SACHAJUAN
SACHAJUAN is a Stockholm-based premium haircare brand founded in 2000, selling Algae Bioscience-formulated shampoos, treatments, styling products, body care, and tools via a DTC Shopify storefront across ~40 European countries and a professional salon recommendation channel.
- Company typePrivate
- Founded2000
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What SACHAJUAN does
SACHAJUAN is a Stockholm-based premium haircare brand founded in 2000 that sells professional-grade hair products built around a proprietary Algae Bioscience ingredient platform. The product portfolio spans shampoo, conditioner, treatment, styling, hair tools, body care, and fragrance, organized both by category and by hair concern (moisturizing, thickening, colour protection, volume, repair, scalp, curl, clarifying). Sub-brands include the Bioshield bonding-treatment collection, Ocean Mist texturizing line, and Clarifying collection, with curated collection kits that bundle complementary products at roughly 22% discounts versus piece-rate pricing.
The company operates a dual-channel go-to-market: a direct-to-consumer Shopify storefront (shop.sachajuan.com) that ships to approximately 40 European countries with multi-currency checkout in EUR and SEK, and a professional salon channel where hairdressers recommend and use the products with clients. Pricing is in SEK and ranges from 230 SEK for accessories such as the Detangling Hairbrush to 990 SEK for premium kits such as the Intensive Repair Kit, with promotional gating (gift with purchase over 1,299 SEK). Revenue streams are predominantly transactional one-time product sales through both channels; subscription mechanics are referenced but not confirmed.
Strategically, SACHAJUAN positions on three pillars — Simplicity (curated essentials), Innovation (Algae Bioscience formulations that "strengthen from within"), and Results (salon-quality outcomes at home). The company is privately held, headquartered in Stockholm, Sweden, with a headcount of 11-50 employees, and received strategic capital from Unilever Ventures (Unilever's CVC arm) in 2016. No public financials, M&A activity, or AI capabilities are disclosed in the available sources.
SACHAJUAN firmographics
Firmographics- Name
- SACHAJUAN
- Legal name
- SACHAJUAN
- Website
- https://sachajuan.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SACHAJUAN is a Stockholm-based premium haircare brand founded in 2000, selling Algae Bioscience-formulated shampoos, treatments, styling products, body care, and tools via a DTC Shopify storefront across ~40 European countries and a professional salon recommendation channel.
- Ownership category
- akta.pro rank
SACHAJUAN industry classification
Industry- Product category
- Premium Hair Care
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Health and Personal Care Retailers (4561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB)
- akta.pro secondary industries
- Professional/Salon Haircare (Backbar & Retail) (CRABABAK), Shampoo & Scalp Cleansers (CRABABAA), Conditioners & Hair Masks (CRABABAB), Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE), Texturizers & Chemical Services (Relaxers, Perms, Keratin) (CRABABAF)
Keywords
Where SACHAJUAN is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
SACHAJUAN business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- E-commerce Product Sales: Direct-to-consumer sales of haircare products including shampoo, conditioner, treatments, styling products, hair tools, body care, and fragrance through their official online store. Products are sold as one-time purchases and possibly subscription.
- Professional Salon Channel: Products sold through salon professionals who use and recommend SACHAJUAN products to their clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Products - Shampoo, Conditioner, Treatments |
| Unit Pricing | Pay-as-you-go | Hair Tools |
| Unit Pricing | Pay-as-you-go | Collection Kits |
| Other | Pay-as-you-go | Gift with Purchase Promotion |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
SACHAJUAN product offering
Product offeringCore offering
SACHAJUAN develops and sells premium hair care products including shampoos, conditioners, treatments, styling products, hair tools, body care, and fragrances. The company applies its proprietary Algae Bioscience formulation approach and operates direct-to-consumer e-commerce alongside a professional salon distribution channel serving multiple European countries.
Product overview
SACHAJUAN is a professional haircare brand built around proprietary Algae Bioscience technology. The product portfolio is organized by category (Shampoo, Conditioner, Treatment, Styling, Hair Tools, Body Care, Fragrance, Travel Sizes) and hair concern/type (Moisturizing, Thickening, Colour, Volume, Repair, Scalp, Curl, Clarifying). Key product lines include the Bioshield collection featuring bonding treatments and glow-enhancing products, Collection Kits that bundle complementary products for specific hair needs (Moisture and Care, Volume and Fullness, Intensive Repair, Volume and Structure), and bestsellers like the Clarifying line. The brand positions itself on three pillars: Simplicity (curated essentials), Innovation (Algae Bioscience formulas), and Results (salon-quality outcomes).
Differentiator
Problem solved
Functional benefit
Brands
- Bioshield: Hair bonding treatment product line for damaged hair repair
- Ocean Mist
- Clarifying Collection
Products and services
- Detangling Hairbrush Silver A silver-colored detangling hairbrush designed for everyday hair grooming and detangling.
- Detangling Hairbrush Black A black-colored detangling hairbrush designed for everyday hair grooming and detangling.
- Glow Hair Mist A hair mist formulated to add shine and glow to the hair.
