Oregon Chai
Oregon Chai is a U.S. chai tea latte brand producing liquid concentrates, powdered mixes, and super concentrates for health-conscious consumers, at-home beverage enthusiasts, and foodservice operators, operating as a wholly-owned subsidiary of Kerry Group PLC.
- Company typePrivate
- Founded1991
- HeadquartersPortland, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Oregon Chai does
Oregon Chai produces and supplies chai tea latte products for U.S. consumers and commercial foodservice operators. Founded in 1991 and headquartered in Portland, Oregon, the company is a wholly-owned subsidiary and registered trade mark of Kerry Group PLC, an Irish multinational food ingredients and flavor company. The company positions itself as 'The Original Chai Tea Latte' brand, offering 15 SKUs organized across three format categories: nine liquid concentrate variants (Original, Matcha, Dirty Chai, Organic Spiced, Sugar Free, Slightly Sweet, Caffeine Free, Salted Caramel, Vanilla), four powdered mix variants (single-serve and can formats in Original and Vanilla), and two super concentrate variants (Original and Extra Spicy) engineered for high-volume commercial foodservice applications. Core formulations are built on black tea as the base with cardamom as the defining spice, complemented by cinnamon, clove, and ginger.
Oregon Chai operates a hybrid go-to-market combining direct-to-consumer e-commerce via oregonchai.com, physical retail distribution through grocery and specialty food stores, and a foodservice/B2B channel executed through Kerry Group's dedicated foodservice division targeting coffee shops, cafes, and restaurants. The company does not publicly disclose pricing, though DTC operates on unit-based pay-as-you-go purchasing while commercial accounts are quoted on subscription-like programs. Marketing is led by organic social (Instagram, TikTok, Facebook) and recipe-led content marketing across hot, iced, blended, cocktail, and mocktail use cases, with a sustainability narrative positioning the brand to health-conscious consumers. Oregon Chai has 11–50 employees, no disclosed funding beyond a 1999 Sherbrooke Capital-related entry, and no independent venture backing following acquisition by Kerry Group.
Oregon Chai firmographics
Firmographics- Name
- Oregon Chai
- Legal name
- Oregon Chai Inc.
- Website
- https://oregonchai.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Oregon Chai is a U.S. chai tea latte brand producing liquid concentrates, powdered mixes, and super concentrates for health-conscious consumers, at-home beverage enthusiasts, and foodservice operators, operating as a wholly-owned subsidiary of Kerry Group PLC.
- Ownership category
- akta.pro rank
Oregon Chai industry classification
Industry- Product category
- Specialty Tea Beverages
- NAICS
- Coffee and Tea Manufacturing (311920), Beverage Manufacturing (3121)
- SIC
- Beverages (2080), Dairy Products (2020)
- akta.pro primary industry
- Coffee & Tea Dairy Beverages (Iced Latte/Milk Coffee, Milk Tea, Chai-Based Dairy Drinks) (AFAHAIAF)
- akta.pro secondary industry
- Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)
Keywords
Where Oregon Chai is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Oregon Chai business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Consumer Product Sales: Direct-to-consumer sales of chai concentrates and powdered mixes through the company's e-commerce website, offering various chai tea latte products in multiple formats (liquid concentrate, dry mixes, super concentrates)
- Foodservice/B2B: B2B sales of chai products to foodservice operators including coffee shops, cafes, restaurants, and other commercial establishments through Kerry Group's foodservice division
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Direct-to-consumer e-commerce pricing for retail customers |
| Subscription | Monthly | Foodservice commercial accounts |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Oregon Chai product offering
Product offeringCore offering
Oregon Chai produces and sells chai tea latte products across three formats: liquid concentrates (Original, Matcha, Dirty Chai, Spiced, Sugar Free, Slightly Sweet, Caffeine Free, Salted Caramel, Vanilla), powdered dry mixes (Original and Vanilla in single-serve and can formats), and super concentrates (Original and Extra Spicy) for commercial foodservice. Products are sold directly to consumers through oregonchai.com and to foodservice operators through Kerry Group's foodservice division.
