First National Bank of Paragould

What First National Bank of Paragould does

First National Bank of Paragould is a privately held national-charter community bank founded in 1889, headquartered at 200 W. Court Street in Paragould, Arkansas, and operating 23 branch locations across Arkansas (including Northwest, Northeast, and Central markets) and Middle Tennessee. The bank serves individual consumers, small to mid-size businesses, homeowners, and agricultural borrowers with a full suite of deposit products (You 1st Checking in four tiers, Regular Savings, Working Money Account, CDs, Christmas Club, HSAs), commercial accounts (1st Step Small Business Checking, Small Business 250, Commercial Banking Anywhere), and lending products including mortgages, personal loans, business loans, agricultural loans, and home improvement loans. The bank monetizes primarily through net interest income on its $2.3 billion asset base, supplemented by account fees (e.g., $29 NSF, $15 wire, $25/hour research), treasury management fees, and merchant payment processing margins.

The bank's core technology stack centers on its Anywhere Digital Platform — a proprietary mobile app (iOS and Android), FirstNet Teller online banking, and Banno Business cash management suite — that supports mobile check deposit, Zelle P2P payments, mobile wallet integration (Apple Pay, Google Pay, Samsung Pay), Rapid Transfers via card rails, ACH originations, online wires, Positive Pay fraud prevention, and multi-user account delegation for commercial customers. Distribution combines the physical branch network with self-service digital account opening at openanywhere.fnbank.net and PhoneFirst telephone banking. Operations are run under a national bank charter (granted 1903), are FDIC insured to $250,000 per depositor, OCC-evaluated for CRA compliance, and certified as an Equal Housing Lender; the bank is also a member of the Federal Home Loan Bank of Dallas, which it has leveraged to facilitate community development grants.

Go-to-market relies on a hybrid branch-and-relationship-manager motion: dedicated Business Solutions teams and commercial loan officers (Central Arkansas, Jonesboro, Tennessee markets each have local market leadership) drive commercial deposit and lending acquisition, while consumer acquisition runs through branch-based onboarding incentivized by promotional offers ($200 checking-with-direct-deposit bonus, up to $500 for CD-plus-checking combinations). The bank is privately held under continuous Brewer family ownership — Bill Brewer as Chairman and Will Brewer as Vice Chairman, with Donald Guinn as President & CEO — and has no parent company, no institutional equity backing, no public ticker, and no disclosed funding rounds. Strategic expansion since 1889 has been executed through both organic branch openings (Jonesboro 1998, 2001, 2005; Little Rock and Northwest Arkansas expansion; Tennessee entry) and targeted acquisitions (Onebanc in 2018, Citizens Bank in 2021).

Name

First National Bank of Paragould

Legal name

First National Bank

Website

https://fnbank.net

Company type

Private

Founded year

1889

Operating status

Operating

Headcount range

251–500 employees

Short description

First National Bank of Paragould is a privately held community bank founded in 1889 with $2.3 billion in assets and 23 branches across Arkansas and Tennessee, serving consumers, small-to-mid-size businesses, and agricultural borrowers through traditional deposit, lending, and mortgage products supported by its Anywhere digital banking platform.

Ownership category

akta.pro rank

Product category

Community Banking

NAICS

Commercial Banking (522110)

SIC

National Commercial Banks (6021)

akta.pro primary industry

Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)

akta.pro secondary industry

Small Business Banking (Microbusiness/Sole Proprietor) (FSABAAAI)

Keywords

• Community banking services
• Retail banking products
• Commercial lending
• Mortgage lending
• Mobile banking

Headquarters

HQ city

Paragould

HQ country

United States

HQ region

North America

Offices23 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Net Interest Income: The primary revenue driver for the bank is the spread between interest earned on loans (mortgages, personal loans, business loans, agricultural loans, credit cards) and interest paid on deposits (checking, savings, CDs, money market accounts). As a traditional bank, this interest rate spread constitutes the core earnings.
2. Banking Fees and Service Charges: Various account-related fees including overdraft/NSF fees ($29 per item), ATM fees, wire transfer fees ($15), stop payment fees ($2), cashier's checks ($5), money orders ($3), safe deposit box rentals, and research fees ($25/hour).
3. Bill Pay Services: Online Bill Pay service offered free for first 25 payments per month, then $0.50 per additional payment.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels10 records

Core offering

First National Bank of Paragould is a community bank that accepts consumer and business deposits through checking, savings, money market, CD, and HSA accounts, and originates a range of loans including mortgages, home equity, personal, commercial, and agricultural loans. The bank pairs these traditional products with digital banking via its Anywhere mobile app and online banking, Banno Business cash management for commercial clients, merchant card processing, and treasury management services, all delivered through 23 branches across Arkansas and Tennessee.

