What Aura Blockchain Consortium does

Aura Blockchain Consortium is a Geneva-headquartered, Swiss non-profit association founded in 2021 by four of the world's largest luxury conglomerates (LVMH, OTB, Prada Group, and Cartier/Richemont) to provide blockchain-based authentication and traceability infrastructure exclusively to the luxury industry. The consortium operates a blockchain-agnostic platform that issues Digital Product Passports (DPPs) for individual luxury items, supported by NFC chips, QR codes, and datamatrix identifiers, enabling provenance tracking, ownership transfer, and resale verification from raw materials through the secondary market. Members also gain access to NFT/Soulbound Token utilities, Web3 CRM tools, and sustainability/circular-economy reporting modules aligned with the incoming EU Digital Product Passport regulation.

The consortium generates revenue through membership fees paid by luxury brands joining the platform, with member brands also able to leverage the network for cross-brand authentication and authenticated resale. As of 2025-2026 the platform hosts 50+ member brands (including LVMH house brands such as Dior, Givenchy, and Hennessy; Prada, Miu Miu, Loro Piana, Zegna, and Tod's from OTB and Prada Group; Cartier, Bvlgari, Hublot, and Czapek & Cie from the watch and jewelry segment; and Mercedes-Benz, BRABUS, and Axopar in automotive and marine) and 80M+ registered products spanning fashion, jewelry, watches, automotive, beauty, spirits, and furniture. The organization is governed by Chairman Stefano Rosso (appointed April 2026) and led operationally by CEO Marcel Härtlein (appointed January 2026), with a recent Deloitte partnership (April 2026) extending reach into enterprise compliance advisory.

Name

Aura Blockchain Consortium

Legal name

Aura Blockchain Consortium

Website

https://auraluxuryblockchain.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Aura Blockchain Consortium is a Geneva-based non-profit founded in 2021 by LVMH, OTB, Prada Group, and Cartier/Richemont, operating a blockchain-agnostic Digital Product Passport platform for over 50 luxury brands across fashion, jewelry, watches, automotive, and beauty, with 80M+ products registered.

Ownership category

akta.pro rank

Product category

Blockchain-based Product Authentication Platform

NAICS

Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) (5331)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Permissioned Blockchain Platforms & Frameworks (Hyperledger, Corda, Quorum) (FSAPAIAA)

akta.pro secondary industry

Compliance, Risk & RegTech for Tokenized Assets (KYC/AML, sanctions, travel rule, reporting) (FSAPAIAH)

Keywords

• Digital product passports
• Luxury blockchain solutions
• Product authentication services
• Supply chain traceability
• NFT authentication platform

Headquarters

HQ city

Carouge

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: As a non-profit organization offering blockchain solutions exclusively to luxury brands, Aura Blockchain Consortium generates revenue through membership fees from luxury brand members. The consortium is open to luxury brands, technical partners, third-party trusted partners, and supply/distribution partners who contribute to raise industry standards.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Aura Blockchain Consortium is a non-profit organization that provides blockchain-agnostic digital product passport (DPP) solutions exclusively to luxury brands. Its platform enables unique digital identities for products, supply chain transparency from raw materials to finished goods, ownership transfer and resale verification, and NFT/SBT utilities for customer engagement, supporting NFC chips, QR codes, and datamatrix codes.

Product overview

Aura Blockchain Consortium is a non-profit organization offering blockchain-agnostic solutions exclusively to luxury brands. Established by founding luxury groups LVMH, OTB, Prada Group, and Cartier (part of Richemont), the consortium provides a unified platform of blockchain-based solutions including Digital Product Passports, Luxury Authenticity Solutions, Supply Chain Transparency, Transfer of Ownership and Resale services, Personal Relationship (Web3 CRM) tools, Circular Economy & Sustainability tracking, NFT Utilities, and Additional Services. With over 50 member brands and 80 million products registered on the blockchain, the consortium serves multiple luxury sectors including fashion, jewelry, watches, automotive, spirits, fragrance, and furniture. The platform creates unique digital identities for products, enables supply chain tracking from raw materials to final product, facilitates ownership transfer and resale, and supports sustainability initiatives through blockchain technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Product Passports (DPP)
• Luxury Authenticity Solutions
• Supply Chain Transparency Solutions
• NFT & SBT Utilities

