What Brickell Men's Products does

Brickell Men's Products, operating as Brickell Brands LLC, is a privately held direct-to-consumer men's skincare and grooming brand founded in 2014 and headquartered at 167 Rumery Street, South Portland, Maine. The company sells 50+ individual SKUs across face care (cleansers, moisturizers, treatments, toners, serums, eye creams, masks, peels), anti-aging products featuring clinically-backed actives such as Matrixyl 3000 peptide complex and hyaluronic acid, hair care (shampoos, conditioners, sea salt spray, pomades, hair oils, gels, powders), body care (body washes, soaps, lotions, powder, deodorant, hand cream, lip balm), and shaving/beard products. Formulations are positioned as natural/organic and dermatologist-backed, with men's skin biology (thicker, more porous texture) used as the core differentiation; manufacturing is small-batch and uses 100% renewable energy in Maine.

The business model is multi-channel e-commerce running on Shopify, with country-specific storefronts serving the US, Australia, Canada, the UK, and Germany/EU, plus a wholesale channel and a B2B inquiry flow for retail expansion. Revenue mechanics combine one-time purchases with a tiered Subscription Routine Bundler (10-20% off 2+ items, 30/60/90-day cadence) and a $40/month Platinum VIP Membership that issues monthly shop credits plus free shipping and gifts. Routine bundles (anti-aging, face care, hair, complete-collection) raise AOV and pull customers onto multi-product protocols, and a rewards program reinforces post-sale retention. The company claims 3M+ users across 110+ countries, 1M+ customers, and 120,000+ verified reviews, with no disclosed institutional investors, funding rounds, or M&A activity.

Name

Brickell Men's Products

Legal name

Brickell Brands LLC

Website

https://brickellmensproducts.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Brickell Men's Products is a US-based, direct-to-consumer men's skincare and grooming brand founded in 2014, selling 50+ natural-ingredient SKUs across face, anti-aging, hair, body, and shave categories via country-specific Shopify storefronts to consumers in 110+ countries.

Ownership category

akta.pro rank

Product category

Men's Skincare and Grooming Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Health and Personal Care Retailers (456), Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Men’s Facial Skincare (Cleansers, Moisturizers, Anti-aging) (CRABAGAD)

akta.pro secondary industries

Men’s Grooming (Shaving, Beard Care, Aftershave) (CRADANAF), Shaving Prep & Post-Shave (Creams, Foams, Gels, Aftershaves) (CRABAGAB), Men’s Bath & Body (Body Wash, Soap, Body Lotion) (CRABAGAH), Beard & Mustache Care (Oils, Balms, Waxes, Wash) (CRABAGAC), Men’s Haircare (Beard, 2-in-1, Styling) (CRABABAI), Men’s Deodorants & Antiperspirants (CRABAGAG), Men’s Grooming Gift Sets & Bundles (CRABAGAL)

Keywords

• Men's skincare products
• Men's grooming supplies
• Anti-aging skincare
• Men's hair care
• Direct-to-consumer grooming

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Retail: Direct-to-consumer online sales through brickellmensproducts.com and country-specific domains. Products sold at individual retail prices with various size and scent options.
2. Subscription/Auto-Ship Program: Recurring subscription model offering automatic product deliveries at 30, 60, or 90-day intervals. Customers save 10-20% on subscriptions with additional perks for VIP members. Provides predictable recurring revenue and customer retention.
3. Platinum VIP Membership: $40/month subscription program offering $40 monthly shop credit, $300+ in free gifts, always free shipping, no-hassle returns, and VIP support. Premium tier for high-value customer lifetime value.
4. Wholesale Distribution: B2B wholesale channel for retailers interested in carrying Brickell products. Contact form available for wholesale inquiries on website.
5. Bundle and Routine Sales: Pre-configured skincare routines and bundles sold at discounted prices compared to individual products. Examples include anti-aging routines ($64-$194), face care routines ($48-$178), and hair care routines.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Brickell Men's Products sells a full line of men's skincare and grooming items — face cleansers, moisturizers, anti-aging treatments, eye creams, toners, serums, hair care (shampoos, conditioners, styling products), body washes, soaps, deodorants, and shave/beard care — directly to consumers through its own e-commerce storefronts. The brand combines natural and organic ingredients with clinically tested actives (such as Matrixyl 3000) and bundles products into pre-configured routines available as one-time purchases or recurring subscriptions.

