Commerce7
Commerce7 is a Vancouver-based SaaS platform that unifies CRM, wine clubs, ecommerce, point of sale, reservations, and analytics into a single direct-to-consumer system for 3,500+ wineries worldwide, with tiered subscriptions starting at $59 per month and operations spanning North America, Oceania, Africa, and Europe.
- Company typePrivate
- Founded2018
- HeadquartersVancouver, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Commerce7 does
Commerce7 is a Vancouver-based, cloud-native SaaS platform purpose-built for direct-to-consumer (DTC) operations in the wine industry. Founded in 2018 and operating as a subsidiary of Fullsteam Operations LLC, the company unifies six previously siloed winery functions into a single connected system: CRM, wine clubs and subscriptions, ecommerce, point of sale, reservations, and analytics. The platform includes a personalization engine with upfront dynamic pricing, smart product recommendations, email automations, and integrations with WordPress, Squarespace, Stripe, and Paystack, processing more than 16 million API calls and 60,000+ orders daily. Since 2022 the company has expanded its footprint through three acquisitions (VineSpring in April 2022, WineDirect's DTC SaaS division in January 2025, and WinePulse in September 2025), adding brewery and distillery capabilities and a leading analytics package of 70 reports and 14 dashboards made free for the majority of customers.
Commerce7 makes money primarily through tiered SaaS subscriptions: Commerce7 Lite at $59/month for small/emerging wineries, automatic upgrade to a Basic tier once rolling 12-month DTC revenue exceeds $100,000, and higher undisclosed tiers for enterprise operations. Additional revenue mechanics include Commerce7 Payments (proprietary integrated payment processing required for the Frontend V2 architecture in US, CAD, AUZ, NZD, and ZA markets) and a broader partner channel of certified design agencies. Distribution follows a hybrid go-to-market: self-service signup for SMBs alongside enterprise field sales, supported by content marketing (Data Drop insights, blog), webinars (Free Training Friday), and industry events (C7 Innovate, DTC Wine Symposium). The company now serves 3,500+ wineries worldwide across North America, Oceania, Africa, and Europe, with regional support offices in Napa, Adelaide, Stellenbosch, and Auburn, Alabama. Among 815 wineries onboarded before 2023, total DTC GMV reached $1.02 billion in 2024, a 0.7% uptick against an industry-wide decline, while enterprise customers report 35%+ post-migration sales lifts.
Commerce7 firmographics
Firmographics- Name
- Commerce7
- Legal name
- FS Operations Canada Ltd. DBA Commerce7
- Website
- https://commerce7.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Commerce7 is a Vancouver-based SaaS platform that unifies CRM, wine clubs, ecommerce, point of sale, reservations, and analytics into a single direct-to-consumer system for 3,500+ wineries worldwide, with tiered subscriptions starting at $59 per month and operations spanning North America, Oceania, Africa, and Europe.
- Ownership category
- akta.pro rank
Commerce7 industry classification
Industry- Product category
- Winery Direct-to-Consumer Commerce Software
- akta.pro primary industry
- Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)
Keywords
Where Commerce7 is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices5 records
Markets served
Commerce7 business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription Revenue: Commerce7 generates revenue through subscription fees charged to wineries for access to their DTC platform. Pricing is tiered with plans like Commerce7 Lite at $59/month for small/emerging wineries and higher tiers for larger operations. The platform supports subscription, per-seat, and transaction-based pricing models depending on the plan selected.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Commerce7 Lite - Entry-level plan for small and emerging wineries |
| Subscription | Monthly | Commerce7 Basic Plan - Standard tier for growing wineries |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Commerce7 product offering
Product offeringCore offering
Commerce7 is a cloud-based SaaS platform providing integrated direct-to-consumer (DTC) commerce capabilities for wineries. The platform combines Customer Relationship Management, wine Clubs & Subscriptions, Ecommerce, Point of Sale, Reservations, and Analytics into a single unified system purpose-built for wine industry operations. It serves over 3,500 wineries worldwide and processes more than 60,000 orders daily.
Product overview
Commerce7 is a modern DTC commerce platform purpose-built for wineries, combining Point of Sale, Clubs & Subscriptions, Ecommerce, Customer Relationship Management, Reservations, and Analytics into one connected system. The product portfolio includes the core Commerce7 platform (with its six integrated modules), Commerce7 Lite as an entry-level plan at $59/month for small and emerging wineries, Commerce7 Payments as the proprietary payment gateway, and acquired products WinePulse (analytics), WineDirect SaaS Division, and VineSpring (subscription/ecommerce for wineries, breweries, and distilleries). The platform differentiates through a personalization engine, flexible club tools, and unified customer data, driving measurable DTC growth—enterprise wineries have reported over 35% increases in DTC sales after migration.