Product overview

First National Bank of Paragould offers a unified full-service banking platform with integrated digital banking capabilities and traditional banking products. The core banking infrastructure centers on the Anywhere Digital Platform and Anywhere mobile app for personal and business customers. The product portfolio encompasses personal deposit accounts (You 1st Checking variants, Regular Savings, Working Money Account, Christmas Club), business deposit accounts (1st Step Small Business Checking, Small Business 250 Checking, Commercial Working Money Account), tax-advantaged Health Savings Accounts for both individuals and businesses, mortgage and home lending products (purchase, refinance, home improvement), commercial lending (business loans, agricultural loans), and business services (Merchant Payment Services, Treasury Management, Remote Deposit Capture, Banno Business suite). Additional services include Mobile Wallet integration with Apple Pay/Google Pay/Samsung Pay, Zelle P2P payments, card management controls, and financial planning tools. The bank operates 23 branches across Arkansas and Tennessee with a focus on community banking and personalized service.

Differentiator

Problem solved

Functional benefit

Brands

• You 1st Banking: First National Bank's signature banking service brand emphasizing personalized customer experience with products tailored to customer needs.
• First Anywhere
• First Take
• Plus One
• Welcome to One

Products and services

• You 1st Checking A basic, no-monthly-fee personal checking account for individual consumers, with a $25 minimum opening balance and a $200 reward for setting up direct deposit within 90 days.
• You 1st E-Checking Digital-focused, interest-bearing personal checking account for individual consumers paying 0.15% APY with no minimum balance to avoid fees and a $50 minimum opening balance.
• You 1st Premium Checking Higher-tier interest-bearing personal checking account paying 0.20% APY with a $500 minimum balance to avoid the $10 monthly fee, targeted at consumers seeking competitive yield on operating cash.
• You 1st Platinum Checking Top-tier interest-bearing personal checking account paying 0.25% APY with a $1,500 minimum balance to avoid the $15 monthly fee for high-balance consumer customers.
• Regular Savings Account Standard personal savings account with a $10 minimum opening deposit, competitive interest paid quarterly, and a $3 quarterly maintenance fee waived when the balance stays at or above $10.
• Working Money Account Tiered-rate personal money market savings account with higher rates at $25,000 and $50,000 balance tiers and up to six transfers per month, requiring a $5,000 minimum to earn interest.
• Certificates of Deposit Fixed-rate FDIC-insured term deposits (CDs) with terms from 90 days to 60 months, $1,000 minimum opening, and published promotional rates.
• Christmas Club Account Seasonal purpose-driven savings account paying 3.25% APY on balances up to $10,000 with no monthly service charge and no minimum balance, with funds released in October.
• Health Savings Account (HSA) Tax-advantaged Health Savings Account for individuals covered by high-deductible health plans, allowing pre-tax contributions up to annual IRS limits and tax-free withdrawals for qualified medical, dental, and vision expenses.
• Anywhere Digital Platform Unified digital banking experience combining the Anywhere mobile app and FirstNet Teller online banking, offering 24/7 account access, mobile check deposit, Zelle P2P payments, card controls, and bill pay to personal customers.
• Anywhere App Native mobile banking application for iOS and Android providing mobile deposit, funds transfer, Zelle P2P payments, in-app card lock/unlock and controls, and account management for personal banking customers.
• 1st Step Small Business Checking Entry-level small-business checking account with 100 free items per cycle, no monthly service charge, and free basic access to the Banno Business digital cash-management platform.
• Small Business 250 Checking Mid-tier small-business checking account offering 250 free transactions per cycle with full Banno Business digital cash-management access for $20 per month.
• Small Business Anywhere Checking Enhanced small-business checking account offering 500 free transactions per cycle and additional cash-management features with a $40 monthly service charge.
• Community Checking Non-profit-focused business checking account designed exclusively for 501(c)(3) non-profit organizations.
• Commercial Banking Anywhere Premium commercial checking account providing full Treasury Management access for mid-market businesses with a $1,000 minimum to open and a $75 monthly service charge.
