Advance Solutions

What Advance Solutions does

Advance Solutions Inc. (ASI) is a privately held, Manila-based technology distribution and solutions company founded in 1996 that operates as an authorized value-added reseller for a broad portfolio of international technology brands including Apple, HP Inc., Fortinet, Intel vPRO, Microsoft, Dell, LG, Logitech, Acer, Ricoh, Aruba (HPE), Vertiv, Newline, and Poly. Rather than developing proprietary software or hardware, the company distributes IT products spanning personal computing devices, displays, networking equipment, video conferencing, document imaging, and cybersecurity solutions, primarily to government, education, and enterprise customers in the Philippines through a sales-led direct engagement model.

ASI monetizes through one-time product resale transactions, with quote-based pricing negotiated via direct sales contact and supplemented by a public price-list portal (pricelist.myasiph.com) for smaller buyers. Contract cadence is multi-year for enterprise and government accounts. The company's go-to-market is built on long-tenured brand authorizations, recurring technology update seminars targeted at government and education stakeholders, and ongoing content marketing through its proprietary "Tech O'clock" newsletter and digital magazine. The organization operates with a stated headcount of 1-10 employees from a single headquarters location at PPL Building, Paco, Manila.

The business model is structurally that of a horizontal multi-brand IT distributor rather than a technology developer, with revenue and competitive position tied to the durability of its vendor authorizations, its procurement relationships with Philippine government and education buyers, and its ability to cross-sell across an expanding portfolio of brands. The company shows no evidence of outside investment, M&A activity, proprietary IP, or geographic expansion beyond the Philippines.

Name

Advance Solutions

Legal name

Advance Solutions Inc.

Website

https://myasiph.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Advance Solutions Inc. is a Manila-based authorized value-added reseller founded in 1996 that distributes multi-brand IT hardware, software, cybersecurity, and display solutions from Apple, HP, Fortinet, Microsoft, Dell, and other global vendors to Philippine government, education, and enterprise customers via direct sales and recurring technology seminars.

Ownership category

akta.pro rank

Headquarters

HQ city

Manila

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. IT Products Resale: Reselling technology hardware and software products from brand partners including computers, displays, networking equipment, and security solutions. Revenue generated through product sales to government, education, and business customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Advance Solutions Inc. (ASI) is a Philippine-based authorized value-added reseller and distributor of enterprise technology brands. The company resells IT hardware (computers, laptops, displays, networking equipment), cybersecurity solutions, video conferencing systems, and related software from global vendors to government, education, and enterprise customers. Revenue is generated primarily through product resale and distribution rather than proprietary software development.

Product overview

Advance Solutions Inc. (ASI) is a Philippine-based technology solutions provider and authorized distributor/reseller of major technology brands. Rather than developing its own proprietary software product, ASI operates as a technology distribution and solutions company offering a portfolio of enterprise technology products through brand partnerships. The company distributes computing hardware (Apple, HP Inc., Intel vPRO), cybersecurity solutions (Fortinet), display solutions (LG IT Monitors, LG Display Solutions), and video conferencing/peripherals (Logitech Video Conferencing, Logitech Personal Workspace). ASI supplements its distribution business with Tech O'clock, a digital magazine/newsletter providing technology news, product promotions, and industry insights to the Philippine market. The company also organizes technology update seminars and events for stakeholders in government, education, and enterprise sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Tech O'clock: The Official Newsletter of Advance Solutions, Inc. - A digital magazine covering technology trends, product promotions, feature stories, and company events.

Products and services

• Apple Products
• Fortinet Security Solutions
• HP Inc. Products
• Intel vPRO Platforms
• LG IT Monitors
• LG Display Solutions
• Logitech Video Conferencing
• Logitech Personal Workspace
• Dell Technologies Products
• Acer Products
• Microsoft Solutions
• Aruba Networks Solutions
• Ricoh Document Imaging Solutions
• Vertiv AI Infrastructure Solutions
• Newline Interactive Displays
• Poly Audio Solutions
• HPE Products (via VST ECS)

