What KBRW Ad-Venture does

KBRW Ad-Venture, headquartered in Paris, is a French independent SaaS vendor founded in 2009 that builds a cloud-native, agentic-ready supply chain orchestration platform. The product suite is organized around two pillars — Orchestrated Supply for Commerce (Order Management, Order Capture, Returns & Reverse Logistics) and Efficient Execution (Warehouse Management, Store Inventory and Fulfillment, Smart Steering / Pilotage Intelligent) — all built on a natively embedded integration platform that enables configuration and adaptation to specific business processes without disrupting existing enterprise systems. The platform is designed for real-time, zero-touch order management across multi-channel, multi-brand, multi-warehouse, and multi-country environments, with the ability to update execution policies instantly in response to operational changes.

The company targets large European enterprises and CAC 40 accounts across retail, luxury, grocery, industrial/3PL, and telecommunications verticals. Disclosed enterprise customers include LVMH, Stellantis, Michelin, Carrefour, Auchan, Etam, BUT, Bricodepot, Jardiland, and C-Log; KBRW claims 8 CAC 40 customers and 50+ major brands, with deployments spanning 123 countries and 17,500+ sales and storage locations processing over €30 billion of annual transactions. The company sells exclusively through direct enterprise field sales, with no channel partner or reseller model, supported by presales, solution architecture, and executive-level engagement on long, complex sales cycles.

KBRW is self-funded and has been profitable since inception, reporting €20M of revenue in FY2024 with 30% annual growth sustained over 5 years and a headcount of approximately 160. The company emphasizes 100% French/European sovereignty, supported by ISO 27001, CyberVadis, Open Trusted Cloud, EcoVadis, and Qualiopi certifications. It has received third-party recognition from Gartner (Representative Vendor, Distributed Order Management Systems Market Guide 2025), Nucleus Research (Leader, 2026 OMS Technology Value Matrix), and IHL Group (2025 Order Management Market study), and in June 2026 announced a partnership with Sunstice to extend the platform with AI-agentic planning-to-execution decision loops.

Name

KBRW Ad-Venture

Legal name

Kbrw Ad-Venture

Website

https://kbrw.fr

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

KBRW Ad-Venture is a Paris-based, self-funded French SaaS vendor founded in 2009 that provides a cloud-native, agentic-ready supply chain orchestration platform (OMS, WMS, returns, smart steering) for large European enterprises and CAC 40 accounts across retail, luxury, grocery, industrial, and telco.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Cloud-native SaaS platform sold as subscription to enterprise customers. Company is profitable from inception (2009), indicating sustainable unit economics. CA of 20 million EUR in 2024.
2. Professional Services: Implementation, consulting, and deployment services likely bundled with core platform deployment for enterprise customers with complex supply chain environments.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

KBRW provides a cloud-native, agentic-ready SaaS platform for real-time supply chain orchestration, sold primarily to large enterprises and CAC 40 companies. Its offering covers Order Management, Order Capture, Warehouse Management, Store Inventory and Fulfillment, Returns & Reverse Logistics, and Smart Steering (Pilotage Intelligent), deployed across more than 17,500 sales and storage locations in 123 countries. Revenue is generated through enterprise SaaS subscriptions bundled with implementation and professional services.

Product overview

Kbrw offers a composable, high-performance supply chain orchestration platform comprising two main solution suites: Orchestrated Supply for Commerce (Order Management, Order Capture, Returns & Reverse Logistics) and Efficient Execution (Warehouse Management, Store Inventory and Fulfillment, Smart Steering). These solutions are built on a natively embedded integration platform, enabling configuration and adaptation to specific business processes. The platform is described as cloud-native, agentic-ready, and focuses on real-time orchestration for complex supply chains.

