WJXT
WJXT (News4JAX) is a Jacksonville, Florida-based local broadcast television station operating Channel 4 and CW17, providing news, weather, sports, and community content to Northeast Florida and Southeast Georgia via over-the-air, cable, digital, and mobile platforms under Graham Media Group ownership.
- Company typePrivate
- Founded1949
- HeadquartersJacksonville, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What WJXT does
WJXT (branded News4JAX) is a local broadcast television station headquartered in Jacksonville, Florida, operating Channel 4 alongside its co-owned sister station CW17 (WCWJ). Founded in 1949 and owned by Graham Media Group — a wholly-owned subsidiary of diversified conglomerate Graham Holdings — the station serves the Jacksonville designated market area covering eight Northeast Florida counties and portions of Southeast Georgia. Its core technology stack is built around traditional broadcast television production infrastructure combined with a digital content distribution platform (news4jax.com, mobile, and social), with AI tooling publicly disclosed in 2024 for news summarization, automated data-driven reporting, personalized article recommendations, chatbot-based reader engagement, and image/video authentication checks; all AI-generated content is human-reviewed before publication.
The product portfolio centers on WJXT Channel 4's linear news, weather, sports, and investigative programming, extended across the News4JAX digital ecosystem: the news4jax.com hub, the Watch Live streaming feature, the Insider newsletter and membership program, SnapJAX user-generated content, and the River City Live lifestyle show. CW17 provides a secondary CW-network feed with syndicated and entertainment content. Distribution spans over-the-air signals, four major cable/satellite MVPDs (Comcast, AT&T U-verse, DirecTV, Dish), the proprietary website, mobile apps, and a broad social presence (YouTube, Facebook, Instagram, X, RSS), reaching both SMB/individual consumer viewers and geographically targeted advertisers.
The business model is primarily advertising-driven: local and national broadcast ad sales on WJXT and CW17, digital/display/video/programmatic advertising on news4jax.com, and political-cycle ad spikes. A smaller recurring-revenue layer exists via the Insider newsletter program and potential premium subscription services. Go-to-market is multi-channel content marketing plus direct sales for advertising inventory; consumer pricing is ad-supported/free while advertiser pricing is quote-based and not publicly disclosed. The customer base is horizontal — local residents in the Jacksonville DMA seeking local news, weather, sports, and community information — with no enterprise customer concentration.
WJXT firmographics
Firmographics- Name
- WJXT
- Legal name
- Graham Media Group
- Website
- https://news4jax.com
- Company type
- Private
- Founded year
- 1949
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- WJXT (News4JAX) is a Jacksonville, Florida-based local broadcast television station operating Channel 4 and CW17, providing news, weather, sports, and community content to Northeast Florida and Southeast Georgia via over-the-air, cable, digital, and mobile platforms under Graham Media Group ownership.
- Ownership category
- akta.pro rank
WJXT industry classification
Industry- Product category
- Local Television News
- NAICS
- Television Broadcasting Stations (51612), Television Broadcasting Stations (516120)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Local News & Weather Stations (MPABACAJ)
Keywords
Where WJXT is headquartered
LocationHeadquarters
- HQ city
- Jacksonville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WJXT business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Broadcast Advertising: Traditional television advertising revenue from local businesses, national advertisers, and political advertising during election cycles. Sold through commercial breaks during news programming and syndicated content.
- Digital Advertising: Online advertising revenue from the news4jax.com website including display ads, video ads, sponsored content, and programmatic advertising.
- Subscription/Newsletters: Revenue from premium newsletter subscriptions (Insider program) and potential future subscription services for enhanced content access.
Distribution channels4 records
Marketing channels7 records
WJXT product offering
Product offeringCore offering
WJXT (News4JAX) produces and distributes local news, weather, sports, investigative reporting, and community-focused programming for viewers in the Jacksonville, Florida DMA covering Northeast Florida and Southeast Georgia. The company operates two broadcast stations (WJXT Channel 4 and CW17/WCWJ) and delivers content digitally through the news4jax.com website, mobile apps, social media, and the Insider email newsletter. Its AI-enhanced newsroom generates original news content, automated data-driven reports, and personalized content experiences.
Product overview
News4JAX operates as a multi-platform local news organization in Jacksonville, Florida, comprising WJXT Channel 4 (primary broadcast) and CW17 (sister station on CW network), along with the News4JAX.com digital platform. The digital ecosystem includes the core news website offering local news, weather, sports, and live streaming, complemented by Insider (email newsletter/membership), SnapJAX (user-generated content), and River City Live (lifestyle programming). The station incorporates AI technologies for content generation, personalization, and verification, operating under Graham Media Group ownership.