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• ApplecoreChannel Partner/ Reseller/ DistributorApple product portfolio partner offering Mac computers, laptops, and accessories for government, education, and enterprise customers.
• HP Inc.coreChannel Partner/ Reseller/ DistributorHP Inc. product partner providing computers, laptops, printers, and endpoint security solutions including HP Wolf Security.
• FortinetcoreChannel Partner/ Reseller/ DistributorFortinet security solutions partner offering next-generation firewalls and AI-powered security services through FortiGuard.
• Intel vPROcoreChannel Partner/ Reseller/ DistributorIntel vPRO platform partner providing hardware-based security features including Intel Hardware Shield for enterprise PCs.
• MicrosoftcoreChannel Partner/ Reseller/ DistributorMicrosoft solutions partner offering Windows operating systems, BitLocker encryption, and Azure cloud services for security and productivity.
• Dell TechnologiescoreChannel Partner/ Reseller/ DistributorDell product partner offering connected PCs, servers, storage solutions, and AI-powered workstations for various industries.
• LG IT Monitors and Display SolutionsminorChannel Partner/ Reseller/ DistributorLG monitor and display solutions for business and enterprise customers.
• Logitech Video ConferencingminorChannel Partner/ Reseller/ DistributorLogitech video conferencing solutions for meeting rooms and collaboration.
• Logitech Personal WorkspaceminorChannel Partner/ Reseller/ DistributorLogitech personal workspace products including headsets and peripherals.
• VST ECS PhilippinescoreChannel Partner/ Reseller/ DistributorVST ECS Philippines is a key distribution partner for HPE products including servers, networking, and storage solutions. Partnered with ASI for tech events and seminars.
• AcerminorChannel Partner/ Reseller/ DistributorAcer products including Veriton devices, ProShield Plus security, and enterprise solutions.
• RicohminorChannel Partner/ Reseller/ DistributorRicoh scanner and document imaging solutions for digital transformation in Philippine businesses.
• Aruba Networks (HPE)minorChannel Partner/ Reseller/ DistributorAruba Instant On networking solutions and HPE Aruba Networking ESP for secure network connectivity.
• VertivminorChannel Partner/ Reseller/ DistributorVertiv 360AI solutions for AI infrastructure including power and cooling systems for data centers.
• NewlineminorChannel Partner/ Reseller/ DistributorNewline interactive touch display technology for education and business collaboration.
• PolyminorChannel Partner/ Reseller/ DistributorPoly (Plantronics) headsets and audio solutions for professional communication.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• VST ECS Philippines: One of the largest IT distributors in the Philippines, distributing enterprise hardware and software from HPE, Dell, Lenovo, and others. Directly comparable to ASI because both are value-added distributors/resellers serving Philippine enterprise, government, and education, and VST ECS is even an ASI partner, making the competitive overlap explicit.
• MSI-ECS Philippines: Philippine IT distribution arm of MSI-ECS, distributing enterprise hardware and peripherals to resellers and end customers. Comparable to ASI because both operate as broad-line Philippine IT distributors offering computing, networking, and accessories to enterprise and government buyers.
• Nexus Technologies Inc. Philippine IT solutions distributor specializing in enterprise hardware, networking, and cybersecurity products. Comparable to ASI because both are Philippine VAR/distributors with multi-brand portfolios targeting government, education, and enterprise verticals.
• Trends & Technologies Inc. Philippine IT systems integrator and value-added reseller serving enterprise, government, and education. Comparable to ASI because both resell and integrate IT hardware, software, and security solutions for the same Philippine public-sector and enterprise buyer base.

Broad incumbents

• Ingram Micro Philippines: Global IT distributor with Philippines operations offering computing, networking, security, and cloud products through a broad reseller channel. Comparable to ASI as a competing distribution channel for the same OEM brands in the Philippine market, but at vastly greater scale and breadth.
• TD SYNNEX (Tech Data) Asia: Global IT distributor with extensive Asia-Pacific footprint distributing IT hardware, software, and services. Comparable to ASI because both route tier-1 OEM products to enterprise and public-sector buyers, though TD SYNNEX operates at a much larger scale and broader portfolio.
• HP Philippines: Direct local presence of HP Inc., one of ASI's core OEM partners. Comparable because HP competes for the same Philippine government and education PC and printer deals, sometimes through direct enterprise sales that can disintermediate resellers like ASI.
• Dell Technologies Philippines: Direct Philippine subsidiary of Dell Technologies, an ASI OEM partner. Comparable because Dell's direct enterprise and public-sector teams compete for the same large Philippine PC, server, and workstation opportunities that ASI bids on as a reseller.
• Lenovo Philippines: Direct Philippine operation of Lenovo, a major PC and server OEM active in Philippine government and education procurement. Comparable as a competing channel for the same device spend that ASI addresses through its reseller relationships.
• Fortinet Philippines: Cybersecurity vendor whose products ASI resells; Fortinet also sells directly to large Philippine enterprises and government agencies. Comparable because Fortinet's direct enterprise motion competes with ASI's value-added resale of the same firewalls and FortiGuard services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/asiph22
• Facebookfacebook.com/AdvanceSolutionsPH
• LinkedInlinkedin.com/company/myasiphl
• Instagraminstagram.com/advancesolutionsph

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advance Solutions