NutritionFacts.org

What NutritionFacts.org does

NutritionFacts.org is a 501(c)(3) nonprofit charity headquartered in Washington, DC, founded in 2011 with initial capital from the Jesse and Julie Rasch Foundation. The organization operates a science-based digital platform that translates peer-reviewed medical literature on nutrition into accessible formats — primarily a video library of thousands of clips covering hundreds of health topics, a blog, weekly podcast, live Q&As, webinars, recipes, and the Daily Dozen tracking app for iOS and Android. Content is presented in multiple languages including English, Spanish, and Chinese, and is supported by a volunteer network that includes medical and health professionals who moderate community discussions.

The organization is led by Dr. Michael Greger, FACLM, who serves as founder and Director of Research and is the principal content creator and public face of the platform. Dr. Greger is a New York Times bestselling author whose 'How Not to' book franchise (How Not to Die, How Not to Diet, How Not to Age) and companion cookbooks represent a parallel consumer product line external to the core free platform. Technology infrastructure consists of the website (nutritionfacts.org), mobile apps, video hosting on YouTube and Vimeo, and social media distribution — there is no disclosed AI/ML capability, no API, and no third-party integrations.

The business model is entirely donation-funded and explicitly non-commercial: no advertisements, no corporate sponsorships, no paid subscriptions, and no paywalled content. Revenue streams comprise tax-deductible donations (including federal employee giving via CFC Code 26461 and employer matching), book royalties through external retailers, and speaking honorariums — all of which are either retained by the nonprofit or split with an external charity fund. The organization operates with seven full-time staff supported by a large volunteer base, and its reach is described as millions of users globally.

Name

NutritionFacts.org

Legal name

NutritionFacts.org

Website

https://nutritionfacts.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

NutritionFacts.org is a 501(c)(3) nonprofit charity that publishes free, evidence-based nutrition videos, blogs, podcasts, and mobile apps for the general public and health-conscious consumers, funded entirely by donations, book royalties, and donated speaking honorariums.

Ownership category

akta.pro rank

Product category

Health and Nutrition Education Content

NAICS

Diet and Weight Reducing Centers (812191)

akta.pro primary industry

General Nutrition Coaching (HSADAFAA)

Keywords

• Nutrition education
• Evidence-based health content
• Plant-based diet resources
• Nonprofit health charity
• Medical literature translation

Headquarters

HQ city

Takoma Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Donations: Tax-deductible donations from users who value the content. The organization operates like Wikipedia, accepting donations from the public. Federal employees can donate using CFC Code: 26461. Some companies match charitable contributions.
2. Book Sales: Dr. Greger's books (How Not to Die, How Not to Age, How Not to Diet, etc.) and cookbooks are sold through external retailers. All proceeds from book sales are divided between NutritionFacts.org and a charity fund.
3. Speaking Engagements: Speaking fees (donated as honorarium to the nonprofit) help justify time away from research work. Dr. Greger does not personally accept money for speaking engagements.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

NutritionFacts.org is a nonprofit charity that publishes free, evidence-based nutrition and health education through a digital platform comprising a video library, blog, podcast, webinars, live Q&As, recipes, guides, and mobile apps. It also publishes a series of bestselling books and cookbooks authored by Dr. Michael Greger, with all proceeds from book sales and speaking engagements donated to the organization and affiliated charities.

Product overview

NutritionFacts.org is a science-based nonprofit charity offering a comprehensive digital platform for evidence-based nutrition education. The organization operates primarily as a content platform with three main components: a video library with thousands of educational videos on hundreds of health and nutrition topics; a collection of books authored by Dr. Michael Greger including the 'How Not to' series (How Not to Die, How Not to Age, How Not to Diet) and their corresponding cookbooks; and mobile applications (Daily Dozen for iOS and Android). Additional offerings include a weekly audio podcast, live Q&A sessions, webinars, blog posts, recipes, guides, and handouts. All content is presented free of commercial bias without advertisements, corporate sponsorships, or paid subscriptions. The organization is funded through donations and book sales, with revenues donated to charity.