Differentiator
Problem solved
Functional benefit
Products and services
- Commerce7
- Commerce7 Payments
Quantifiable outcome
- 13% increase in club shipment value after 1 year on Commerce7
- +13 more outcomes
Companies that use Commerce7
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles4 records
Commerce7 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability9 records
Feature9 records
Commerce7 partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- DRINKScoreStrategic partnership where DRINKS (digital distribution infrastructure platform for beverage alcohol) integrated Commerce7's portfolio of hundreds of wineries into the DRINKS Anywhere supplier network. This represents the largest single expansion of DRINKS Anywhere to date. The partnership enables Commerce7 wineries to access new digital distribution channels while allowing merchant partners to offer curated wine selections without holding inventory or alcohol licenses. The partnership launched in H1 2026.
- VineSpringcoreAcquisition of VineSpring, a Sonoma-based technology provider for wineries, breweries, and distilleries. The deal involved over 560 clients. Commerce7 integrated VineSpring's team and technology during summer 2022 to enhance offerings for beverage alcohol clients.
Scale indicators17 records
Recent moves6 records
Expansion highlights6 records
Commerce7 competitors and assessment
Company assessmentDirect peers
- WineDirect: WineDirect is a long-standing wine DTC platform offering ecommerce, club, and fulfillment services; its SaaS division was acquired by Commerce7's parent Fullsteam, making it both a historical direct peer and now a sister brand under common ownership.
- eCellar (ECP Wine Solutions): ECP/eCellar is a direct wine DTC platform competitor offering wine club management, ecommerce, POS, and compliance tools to wineries — overlapping head-to-head with Commerce7's core modules and serving a similar winery customer base.
Broad incumbents
- Shopify: Shopify is the dominant general-purpose ecommerce platform and the default for many small wineries; Commerce7 explicitly positions against Shopify by offering wine-specific depth (clubs, reservations, wine attribute handling) that Shopify covers only via third-party apps.
- Lightspeed Commerce: Lightspeed offers POS, ecommerce, and commerce enablement for retail and hospitality verticals; it competes with Commerce7 at the POS and ecommerce layer for tasting rooms and DTC operations across the wine and broader beverage alcohol industry.
- Square (Block): Square provides POS, payments, and ecommerce tools widely used by small and mid-market merchants including tasting rooms; its breadth and bundled payments make it a substitute consideration for wineries evaluating Commerce7's POS and Commerce7 Payments modules.
Emerging players
- Tock (Block): Tock is a reservations and experience-booking platform now owned by Block; it overlaps directly with Commerce7's Reservations module for winery tasting experiences, tasting-room bookings, and events.
Others
- Sovos (ShipCompliant): Sovos owns ShipCompliant, the dominant alcohol shipping compliance and tax platform integrated with most winery DTC stacks; it is an adjacent ecosystem participant whose compliance layer Commerce7 must integrate with rather than replace.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Commerce7 social profiles
Digital presenceCommerce7 compliance and trust
Trust signalCompliance1 record
Commerce7 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Commerce7 leadership team
Management profileNumber of profiles
Profiles3 records
Commerce7 subsidiaries and ownership
Company hierarchySubsidiaries3 records
Commerce7 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Commerce7 M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Commerce7
What does Commerce7 do?
Commerce7 is a cloud-based SaaS platform providing integrated direct-to-consumer (DTC) commerce capabilities for wineries. The platform combines Customer Relationship Management, wine Clubs & Subscriptions, Ecommerce, Point of Sale, Reservations, and Analytics into a single unified system purpose-built for wine industry operations. It serves over 3,500 wineries worldwide and processes more than 60,000 orders daily.
Is Commerce7 a public or private company?
Commerce7 is a private company. It is classified as corporate owned and is currently operating.
When was Commerce7 founded?
Commerce7 was founded in 2018. It employs 11 to 50 people.
Where is Commerce7 based?
Commerce7 is headquartered in Vancouver, Canada, in the North America region.
How does Commerce7 make money?
One revenue line is on record: saaS Subscription Revenue.
Who are Commerce7's main competitors?
Direct peers on record are WineDirect and eCellar (ECP Wine Solutions). Broad incumbents are Shopify, Lightspeed Commerce and Square (Block). Tock (Block) is listed as an emerging player. Sovos (ShipCompliant) is listed as an others.
Does Commerce7 have an API?
Yes. Commerce7 exposes a public API enabling developers to build custom integrations and automate workflows. The platform processes over 16 million API calls per day. Specific endpoints are referenced including /customer/self for customer data retrieval. The platform also offers an MCP (Model Context Protocol) server formatted for AI agents at https://design-docs.commerce7.com/llms.txt. Developer documentation is at developer.commerce7.com/docs/commerce7-developer-docs.
What industry is Commerce7 in?
Commerce7's product category is Winery Direct-to-Consumer Commerce Software. Its primary akta.pro industry code is BPAMAGAK, Marketplace Enablement, Seller Tools & E-commerce Infrastructure.