WCJB TV20

What WCJB TV20 does

WCJB TV20 is a local broadcast television station serving North Central Florida, operating as the regional ABC affiliate from its headquarters at 6220 NW 43rd Street in Gainesville. The station is wholly owned by Gray Local Media, Inc., a subsidiary of publicly traded Gray Television, Inc. (NYSE: GTN), which operates approximately 110 television stations across the United States. Founded in 1971, WCJB covers Gainesville, Ocala, Lake City, and surrounding counties in Alachua, Marion, Columbia, and adjacent counties with local news, weather, sports, and community programming. Content is delivered via over-the-air broadcast, cable and satellite carriage, digital streaming, mobile applications, and an email newsletter; a companion Telemundo affiliate at telemundogainesville.com extends reach to Spanish-speaking audiences.

The station's product portfolio centers on three core franchises: WCJB TV20 News Broadcasting (local and regional news), First Alert Weather (forecasts with live radar, a proprietary camera network, and severe weather alerts including Hurricane HQ), and TV20 Sports Coverage (Florida Gators, Jacksonville Jaguars, and high school athletics). Supporting products include 24/7 livestreaming, iOS/Android mobile apps, the WCJB E-Newsletter, NextGen TV (ATSC 3.0) broadcasting, contests and sweepstakes, and Sky20 Drone footage. Technology infrastructure combines traditional broadcast transmission with digital streaming platforms, NextGen TV capabilities, and a dedicated weather camera network. Community-facing feature franchises include Bright Futures, Hometown Heroes, and One Class at a Time.

Revenue is generated through three streams: local and regional advertising sales (primary), digital marketing services offered through GDM North Central Florida, and broadcast transmission/carriage fees from cable and satellite providers. The station does not publicly disclose pricing for advertising or carriage. As a subsidiary of a publicly traded parent, WCJB's financial reporting is consolidated at the Gray Television level rather than disclosed on a station-by-station basis, and the station does not raise independent funding or undertake independent M&A activity.

Name

WCJB TV20

Legal name

Gray Local Media, Inc.

Website

https://wcjb.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

WCJB TV20 is the ABC affiliate television station serving North Central Florida from Gainesville, owned by Gray Television. It delivers local news, First Alert Weather, and sports coverage across broadcast, cable, satellite, and digital streaming to regional viewers.

Ownership category

akta.pro rank

Product category

Local Television Broadcasting

NAICS

Television Broadcasting Stations (51612)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

Keywords

• Local television broadcasting
• Broadcast news coverage
• Weather forecasting
• Sports broadcasting
• Digital news streaming

Headquarters

HQ city

Gainesville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Sales: Primary revenue stream from local and regional advertising, including TV commercials, digital ads, and sponsored content. The station operates an advertising platform at wcjbsales.tv for ad inquiries.
2. Digital Marketing Services: The station offers digital marketing services through GDM North Central Florida, providing web content, advertising, and marketing solutions to local businesses.
3. Broadcast Transmission Fees: Revenue from cable and satellite carriage agreements for broadcast transmission of network programming and local content.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

WCJB TV20 is a local ABC-affiliated television station producing and broadcasting local news, weather forecasting (First Alert Weather), and sports coverage for North Central Florida, including Gainesville, Ocala, Lake City, and surrounding counties. Content is distributed via over-the-air broadcast, cable/satellite carriage, website streaming, and mobile applications, with revenue primarily from local advertising sales, carriage fees, and digital marketing services.

Product overview

WCJB TV20 is a local television station serving North Central Florida, operating as a Gray Local Media Station. The station operates as a unified platform delivering news, weather, and sports content across broadcast television and digital channels. The core product portfolio centers on TV20 News Broadcasting (local and regional news coverage), First Alert Weather (weather forecasting with radar and camera networks), and TV20 Sports Coverage (local, college, and professional sports). These are supplemented by digital services including Livestreaming Video Service for 24/7 online viewing, Mobile Applications for on-the-go access, WCJB E-Newsletter for email updates, and Contests/Sweepstakes for viewer engagement. The station also offers NextGen TV technology for enhanced broadcast quality.

