DreamMoney

What DreamMoney does

DreamMoney (legal entity Dream Money LLC) is a private, Omaha-based financial leadership software company operating as a SaaS platform targeting solo CEOs and service-based small business owners generating approximately $50K-$3M in annual revenue. The platform consists of seven integrated modules — Financial Vision, Custom Dashboard, Client Accounts, Sales Planning, Cash Flow Management, Monthly Reporting, and Decision Cycles (annual, monthly, and thirderly) — designed as a decision-support system rather than bookkeeping software. It bundles a proprietary "Financial Leadership" framework that integrates financial psychology (drawn from founder Megan Hale's background as a former therapist) with structured monthly, annual, and tri-annual decision cadences, reinforced by founder-led monthly Community-Wide Decision Calls.

DreamMoney operates a multi-channel go-to-market model: direct self-serve subscription via dreammoney.co and dreammoney.app at $97/month or $997/year (no free trial, cancel anytime on monthly), supplemented by an affiliate program paying 30% on first-year and 25% on renewal sales, and a B2B licensing model priced at $1,500/year plus discounted per-person rates for course creators, coaches, accountants, and program providers who integrate the platform into their offerings. Two annual multi-day training events (May and November) serve as community activation moments, and partner-led JV webinars extend the funnel.

The company was founded by Megan Hale, a 10-year business strategist, and is positioned as a woman-owned/led fintech with a stated ambition to support 150,000 small business owners and reach $100M ARR by 2030. Capitalization to date is limited to two Nebraska Innovation Fund Prototype Grants — $150,000 in 2024 and a further $75,000 on March 6, 2025 — alongside Silicon Prairie News regional recognition. The company is operating from a single headquarters in Omaha, Nebraska, with a single founder-leader and no disclosed additional management or headcount.

Name

DreamMoney

Legal name

Dream Money LLC

Website

https://dreammoney.co

Company type

Private

Founded year

2023

Operating status

Operating

Short description

DreamMoney is an Omaha-based SaaS platform that provides financial leadership and decision-support software for solo CEOs and service-based small business owners generating $50K-$3M annually, combining structured monthly/annual decision cycles with founder-led community calls.

Ownership category

akta.pro rank

Product category

Financial Planning Software

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282), Services-Prepackaged Software (7372)

akta.pro primary industry

Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF)

Keywords

• Financial planning software
• Revenue management
• Cash flow management
• Decision support systems
• Financial leadership

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Subscription Revenue - Monthly: Monthly subscription at $97/month providing full platform access, complete decision cycle system, and monthly community-wide decision call with Megan. Auto-renews monthly.
2. Subscription Revenue - Annual: Annual subscription at $997/year (save $167 vs monthly). Includes 12 monthly community-wide decision calls. Commits to 12-month term.
3. Licensing Revenue: Licensing partners pay $1500 annual fee plus discounted per-person rates for their clients. Licensing partners include coaches, accountants, and program providers integrating DreamMoney into their offerings.
4. Affiliate Referrals: Commission revenue from affiliate sales: 30% for initial sales (first year) and 25% for renewals (second year). Paid 30 days after qualified sale via PayPal or Stripe.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

DreamMoney is a web-based SaaS financial leadership platform that gives solo CEOs in service-based businesses a structured decision-support system for revenue planning, cash flow management, and strategic financial decisions. It delivers seven integrated modules—Financial Vision, Custom Dashboard, Client Accounts, Sales Planning, Cash Flow Management, Monthly Reporting, and Decision Cycles—plus monthly community-wide decision calls led by founder Megan Hale, sold as a $97/month or $997/year subscription.

Product overview

DreamMoney is a single, unified financial leadership platform designed for solo CEOs. The platform consists of seven integrated modules: Financial Vision (revenue target setting), Custom Dashboard (real-time financial snapshot), Client Accounts (revenue retention management), Sales Planning (revenue goal translation), Cash Flow Management (revenue allocation), Monthly Reporting (pattern recognition), and Decision Cycles (annual, monthly, and tri-annual strategic reviews). The platform is delivered as a SaaS subscription at $97/month or $997/year and includes monthly community-wide decision calls led by founder Megan Hale. DreamMoney positions itself as financial leadership software—not accounting or bookkeeping—that bridges financial psychology with strategic business planning.

Differentiator

Problem solved

Functional benefit

Products and services

• DreamMoney Financial Leadership Platform

Quantifiable outcome

• 60% of tools immediately relevant for entrepreneurs making less than $50K who still report immediate shift in strategic decision-making approach

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• HoneyBook: HoneyBook is a broader business management platform for service-based small businesses — coaches, creatives, event vendors — covering invoicing, contracts, proposals, and payments. It serves the same solo CEO persona DreamMoney targets, with deeper operational workflows.
• Wave Financial: Wave provides accounting, invoicing, and receipt scanning for small businesses, with a free tier widely used by solo entrepreneurs. It serves the same bottom-of-funnel small-business audience DreamMoney targets and represents a potential expansion threat.
• Dubsado: Dubsado is a client and business management platform for service-based small businesses, providing CRM, invoicing, contracts, and workflow automation. It targets the same solo CEO / service-provider segment with a broader operational scope than DreamMoney.
• FreshBooks: FreshBooks is an accounting and invoicing platform built for service-based small businesses and freelancers — the same ICP DreamMoney addresses. Its broader suite of financial tools positions it as a potential expansion competitor.
• Xero: Xero is a global cloud accounting platform for small businesses. While broader and not focused on decision-support, it overlaps with the financial visibility use case and serves overlapping customer segments.
• QuickBooks: QuickBooks is the dominant accounting/bookkeeping platform for small businesses. While explicitly not a direct competitor (DreamMoney does not do bookkeeping), QuickBooks is the incumbent that small business owners default to when thinking about financial tools and could expand into planning/decision-support modules.

Direct peers

• Fathom: Fathom provides financial analysis, reporting, and forecasting tools for small businesses and accountants. It overlaps with DreamMoney's reporting, cash flow, and decision-support modules, targeting a similar advisor-and-SMB ecosystem with subscription pricing.
• LivePlan: LivePlan is a SaaS financial planning and forecasting platform for small businesses and entrepreneurs. It targets a similar ICP (SMB owners needing financial clarity) with comparable functionality (revenue planning, dashboards, cash flow) and a subscription pricing model — the closest direct competitor in business financial planning software.
• Float (cash flow forecasting): Float is a cash flow forecasting and financial planning SaaS for SMBs and accountants. Its core capabilities — cash flow visibility, scenario planning, and revenue forecasting — directly overlap with DreamMoney's Sales Planning and Cash Flow Management modules.
• Pulse (cash flow management): Pulse offers cash flow management and forecasting for small businesses. It targets similar SMB financial planning pain points (knowing what to do with money, planning for growth) that DreamMoney addresses.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DreamMoney