What Petroprix does

Petroprix is a Spanish privately-held low-cost fuel station operator headquartered in Martos, Jaén. The company operates a network of 245 unmanned, self-service gas stations across Spain, Portugal, Chile, and Panama (post-Eroski acquisition), serving more than 2.5 million customers per month and processing over 30 million refueling transactions annually. Stations operate 24/7 with no attendants, using proprietary license plate recognition cameras for automated customer identification, integrated payment terminals (cash, card, contactless), and the Creditprix business fleet payment system.

The company's core technology stack is developed and maintained in-house by its subsidiary Petronics Tecnología S.L., including the iOS/Android mobile application that drives customer acquisition, real-time pricing visibility, and the gamified loyalty ecosystem (La Ruleta, Monthly Tech Giveaway, 1-liter first-refuel promotion). Petroprix self-builds station infrastructure and manufactures core components (pumps, payment terminals) at its Martos manufacturing facility, and sells fuel sourced exclusively from Exolum — the same supplier used by mainstream Spanish gas stations — with proprietary HQ300 (diesel) and HQ400 (gasoline) additives.

The business model is fundamentally a cost-leadership retail play in a commodity market. Revenue is generated primarily through per-liter fuel margins on retail transactions, with pricing typically 20-30% below traditional Spanish gas stations. The low-cost positioning is achieved through operational efficiency (unmanned 24/7 stations, no physical stores, in-house manufacturing) rather than cheaper inputs, as evidenced by the shared Exolum fuel supply. Customer segments split between individual cost-conscious consumers (the primary 'Petroprixers' base) and a secondary B2B segment via Creditprix for self-employed professionals and SME fleet owners. Growth is funded internally with no disclosed venture capital or institutional investment, and expansion has occurred through a combination of greenfield station development, acquisition of existing networks (Eroski), and entry into new geographies.

Name

Petroprix

Legal name

PETROPRIX ENERGÍA SL

Website

https://petroprix.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Petroprix is a Spanish private low-cost fuel station operator running 245 unmanned, self-service gas stations across Spain, Portugal, Chile, and Panama, serving 2.5M+ individual consumers monthly with same-quality fuel priced 20-30% below traditional competitors through vertical integration and an app-driven loyalty platform.

Ownership category

akta.pro rank

Product category

Discount Fuel Retail

NAICS

Gasoline Stations and Fuel Dealers (457), Fuel Dealers (45721)

SIC

Natural Gas Transmisison & Distribution (4923)

akta.pro primary industry

Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD)

Keywords

• Low-cost fuel retail
• Unmanned gas stations
• Self-service refueling
• Fleet payment solutions
• Discount fuel network

Headquarters

HQ city

Martos

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Fuel Sales: Primary revenue stream from retail fuel sales (Gasoline SP95 and Diesel A) across owned and operated gas stations. Transactions occur via cash, card, contactless, or Creditprix business accounts. Revenue is transaction-based with volume determined by customer throughput.
2. Promotional Monetization: Indirect revenue enhancement through gamification (La Ruleta, monthly tech raffles) that drives customer loyalty and repeat visits. Free liter on first app registration incentivizes customer acquisition.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Petroprix operates a network of unmanned, 24/7 self-service gas stations selling discounted gasoline (SP 95) and diesel (Gasóleo A) blended with proprietary additives HQ300 and HQ400. Refueling is automated via license plate recognition cameras and self-service payment terminals, and is complemented by a proprietary mobile app, a gamified loyalty program (La Ruleta), and a fleet/business payment solution (Creditprix).