Differentiator

Problem solved

Functional benefit

Products and services

• Order Management (OMS) Central component of KBRW's Orchestrated Supply for Commerce suite, enabling dynamic coordination of orders, inventory, and execution decisions across multi-channel, multi-brand, multi-warehouse, and multi-country operations for large enterprise customers.
• Order Capture Module within the Orchestrated Supply for Commerce suite that handles multi-channel order intake and capture processes for omnichannel commerce operations.
• Returns & Reverse Logistics Module of the Orchestrated Supply for Commerce suite that manages product returns and reverse logistics operations, providing complete supply chain visibility for returns flows.
• Warehouse Management (WMS) Part of KBRW's Efficient Execution suite, providing high-performance warehouse management capabilities for inventory and fulfillment operations, enabling zero-touch order management with minimal manual intervention.
• Store Inventory and Fulfillment Store-focused inventory and fulfillment module within the Efficient Execution suite, enabling ship-from-store and other omnichannel capabilities integrated with sales and storage locations.
• Smart Steering (Pilotage Intelligent) Real-time operational piloting and monitoring solution providing visibility and control across the entire supply chain for performance management.
• KBRW Integration Platform Natively embedded integration platform underpinning the KBRW solution suite, enabling advanced configuration, adaptation to specific business processes, and connectivity with existing enterprise systems.

Quantifiable outcome

• Improve end-to-end customer promise reliability
• +5 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature7 records

Partnerships

One partnership is on record.

• SunsticecoreStrategic or Co-development Partner · 24 June 2026Sunstice and KBRW announced a partnership creating a continuous decision loop between planning and execution, with AI agentic at its core. This partnership strengthens supply chain resilience by connecting planning and agile execution capabilities.

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Oracle: Broad incumbent with NetSuite OMS, Oracle Transportation Management, and SCM Cloud. Overlaps with KBRW in order management and supply chain orchestration, particularly competing for the same enterprise IT modernization budgets in retail and industrial verticals.
• SAP: Global ERP and supply chain platform with S/4HANA and IBP. Broad incumbent that overlaps with KBRW's OMS and supply chain orchestration capabilities as part of a much wider enterprise software portfolio; competes for the same CAC 40-class procurement budgets.

Direct peers

• Softeon: Provider of WMS, OMS, and distributed order management solutions for retailers, manufacturers, and 3PLs. Directly comparable in product scope (WMS + OMS), target verticals (retail and 3PL), and cloud-native delivery model.
• Blue Yonder: Leading global OMS and supply chain management platform, named alongside KBRW in the Nucleus Research 2026 OMS Technology Value Matrix. Backed by Panasonic, it is the largest direct competitor in enterprise supply chain orchestration across retail, manufacturing, and logistics.
• Kibo (Kibo Commerce): Omnichannel commerce OMS platform named alongside KBRW in the Nucleus Research 2026 OMS Leaders quadrant. Directly comparable as a cloud-native OMS targeting retail and brand enterprise customers with composable architecture.
• Manhattan Associates: Public US-based provider of OMS, WMS, and supply chain solutions, also recognized alongside KBRW in the Nucleus Research 2026 OMS Leaders quadrant. Directly comparable in target customer (large enterprises) and product scope (OMS, WMS, store inventory).
• Elemica: Supply chain orchestration network specializing in process industries and chemical/industrial verticals. Comparable to KBRW's industrial customer segment (Michelin, Stellantis) and in addressing multi-enterprise supply chain visibility and execution.
• Fluent Commerce: Cloud-native distributed order management system co-listed with KBRW in the Nucleus Research 2026 OMS Leaders quadrant. Highly comparable in product architecture, target customer (large omnichannel retailers and brands), and Gartner DOM recognition.

Emerging players

• ToolsGroup: Supply chain planning and inventory optimization vendor with growing execution/OMS adjacency. Comparable to KBRW on AI-driven decisioning for complex supply chains, particularly relevant given KBRW's Smart Steering and agentic positioning.
• o9 Solutions: AI-powered integrated business planning and supply chain platform. Comparable to KBRW in addressing real-time supply chain orchestration and decision automation for large enterprises, with particular overlap in the agentic-AI roadmap territory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kbrw
• Facebookfacebook.com/kbrw
• Xtwitter.com/kbrw

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KBRW Ad-Venture