Differentiator

Problem solved

Functional benefit

Products and services

• How Not to Die New York Times bestselling book by Dr. Michael Greger presenting evidence-based nutrition research for preventing and reversing disease; sold through external retailers with proceeds donated to NutritionFacts.org and affiliated charity funds.
• How Not to Age Comprehensive guide on evidence-based approaches to slowing the aging process through diet and lifestyle; sold through external retailers with proceeds donated to charity.
• How Not to Diet Evidence-based weight management guide focusing on sustainable nutrition and lifestyle approaches; sold through external retailers with proceeds donated to charity.
• How Not to Die Cookbook Plant-based cookbook companion to the How Not to Die book with whole food, plant-based recipes; sold through external retailers with proceeds donated to charity.
• How Not to Age Cookbook Plant-based cookbook companion to the How Not to Age book featuring anti-aging recipes; sold through external retailers with proceeds donated to charity.
• How Not to Diet Cookbook Plant-based cookbook companion to the How Not to Diet book with weight management recipes; sold through external retailers with proceeds donated to charity.
• How to Survive a Pandemic Book addressing pandemic preparedness and nutrition-related aspects of surviving disease outbreaks; sold through external retailers with proceeds donated to charity.
• Lower LDL Cholesterol Naturally with Food Guide on using dietary approaches to naturally reduce LDL cholesterol levels; sold through external retailers with proceeds donated to charity.
• Ultra-Processed Foods Book addressing concerns, controversies, and exceptions related to ultra-processed food consumption; sold through external retailers with proceeds donated to charity.
• Ozempic Book covering risks, benefits, and natural alternatives to GLP-1 weight-loss drugs; sold through external retailers with proceeds donated to charity.
• Dr. Greger's Daily Dozen iOS App Free iOS mobile application that helps users track their daily intake of Dr. Greger's recommended dozen healthy foods, available on the Apple App Store.
• Dr. Greger's Daily Dozen Android App

Quantifiable outcome

• Thousands of scientific papers reviewed annually to identify actionable nutrition research
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Healthline: Major consumer health and nutrition content platform with extensive video, article, and recipe libraries. Comparable because it competes for the same health-conscious general-public audience, though it monetizes via ads and sponsored content rather than donations.
• Examine.com: Independent, evidence-based research summaries on nutrition and supplements aimed at consumers and professionals. Comparable in its citation-first, non-commercial positioning and focus on translating primary research into actionable guidance.
• Dr. Axe: High-traffic nutrition, wellness, and functional-medicine content site with supplements and a content-to-product funnel. Comparable in audience (health-conscious, food-as-medicine consumers) and content formats, though commercially monetized.
• EatingWell: Consumer nutrition and recipe media brand producing articles, videos, and cookbooks around healthy eating. Comparable audience and content mix (recipes, nutrition explainers), though ad- and subscription-supported.
• Cleveland Clinic Health Essentials: Nonprofit hospital system's consumer health blog offering evidence-based articles on nutrition, disease prevention, and lifestyle. Comparable because it delivers citation-backed health content to the general public without paywalls, similar to NutritionFacts.org's no-ads, evidence-anchored model.
• Academy of Nutrition and Dietetics: Professional association for registered dietitians publishing evidence-based nutrition guidance for consumers and clinicians. Comparable in delivering nutrition education grounded in peer-reviewed science and serving both lay and professional audiences.
• Nutrition.gov: U.S. federal government portal aggregating evidence-based nutrition information from USDA, HHS, and DHHS. Comparable in being a free, non-commercial, evidence-anchored resource, but government-run rather than nonprofit-charity.
• Harvard T.H. Chan School of Public Health — The Nutrition Source: Academic, evidence-based nutrition information portal from a leading public-health institution. Directly comparable in editorial approach (peer-reviewed sourcing, no commercial bias) and target audience of health-conscious consumers and professionals.

Emerging players

• Wellness Mama: Independent wellness and nutrition blog with strong recipe and family-health content. Comparable audience overlap with NutritionFacts.org's health-conscious consumers, though more lifestyle-and-recipe-led and commercially supported.

Broad incumbents

• WebMD: Large, established consumer health-information platform covering nutrition, conditions, and lifestyle. Comparable in audience and content depth, but broader in scope (general medical) and ad-supported, making it a broad incumbent rather than a direct nutrition specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/nutrition_facts
• YouTubeyoutube.com/user/NutritionFactsOrg
• Facebookfacebook.com/NutritionFacts.org
• Instagraminstagram.com/nutrition_facts_org
• Pinterestpinterest.com/drgreger

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NutritionFacts.org