• Commercial Working Money Account Business money market account with no monthly maintenance fee, tiered interest rates at $25,000 and $50,000 balance tiers, and a $100 minimum opening deposit.
• Business Health Savings Account Employer-sponsored Health Savings Account enabling pre-tax payroll withholdings and free HSA Mastercard debit card access for employees of participating businesses.
• Banno Business Digital cash-management suite for business customers offering ACH direct deposit, Positive Pay fraud prevention, online wire transfers, ACH payments, and multi-user account delegation and access controls.
• Mortgage Loans Residential first-lien mortgage origination including conventional, USDA, and other home loan programs for purchase and refinance transactions, underwritten and serviced locally by the bank's mortgage team.
• Home Improvement Loans Consumer-secured and unsecured loans for home renovation and remodeling projects, available to homeowners with or without existing equity.
• Personal Loans Unsecured consumer installment loans for personal use cases such as debt consolidation, unexpected expenses, or major purchases with competitive fixed rates.
• Business Loans Commercial term loans and revolving lines of credit for working capital, equipment purchases, and business expansion needs of small and mid-market businesses.
• Ag Loans Agricultural lending products tailored for farming operations, covering equipment financing, operating loans, and farmland purchase financing.
• Merchant Payment Services Merchant card-payment processing services enabling businesses to accept debit, credit, and gift card payments with customized hardware and software solutions.
• Treasury Management End-to-end business cash-management services including fraud protection, ACH Positive Pay, enhanced authentication, and dedicated relationship-manager support for commercial banking customers.
• Remote Deposit Capture Electronic remote check-deposit service enabling business customers to scan and transmit batches of checks from their office to accelerate check clearing and funds availability.
• Online Bill Pay Bank digital bill payment service enabling consumers to schedule one-time or recurring payments, receive reminders, and track payment history, free up to 25 payments per month then $0.50 per additional payment.
• Mobile Check Deposit Mobile remote deposit capture feature in the Anywhere app allowing customers to deposit checks by photographing them with their smartphone camera.
• Rapid Transfers Real-time, card-rail-based fund-transfer feature enabling instant movement of money between First National Bank customer accounts and external accounts at other institutions.
• Standard Transfers No-fee, internally available fund-transfer feature moving money between First National Bank checking and savings accounts with immediate fund availability.
• Mobile Wallet Tokenized mobile-wallet service enabling First National Bank debit and credit cardholders to make contactless in-store and online purchases via Apple Pay, Google Pay, and Samsung Pay.
• Card Management In-app card controls within the Anywhere mobile app letting cardholders lock/unlock debit and credit cards, set transaction alerts, block specific merchant or transaction categories, and set spending limits.
• Zelle Bank-branded peer-to-peer payment service embedded in the mobile app letting customers send and receive funds with other Zelle users at participating banks within minutes.
• Positive Pay Check fraud-prevention service where business customers transmit issued-check files to the bank for verification against serial number and dollar amount at presentment.
• Safe Deposit Boxes Physical safe-deposit box rentals at select branches for secure vault storage of valuable items such as legal documents, jewelry, and data backups.
• Direct Deposit Electronic payroll deposit service enabling employers to credit employee paychecks directly into their First National Bank checking accounts on pay date.
• PhoneFirst Telephone Banking Audio telephone-banking service using a four-digit PIN for self-service balance inquiries, transaction review, and faxed statement copies across all branch markets with local phone numbers.
• Credit Cards Consumer and business credit card products offered by First National Bank, serviced through an online card-statement portal for statement access, payments, and card management.

Quantifiable outcome

• $2 million investment in The Station powered by First National Bank event venue in downtown Paragould
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

Five partnerships are on record, tiered minor, flagship and core.

