Bhakti
Bhakti is a Boulder-based craft beverage company that produces and sells fresh-pressed organic ginger chai concentrate to U.S. consumers and cafés through DTC e-commerce, subscriptions, and wholesale distribution.
- Company typePrivate
- Founded2002
- HeadquartersBoulder, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Bhakti does
Bhakti is a Boulder, Colorado-based craft beverage company that produces and sells fresh-pressed organic ginger chai concentrate under the brand name Bhakti Chai. The company's core product is a craft-brewed concentrate made from cold-pressed Peruvian organic ginger, Assam black tea, and a proprietary masala spice blend (cardamom from Guatemala, clove, black pepper, and star anise), offered in Original (with organic Fair Trade sugar) and Unsweetened variants. Production is concentrated at a brewery in Longmont, Colorado, and the company holds Non-GMO Project, Fair Trade, Kosher, and Certified B Corp credentials, which collectively underpin a clean-label, mission-driven positioning.
Bhakti operates a dual-channel go-to-market. On the B2B side, it distributes concentrate wholesale to hundreds of cafés and coffee shops across the United States, where the chai is served as a differentiated menu offering. On the DTC side, it sells single quarts ($11.99), 2-packs ($19.99), 6-quart cases ($54.99), and digital gift certificates ($50/$200) through a Shopify-powered storefront at drinkbhakti.com, with a subscription program offering ~2% savings across weekly to bi-monthly delivery cadences. The company is privately held, founder-led by Brook Eddy, and has raised approximately $12.3 million across six disclosed funding rounds between 2013 and 2019, with Cleveland Avenue and Vestar Capital Partners as the most significant institutional backers.
Bhakti firmographics
Firmographics- Name
- Bhakti
- Legal name
- Bhakti, Inc.
- Website
- https://drinkbhakti.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bhakti is a Boulder-based craft beverage company that produces and sells fresh-pressed organic ginger chai concentrate to U.S. consumers and cafés through DTC e-commerce, subscriptions, and wholesale distribution.
- Ownership category
- akta.pro rank
Bhakti industry classification
Industry- Product category
- Specialty Tea Beverages
- NAICS
- Coffee and Tea Manufacturing (311920), Beverage Manufacturing (3121)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Instant Tea, Tea Extracts & Concentrates Manufacturing (AFAFADAH)
- akta.pro secondary industries
- Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE), Functional Shot Production (Wellness/Immunity/Focus Shots) (AFAFAFAI)
Keywords
Where Bhakti is headquartered
LocationHeadquarters
- HQ city
- Boulder
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Bhakti business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct-to-Consumer E-commerce: Online sales of chai concentrate products through drinkbhakti.com. Products include single quarts, 2-packs, and 6-quart cases. Also offers gift certificates.
- Wholesale/B2B: Wholesale distribution to cafés and coffee shops across the United States. Hundreds of cafés serve Bhakti Chai daily.
- Subscription Service: Monthly subscription model offering 2% savings (approximately $160 annually), with flexible delivery frequencies from weekly to bi-monthly.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single Quart - Original or Unsweetened |
| Unit Pricing | Pay-as-you-go | Fresh Ginger Chai Concentrate 2-Pack |
| Unit Pricing | Pay-as-you-go | Fresh Ginger Chai Concentrate 6-Quart Case |
| Other | Pay-as-you-go | Bhakti Gift Certificate |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Bhakti product offering
Product offeringCore offering
Bhakti manufactures and sells craft-brewed, fresh-pressed organic ginger chai concentrate (Original with organic Fair Trade sugar, and Unsweetened) packaged in single quarts, 2-packs, and 6-quart cases. The concentrate mixes 1:1 with milk and is sold to consumers via the drinkbhakti.com storefront (with subscription) and to cafés/coffee shops via wholesale channels across the United States.
Product overview
Bhakti is a fresh-pressed ginger chai concentrate company offering organic, Fair Trade certified chai products. The product line consists of Fresh Ginger Chai Concentrate available in two variants—Original (with organic Fair Trade sugar) and Unsweetened (no sugar or sugar substitutes)—sold in Single Quart, 2-Pack, and 6-Quart Case formats. The company also offers Gift Certificates. All products feature cold-pressed organic ginger, craft-brewed black tea with antioxidants, and fiery spices including cardamom, clove, black pepper, and star anise.
