What Brandpie does

Brandpie is a privately held, founder-led global brand consultancy that helps enterprises and growth-stage companies navigate high-consequence business moments — leadership transitions, M&A, strategic pivots, joint ventures, investments and divestments. Founded in 2004 and headquartered in London, the firm operates regional HQs in New York and Singapore, and in 2025 opened a Nordics operation. Dave Allen serves as Founder & Global CEO and MaryLee Sachs as Founder & CEO, Americas, supported by regional CEOs and a bench of Managing Partners across strategy, digital, culture, creative and client services. The firm reports having worked with 150+ businesses across Energy, Healthcare, Professional Services, Technology, Data & Information and Finance verticals, with named clients including SLB, Capgemini, Höegh Evi, Baker Tilly, AstraZeneca, Confluent Health, OneSubsea and the Royal Albert Hall.

The service portfolio is structured around five integrated lines — Vision (leadership alignment), Brand (positioning, architecture, identity, messaging), Culture (organisational alignment), Digital (experience design and development) and Go-to-market (campaign activation) — packaged with proprietary engagement tools such as VYTALS (employee crowdsourcing), Catalyst (two-day co-creation sprint) and the Digital Experience Audit, alongside programmes for Series A–B companies (Accelerators) and a senior-executive community (Brand Rebels). There is no software platform; the technology footprint consists of in-house digital production (web design, development, UX/UI, motion) delivered inside consultancy projects.

The business model is classic professional services: project- and retainer-based engagements sourced through direct enterprise field sales, executive referrals and thought-leadership channels (Pivot Points podcast, 'The Missing Multiple' PE report, industry press). Pricing is bespoke, varies by scope and team, and is not publicly disclosed. Geographic distribution is via the three regional offices plus the Nordics team; there are no reseller or indirect channels.

Name

Brandpie

Legal name

Brandpie

Website

https://brandpie.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Brandpie is a privately held, London-headquartered global brand consultancy that helps enterprises and growth-stage companies manage pivotal business moments through integrated strategy, brand, culture, digital and go-to-market services. It serves Fortune 500 and Series A–B clients across Energy, Healthcare, Professional Services, Technology, Finance and Data & Information.

Ownership category

akta.pro rank

Product category

Brand Consulting Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Brand Strategy & Positioning (BPAFAEAA)

akta.pro secondary industries

Brand Consulting, Audits & Research (Brand Health, Equity, Competitive) (BPAFAEAJ), Brand & Portfolio Strategy Consulting (MPAAAFAB), Brand Guidelines, Governance & Brand Management (BPAFAEAF), Corporate Reputation & Thought Leadership (MPAAAOAF)

Keywords

• Brand strategy consulting
• Corporate rebranding services
• Brand identity design
• Digital experience design
• Strategic brand advisory

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Brand Consulting Services: Professional consulting services billed on project or retainer basis. Services span strategic brand consulting, vision alignment, culture transformation, digital experience design, and go-to-market campaign development. Revenue generated through direct client engagements with enterprise organizations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Brandpie is an independent global brand consultancy that helps leaders navigate pivotal business moments (leadership change, M&A, strategic pivots, joint ventures, investment, divestment) through five integrated service lines: Vision (leadership alignment), Brand (strategy and identity), Culture (organizational alignment), Digital (experience design), and Go-to-market (campaign activation). They serve Fortune 500 companies and high-growth startups with direct consultancy engagement.

Product overview

Brandpie is a global brand consultancy offering a unified portfolio of services designed for pivotal business moments. The core offering comprises five integrated service lines: Vision (leadership alignment), Brand (strategy and identity), Culture (organizational alignment), Digital (experience design), and Go-to-market (campaign activation). Supporting these are proprietary tools and programs including VYTALS (employee alignment crowdsourcing), Digital Experience Audit (UX analysis), Catalyst (two-day co-creation sprint), Accelerators (growth program for Series A-B companies), and Brand Rebels (leadership community). The portfolio is structured as a consultancy service model rather than a software platform, with offerings ranging from strategic advisory through to creative execution and digital implementation.