Product overview
Oregon Chai offers a unified portfolio of chai tea latte products organized across three main categories: Liquid Concentrates (9 variants including Original, Matcha, Dirty Chai, Organic Spiced, Sugar Free, Slightly Sweet, Caffeine Free, Salted Caramel, and Vanilla), Powdered Mixes (4 variants in single-serve and can formats in Original and Vanilla), and Super Concentrates (2 variants: Original and Extra Spicy) designed for commercial foodservice applications. The product line is anchored by the Original Chai Tea Latte as the signature offering, with variants providing flavor, dietary, and caffeine level options. Ingredients include black tea as the base, with cardamom as the defining spice, complemented by cinnamon, clove, and ginger.
Differentiator
Problem solved
Functional benefit
Products and services
- Original Chai Tea Latte Concentrate The signature liquid chai concentrate providing an earthy black tea base with cardamom, cinnamon, clove, and ginger spices, intended for consumers seeking authentic chai tea lattes at home.
- Matcha Tea Concentrate A liquid concentrate blending matcha green tea with chai spices to deliver a combined matcha-chai flavor profile for at-home beverage preparation.
- Dirty Chai Tea Latte Concentrate A liquid concentrate combining chai spices with espresso to create a coffee-chai hybrid beverage for at-home preparation.
- Organic Spiced Chai Tea Latte Concentrate An organic-certified liquid concentrate version of the signature spiced chai for consumers seeking organic-certified ingredients.
- Sugar Free Chai Tea Latte Concentrate A sugar-free liquid variant of the original chai concentrate for health-conscious consumers avoiding added sugar.
- Slightly Sweet Chai Tea Latte Concentrate A reduced-sweetness liquid variant of the original chai concentrate for consumers preferring a less sweet beverage.
- Caffeine Free Chai Tea Latte Concentrate A caffeine-free liquid version of the chai concentrate for consumers avoiding caffeine.
- Salted Caramel Chai Tea Latte Concentrate A flavored liquid concentrate adding salted caramel notes to the chai base.
- Vanilla Chai Tea Latte Concentrate A flavored liquid concentrate adding vanilla notes to the chai base.
- Original Dry Chai Latte Mix (Single Serves) Powdered chai latte mix in single-serve packets for convenient, portable at-home preparation.
- Vanilla Dry Chai Latte Mix (Single Serves) Vanilla-flavored powdered chai latte mix in single-serve packets for convenient, portable preparation.
- Original Dry Chai Latte Mix (Can) Powdered chai latte mix in a canister format for larger-volume at-home preparation.
- Vanilla Chai Tea Latte Mix (Can) Vanilla-flavored powdered chai latte mix in a canister format for larger-volume at-home preparation.
- Original Super Concentrate A high-concentration version of the original chai formulated for commercial foodservice use, providing stronger flavor profiles at scale.
- Extra Spicy Super Concentrate A high-concentration chai with enhanced spice levels formulated for commercial foodservice use, providing stronger flavor at scale.
Companies that use Oregon Chai
Customer profileSegments3 records
Ideal customer profiles2 records
Oregon Chai technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Oregon Chai partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Kerry Group PLCcoreKerry Group PLC is the parent company and trademark holder of Oregon Chai. As a major global food ingredients and flavor company headquartered in Ireland, Kerry Group provides Oregon Chai with manufacturing capabilities, global distribution infrastructure, and foodservice market access through its specialized foodservice division.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Oregon Chai competitors and assessment
Company assessmentDirect peers
- Bigelow Tea: Bigelow produces a Chai Tea Latte product and competes with Oregon Chai in the retail tea and chai concentrate aisle. As an established family-owned American tea brand, it competes on similar shelf space and consumer demographics.
