Ritter Insurance Marketing

Name

Ritter Insurance Marketing

Legal name

Ritter Insurance Marketing LLC

Website

https://ritterim.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

251–500 employees

Short description

Ritter Insurance Marketing is a national Field Marketing Organization that provides independent insurance agents with carrier contracting, proprietary CRM and AI tools (IntegrityCONNECT and Ask Integrity), training resources, and back-office support across all 50 U.S. states.

Ownership category

akta.pro rank

Product category

Insurance Marketing Services (FMO)

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421), Direct Life, Health, and Medical Insurance Carriers (52411)

SIC

Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321), Life Insurance (6311)

akta.pro primary industry

Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs) (FSAIAGAH)

akta.pro secondary industries

Medigap Distribution & Brokerage (Captive/Independent/IMO/FMO) (HLAEADAD), Individual Health Insurance Brokerage & Distribution (FSAIAEAL), Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)

Keywords

• Insurance marketing services
• Field marketing organization
• Insurance agent support
• Medicare sales platform
• Carrier contracting services

Headquarters

HQ city

Harrisburg

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Agent Commission Overrides: As an FMO, Ritter Insurance Marketing earns override commissions from insurance carriers when agents sell insurance products through their contracted appointments. Ritter passes through base commissions to agents while retaining override portions.
2. Medicare Advantage Commissions: Ritter provides agents with Medicare Advantage enrollment opportunities. In 2026, agents can earn approximately $694 initial commission per Medicare Advantage enrollment.
3. Medicare Supplement Commissions: Agents earn percentage-based commissions on Medicare Supplement policy sales facilitated through Ritter's carrier network.
4. ACA Plan Commissions: Agents earn per-member-per-month commissions on ACA marketplace plan enrollments, with reference to $17.28 per member per month.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Ritter Insurance Marketing is a national Field Marketing Organization (FMO) that partners with independent insurance agents, offering free registration with access to contracting appointments with 120+ insurance carriers across all 50 states. The company provides back-office support (licensing, contracting, application submission), a proprietary CRM and quoting platform (IntegrityCONNECT), AI-powered sales assistance (Ask Integrity), training resources, and educational content to help agents sell Medicare, health, life, and ancillary insurance products.

Product overview

Ritter Insurance Marketing is a national Field Marketing Organization (FMO) providing insurance agents with a technology platform and back-office support. The product portfolio centers on IntegrityCONNECT, an all-in-one CRM, Medicare quoting, and enrollment platform enhanced by Ask Integrity AI. Ritter offers extensive training resources including 30+ free eBooks and guides covering Medicare Advantage, Medicare Supplements, prescription drug plans, final expense, and ancillary products, plus the Content Library with thousands of client-facing articles. The company facilitates contracting with 120+ carriers across 50 states through its Ritter Platform, and provides event-based education via Ritter Summits. Agent Support includes Agent Survival Kits (beginner and experienced tiers), the Thrive Tomorrow Kit for enrollment periods, and the ASG Podcast. The portfolio is designed to support the complete insurance sales lifecycle from lead generation through client retention.

Differentiator

Problem solved

Functional benefit

Brands

• IntegrityCONNECT: A world-class technology solution built for agents - an all-in-one CRM, quoting, and enrollment platform for insurance sales.
• Ritter Summits
• ASG Podcast

Products and services

• IntegrityCONNECT

Quantifiable outcome

• More than 90% of downloaders find Ritter's beginner and experienced agent kits helpful and would recommend them to a colleague
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• IntegritycoreStrategic or Co-development PartnerIntegrity is the parent company of Ritter Insurance Marketing. The partnership provides Ritter agents with access to Integrity's technology platforms including IntegrityCONNECT CRM and Ask Integrity AI tools. Integrity describes Ritter as 'an Integrity Company' and Ritter's privacy policy links to Integrity's policy.
• IntegrityCONNECTcoreTechnology or IntegrationIntegrityCONNECT is the all-in-one technology platform available to Ritter agents, providing CRM, quoting, enrollment, lead generation, automated marketing, and AI-powered tools. Built for agents by agents.
• 120+ Insurance CarrierscoreChannel Partner/ Reseller/ DistributorRitter has appointed contracts with 120+ insurance carriers across 50 states, allowing registered agents to access Medicare Advantage, Part D, Medicare Supplements, ACA marketplace, and ancillary product lines.
• Ask IntegritycoreTechnology or IntegrationAsk Integrity is an AI-powered digital assistant integrated into IntegrityCONNECT platform, helping agents prepare for appointments, prioritize client outreach using shopper tags, and access plan insights.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Senior Market Sales: Senior Market Sales is one of the largest independent FMOs in the U.S., contracting independent agents across Medicare, life, and ancillary products. It is the most direct comparable to Ritter given overlapping product focus (Medicare Advantage, Supplements, final expense) and similar FMO distribution model.
• Premier Health Solutions: Premier Health Solutions operates as a national FMO/IMO focused on Medicare products for independent agents. Comparable to Ritter in agent contracting model, carrier breadth, and concentration on the senior health market.
• HBA Group: HBA Group is an insurance marketing organization focused on Medicare and senior market products for independent agents. Comparable to Ritter in FMO model, product mix, and agent contracting structure.

Broad incumbents

• National Western Life: National Western Life is a long-established life insurance carrier with an FMO/IMO distribution arm. It overlaps with Ritter's life and final expense focus but is fundamentally a carrier, making it a broader incumbent rather than a direct FMO peer.
• Integrity Marketing Group: Integrity Marketing Group is the parent platform of Ritter and aggregates multiple insurance marketing organizations (IMOs/FMOs). It shares Ritter's FMO model and carrier relationships but operates at much greater scale across life, health, and annuities.
• Mutual of Omaha: Mutual of Omaha is a major Medicare Supplement and life insurance carrier that also runs an FMO-style agent contracting program. It overlaps with Ritter in Medigap and final expense but is fundamentally an underwriting carrier.

Emerging players

• SelectQuote: SelectQuote is a tech-enabled insurance distribution platform with significant Medicare focus. It overlaps with Ritter's Medicare Advantage and Supplement channels but uses a direct-to-consumer call center model rather than Ritter's independent agent FMO model — making it an emerging alternative distribution model.
• eHealth: eHealth operates an online health insurance marketplace including Medicare plans. While its digital direct-to-consumer model differs from Ritter's agent-led FMO model, it competes for the same Medicare beneficiary and carrier relationship pools.
• GoHealth: GoHealth is a Medicare-focused insurance distribution platform using a hybrid agent + technology model. It overlaps with Ritter's MA and Supplement distribution focus but represents a more capital-backed, technology-first approach.

Others

• CSG Actuarial: CSG Actuarial is a software and data vendor serving the Medicare distribution ecosystem (cited on Ritter's own website as the partner behind 'Market Advisor'). It is an adjacent technology vendor to FMOs rather than a competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RitterIM
• Instagraminstagram.com/ritterinsurance
• LinkedInlinkedin.com/company/ritter-insurance-marketing
• Xx.com/ritterim

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ritter Insurance Marketing