DRINKS
- Company typePrivate
- Founded2013
- HeadquartersLos Angeles, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
DRINKS firmographics
Firmographics- Name
- DRINKS
- Legal name
- Drinks Holdings, Inc.
- Website
- https://drinks.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
DRINKS industry classification
Industry- Product category
- Alcohol E-Commerce Platform
- NAICS
- Beer, Wine, and Liquor Retailers (445320), Beer, Wine, and Liquor Retailers (44532)
- akta.pro primary industry
- Online Alcohol Retail & Ship-to-Consumer (CRANAAAG)
- akta.pro secondary industries
- DTC Beverage Delivery (Alcoholic & Non-Alcoholic) (AFAIANAK), Alcohol Gift, Basket & Specialty Packaging Retail (CRANABAG)
Keywords
Where DRINKS is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
DRINKS business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Transaction Revenue Share: DRINKS operates on a revenue-share model where merchants earn margin on every sale with no upfront investment required. The company takes a percentage of each transaction processed through the platform.
- DRINKS Amplify Professional Services: Professional services offering including Shopify integration, site design and development, email and SMS marketing guidance, and optimization services for customers seeking white-glove implementation support.
- Supplier Network Royalties: Merchants can earn royalties by marketing supplier products through the network with no upfront capital required. Licensed suppliers set pricing and approve where products are featured.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | DRINKS Anywhere - Zero-cost entry with revenue share |
| Subscription | Monthly | DRINKS Assure - Shopify compliance app |
| Other | Multi-year contract | DRINKS Amplify - Professional services |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels9 records
DRINKS product offering
Product offeringCore offering
DRINKS provides an AI-powered Drinks-as-a-Service (DaaS) SaaS platform that enables any eCommerce brand, retailer, or marketplace to compliantly sell alcoholic beverages online without holding licenses, inventory, or paying upfront costs. The platform combines a real-time tax and compliance engine, an embeddable alcohol commerce API, predictive AI product recommendations, and optional professional services for implementation and lifecycle marketing.
Product overview
DRINKS is an AI-powered SaaS platform offering a modular Drinks-as-a-Service (DaaS) architecture for the U.S. alcohol market. The platform consists of four integrated products: DRINKS Anywhere (core embeddable eCommerce platform with API), DRINKS Assure (compliance and tax module), DRINKS Amplify (professional services and marketing), and DRINKS AI/PAIR (predictive analytics and recommendation engine). Together, these products enable any eCommerce brand, retailer, or marketplace to compliantly sell alcohol without licenses, inventory, or upfront costs.
Differentiator
Problem solved
Functional benefit
Brands
- DRINKS Anywhere: Embeddable Alcohol eCommerce platform for any business, enabling any seller to offer alcoholic beverages as a native experience through platform-agnostic API
- DRINKS Assure
- DRINKS Amplify
- DRINKS AI
- Drinks as a Service (DaaS)
Products and services
- DRINKS Anywhere Embeddable alcohol eCommerce platform providing a platform-agnostic API that allows any website or mobile app to add alcoholic beverages as a native experience. Enables merchants to sell alcohol across 44+ US states without holding licenses, inventory, or making upfront investment, using a revenue-share model.
- DRINKS Assure Embedded RegTech solution for alcohol producers and retailers delivered as a native Shopify app with direct checkout integration. Provides real-time tax calculations, age verification, state-specific volume limits, dry zip code restrictions, and product compliance automation.
- DRINKS Amplify Professional services offering that provides Shopify expertise, optimized site design and development, email and SMS marketing guidance, and onboarding support for wineries and DTC alcohol brands.
- DRINKS AI (PAIR) Predictive AI eCommerce module for the beverage alcohol industry using PAIR (Predictive AI Retailing) technology. Processes billions of data points to recommend wines based on consumer sentiment, forecast product reception, and generate trend reports. Includes a Virtual AI Sommelier for personalized recommendations.
Quantifiable outcome
- 2-6% incremental GMV from adding alcohol category
- +7 more outcomes
Companies that use DRINKS
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
DRINKS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability3 records
Feature6 records
DRINKS partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Commerce7coreStrategic partnership making Commerce7's portfolio of hundreds of wineries available through the DRINKS Anywhere supplier network. Integration represents the largest single expansion of DRINKS Anywhere to date, enabling Commerce7 wineries to access new digital distribution channels while merchants can offer curated wine selections without holding inventory or licenses. Partnership launched H1 2026.
- AvalinecoreAvaline, the organic wine company founded by Cameron Diaz and Katherine Power, joined as the first partner in the DRINKS Anywhere supplier network. Enables their organic wines to be sold through select digital merchants via DRINKS Anywhere platform. Avaline also implemented DRINKS Assure for compliance management for both DTC sales and supplier network role.
- QuincecoreOnline retailer Quince partnered with DRINKS to launch a curated wine selection as part of their gourmet food and wine vertical. Initial launch included Dom Pérignon Brut Champagne 2015 Vintage with expansion planned through 2026. Partnership enables Quince to market and sell wine through licensed producers and retailers handling fulfillment and compliance.
- UrbanStemscoreUrbanStems partnered with DRINKS to launch curated wine offering from Avaline integrated into their floral gifting platform. Enables UrbanStems to sell alcohol across all 50 US states without holding licenses or inventory, utilizing DRINKS' decentralized fulfillment network. Wine achieved 62% higher attachment rates than comparable add-ons.
- Half Baked HarvestcoreHalf Baked Harvest partnered with DRINKS to launch a shoppable wine storefront integrated with their recipe content across Instagram, TikTok, Pinterest, and website. Partnership targets Half Baked Harvest's 5M+ community with DRINKS handling compliance, fulfillment, and logistics.
