.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Full subscription access to 650+ reports and all data tools |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
MIDiA Research product offering
Product offeringCore offering
MIDiA Research sells a subscription-based research and data platform providing access to 650+ syndicated reports across music, video, games, and creator economy verticals, supported by proprietary interactive data tools (Data Explorer, Survey Explorer) and quarterly consumer survey datasets spanning 9 markets. The company also delivers custom strategic consulting engagements (market expansion, pricing optimization, due diligence) and sells individual reports outside of full subscription.
Product overview
MIDiA Research provides a subscription-based research platform focused on the global entertainment and creator industries. The core offering is a subscription service (650+ reports) supplemented by interactive data tools (Data Explorer, Survey Explorer), a proprietary research panel, and strategic consulting services. The product portfolio covers music, video creator tools, games, and broader entertainment verticals with specialized reports, market shares, and forecasts.
Differentiator
Problem solved
Functional benefit
Products and services
- Reports Subscription Annual subscription giving enterprise clients access to MIDiA's catalogue of 650+ reports covering music, video, games, and creator economy verticals, including quarterly consumer data, market shares, forecasts, and trend analysis. Intended for record labels, streaming platforms, tech companies, and investors.
- Data Explorer MIDiA's proprietary interactive data visualization tool that transforms complex datasets into dynamic, customizable insights. Enables enterprise clients to track trends, compare metrics across regions and segments, and uncover meaningful patterns from MIDiA's proprietary datasets.
- Survey Explorer Cloud-based database that allows clients to run custom queries against MIDiA's global consumer survey data, market models, and forecasts for bespoke analysis.
- Consulting Services Custom strategic advisory engagements for global entertainment companies covering market expansion insights, B2B and consumer insights, pricing optimization, and strategic due diligence, delivered by MIDiA's senior analyst team.
- Individual Report Purchases À la carte purchase option allowing non-subscribers to buy individual MIDiA reports outside of the full subscription, granting access to specific research deliverables.
Quantifiable outcome
- Join over 7,500 entertainment executives receiving weekly industry briefings
Companies that use MIDiA Research
Customer profileNamed customers8 records
Segments8 records
Ideal customer profiles5 records
MIDiA Research technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
MIDiA Research partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- SplicecoreMIDiA Research partnered with Splice (music creation platform) to produce annual 'Sounds of' reports analyzing music production trends. The collaboration combines MIDiA's market research capabilities with Splice's user data on sound and sample trends to identify emerging music genres and production styles. Reports include 'Sounds of 2025' and 'Sounds of 2026 | House on the Rise'.
- IMS (International Music Summit)coreMIDiA Research produces the annual IMS Business Report for electronic music industry, presented at the IMS Ibiza conference. This longstanding partnership positions MIDiA as the definitive data provider for the global electronic music market, with reports covering industry valuation, market trends, and geographic analysis.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
MIDiA Research competitors and assessment
Company assessmentDirect peers
- IFPI (International Federation of the Phonographic Industry): IFPI publishes annual Global Music Reports providing recorded music market sizing, regional breakdowns, and streaming growth statistics. Directly comparable as both serve music industry strategy and market-share reporting; IFPI is a trade body while MIDiA is commercial, but output overlaps materially.
- Luminate (formerly Nielsen Music): Luminate is the leading music and entertainment data and insights provider, offering syndicated tracking of streaming, sales, and audience behavior for labels, publishers and platforms. Directly comparable as both run subscription research products serving the same primary buyer personas (labels, DSPs, publishers) with overlapping music datasets.
- Parrot Analytics: Parrot Analytics provides demand-data and audience insights for TV, film, and broader entertainment, monetized via enterprise SaaS subscriptions. Comparable in offering syndicated entertainment demand analytics to studios, platforms and agencies—the kind of strategic-advisory buyer base MIDiA also targets.
Emerging players
- Soundcharts: Soundcharts is an analytics SaaS platform providing streaming, social, and radio airplay data for artists, labels, and distributors. Comparable as a subscription-driven music data product for industry buyers; differs by being self-service SaaS rather than analyst-led syndicated research.
- Chartmetric: Chartmetric provides artist and streaming analytics, including Spotify, Apple Music and social platform tracking for labels and creators. Comparable in serving the music industry analytics use case with proprietary datasets and dashboards; an emerging alternative for some of MIDiA's market-share and trend tracking.
- Spherical Insights / Music Industry Research Alliance: Aggregator-style music industry research and forecasting products targeted at labels and distributors. Comparable as emerging subscription market intelligence for the music industry, though broader in distribution aggregation than pure primary consumer survey research.
Broad incumbents
- Sensor Tower: Sensor Tower provides mobile app, digital advertising, and consumer insights across gaming, video, and entertainment verticals. Comparable as a subscription-based data analytics platform serving entertainment buyers with proprietary panel data and market-share reports.
- Omdia (entertainment & media practice): Omdia is a large established technology and media research firm with broad subscription offerings across entertainment, telco, and digital media. Comparable as a subscription research incumbent operating in the same entertainment vertical, with larger scale and broader cross-vertical coverage.
Regional players
- Creative Strategies (Carolina Milanesi / Ben Bajarin): Creative Strategies is a US-based tech and consumer research consultancy producing syndicated and custom research for tech and entertainment buyers. Comparable in providing subscription and custom advisory research to entertainment tech clients, with US-centric analyst base.
Others
- Pew Research Center — Media & News research: Pew produces syndicated research on media consumption trends across digital platforms. Comparable in producing consumer-behavior research reports bought by media strategy teams, though focused on news/social consumption rather than music industry.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
MIDiA Research social profiles
Digital presenceMIDiA Research compliance and trust
Trust signalCompliance2 records
MIDiA Research financial estimates
Financial estimateRevenue estimate
Valuation estimate
MIDiA Research leadership team
Management profileNumber of profiles
Profiles11 records
MIDiA Research funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MIDiA Research M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MIDiA Research
What does MIDiA Research do?
MIDiA Research sells a subscription-based research and data platform providing access to 650+ syndicated reports across music, video, games, and creator economy verticals, supported by proprietary interactive data tools (Data Explorer, Survey Explorer) and quarterly consumer survey datasets spanning 9 markets. The company also delivers custom strategic consulting engagements (market expansion, pricing optimization, due diligence) and sells individual reports outside of full subscription.
Is MIDiA Research a public or private company?
MIDiA Research is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MIDiA Research founded?
MIDiA Research was founded in 2014. It employs 11 to 50 people.
Where is MIDiA Research based?
MIDiA Research is headquartered in London, United Kingdom, in the Europe region.
How does MIDiA Research make money?
Three revenue lines are on record. Research Subscription is the primary driver. The others are consulting Services and individual Report Purchases.
Who are MIDiA Research's main competitors?
Direct peers on record are IFPI (International Federation of the Phonographic Industry), Luminate (formerly Nielsen Music) and Parrot Analytics. Emerging players are Soundcharts, Chartmetric and Spherical Insights / Music Industry Research Alliance. Broad incumbents are Sensor Tower and Omdia (entertainment & media practice). Creative Strategies (Carolina Milanesi / Ben Bajarin) is listed as a regional player. Pew Research Center — Media & News research is listed as an others.
Does MIDiA Research have an API?
No public API is recorded for MIDiA Research.
What industry is MIDiA Research in?
MIDiA Research's product category is Entertainment and Media Market Research. Its primary akta.pro industry code is MPAAALAB, Syndicated Market Research (Panels, Omnibus, Tracker Studies), with a secondary code of BPAHALAE, Industry & Sector Research (Syndicated/Custom). Its NAICS code is 541910 and its SIC code is 8742.