Differentiator

Problem solved

Functional benefit

Brands

• First Alert Weather: The station's weather branding featuring severe weather alerts and meteorologist-led forecasts for North Central Florida.

Products and services

• WCJB TV20 News Broadcasting Daily local television news broadcasting covering Gainesville, Ocala, Lake City, state, national, crime, politics, education, and health stories for North Central Florida viewers, delivered across broadcast TV and digital streaming.
• First Alert Weather Weather forecasting and severe weather alerting service featuring 7-day forecasts, live radar, First Alert Camera Network, Hurricane HQ, weather maps, tropical storm tracking, and 24/7 live weather streaming for North Central Florida.
• TV20 Sports Coverage Comprehensive local and regional sports broadcasting covering Florida Gators, Jacksonville Jaguars, high school sports, scholar athletes, junior college sports, sideline/coaches spotlights, and special events such as the Underrated Golf Tour and Special Olympics USA Games.
• Livestreaming Video Service 24/7 live video streaming service allowing viewers to watch live broadcasts, weather streams, and on-demand video content through the website and dedicated mobile applications.
• NextGen TV Broadcasting Advanced ATSC 3.0 television broadcasting delivering enhanced digital broadcast signals with improved picture quality and interactive features to viewers in the North Central Florida market.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves2 records

Expansion highlights5 records

Direct peers

• WOGX: WOGX is the FOX-affiliated television station serving the Gainesville/Ocala market, making it the most direct local competitor to WCJB in the same DMA with comparable news, weather, and sports coverage and a similar local advertising model.
• WJXT: WJXT is the CBS-affiliated station in Jacksonville, the next major Florida market north of WCJB's coverage area. It competes with WCJB for regional sports rights (including Jaguars) and North Florida advertising dollars, operating with a similar local news and weather model.
• WFLA-TV: WFLA is the NBC affiliate in the Tampa Bay market, operating a comparable local news, weather, and sports model in a larger but geographically adjacent Florida DMA. It competes with WCJB for regional viewership and statewide Florida political ad spend.
• WUFT-TV: WUFT is the PBS member station in Gainesville, sharing the same DMA as WCJB. Although a non-commercial station, it competes for the same local-news and community-information audience and operates comparable broadcast infrastructure in North Central Florida.
• WFTV: WFTV is the ABC affiliate serving the Orlando market, making it a network sister station to WCJB. It is comparable as a fellow ABC affiliate in a nearby Florida DMA with overlapping North Central Florida spillover audience and a similar weather-driven local news strategy.

Broad incumbents

• Tegna: Tegna operates a portfolio of local network-affiliated stations with a strong focus on local news, weather, and digital. Its station-level operating model closely parallels what WCJB delivers for the Gainesville/Ocala market, and it competes for the same group-level advertising and digital audiences.
• Sinclair Broadcast Group: Sinclair is one of the largest US broadcast groups with extensive local news, sports, and original programming operations. It is comparable as a major multi-station operator whose structure and strategy mirror what WCJB accesses through Gray Television.
• Nexstar Media Group: Nexstar is the largest television station owner in the US, operating hundreds of local network-affiliated stations across mid-sized markets. It is comparable to Gray Television (WCJB's parent) and serves as the closest large-scale analog to WCJB's parent operating model.
• Cox Media Group: Cox Media Group operates local TV stations and radio stations in mid-sized markets with a strong local news and weather focus. It is comparable to WCJB's parent in its emphasis on local market presence and integrated advertising solutions.
• Hearst Television: Hearst Television operates a group of ABC, NBC, CBS, and FOX affiliates across mid-sized US markets, providing a directly comparable multi-network local broadcast footprint. Its station operations, newsroom scale, and digital strategy closely mirror WCJB's role within Gray Television.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wcjb20
• Facebookfacebook.com/wcjb-tv20-news-112109212748
• LinkedInlinkedin.com/company/wcjb-tv20

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WCJB TV20