- Celestial Seasonings: Celestial Seasonings (owned by Hain Celestial) offers chai tea products in retail channels, directly competing with Oregon Chai for grocery shelf space and consumer mindshare in the herbal/specialty tea category.
- Yogi Tea: Yogi Tea offers functional and wellness-oriented teas including chai blends, competing with Oregon Chai's Organic Spiced and wellness-positioned variants in grocery and natural foods retail.
- Republic of Tea: Republic of Tea is a specialty tea brand offering chai blends and tea concentrates in premium retail and DTC channels, overlapping with Oregon Chai's premium chai positioning and health-conscious consumer target.
- Tazo Tea: Tazo is a major tea brand offering chai lattes and concentrates, directly competing with Oregon Chai in the same ready-to-drink and concentrate chai tea category. It is owned by Starbucks, giving it similar parent-backed distribution advantages but with much larger marketing scale.
- Traditional Medicinals: Traditional Medicinals offers wellness-positioned herbal teas including chai variants, comparable to Oregon Chai in its emphasis on natural ingredients and the health-conscious consumer segment, with similar distribution in natural and grocery retail.
- David Rio Chai: David Rio produces chai concentrates and powdered mixes (including its flagship 'Tiger Spice') that directly overlap with Oregon Chai's product lineup. It is a focused chai brand competing in the same foodservice and DTC channels.
- Twinings: Twinings is a globally recognized tea brand offering chai products, directly comparable to Oregon Chai's chai concentrate and chai latte positioning. It competes in the same retail and foodservice channels with established international distribution.
- Bhakti Chai: Bhakti produces brewed chai concentrates and ready-to-drink chai beverages, directly competing with Oregon Chai's liquid concentrate offerings in the natural foods and specialty retail channel.
- Rishi Tea: Rishi Tea offers organic and direct-trade loose-leaf teas and concentrates including chai, serving the same premium, health-conscious consumer segment that Oregon Chai targets. It competes in specialty retail and DTC channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Oregon Chai social profiles
Digital presenceOregon Chai financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oregon Chai leadership team
Management profileNumber of profiles
Oregon Chai funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oregon Chai M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oregon Chai
What does Oregon Chai do?
Oregon Chai produces and sells chai tea latte products across three formats: liquid concentrates (Original, Matcha, Dirty Chai, Spiced, Sugar Free, Slightly Sweet, Caffeine Free, Salted Caramel, Vanilla), powdered dry mixes (Original and Vanilla in single-serve and can formats), and super concentrates (Original and Extra Spicy) for commercial foodservice. Products are sold directly to consumers through oregonchai.com and to foodservice operators through Kerry Group's foodservice division.
Is Oregon Chai a public or private company?
Oregon Chai is a private company. It is classified as corporate owned and is currently operating.
When was Oregon Chai founded?
Oregon Chai was founded in 1991. It employs 11 to 50 people.
Where is Oregon Chai based?
Oregon Chai is headquartered in Portland, United States, in the North America region.
How does Oregon Chai make money?
Two revenue lines are on record. Consumer Product Sales are the primary driver. The others are foodservice/B2B.
Who are Oregon Chai's main competitors?
Direct peers on record are Bigelow Tea, Celestial Seasonings, Yogi Tea, Republic of Tea, Tazo Tea, Traditional Medicinals, David Rio Chai, Twinings, Bhakti Chai and Rishi Tea.
Does Oregon Chai have an API?
No public API is recorded for Oregon Chai.
What industry is Oregon Chai in?
Oregon Chai's product category is Specialty Tea Beverages. Its primary akta.pro industry code is AFAHAIAF, Coffee & Tea Dairy Beverages (Iced Latte/Milk Coffee, Milk Tea, Chai-Based Dairy Drinks), with a secondary code of CRADAHAB, Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks). Its NAICS code is 311920 and its SIC code is 2080.