Differentiator
Problem solved
Functional benefit
Products and services
- Fresh Ginger Chai Concentrate - Single Quart
Quantifiable outcome
- Bhakti is the only chai brand to press organic ginger
- +2 more outcomes
Companies that use Bhakti
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Bhakti technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Bhakti partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Bhakti competitors and assessment
Company assessmentDirect peers
- Oregon Chai: Oregon Chai is the most direct comparable: a chai concentrate brand sold in grocery and foodservice with the same 1:1 dilution usage model. Directly competes with Bhakti on café menus and at-home preparation occasions.
- Yogi Tea: Yogi Tea is a functional/wellness-positioned tea brand with bagged teas and bottled RTD offerings. Comparable to Bhakti on mission-driven, wellness-ingredient positioning in the tea category.
- Republic of Tea: Republic of Tea is a premium, specialty tea brand sold through DTC, retail, and foodservice. Comparable to Bhakti as a curated, premium-positioned tea company with mission-led branding.
- Rishi Tea & Botanicals: Rishi Tea is an organic, direct-trade botanical tea company with strong specialty café and grocery presence. Highly comparable to Bhakti on organic/Fair Trade sourcing and botanical/spice-driven blends.
- Traditional Medicinals: Traditional Medicinals is a wellness tea brand (owned by J&W Seligman) focused on functional herbal teas. Comparable to Bhakti on functional, herbal/wellness positioning in the bagged and concentrated tea space.
Broad incumbents
- Tazo Tea: Tazo is a major mainstream tea brand (owned by Starbucks/Evergreen) with broad grocery and foodservice distribution. Overlaps with Bhakti in tea-based beverages but operates at vastly larger scale across many tea formats.
- Bigelow Tea: Bigelow is an established, mass-market tea company with deep US grocery and foodservice distribution. Comparable as a tea category incumbent that competes for the same at-home tea occasions Bhakti targets.
- Celestial Seasonings: Celestial Seasonings (Hain Celestial) is a mainstream herbal/bagged tea brand with national grocery distribution. Comparable as a broad tea incumbent competing for the same everyday tea occasion as Bhakti's concentrate.
Emerging players
- The Ginger People: The Ginger People specializes in ginger-based products (juices, shots, chews). Comparable to Bhakti on the ginger-ingredient angle and emerging functional ginger-shot adjacency, though focused on ginger rather than chai.
- Suja Juice: Suja is a cold-pressed organic functional beverage brand sold through retail and DTC. Comparable as a similarly mission-driven, organic, clean-label functional beverage in overlapping retail and DTC channels.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Bhakti social profiles
Digital presenceBhakti compliance and trust
Trust signalCompliance4 records
Bhakti financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bhakti leadership team
Management profileNumber of profiles
Profiles2 records
Bhakti funding detail
Funding detailFunding overview
Funding rounds6 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bhakti M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bhakti
What does Bhakti do?
Bhakti manufactures and sells craft-brewed, fresh-pressed organic ginger chai concentrate (Original with organic Fair Trade sugar, and Unsweetened) packaged in single quarts, 2-packs, and 6-quart cases. The concentrate mixes 1:1 with milk and is sold to consumers via the drinkbhakti.com storefront (with subscription) and to cafés/coffee shops via wholesale channels across the United States.
Is Bhakti a public or private company?
Bhakti is a private company. It is classified as venture growth investor backed and is currently operating.
When was Bhakti founded?
Bhakti was founded in 2002. It employs 1 to 10 people.
Where is Bhakti based?
Bhakti is headquartered in Boulder, United States, in the North America region.
How does Bhakti make money?
Three revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are wholesale/B2B and subscription Service.
Who are Bhakti's main competitors?
Direct peers on record are Oregon Chai, Yogi Tea, Republic of Tea, Rishi Tea & Botanicals and Traditional Medicinals. Broad incumbents are Tazo Tea, Bigelow Tea and Celestial Seasonings. Emerging players are The Ginger People and Suja Juice.
Does Bhakti have an API?
No public API is recorded for Bhakti.
What industry is Bhakti in?
Bhakti's product category is Specialty Tea Beverages. Its primary akta.pro industry code is AFAFADAH, Instant Tea, Tea Extracts & Concentrates Manufacturing, with a secondary code of CRADAHAE, Tea (Leaf, Bagged, Instant, Concentrates). Its NAICS code is 311920 and its SIC code is 2080.