Differentiator

Problem solved

Functional benefit

Brands

• Brand Rebels: An invite-only leadership forum bringing together senior brand, communication, and marketing leaders to explore the role of brand in trust, culture, and long-term value creation.
• Catalyst
• VYTALS

Products and services

• Vision Leadership alignment and vision definition service that helps executive teams align around a shared direction and translate complex strategies into simple, actionable messages.
• Brand Comprehensive brand strategy and identity services including category definition, positioning, architecture, naming, visual and verbal identity, digital brand systems, and brand guardianship.
• Culture Culture alignment and performance acceleration service that connects vision, brand, and culture frameworks to help organizations align people to purpose and accelerate change.
• Digital Digital experience design and development services including experience strategy, website design and development, digital design systems, user testing, active support and hosting, and interactive brand experiences.
• Go-to-market Integrated campaign and launch support services including creative built for pivotal moments, creative activation, campaign strategy, and launch support playbooks.
• VYTALS Real-time online crowdsourcing solution that brings employees together to capture opinions, evaluate ideas, and stimulate innovation, enabling organizations to assess employee alignment and identify barriers to performance.
• Digital Experience Audit Expert analysis and assessment of website user experience designed to help businesses understand how to improve engagement, conversion, and revenue through their digital presence.
• Catalyst Two-day co-creation sprint that brings together leaders, strategists, and creatives to develop transformative ideas and go-to-market plans with full stakeholder buy-in.
• Accelerators Sprint program for Series A-B high-potential businesses to turn brand clarity into growth, building equity, expanding reach, and shaping reputation through positioning, identity, and storytelling.

Quantifiable outcome

• +18% YOY growth for SLB following repositioning as energy transition leader
• +4 more outcomes

Named customers20 records

Segments12 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• FutureBrand: Global brand consultancy with practice areas spanning strategy, design, and experience across corporate, consumer, and culture-led brand work. Direct peer with similar multi-region delivery model and Fortune 500 client focus.
• Lippincott: Brand strategy and design consultancy serving global enterprises with brand positioning, identity systems, and corporate rebranding work. Closely comparable to Brandpie in service mix and enterprise-focused engagements.
• Interbrand: Global brand consultancy offering brand strategy, naming, identity, and valuation services to enterprise clients across sectors. Closest direct competitor to Brandpie with overlapping Fortune 500 client base and similar service portfolio spanning positioning through identity.
• Wolff Olins: Global brand consultancy focused on brand strategy, identity, and experience for ambitious organizations including major M&A and transformation contexts. Direct competitor to Brandpie's pivotal-moments positioning with similar enterprise client mix.
• Superunion: Brand-led creative agency combining brand strategy, design, and content services for global enterprises. Comparable to Brandpie in offering integrated brand transformation work for large corporate clients.
• Landor: Global brand consulting and design firm with offices worldwide, delivering brand strategy, identity, and experience work for major corporates. Comparable to Brandpie in offering integrated brand transformation engagements for large enterprise clients.
• Siegel+Gale: Global brand strategy, naming, and design consultancy emphasizing simplicity in brand experiences. Comparable to Brandpie in targeting enterprise clients seeking brand clarity during transformation.
• Brand Union: Global brand consultancy offering brand strategy, design, and digital experience services to multinational clients. Comparable to Brandpie in service breadth and enterprise client focus across multiple sectors.

Broad incumbents

• Accenture Song: The brand and creative services arm of Accenture, providing end-to-end customer experience, marketing, and brand transformation for global enterprises. Overlaps with Brandpie's brand and go-to-market services but bundles them with broader technology and consulting capabilities.
• Deloitte Digital: Digital transformation arm of Deloitte offering brand, customer experience, and creative services as part of larger consulting engagements. Competes with Brandpie on enterprise brand work but typically as part of broader transformation mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Brandpie
• LinkedInlinkedin.com/company/brandpie
• Instagraminstagram.com/_brandpie_

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brandpie