What Pro Auction does

Pro Auction is a privately held UK-based auction house specialising in furniture, fixtures and equipment (FF&E) and operating supplies and equipment (OS&E) for the luxury hospitality, residential, and commercial property sectors. Founded in 2004 and headquartered in Radstock near Bath, the firm operates physical salerooms in Bath, London, Rugby, Leeds, and Amsterdam, and runs monthly general auctions alongside single-owner collection sales and dedicated FF&E industry events. Its service catalogue spans traditional live auctions, online webcast auctions (hosted via the BidSpotter/ATG Media platform), private treaty sales, sealed bids, commercial property auctions, RICS-based valuation services for auction/insurance/probate, bespoke asset disposal programmes, and order fulfilment covering warehousing, logistics, and delivery.

The company's monetisation combines transaction-based commissions and buyer's premiums on auction sales with professional-services fees for asset disposal, valuation, and fulfilment mandates. Its go-to-market is multi-channel: a sales-led direct engagement with enterprise clients such as luxury hotel owners, insolvency practitioners, and corporate recovery specialists, paired with self-service online bidding on BidSpotter and Live Auctioneers for the long tail of buyers. Pro Auction's underlying technology stack is the third-party ATG Media auction platform extended for live webcasting and automated bidder validation, complemented by an in-house international buyer database and bespoke mailing lists that drive each disposal campaign. Marquee engagements include a two-day phased disposal of 2,000+ items at The Dorchester and the AENDRE South Kensington flagship disposal (2,100+ items), which the company describes as the largest luxury hotel refurbishment disposal in London.

Pro Auction is privately held with no disclosed institutional investors, funding rounds, or parent company. Leadership comprises directors Mark Flynn and Simon Rose, with Mark Flynn additionally serving as Data Protection Officer; total headcount is reported at 1-10 employees, indicating a lean specialist firm rather than a capital-intensive platform. The business is asset-light, revenue is commission-driven, and growth indicators are qualitative (new saleroom in Amsterdam, vertical expansion into commercial property and food processing auctions) rather than quantitatively disclosed.

Name

Pro Auction

Legal name

Pro Auction Limited

Website

https://proauction.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Pro Auction is a UK-based luxury FF&E and OS&E auction house with salerooms in Bath, London, Rugby, Leeds, and Amsterdam. It serves luxury hotels, insolvency practitioners, and private clients globally via live, webcast, and private sales.

Ownership category

akta.pro rank

Headquarters

HQ city

Radstock

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Auction Commissions: Commissions charged on successful auction sales, including buyer's premium added to hammer price. Auctions conducted as traditional live events or online webcasts.
2. Asset Disposal Services: Bespoke asset disposal sales service for residential and commercial clients, including marketing via press releases, bespoke mailing lists, social media, and international buyer database. Sales formats include live auctions, webcasts, private sales, and sealed bids.
3. Valuation Services: Professional valuations for auctions, insurance, and probate purposes. Estimates and advice for auctions are free with no obligation to proceed.
4. Fulfilment Services: Order fulfilment including logistics, warehousing, pick, pack and delivery services. Complex scenarios handled through specialist contractors, engineering firms, de-riggers, logistics and haulage firms.
5. Private Sales: Exclusive private sales of sought-after items including FF&E, fine art, jewellery, collectables, motor cars. Prices fixed in advance with sellers, transactions confidential.
6. Commercial Property Auctions: Commercial property auction services handling UK, European and overseas properties with full appraisal, marketing and sale completion.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Pro Auction is a UK-based high-end auction house that buys and sells luxury furniture, fixtures and equipment (FF&E) and operating supplies and equipment (OS&E) for the hospitality, residential and commercial sectors. The company runs traditional live auctions and online webcast auctions, supported by professional valuation, bespoke asset disposal, fulfilment/logistics, private sales and commercial property auction services. Its buyer and seller network spans over 100 markets across Europe, the Middle East and Asia.

Product overview

Pro Auction operates as a high-end auction house providing a comprehensive suite of auction and asset disposal services. The company specialises in FF&E (furniture, fixtures and equipment) and OS&E (operating supplies and equipment) for the luxury hospitality sector, residential and commercial clients. The core offering consists of General Auctions (traditional live and online bidding), Webcast Auctions (real-time remote participation), and Private Sales for exclusive items. Supporting services include Valuation Services (RICS-based appraisals for auction, insurance, and probate), Asset Disposal (bespoke marketing to international buyers), Fulfilment Services (logistics, warehousing, and delivery), and Commercial Property Auctions. Sector-specific auction verticals cover Hospitality, Food Processing, Vintage Toys, and Luxury Furniture. The company also offers a full sales management service encompassing evaluation, storage, site clearance, and logistics. Based in the UK, Pro Auction serves an international market spanning Europe, the Middle East, and Asia.