Product overview

Brickell Men's Products is a men's grooming and skincare brand offering a comprehensive portfolio of over 50 individual products organized into several categories: Face Care (cleansers, moisturizers, treatments, toners, serums, eye creams, masks), Anti-Aging (creams, serums, peels, routines), Hair Care (shampoos, conditioners, styling products including pomades, sea salt sprays, hair oils, hair gels), Body Care (body washes, soaps, lotions, powders), Shave & Beard (shave butter, aftershave, beard oil), and Deodorant. The brand also offers routine bundles combining multiple complementary products at discounted prices, a Subscription Routine Bundler for recurring deliveries with tiered savings (10-20% off), a Platinum VIP Membership program ($40/month with credits and perks), and a Rewards Program. Products are formulated with natural and organic ingredients, are never tested on animals, and are primarily manufactured in Maine using renewable energy. The company serves customers in over 110 countries and claims over 3 million customers worldwide. The product line includes vegan options and unscented alternatives for sensitive skin.

Differentiator

Problem solved

Functional benefit

Products and services

• Restoring Eye Cream for Men Men's under-eye cream formulated to reduce wrinkles, lines, bags, and dark circles; contains Matrixyl 3000, Hyaluronic Acid, and Caffeine; fast-absorbing and lightweight for all skin types.
• Renewing Face Scrub for Men Exfoliating face scrub that renews skin texture, available in 2oz and 4oz sizes with naturally scented formulation.
• Revitalizing Anti-Aging Cream for Men Anti-aging face cream that reduces fine lines and wrinkles, available in scented and unscented 2oz variants.
• Daily Essential Face Moisturizer for Men Daily face moisturizer for men, available in 2oz and 4oz sizes with scented or unscented options.
• Clarifying Gel Face Wash for Men Gel-based face wash that clarifies skin and removes impurities, available in 3.4oz and 8oz sizes.
• Purifying Charcoal Face Wash for Men Charcoal-based face wash that purifies and deep-cleans pores, in scented and unscented 8oz bottles.
• Daily Strengthening Shampoo for Men Daily shampoo that strengthens hair, available in 3.4oz, 8oz, and 16oz sizes with pump.
• Relieving Dandruff Shampoo for Men Anti-dandruff shampoo with Ziziphus Joazeiro Bark Extract that reduces flakes and soothes dry scalp; vegan formula in 8oz.
• Texturizing Sea Salt Spray for Men Alcohol-free sea salt spray that texturizes, lifts, and adds volume to hair for a matte beachy look; available in 2oz and 6oz sizes.
• Balancing Facial Toner for Men Alcohol-free facial toner with Witch Hazel and Cucumber Distillate that balances skin pH, reduces oil, and minimizes pores; for normal to oily and combination skin types, in 2oz and 8oz.
• Invigorating Body Wash for Men Body wash available in Invigorating Mint, Lemon Lime, and Tropical Teakwood scents in 16oz bottles.
• Deodorant for Men Men's deodorant available in Fresh Mint, Eucalyptus & Mint, Citrus & Herb, and Unscented variants.
• Acne Controlling Face Wash for Men Face wash formulated to control acne and breakouts in men's skin.
• Acne Controlling Face Moisturizer Treatment for Men Face moisturizer that treats and controls acne while hydrating skin.
• Reviving Hyaluronic Acid Facial Serum for Men Hyaluronic acid facial serum that hydrates and rejuvenates skin, in 1oz scented or unscented.
• Repairing Vitamin C Facial Serum for Men Vitamin C facial serum for skin repair, in 1oz scented or unscented.
• Daily Defense Face Moisturizer with SPF 20 for Men Daily face moisturizer with SPF 20 sun protection for men's skin.
• Element Defense Moisturizer with SPF 45 for Men Daily defense moisturizer with SPF 45 sun protection for men.
• Smooth Finish Glycolic Acid Peel for Men Glycolic acid peel treatment that smooths and exfoliates men's skin.
• Resurfacing Anti-Aging Cream for Men Resurfacing anti-aging face cream that reduces signs of aging, in 2oz scented or unscented.
• Retinol Face Moisturizer Cream for Men Retinol-based face moisturizer that targets wrinkles and fine lines in men's skin.
• Retinol Facial Serum for Men Retinol-based facial serum formulated for men's anti-aging skincare.
• Protein Peptides Booster for Men Peptide booster that builds protein in skin for collagen production.
• Hyaluronic Acid Booster for Men Hyaluronic acid booster for deep hydration of men's skin.
• Beard Oil Beard oil formulated to moisturize and soften facial hair.
• Smooth Brushless Shave Butter for Men Brushless shave butter that delivers a smooth shaving experience, in scented and unscented 2oz and 5oz sizes.
• Instant Relief Men's Aftershave Aftershave that provides instant relief after shaving, available in 2oz and 4oz, scented or unscented.
• Styling Clay Pomade for Men Clay-based pomade for styling men's hair with strong hold.
• Flexible Hold Wax Pomade for Men Wax-based pomade with flexible hold for natural-looking men's hairstyles.
• Strong Hold Texturizing Pomade for Men Strong hold pomade that adds texture to men's hairstyles.
• All in One Wash for Men All-in-one body wash, shampoo, and conditioner in Mint, Spicy Citrus, and Evergreen scents, 16oz.
• Argan Hair Oil Argan oil formulated for hair nourishment and shine.
• Deep Moisture Body Lotion for Men Body lotion for deep moisture, available in 8oz scented or unscented.
• Brickell Men's Best Sellers Sample Kit Trial-sized starter kit featuring best-selling men's grooming products, offered free with first purchase.
• Purifying Charcoal Face Mask for Men Activated charcoal face mask that purifies and detoxifies men's skin.
• Day and Night Anti Aging Cream Routine for Men Pre-configured anti-aging routine bundle featuring day and night creams sold at a discounted bundle price.
• Advanced Anti Aging Routine for Men Comprehensive anti-aging routine bundle featuring multiple anti-aging products at a discounted bundle price.
• Ultimate Men's Anti-Aging Routine Ultimate anti-aging routine bundle combining multiple anti-aging products at a discounted bundle price.
• Men's Complete Defense Anti Aging Routine Comprehensive defense anti-aging routine bundle sold at a discounted bundle price.
• Men's Daily Essential Face Care Routine I Daily essential face care routine bundle combining multiple men's skincare products at a discounted bundle price.
• Men's Daily Essential Face Care Routine II (Charcoal) Daily essential face care routine bundle featuring charcoal-based men's skincare products at a discounted bundle price.
• Men's Daily Advanced Face Care Routine I Advanced men's face care routine bundle combining multiple skincare products at a discounted bundle price.
• Anti Aging Retinol Routine for Men Retinol-based anti-aging routine bundle combining multiple men's retinol products at a discounted bundle price.
• Platinum VIP Membership Subscription membership program at $40/month offering $40 monthly shop credit, $300+ in free gifts, always free shipping, no-hassle returns, and VIP support.
• Subscription Routine Bundler Custom men's skincare routine builder with subscription options; 10–20% tiered savings on 2+ products with 30, 60, or 90-day delivery frequencies.
• Brickell Rewards Program Customer loyalty program offering rewards points on purchases, referrals, and engagement redeemable for discounts on future purchases.