Differentiator
Problem solved
Functional benefit
Products and services
- WJXT Channel 4 (News4JAX) Main television broadcast station in Jacksonville, Florida, airing local news, weather, sports, investigative reporting (I-TEAM), and entertainment programming. Available over-the-air and via cable/satellite providers to viewers in the Jacksonville DMA.
- CW17 (WCWJ) Sister television station broadcasting on the CW network, extending Graham Media Group's reach in the Jacksonville market for syndicated programming and additional advertising inventory.
- News4JAX.com Digital Platform Primary local news website and digital platform providing local news, weather, sports, features, and live streaming content for Jacksonville and surrounding Northeast Florida and Southeast Georgia communities.
- News4JAX Insider Premium newsletter subscription and membership program offering personalized news delivery via email, with curated content, the Morning Blend daily newsletter, and exclusive updates for subscribers.
Companies that use WJXT
Customer profileSegments1 record
Ideal customer profiles2 records
WJXT technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature4 records
WJXT partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
WJXT competitors and assessment
Company assessmentBroad incumbents
- TEGNA: Large publicly-traded local broadcast group operating ~60+ stations with comparable local news + digital + newsletter strategy across mid-sized US markets. Closest publicly-traded comp for Graham Media's station portfolio.
- Gray Television: Major publicly-traded local TV broadcaster with 180+ stations, including overlapping markets with Graham Media. Highly comparable operating model in mid-market local news broadcasting.
- Nexstar Media Group: Largest US local TV broadcaster (200+ stations). Operates comparable CW/News Nation-style local news operations and digital platforms; benchmark for industry economics and station valuations.
- Sinclair Broadcast Group: Major publicly-traded local TV broadcast group with national footprint. Comparable broadcast + digital + political advertising model, though heavier on national content syndication.
Direct peers
- WDIV (Local 4 Detroit): Sister station under Graham Media Group with the same operating model — local broadcast TV plus digital news platform under the 'Local 4' brand, comparable size and Mid-Atlantic/Southeast market position.
- WKMG (ClickOrlando): Another Graham Media Group station serving Orlando, Florida. Same ownership, same digital-plus-broadcast model under the News 6/CBS brand, directly comparable structure and content strategy.
- KPRC (Click2Houston): Graham Media Group station in Houston (NBC affiliate). Same shared-services structure under Graham Digital, comparable local news + digital platform + newsletter strategy.
- WTLV (NBC) / WJXX (ABC) Jacksonville: Directly competing local TV affiliates (NBC and ABC) serving the same Jacksonville DMA as WJXT. They compete head-to-head for local news audience, broadcast advertising share, and political ad dollars in Northeast Florida.
Emerging players
- Patch: Digital hyperlocal news network covering thousands of US communities. Competes with WJXT's website for digital local news readership and programmatic ad revenue in the Jacksonville region.
- Axios Local: Digital-first local news venture (Smart Brevity format) operating in select US markets. Represents the emerging digital-only challenger to traditional local TV broadcasters like WJXT for local news audiences and SMB ad dollars.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
WJXT social profiles
Digital presenceWJXT financial estimates
Financial estimateRevenue estimate
Valuation estimate
WJXT leadership team
Management profileNumber of profiles
Profiles1 record
WJXT subsidiaries and ownership
Company hierarchySubsidiaries9 records
WJXT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WJXT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WJXT
What does WJXT do?
WJXT (News4JAX) produces and distributes local news, weather, sports, investigative reporting, and community-focused programming for viewers in the Jacksonville, Florida DMA covering Northeast Florida and Southeast Georgia. The company operates two broadcast stations (WJXT Channel 4 and CW17/WCWJ) and delivers content digitally through the news4jax.com website, mobile apps, social media, and the Insider email newsletter. Its AI-enhanced newsroom generates original news content, automated data-driven reports, and personalized content experiences.
Is WJXT a public or private company?
WJXT is a private company. It is classified as corporate owned and is currently operating.
When was WJXT founded?
WJXT was founded in 1949. It employs 101 to 250 people.
Where is WJXT based?
WJXT is headquartered in Jacksonville, United States, in the North America region.
How does WJXT make money?
Three revenue lines are on record. Broadcast Advertising is the primary driver. The others are digital Advertising and subscription/Newsletters.
Who are WJXT's main competitors?
Broad incumbents on record are TEGNA, Gray Television, Nexstar Media Group and Sinclair Broadcast Group. Direct peers are WDIV (Local 4 Detroit), WKMG (ClickOrlando), KPRC (Click2Houston) and WTLV (NBC) / WJXX (ABC) Jacksonville. Emerging players are Patch and Axios Local.
Does WJXT have an API?
No public API is recorded for WJXT.
What industry is WJXT in?
WJXT's product category is Local Television News. Its primary akta.pro industry code is MPABACAJ, Local News & Weather Stations. Its NAICS code is 51612 and its SIC code is 4833.