Differentiator

Problem solved

Functional benefit

Products and services

• General Auctions Traditional live and online auction services offering luxury and upscale items including furniture, fixtures, equipment, jewellery, art and collectables to both private and commercial buyers.
• Webcast Auctions Live web-based auctions conducted via a specialist online platform, enabling real-time bidding remotely from anywhere in the world alongside physical attendees using cameras streaming the bidding room.
• Hospitality Auctions Specialised auction services for the hospitality sector, focusing on furniture, fixtures and equipment (FF&E) disposal from hotels and luxury properties undergoing refurbishment.
• Food Processing Auctions Auction services for food processing industry equipment and assets.
• Vintage Toy Sales Dedicated auction sales for vintage and collectable toys.
• Luxury Furniture Auctions Specialist auctions for luxury and high-end furniture, fixtures and fittings.
• Valuation Services Professional valuations conducted in line with the RICS Appraisal & Valuation Manual, provided for auction, insurance and probate purposes. Estimates and advice for auctions are free with no obligation.
• Asset Disposal Bespoke asset disposal sales tailored to client needs, marketed via press releases, bespoke mailing lists and extensive online advertising, reaching an international buyer database.
• Fulfilment Services Order fulfilment covering logistics, warehousing, pick, packing and delivery for both UK/European and overseas shipments from secure warehousing facilities.
• Commercial Property Auctions Commercial property auction services handling UK, European and overseas properties with full appraisal, marketing and sale completion.
• Private Sales Exclusive private sales of FF&E, fine art, jewellery, collectables and motor cars with prices fixed with sellers in advance and transactions kept confidential.
• Selling With Pro Auction End-to-end sales management service handling the entire process from accurate asset evaluation through to sale completion and payment, including storage, site clearance and logistics.

Quantifiable outcome

• Multi-million-pound refurbishment projects managed successfully with assets achieving top prices
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered flagship, core and minor.

• AENDREflagshipStrategic or Co-development Partner · 8 July 2026European hospitality platform AENDRE engaged Pro Auction to conduct the largest luxury hotel refurbishment disposal in London - auctioning over 2,100 luxury furniture, fixtures and fittings from their South Kensington flagship property. The sale is part of a major repositioning project following AENDRE's landmark acquisition of a 587-key portfolio across prime central London locations.
• ATG MediacoreTechnology or IntegrationATG Media provides the technology platform powering Pro Auction's online auction operations, including BidSpotter.co.uk and other auction websites. Pro Auction operates their auction technology with automated bidder registration and validation systems.
• Live AuctioneersminorChannel Partner/ Reseller/ DistributorThird-party auction listing platform where Pro Auction conducts some sales, expanding reach to Live Auctioneers' buyer base.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• John Pye Auctions: UK auction house specialising in luxury goods, insolvency, and asset disposal — closely aligned with Pro Auction's commercial asset recovery and hospitality FF&E activities.
• Dreweatts: UK-based auction house with dedicated furniture, decorative arts, and luxury home sales. Operates similar saleroom and online auction channels and serves an overlapping client base in the British luxury market.
• Halls Fine Art: Shropshire-based UK auction house running fine art, antiques, and luxury home furnishing sales. A close comparable in scale, geography, and product mix.

Broad incumbents

• Christie's: Global luxury auction house operating across fine art, decorative arts, and luxury lifestyle categories. Overlaps with Pro Auction in luxury FF&E and decorative objects, but operates at vastly larger scale and a much broader portfolio.
• Sotheby's: Premier international auction house with significant presence in luxury furniture, decorative arts, and design auctions. A broader incumbent that competes for the same luxury buyer and consignor pool as Pro Auction.
• Bonhams: International auction house with strong furniture, decorative arts, and luxury lifestyle categories. A direct competitor in the UK and European luxury collectibles market.

Regional players

• Lambert & Foster: Kent-based auctioneer offering fine art, antiques, and household contents auctions. A regional UK peer competing for similar mid-market luxury items and probate-driven consignments.

Emerging players

• CJM Asset Management: UK-based asset disposal and valuation specialist serving insolvency practitioners and corporate recovery clients. Direct overlap with Pro Auction's corporate recovery and asset disposal segment.
• 1stDibs: Online marketplace for luxury furniture, decor, and fine art from vetted dealers and auction houses. Represents the digital resale channel that competes for the same pre-owned luxury buyer that Pro Auction serves.

Others

• ATG Media (BidSpotter): Online auction technology provider powering Pro Auction's bidding platform. An enabling technology partner rather than a competitor, but increasingly relevant as digital auction infrastructure becomes a competitive differentiator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/proauctionltd
• Facebookfacebook.com/people/Auction/100068770594208
• Instagraminstagram.com/iconicbritish
• Pinterestpinterest.co.uk/proauction
• LinkedInlinkedin.com/company/pro-auction-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro Auction