What TIEGE HANLEY does

Tiege Hanley is a men's skincare company that designs and sells a tiered, numbered system of skincare routines (Levels 1-4) ranging from a $35 Essential Routine to a $65 Revitalization Routine, plus a parallel three-level TiegeClear acne line priced $32-$47. Products are formulated in-house and packaged as matched 30-day or 90-day supply bundles, with individual items (face wash, AM moisturizer with SPF 20, PM moisturizer, scrub, eye cream, serum, clay mask, retinol stick) available à la carte at $6-$29. The company serves men seeking a simplified, curated approach to skincare, eliminating the decision complexity of multi-product regimens, with a primary customer persona of men who want effective routines without guesswork.

The business is operated by a 25-person team out of a single 10,000-square-foot West Loop headquarters and warehouse in Chicago, where every order is hand-packed. Tiege Hanley was founded in 2016 by Rob Hoxie and Aaron Marino (creator of the Alpha M. men's grooming YouTube channel) and is led by CEO Kelley Thornton; Andrew Playford serves as CFO. The company achieved cashflow positive status within five months of launch and has since grown to serve over 500,000 customers, shipping more than 3 million boxes to 108 countries. The proprietary TiegeClear trademark protects the salicylic acid-based acne treatment line.

Revenue is generated through three channels: direct e-commerce subscriptions via autoship membership on tiege.com (24% member savings, 30-35 day cadence), direct one-time purchases through the same storefront with new customer discounts up to 40%, and Amazon marketplace sales including Subscribe & Save, which accounts for roughly one-third of total revenue. Amazon's Multi-Channel Fulfillment is leveraged for international shipping, enabling 1-2 day UK delivery and supporting 25-35% regional sales growth. The brand is sold directly, at retail (CVS and Ulta Beauty), and through wholesale inquiries, with marketing driven by content (Skin EDU blog, social channels), a personalization quiz, an affiliate program, and iOS/Android mobile apps.

Name

TIEGE HANLEY

Legal name

Tiege Hanley LLC

Website

https://Tiege.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Tiege Hanley is a Chicago-based men's skincare company that sells a tiered, numbered system of skincare routines (Levels 1-4) and a TiegeClear acne line via DTC subscription, Amazon marketplace, and select retail, serving over 500,000 customers in 108 countries.

Ownership category

akta.pro rank

Product category

Men's Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Men’s Facial Skincare (Cleansers, Moisturizers, Anti-aging) (CRABAGAD)

akta.pro secondary industries

Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB), Antibacterial & Medicated Cleansers (e.g., Acne, Antifungal, Antiseptic) (CRABAEAH)

Keywords

• Men's skincare products
• Acne treatment routines
• Anti-aging skincare
• Skincare subscription boxes
• Personal care ecommerce

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Direct E-commerce Subscription (Autoship Membership): Monthly autoship subscription model where customers receive 30-day supply routines automatically. 24% savings for members. Over 30,000 customers on Subscribe & Save through Amazon. Notifies customers before each charge; can add products, change system, or skip shipment.
2. Direct E-commerce One-time Purchases: One-time purchases of routines or individual products at full price through tiege.com. New customer offers up to 40% off.
3. Amazon Marketplace Sales: Sales through Amazon storefront including Subscribe & Save. Approximately one-third of total revenue. Leverages Amazon's global logistics network via Multi-Channel Fulfillment.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Tiege Hanley designs, formulates, and sells men's skincare products organized into a tiered, numbered routine system (Levels 1-4) covering cleansing, moisturizing, anti-aging, and acne care, plus individual skincare items and body products. The company sells direct-to-consumer through its own website with autoship subscription memberships and through the Amazon marketplace, shipping globally to 108 countries from a single Chicago warehouse.

Product overview

Tiege Hanley is a men's skincare company offering a tiered system of numbered skincare routines, from Level 1 (Essential) to Level 4 (Revitalization), priced from $35 to $65. The core portfolio includes four standard anti-aging routines plus three TiegeClear® acne-specific routines ($32-$47). Individual products include WASH, AM (SPF moisturizer), PM (night moisturizer), SCRUB, EYES, SUPER SERUM, CLAY MASK, and RETINOL STICK, all available as standalone purchases ($6-$29). Body products include the Acne All-Over Body Spray and Anti-Chafe Powder. The company also offers a membership program with autoship for recurring revenue.

Differentiator

Problem solved

Functional benefit

Brands

• TiegeClear: Acne-fighting technology and product line featuring salicylic acid-based treatments for acne-prone skin.