Quantifiable outcome

• Over 80 million products registered on the blockchain platform
• +2 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• DeloittecoreImplementation/ SI/ Consulting Partner · 15 April 2026Partnership with Deloitte to develop Digital Product Passport (DPP) solutions for luxury brands. Deloitte case study details Aura's DPP solution for luxury brands to certify authenticity, with collaboration including a FTSE 100 consumer goods company for compliance roadmap.
• TemeracoreTechnology or Integration · 1 March 2025Technology partner for Tod's Digital Product Passport implementation. Temera provided NFC chip integration for Tod's iconic Gommino loafers, enabling customers to scan embedded chips to access product traceability and authenticity certificates.
• LVMHflagshipStrategic or Co-development Partner · 1 January 2021Founding member of the Aura Blockchain Consortium. LVMH and its brands (Dior, Givenchy, Hennessy, etc.) utilize the blockchain platform for digital product passports and authentication. LVMH expanded Web3 capabilities in 2024 by acquiring a digital asset authentication startup.
• Prada GroupflagshipStrategic or Co-development Partner · 1 January 2021Founding member. Prada Group brands including Prada, Miu Miu deploy digital product passports on the Aura platform for authentication and customer engagement.
• Cartier (Richemont)flagshipStrategic or Co-development Partner · 1 January 2021Founding member through Richemont. Cartier and other Richemont brands utilize the blockchain for jewelry and watch authentication, including digital passports at Watches and Wonders.
• OTB GroupflagshipStrategic or Co-development Partner · 1 January 2021Founding member. Italian luxury fashion group with brands including Maison Margiela, Jil Sander, Marni deploying blockchain solutions. OTB released 2025 Sustainability Report showing 81% renewable energy globally.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• TrusTrace: Supply chain traceability and product passport platform with fashion and luxury deployments (e.g., Filippa K). Comparable on DPP-style traceability for apparel and luxury, with a software-as-a-service rather than consortium model.
• Circularise: Blockchain-based supply chain transparency and product passport provider focused on circular economy, plastics, and luxury. Comparable on DPP capabilities and traceability, but with a different go-to-market emphasis on materials and industrial supply chains.
• Circulor: Supply chain traceability using blockchain, with deployments in automotive batteries, aerospace, and luxury. Comparable on raw-material-to-finished-goods tracking and provenance verification.
• OriginTrail: Decentralized knowledge graph with supply chain transparency applications, including pilot work with luxury and pharmaceutical brands. Comparable on traceability and DPP-style data provenance, but with broader industry focus.

Broad incumbents

• Hyperledger Foundation: Open-source consortium of permissioned blockchain frameworks (Fabric, Besu, etc.) used for enterprise consortia. Comparable as a permissioned blockchain technology foundation, though not a direct competitor since it provides tooling rather than luxury-specific DPPs.
• VeChain: Public enterprise blockchain platform widely used for luxury product authentication and supply chain (e.g., LVMH historically partnered with VeChain). Comparable on luxury DPP use cases but operates as a broad Layer-1 rather than a luxury-specialized consortium.
• R3 Corda: Enterprise-grade permissioned DLT platform used by financial institutions and consortia. Comparable as underlying permissioned blockchain infrastructure for industry consortia, though not specialized in luxury.

Direct peers

• Arianee: France-based open-source protocol issuing blockchain-based digital product passports for luxury brands. The most direct head-to-head competitor to Aura in luxury DPPs, with comparable target customers (Richemont, Breitling, Moncler) and similar authentication, ownership-transfer, and resale utilities.
• Temera: Italian IoT and NFC/QR identification specialist that partnered with Aura for Tod's DPP. Comparable as a luxury-focused traceability and authentication technology provider, though primarily an implementation partner rather than a consortium competitor.
• Everledger: Blockchain provenance platform initially built for diamond certification and now applied to luxury goods, wine, and apparel. Directly comparable on blockchain-based provenance, supply chain transparency, and counterfeiting prevention for high-value items.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/AuraConsortium
• LinkedInlinkedin.com/company/aura-blockchain-consortium

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aura Blockchain Consortium