eWaterPay
eWaterPay (eWATER services Ltd) installs and maintains IoT-enabled smart water systems in rural Kenya, Tanzania, and Gambia, using its proprietary eWATERtag token and M-Pesa integration to deliver pay-as-you-go clean water to ~361,000 people while generating Gold Standard-verified carbon credits.
- Company typePrivate
- Founded2015
- HeadquartersBicester, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What eWaterPay does
eWaterPay (legal entity: eWATER services Ltd) is a UK-incorporated for-profit company founded in 2015 that installs, operates, and maintains IoT-enabled smart water systems in rural communities across Kenya, Tanzania, and Gambia. Its core offering is an integrated smart water platform comprising cloud-connected taps, a proprietary hardware payment token called the eWATERtag, real-time cloud monitoring, and mobile money integration via M-Pesa and local shopkeeper reseller networks. End-users purchase water credits through the eWATERtag or via local shopkeepers, and each litre dispensed is digitally tracked, enabling both usage-based billing and avoidance-based carbon credit issuance verified by Gold Standard.
The company's business model combines three revenue streams: usage-based water credit sales to community end-users, sale of Gold Standard-verified carbon offsets generated by displacing firewood-based water boiling, and hardware provision of the smart tap and tag ecosystem. Approximately 360,969 people across three countries are served to date, with 1.48 billion litres supplied cumulatively and 130,700 tonnes of certified carbon credits listed for sale. Revenue from water sales is recycled into local engineering teams for rapid maintenance, creating a self-sustaining operational loop that distinguishes eWATER from grant-dependent water projects.
Operationally, eWATER is registered in England (company number 12597109) with operational offices in Nairobi, Dar es Salaam, and Dakar, and a small team of 11-50 employees. The company has received recognition from Gold Standard, IFC, GLOBO, WISPA, U-tech, the Sustainability Consulting Awards, and the RELX Environmental Challenge. Its strategic partnerships with Gold Standard (carbon certification) and M-Pesa (payments) underpin both its revenue model and its defensibility against traditional donor-funded rural water infrastructure.
eWaterPay firmographics
Firmographics- Name
- eWaterPay
- Legal name
- eWATER services Ltd
- Website
- https://ewaterpay.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- eWaterPay (eWATER services Ltd) installs and maintains IoT-enabled smart water systems in rural Kenya, Tanzania, and Gambia, using its proprietary eWATERtag token and M-Pesa integration to deliver pay-as-you-go clean water to ~361,000 people while generating Gold Standard-verified carbon credits.
- Ownership category
- akta.pro rank
eWaterPay industry classification
Industry- Product category
- Water Utility Services
- NAICS
- Water, Sewage and Other Systems (2213), Water Supply and Irrigation Systems (22131)
- SIC
- Water Supply (4941), Totalizing Fluid Meters & Counting Devices (3824)
- akta.pro primary industry
- Water & Wastewater Utility IoT (SCADA, Leak/Quality Monitoring) (EUADAPAK)
Keywords
Where eWaterPay is headquartered
LocationHeadquarters
- HQ city
- Bicester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
eWaterPay business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Supply Chain, Technology or R&D
Revenue model
- Water Sales: Revenue generated from selling water credits to community members. Customers use the eWATERtag to pay for water via mobile money or local shopkeepers. Revenue directly funds local engineering teams for maintenance and parts replacement.
- Carbon Credits: 130,700 tonnes of high-impact carbon credits verified by Gold Standard are available for sale. Each litre of clean water prevents forests from being used for firewood, generating robust carbon offset credits.
- Smart Water System Provision: eWATER installs and maintains smart water systems in African communities, backed by a maintenance promise that keeps water available 24/7. The eWATERtag hardware is integral to service delivery.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
eWaterPay product offering
Product offeringCore offering
eWaterPay (eWATER) installs and maintains smart water systems in rural communities of Kenya, Tanzania, and Gambia. Customers use a proprietary eWATERtag token to dispense metered clean water from IoT-connected smart taps, paying via mobile money (M-Pesa) or local shopkeepers. Revenue from water sales funds local engineering teams for 24/7 maintenance, while digitally tracked water volumes generate Gold Standard-verified carbon offset credits sold to corporate buyers.
Product overview
eWATER is a smart water infrastructure company operating a platform-plus-services model. The core offering is the eWATER Smart Water System — an IoT-enabled water distribution network featuring smart taps connected to cloud-based monitoring, paired with the eWATERtag payment token for user transactions via mobile money. The platform includes a Live Dashboard for real-time commercial visibility, and generates Gold Standard-verified Carbon Offset Credits as a complementary revenue stream. The integrated system combines hardware (smart taps, tokens), software (cloud monitoring, mobile payments), and maintenance services funded by water sales revenue to guarantee 24/7 water availability.
Differentiator
Problem solved
Functional benefit
Brands
- eWATERtag: A small token enabling customers to add water credit via mobile money or local shopkeepers; acts as a smart key unlocking water access at connected taps, providing transparency on litres used and pricing.
Products and services
- eWATER Smart Water System IoT-enabled water distribution system featuring smart taps connected to cloud infrastructure, providing 24/7 clean water access to rural African communities with real-time monitoring, automated leak detection, and revenue-funded local engineering maintenance.