• Trousdale County High SchoolminorStrategic or Co-development Partner · 19 May 2025First National Bank agreed to sponsor the high school's new weight room facility with an estimated $58,000 contribution to outfit the $4.5 million state-of-the-art athletic facility, demonstrating community support for local schools.
• City of ParagouldflagshipStrategic or Co-development Partner · 14 November 2023Public-private partnership where First National Bank committed $2 million to convert the historic Power Plant facility (built 1923) into The Station powered by First National Bank, a multi-use event venue with 700-person auditorium seating or 500-person banquet capacity, plus amphitheater and outdoor areas. Bank receives naming rights. City manages and maintains property.
• City of JonesborocoreStrategic or Co-development Partner · 23 March 2023First National Bank partnered with City of Jonesboro to enhance public safety through a $75,000 contribution over 5 years ($15,000 annually) for safety cameras to monitor traffic, prevent crime, and support emergency responders.
• Federal Home Loan Bank of DallascoreStrategic or Co-development Partner · 5 December 2022First National Bank is a member partner of FHLB Dallas, which enables the bank to facilitate community development grants. Through this partnership, $435,000 was awarded to Paragould Housing Authority for elderly housing development. The bank assists in facilitating contact between housing authorities and FHLB Dallas for affordable housing initiatives.
• Paragould Housing AuthoritycoreStrategic or Co-development Partner · 5 December 2022First National Bank partnered with Paragould Housing Authority to facilitate a $435,000 subsidy from Federal Home Loan Bank of Dallas for construction of 48 housing units for elderly underserved population. The bank served as the connecting partner between the housing authority and FHLB.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bank OZK: Arkansas-headquartered bank with strong mortgage and commercial real estate lending franchises competing in the same Arkansas metros. Direct overlap in deposit-gathering and small business banking, particularly in Central Arkansas where both maintain multiple branches.
• Trustmark National Bank: Mississippi-headquartered community/regional bank with Tennessee operations overlapping FNB's Middle Tennessee branches. Competes for similar consumer and small business banking relationships in Tennessee markets.
• Centennial Bank: Arkansas-headquartered community bank (owned by Home BancShares) with overlapping presence in Arkansas markets. Offers similar consumer, mortgage, and commercial banking products and competes for the same community-bank customer base.
• Arvest Bank: Major Arkansas-based community bank owned by the Walton family, with overlapping branches in Northwest Arkansas, Northeast Arkansas, and Central Arkansas. Directly competes for consumer deposits, mortgages, and small business relationships in FNB's core markets.
• Simmons Bank: Arkansas-headquartered community/regional bank offering consumer, commercial, and mortgage banking across the same geographies FNB serves. Closest comparable by footprint and product mix, with significantly larger scale (~$28B assets) and similar heritage of community-focused banking.
• Cadence Bank: Mid-sized regional bank with Tennessee and Southern U.S. footprint offering consumer and commercial banking products overlapping with FNB's Tennessee and Arkansas operations. Comparable size and community banking orientation with similar product suite.
• BancorpSouth Bank: Mississippi-based community/regional bank with Tennessee and Arkansas branches offering consumer and commercial banking products. Direct geographic overlap in Tennessee and comparable community banking positioning to FNB.

Broad incumbents

• Regions Bank: Large regional bank with significant Arkansas and Tennessee branch presence offering full-service consumer, commercial, and mortgage banking. Competes for the same mass-market and small business customers FNB serves, but at substantially greater scale and product breadth.
• IBERIABANK / First Horizon Bank: Large Tennessee-based regional bank (now First Horizon) with extensive Arkansas and Tennessee branch networks. Competes with FNB across consumer, commercial, and mortgage segments in shared markets while operating at materially greater scale.

Emerging players

• FNBC Bank (First National Bank of Coffee County): Smaller community bank in a neighboring Arkansas market offering consumer and small business banking with similar community-focused positioning. Less direct geographic overlap but operates a similar business model targeting similar customer segments in rural Arkansas.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/fnbarkansas
• Facebookfacebook.com/FNBArkansas
• LinkedInlinkedin.com/company/first-national-bank-arkansas
• Instagraminstagram.com/fnbanywhere

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First National Bank of Paragould