- Roger NabediancoreRoger Nabedian, former executive at E&J Gallo (largest wine company in the US), appointed to DRINKS Board of Directors. Brings extensive wine industry expertise to drive digital transformation and enhance online access to alcoholic beverages.
- ShopifycoreDeep integration partnership with Shopify including native app for DRINKS Assure, Shopify Plus certified agency partnerships, and Premier Partner status for DRINKS Amplify. Platform processes millions in GMV through Shopify merchants.
- KlaviyocoreIntegration partnership with Klaviyo for email and SMS marketing. DRINKS Amplify has elite-level credentials with Klaviyo and provides specialized services for wineries migrating to the platform.
- RechargeminorCollaboration on wine club optimization research and webinars. Joint content on subscription program best practices and retention strategies for DTC wine brands.
- Stream CommerceminorCertified Shopify Plus agency partner that built Swirl winery brand on Shopify Plus using DRINKS Assure for compliance. Agency implements DRINKS solutions for clients and collaborates closely during onboarding.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
DRINKS competitors and assessment
Company assessmentDirect peers
- ShipCompliant (Sovos): Sovos ShipCompliant is the long-standing incumbent in alcohol regulatory compliance software for shipping, tax, and reporting. It is the most direct functional peer to DRINKS Assure's compliance engine and competes for the same regulated eCommerce workflow.
- Commerce7: Commerce7 is a DTC eCommerce platform purpose-built for wineries, and is also a strategic partner of DRINKS via the supplier network. It competes head-to-head in the winery DTC segment while complementing DRINKS Anywhere for non-license-holding merchants.
- WineDirect: WineDirect provides DTC eCommerce, wine club, and compliance software to wineries — directly overlapping with DRINKS Assure and DRINKS Anywhere's winery customer base and competing for the same alcohol producer wallet share.
- Vinoshipper: Vinoshipper offers alcohol compliance and shipping logistics for DTC wine, beer, and spirits sellers. It competes with DRINKS Assure in the embedded compliance / age verification layer and is a functional peer in the alcohol eCommerce stack.
- Wine.com: Wine.com is a large online alcohol retailer selling direct to consumers across most US states. It is a comparable reference point for the end-customer online alcohol experience DRINKS powers, though it operates as a retailer rather than a SaaS provider.
- Drizly: Drizly (owned by Uber) is a leading alcohol delivery marketplace. It competes for the same end-consumer alcohol purchase occasion and intersects with DRINKS's Instacart-based alcohol distribution thesis, though primarily in on-demand delivery rather than eCommerce.
Broad incumbents
- Avalara: Avalara is a broad tax compliance SaaS incumbent covering sales tax, excise, and industry-specific tax across many verticals. It overlaps with DRINKS Assure's tax engine but lacks alcohol-specific regulatory depth and the embedded commerce layer.
- Sovos: Sovos is a global tax compliance and regulatory software incumbent that acquired ShipCompliant. It is a broader portfolio competitor with overlapping alcohol compliance capabilities and significantly larger enterprise reach.
- Shopify: Shopify is DRINKS's primary SMB distribution platform and a strategic partner. While not a direct alcohol compliance competitor today, Shopify's platform power means it could internalize compliance or favor an alternative partner, posing both enablement and competitive risk.
Emerging players
- Recharge: Recharge is a leading subscription management platform for Shopify and an integration partner of DRINKS. While not a direct competitor, its presence in the same wine-club and subscription workflows means it could expand into alcohol-specific commerce features.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
DRINKS social profiles
Digital presenceDRINKS financial estimates
Financial estimateRevenue estimate
Valuation estimate
DRINKS leadership team
Management profileNumber of profiles
Profiles10 records
DRINKS funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DRINKS M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DRINKS
What does DRINKS do?
DRINKS provides an AI-powered Drinks-as-a-Service (DaaS) SaaS platform that enables any eCommerce brand, retailer, or marketplace to compliantly sell alcoholic beverages online without holding licenses, inventory, or paying upfront costs. The platform combines a real-time tax and compliance engine, an embeddable alcohol commerce API, predictive AI product recommendations, and optional professional services for implementation and lifecycle marketing.
Is DRINKS a public or private company?
DRINKS is a private company. It is classified as venture growth investor backed and is currently operating.
When was DRINKS founded?
DRINKS was founded in 2013. It employs 101 to 250 people.
Where is DRINKS based?
DRINKS is headquartered in Los Angeles, United States, in the North America region.
How does DRINKS make money?
Three revenue lines are on record. Transaction Revenue Share is the primary driver. The others are DRINKS Amplify Professional Services and supplier Network Royalties.
Who are DRINKS's main competitors?
Direct peers on record are ShipCompliant (Sovos), Commerce7, WineDirect, Vinoshipper, Wine.com and Drizly. Broad incumbents are Avalara, Sovos and Shopify. Recharge is listed as an emerging player.
Does DRINKS have an API?
Yes. DRINKS Anywhere provides a platform-agnostic API to seamlessly add alcoholic beverages to websites and mobile apps. The API enables any seller to offer alcoholic beverages as a native experience without licensing, inventory, or compliance infrastructure. Custom API integrations typically complete within 2-4 weeks. The platform automatically handles tax, shipping, and compliance (age verification, state-specific volume limits, dry zip code restrictions, Prop 65 warnings) during checkout. Developer documentation is at drinks.com/contact.
What industry is DRINKS in?
DRINKS's product category is Alcohol E-Commerce Platform. Its primary akta.pro industry code is CRANAAAG, Online Alcohol Retail & Ship-to-Consumer, with a secondary code of AFAIANAK, DTC Beverage Delivery (Alcoholic & Non-Alcoholic). Its NAICS code is 445320.