- eWATERtag Proprietary NFC/token-based payment device that customers use to access water from smart taps; supports mobile money (M-Pesa) top-ups and displays water usage and pricing on a built-in screen for complete transparency to end users.
- Carbon Offset Credits (Gold Standard-verified) High-impact carbon credits verified by Gold Standard, generated by preventing deforestation (avoided firewood for water boiling) through provision of clean water; 130,700 tonnes currently available for purchase by corporate and individual buyers.
Quantifiable outcome
- 130,700 tonnes of Gold Standard-verified carbon credits currently available
- +3 more outcomes
Companies that use eWaterPay
Customer profileSegments1 record
Ideal customer profiles3 records
eWaterPay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
eWaterPay partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Gold StandardcoreGold Standard provides certification for eWATER's carbon offset credits. Every litre of clean water from eWATER taps prevents forests being used for firewood and generates robust, fully transparent carbon credits verified by Gold Standard.
- M-PesacoreM-Pesa mobile money platform integration enables seamless payment for water credits. Customers can add water credit through mobile money or local shopkeepers, providing convenient payment access.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
eWaterPay competitors and assessment
Company assessmentDirect peers
- Sun King (Greenlight Planet): Pay-as-you-go solar home system provider operating across Sub-Saharan Africa with mobile money payment integration. Direct peer in the prepaid utility-for-rural-Africa business model, with analogous M-Pesa distribution and impact-investor appeal.
- M-KOPA: Leading pay-as-you-go solar and asset financing platform in East Africa using M-Pesa-integrated mobile payments. Highly comparable business model — prepaid, IoT-monitored essential service for off-grid households — with similar unit economics and growth playbook.
- BURN Manufacturing: East African clean cookstove manufacturer that generates and sells carbon credits from reduced firewood use. Very comparable dual-revenue (product + carbon credits) model aimed at the same rural Sub-Saharan African customer base and using the same avoided-deforestation thesis.
- Safe Water Network: Non-profit operating small-scale water utilities in Ghana, India, and Kenya with a sustainability-and-cost-recovery focus. Highly comparable model in attempting commercially sustainable rural water delivery, and a relevant peer on operating philosophy.
- Water.org / WaterCredit: Global non-profit focused on bringing sustainable water and sanitation access to the developing world via small-loan financing. Comparable end-customer (rural households needing clean water) and overlapping geographic focus in Sub-Saharan Africa and South Asia.
Others
- WaterAid: International non-profit focused on water, sanitation and hygiene in low-income countries with active operations across Africa. Comparable target geography and beneficiary population, though funded rather than commercially operated.
- South Pole Group: Major carbon credit developer and project developer for Gold Standard and Verra-certified offsets. Comparable in monetizing high-impact carbon credits in developing markets; could be a competitor, partner, or acquirer for eWATER's carbon assets.
- Aqua for All: Dutch-based impact investor and accelerator focused on Water, Sanitation and Hygiene (WASH) businesses in developing countries. Comparable ecosystem participant; could be a partner or funder for eWATER's rural water utility business.
Emerging players
- Sistema.bio: Mexican/Kenyan biogas digester company selling carbon credits from smallholder farms in developing markets. Comparable in monetizing carbon offsets from rural clean-energy/clean-resource use, though its product is biogas rather than water.
Broad incumbents
- Xylem Inc. Global water technology company providing pumps, smart metering, and utility monitoring solutions. Comparable smart water/utility-IoT technology stack; could be a potential acquirer or competitor as it expands in emerging markets.
Market position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
eWaterPay social profiles
Digital presenceeWaterPay compliance and trust
Trust signalCompliance1 record
eWaterPay financial estimates
Financial estimateRevenue estimate
Valuation estimate
eWaterPay leadership team
Management profileNumber of profiles
Profiles1 record
eWaterPay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
eWaterPay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about eWaterPay
What does eWaterPay do?
eWaterPay (eWATER) installs and maintains smart water systems in rural communities of Kenya, Tanzania, and Gambia. Customers use a proprietary eWATERtag token to dispense metered clean water from IoT-connected smart taps, paying via mobile money (M-Pesa) or local shopkeepers. Revenue from water sales funds local engineering teams for 24/7 maintenance, while digitally tracked water volumes generate Gold Standard-verified carbon offset credits sold to corporate buyers.
Is eWaterPay a public or private company?
eWaterPay is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was eWaterPay founded?
eWaterPay was founded in 2015. It employs 11 to 50 people.
Where is eWaterPay based?
eWaterPay is headquartered in Bicester, United Kingdom, in the Europe region.
How does eWaterPay make money?
Three revenue lines are on record. Water Sales are the primary driver. The others are carbon Credits and smart Water System Provision.
Who are eWaterPay's main competitors?
Direct peers on record are Sun King (Greenlight Planet), M-KOPA, BURN Manufacturing, Safe Water Network and Water.org / WaterCredit. Others are WaterAid, South Pole Group and Aqua for All. Sistema.bio is listed as an emerging player. Xylem Inc. is listed as a broad incumbent.
Does eWaterPay have an API?
No public API is recorded for eWaterPay.
What industry is eWaterPay in?
eWaterPay's product category is Water Utility Services. Its primary akta.pro industry code is EUADAPAK, Water & Wastewater Utility IoT (SCADA, Leak/Quality Monitoring). Its NAICS code is 2213 and its SIC code is 4941.