Product overview

Petroprix operates a low-cost fuel station network across Spain, Portugal, Chile, and Panama, offering gasoline (SP 95) and diesel (Gasóleo A) both treated with proprietary additives HQ300 and HQ400 sourced from Exolum. The core product is the self-service gas station network, supported by a proprietary mobile app for iOS and Android that provides real-time pricing, license plate recognition, and access to loyalty programs. The loyalty ecosystem centers on La Ruleta (a gamified wheel offering physical prizes and fuel discounts earned at €30 per spin), the monthly tech giveaway (Sorteo Mensual Tecnológico), and a first-refuel promotion offering 1 litre free. A business fleet payment solution called Creditprix enables PIN-based automatic refueling for companies and freelancers. The company also operates a WhatsApp-based customer support channel and provides automated 24/7 station operations with no physical store or car wash at most locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Petroprix Gas Station Network Network of unmanned 24/7 self-service gas stations selling discounted gasoline (SP 95) and diesel (Gasóleo A) blended with proprietary HQ300/HQ400 additives, with automated license plate recognition for customer identification and multiple payment methods including cash, card, contactless, and Creditprix business accounts.
• Petroprix Mobile App Customer-facing mobile application for iOS and Android that enables real-time fuel pricing, station finder, vehicle registration with automatic license plate recognition, fuel consumption tracking, digital receipts, and access to the La Ruleta loyalty game and monthly tech giveaway.
• Creditprix Fleet and enterprise payment solution for self-employed professionals and companies enabling automatic license-plate-based refueling via PIN authentication, available in prepaid (funds deducted per transaction) and credit (monthly invoicing) modalities, eliminating the need for physical cards or cash at the pump.

Quantifiable outcome

• Customers saved 90 million euros in 2025
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• ExolumcoreTechnology or IntegrationPrimary fuel supplier for Petroprix stations. Exolum is Spain's leading logistics company for refined petroleum products. Petroprix purchases all fuel from Exolum, the same supplier used by most Spanish gas stations, demonstrating that the 'low-cost' positioning comes from operational efficiency rather than fuel source differences.
• GLS (General Logistics Systems)minorImplementation/ SI/ Consulting PartnerLogistics partner for physical prize delivery from La Ruleta promotional game. GLS handles shipment of prizes to winners, with delivery times typically exceeding 10 days.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Ballenoil: Spanish low-cost self-service fuel station operator with a comparable unmanned, app-driven model and aggressive pricing strategy. It is Petroprix's closest head-to-head competitor in the Iberian low-cost fuel segment.
• Plenoil: Spanish low-cost self-service fuel retailer offering discounted gasoline and diesel through unmanned stations with digital payments. Directly comparable to Petroprix on customer value proposition, technology stack, and target consumer.
• Gasexpress: Spanish automated low-cost fuel station chain with similar self-service infrastructure and price-led positioning. Competes with Petroprix for cost-conscious drivers in overlapping Spanish geographies.

Broad incumbents

• Repsol: Spain's largest integrated energy company with a national retail fuel station network. While not a low-cost specialist, Repsol's scale and any launch of a discount sub-brand represent the most significant competitive threat to Petroprix's pricing model.
• Cepsa: Major Spanish and Iberian fuel retailer with a broad station network and loyalty programs. Overlaps with Petroprix in core fuel products and Spanish geography, but operates a full-service traditional format with convenience stores.
• BP: Global oil major with a significant Spanish station footprint under the BP brand. Comparable as a retail fuel operator at scale, though its traditional full-service model differs from Petroprix's unmanned approach.
• Shell: Global energy major with retail fuel operations in Spain and Portugal. Operates with a traditional forecourt model and loyalty ecosystem, contrasting with Petroprix's unmanned, app-centric value proposition.
• EG Group: Large global fuel and convenience retailer with significant European station assets, including Iberia. Comparable as a multi-country fuel retail consolidator with technology-led customer engagement.
• Alimentation Couche-Tard (Circle K): Global convenience and fuel retailer operating Circle K stores. Comparable in scaling fuel retail internationally with integrated digital payments and loyalty, though at much larger scale and with full convenience-store format.

Others

• Costco Wholesale: Operates fuel stations globally as a low-price loss-leader to drive retail membership traffic. Relevant adjacent comparator for the low-price fuel distribution model, though operating in a fundamentally different retail context outside of Spain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/petroprix
• Facebookfacebook.com/petroprix
• LinkedInlinkedin.com/company/petroprix
• Instagraminstagram.com/petroprix_es
• TikToktiktok.com/@petroprix

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Petroprix