Quantifiable outcome

• 3 million+ men worldwide use Brickell products
• +5 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tiege Hanley: Men's skincare subscription service offering bundled daily routines for face care and anti-aging — directly comparable to Brickell's autoship routine bundler and Platinum VIP subscription model.
• Lumin: DTC men's skincare brand selling targeted regimens (anti-aging, dark circles, acne) on subscription — direct competitor to Brickell's anti-aging routine bundles with similar pricing tiers.
• Bevel: DTC men's grooming brand focused on shaving, beard, and skincare with subscription routines — directly competes with Brickell across shave, beard, and skincare categories.
• Duke Cannon: Men's grooming brand focused on bar-grade soaps, beard care, and skincare sold direct and through retail — competing head-to-head with Brickell's body wash, soap bar, and beard care SKUs in the same masculine-leaning premium niche.
• Bulldog Skincare: Men's natural-ingredient skincare brand selling face wash, moisturizer, shave, and beard products globally — comparable on natural/botanical positioning and male-targeted formulation philosophy.
• Every Man Jack: Men's grooming brand offering skincare, body wash, deodorant, and hair care with natural ingredients — comparable product mix and target customer to Brickell, with deeper retail distribution.
• Beardbrand: Premium DTC men's grooming brand selling beard oils, beard balms, skincare, and styling products direct to consumer — directly comparable to Brickell on target customer, premium positioning, and D2C subscription model.

Broad incumbents

• Axe (Lynx): Unilever's global men's grooming brand spanning body wash, deodorant, hair styling, and skincare — broad incumbent competing for the same young-to-mid adult male grooming wallet.
• Old Spice: P&G-owned mass-market men's grooming brand covering body wash, deodorant, and skincare at scale — broader incumbent whose category dominance pressures Brickell's premium niche positioning.
• Nivea Men: Beiersdorf-owned global men's skincare and grooming brand — broader incumbent providing overlapping face care, body wash, deodorant, and shaving products across mass and premium channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BrickellMen
• Facebookfacebook.com/brickellmensproducts

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brickell Men's Products