Products and services

• Level 1: The Essential Routine A four-step daily skincare routine (face wash, exfoliating scrub, AM moisturizer with SPF 20, PM moisturizer) designed for men new to skincare. Sold as a 30-day or 90-day supply; priced from $35.
• Level 2: The Advanced Routine Enhanced routine that adds an eye cream to address eye bags and crow's feet, building on the Level 1 Essential Routine. Priced from $45 for a 30-day supply.
• Level 3: The Anti-Aging Routine Comprehensive routine that smooths fine lines and wrinkles, adding a firming serum with retinyl palmitate and peptides, plus eye cream. Priced from $55 for a 30-day supply.
• Level 4: The Revitalization Routine Premium routine that purifies, renews, and fights aging by adding a detoxifying clay mask to the Anti-Aging Routine. Priced from $65 for a 30-day supply.
• TiegeClear Level 1 Acne Essentials Routine Entry-level acne-fighting system using TiegeClear Technology with salicylic acid to fight breakouts. Priced at $32 for a 30-day supply.
• TiegeClear Level 2 Acne Advanced Routine Enhanced acne treatment routine with stronger TiegeClear Technology formulation for more persistent breakouts. Priced at $39 for a 30-day supply.
• TiegeClear Level 3 Acne Complete Routine Complete acne-fighting system using TiegeClear Technology for comprehensive breakout control and prevention. Priced at $47 for a 30-day supply.
• Membership Program (Autoship Subscription) Subscription autoship service delivering 30-day routine supplies every 30-35 days with 24% member savings, free shipping on orders over $30, and the ability to modify or skip shipments. Over 30,000 Subscribe & Save customers.
• Gift Sets and Bundles Pre-packaged bundles of Tiege Hanley products suitable for gift-giving occasions and value-oriented multi-product purchases.
• Anti-Chafe Powder Body powder product designed to keep thighs and friction-prone areas dry and comfortable to prevent chafing.

Quantifiable outcome

• 26,512+ verified reviews with 4.6 out of 5 stars average
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

One partnership is on record.

• AmazoncoreChannel Partner/ Reseller/ Distributor · 1 June 2026Amazon is integrated into almost all aspects of business operations. Amazon's Selling Partners team featured Tiege Hanley in June 2026, highlighting their global operations from a single Chicago warehouse. Multi-Channel Fulfillment enables international shipping through Amazon's logistics network. Amazon marketplace accounts for roughly one-third of total revenue.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Lumin: Lumin sells men's skincare regimens and grooming products directly to consumers via subscription and one-time purchase. Closely comparable to Tiege Hanley in target audience (men 25-45), D2C subscription model, and curated multi-product routine bundles.
• Dr. Squatch: Dr. Squatch is a men's personal care brand offering natural soaps, deodorant, and skincare via D2C e-commerce and Amazon. Comparable in male-focused CPG positioning, D2C-plus-Amazon distribution, and subscription-driven revenue model.
• Bevel: Bevel is a men's grooming brand focused on shaving, skin care, and beard care, sold primarily D2C. Comparable in male-targeted, design-forward CPG positioning and emphasis on simplifying grooming for Black men and broader male audiences.
• Bulldog Skincare: Bulldog is a men's skincare brand offering cleansers, moisturizers, and shaving products globally in retail and D2C. Comparable as a male-only skincare specialist with tiered routine products sold through similar channels including Amazon.
• Jack Black Skin Care: Jack Black is a men's skincare and grooming brand offering facial care, body care, and shaving products. Comparable in male-focused, simple-routine positioning and distribution through both DTC and third-party retailers.
• Every Man Jack: Every Man Jack is a men's personal care brand selling skincare, deodorant, hair care, and body wash via D2C, Amazon, and mass retail. Comparable in male-targeted CPG with multi-category ambitions and strong Amazon presence.

Broad incumbents

• L'Oréal Men Expert: L'Oréal Men Expert is a global mass-market men's skincare line from L'Oréal, sold across grocery, drug, and department stores worldwide. Comparable in men's facial skincare category but as a broad incumbent with vastly larger distribution and R&D budgets.
• Nivea Men: Nivea Men is a leading global men's grooming brand owned by Beiersdorf, covering skincare, shaving, and deodorant across mass retail. Comparable category overlap but at far larger scale with incumbent distribution advantages.
• CeraVe: CeraVe is a dermatologist-developed skincare brand owned by L'Oréal, widely available in drugstores and Amazon. Comparable for men seeking "clinical-grade" routines with active ingredients (retinoids, salicylic acid, ceramides) similar to Tiege's positioning.

Emerging players

• Geologie: Geologie is a DTC men's skincare startup offering personalized skincare regimens via a skin quiz. Comparable in D2C subscription model, personalized routine bundles, and digital-first acquisition approach targeting the same male skincare-curious segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/TiegeHanley
• YouTubeyoutube.com/c/TiegeHanley
• Facebookfacebook.com/tiegehanley
• Instagraminstagram.com/tiegehanley
• TikToktiktok.com/@tiegehanley

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TIEGE HANLEY