- Bioshield Hair Bonding Treatment A bonding treatment leveraging the brand's bioscience formulation for hair repair and protection.
- Moisture and Care Kit A bundled kit of hair care products focused on delivering moisture and care.
- Volume and Fullness Kit A bundled kit of hair care products focused on adding volume and fullness to the hair.
- Intensive Repair Kit A bundled kit of hair care products designed for intensive hair repair.
- Volume and Structure Kit A bundled kit of hair care products aimed at adding volume and structure to the hair.
- Clarifying Shampoo A clarifying shampoo designed to deeply cleanse the hair and scalp.
- Clarifying Conditioner A clarifying conditioner designed to complement the clarifying shampoo in the lineup.
- Clarifying Scalp Scrub A scalp scrub formulated to exfoliate and clarify the scalp.
- Ocean Mist Spray A sea-salt inspired texturizing spray for creating beachy, tousled hair looks.
Companies that use SACHAJUAN
Customer profileSegments2 records
Ideal customer profiles2 records
SACHAJUAN technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
SACHAJUAN partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
SACHAJUAN competitors and assessment
Company assessmentDirect peers
- Olaplex: Premium bond-building haircare brand sold across professional salon and DTC channels. Closely comparable to SACHAJUAN in targeting stylists and consumers with science-positioned, premium-priced treatments and shampoos.
- Moroccanoil: Iconic argan-oil-based professional haircare brand with deep salon distribution and DTC e-commerce. Directly comparable to SACHAJUAN on the salon-to-consumer GTM motion and premium price architecture.
- Oribe: Luxury professional haircare brand sold through high-end salons and DTC. Comparable to SACHAJUAN on premium positioning, curated product portfolio, and stylists-as-endorsement-channel model.
- Davines: Italian professional sustainable haircare brand with strong salon presence in Europe and growing DTC. Closely comparable to SACHAJUAN on European heritage, professional-grade positioning, and sustainability-led brand narrative.
- Christophe Robin: Premium French scalp- and color-care brand sold through salons, DTC, and luxury retailers. Comparable to SACHAJUAN on premium ingredient-led positioning, salon endorsement, and curated European brand identity.
- Living Proof: Science-driven premium haircare brand with strong salon presence (now Unilever-owned) and DTC e-commerce. Comparable to SACHAJUAN on biotech-positioned formulations and salon-to-consumer premium GTM.
Broad incumbents
- Kérastase (L'Oréal): L'Oréal's flagship professional luxury haircare brand. Comparable to SACHAJUAN as a broad incumbent in the same premium salon-plus-retail category with vastly larger distribution and R&D resources.
- Aveda (Estée Lauder): Estée Lauder-owned botanical-positioned salon and retail haircare brand. Comparable to SACHAJUAN on plant/botanical-led differentiation and dual salon/retail distribution, but at significantly larger scale.
Emerging players
- Rahua: Premium clean-beauty haircare brand with natural/botanical ingredient positioning and DTC focus. Comparable to SACHAJUAN on natural-ingredient-led premium positioning, though more DTC-anchored and with thinner salon presence.
- Briogeo: Clean-beauty haircare brand scaling through Sephora and DTC. Comparable to SACHAJUAN on premium clean-beauty positioning and curated routines, though with stronger US mass-retail traction and different geographic focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
SACHAJUAN social profiles
Digital presenceSACHAJUAN financial estimates
Financial estimateRevenue estimate
Valuation estimate
SACHAJUAN leadership team
Management profileNumber of profiles
Profiles2 records
SACHAJUAN funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SACHAJUAN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SACHAJUAN
What does SACHAJUAN do?
SACHAJUAN develops and sells premium hair care products including shampoos, conditioners, treatments, styling products, hair tools, body care, and fragrances. The company applies its proprietary Algae Bioscience formulation approach and operates direct-to-consumer e-commerce alongside a professional salon distribution channel serving multiple European countries.
Is SACHAJUAN a public or private company?
SACHAJUAN is a private company. It is classified as venture growth investor backed and is currently operating.
When was SACHAJUAN founded?
SACHAJUAN was founded in 2000. It employs 11 to 50 people.
Where is SACHAJUAN based?
SACHAJUAN is headquartered in Stockholm, Sweden, in the Europe region.
How does SACHAJUAN make money?
Two revenue lines are on record. E-commerce Product Sales are the primary driver. The others are professional Salon Channel.
Who are SACHAJUAN's main competitors?
Direct peers on record are Olaplex, Moroccanoil, Oribe, Davines, Christophe Robin and Living Proof. Broad incumbents are Kérastase (L'Oréal) and Aveda (Estée Lauder). Emerging players are Rahua and Briogeo.
Does SACHAJUAN have an API?
No public API is recorded for SACHAJUAN.
What industry is SACHAJUAN in?
SACHAJUAN's product category is Premium Hair Care. Its primary akta.pro industry code is CRABALAB, Professional Hair Care (Shampoo, Conditioner, Treatments), with a secondary code of CRABABAK, Professional/Salon Haircare (Backbar & Retail). Its NAICS code is 456120 and its SIC code is 2844.